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Latest / The Brand is Female

Building women’s professional sports in Canada, with Calgary Wild FC CEO Lara Murphy

This conversation originally aired on Women Are Players Too, where it quickly became our most popular episode of the season. Recorded at the end of the Northern Super League’s inaugural season, this episode captures a defining moment for women’s professional sports in Canada, when the scale of what had been built was coming clearly into focus.

This episode features a conversation with Lara Murphy, CEO and co-owner of Calgary Wild FC, Alberta’s first professional women’s soccer team, and the co-founder of Calgary’s only female-run commercial construction company.

Long before stepping into…

The skinny

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