Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Power of Zero in Consumer Pricing
We explore the zero price effect, where removing a cost creates irrational demand spikes that defy basic economic logic. Using Dan Ariely’s chocolate experiments and modern subscription models, we explain why free isn’t just cheap—it’s emotionally addictive. Lucas breaks down the math behind the magic, while Luna questions the long-term sustainability of this strategy for brands.
#BehavioralEconomics #ZeroPriceEffect #ConsumerPsychology #PricingStrategy #DanAriely #FexingoBusiness #BusinessPodcast #MarketingTactics #FreeGoods #DecisionMaking #EconomicsShow #LucasAndLuna #RationalChoice…
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