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Fast Food Streaming Networks (with Brennan Lee Mulligan and Izzy Roland) · Artists on Artists on Artists on Artists

• 0:04
  Speaker 1: Welcome back to Artists on Artists on Artists on Artists
• 0:07
  Speaker 1: this week order for some amazing content. That's right, some
• 0:14
  Speaker 1: fast food companies have entered the streaming space and we're
• 0:20
  Speaker 1: gonna see if they can supersize it.
• 0:22
  Speaker 2: Based on the exciting news that Chick fil A is
• 0:26
  Speaker 2: launching a streaming service, a lot of other fast food.
• 0:30
  Speaker 3: People are ordering up streaming content.
• 0:33
  Speaker 2: For their own brand, and we talked to some of
• 0:35
  Speaker 2: the people who are the head development executives for those
• 0:39
  Speaker 2: fast food companies.
• 0:41
  Speaker 4: I know what you're thinking, what the heck will it be?
• 0:45
  Speaker 4: Will it be food content, family content or something in between. Well,
• 0:50
  Speaker 4: these people at this table will tell you just what
• 0:53
  Speaker 4: it will be.
• 0:55
  Speaker 5: So sit down, munch up, and let's get this order
• 0:59
  Speaker 5: to go. Let's listen in.
• 1:04
  Speaker 3: Wow. Wow, is so.
• 1:06
  Speaker 5: Crazy that we're all meeting here. This is so fantastic.
• 1:09
  Speaker 3: What a cutting edge we are on the precipice.
• 1:11
  Speaker 5: Of greatness here. I'm so excited for the future of
• 1:14
  Speaker 5: fast food.
• 1:15
  Speaker 3: Guys. Yeah, work, I know, can you see me? Is
• 1:18
  Speaker 3: it working?
• 1:19
  Speaker 5: It's working?
• 1:20
  Speaker 3: Is it working?
• 1:20
  Speaker 5: Yeah, it's working, absolutely working. Test to test it, it's working.
• 1:26
  Speaker 2: Okay, absolutely great to say everybody great, everybody I know.
• 1:32
  Speaker 6: You guys as as I don't know chefs and owners,
• 1:37
  Speaker 6: but now looking you all as filmmakers falla.
• 1:42
  Speaker 5: Well, let's just frea yeah, go ahead.
• 1:44
  Speaker 1: No, I was just gonna say, I have chills, but
• 1:47
  Speaker 1: I'd love to introduce ourselves to everyone. Should we just
• 1:52
  Speaker 1: get into it? Okay, I'll start.
• 1:55
  Speaker 5: Uh.
• 1:55
  Speaker 1: My name is Miranda of The Green, and I am
• 2:02
  Speaker 1: the proprietor and now streaming executive of the new streaming
• 2:08
  Speaker 1: service for Sweet Green SG plus. We are making content
• 2:14
  Speaker 1: for girls and their boyfriends, So any type of show
• 2:20
  Speaker 1: or media that like a typical girly would enjoy consuming
• 2:25
  Speaker 1: with her local tyler nearby.
• 2:27
  Speaker 6: Uh.
• 2:28
  Speaker 1: And so we're getting into some super exciting projects, some
• 2:32
  Speaker 1: stuff with UH, you know, slipping in solid wherever we
• 2:38
  Speaker 1: can and as frequently as we can. So we're super
• 2:42
  Speaker 1: excited for to talk about our new slate. And I'm
• 2:45
  Speaker 1: just so excited to see what you guys are up to.
• 2:48
  Speaker 3: My god, it's amazing to meet you.
• 2:51
  Speaker 5: Hey, guys, what's up. I'm Chuck Kahalua uh and I
• 2:56
  Speaker 5: am part of the Habit Burger. We are doing Habit Burger.
• 3:00
  Speaker 5: It's a new channel coming for white people who love
• 3:05
  Speaker 5: Hawaii and kind of what Hawaii stands for. So we
• 3:09
  Speaker 5: are so excited to launch media specifically for white people
• 3:16
  Speaker 5: who love island vibes.
• 3:17
  Speaker 3: And all that stuff coming from Habit Burger.
• 3:20
  Speaker 5: Four.
• 3:21
  Speaker 3: So excited to jump into my slate whise Habit Burger
• 3:24
  Speaker 3: doing that. The Habit Burger is known for a little
• 3:27
  Speaker 3: bit of their island theme vibe.
• 3:29
  Speaker 2: You know, they're just known for burgers and tempura greenbys,
• 3:33
  Speaker 2: they're known for island.
• 3:34
  Speaker 5: They're a little bit. It's a very very very Chili's
• 3:39
  Speaker 5: version of island culture. I would say mostly because of
• 3:42
  Speaker 5: their What we're pulling from is mostly because of our
• 3:45
  Speaker 5: Hawaiian burger at the Habit. We love it and we
• 3:49
  Speaker 5: are ready to push it.
• 3:51
  Speaker 3: So y'all lean into one menu item. Huh you think?
• 3:54
  Speaker 3: But actually the Habit is really really known.
• 3:57
  Speaker 5: For its light island vibes.
• 3:58
  Speaker 3: I just know that white people wasn't aware. Hi, everybody.
• 4:03
  Speaker 3: My name is Daniel Junior David.
• 4:06
  Speaker 2: I am of course excited to see everybody here.
• 4:09
  Speaker 3: Oh can you hear me? Test? Yeah, yeah, we hear it.
• 4:13
  Speaker 3: I'll go ahead. I'll go again. Three two one. My
• 4:16
  Speaker 3: name is Daniel Junior David.
• 4:18
  Speaker 2: I'm the senior executive in charge of creative development at
• 4:21
  Speaker 2: Cracker Barel TV.
• 4:23
  Speaker 3: I'm so excited to be.
• 4:24
  Speaker 2: Bringing country lifestyles to television, and I'm excited to bring
• 4:29
  Speaker 2: televisions into people who eat Cracker Barrel.
• 4:34
  Speaker 3: We're gonna be bringing it right into you.
• 4:36
  Speaker 2: We're we're have exclusive deals with Google Plus classes and
• 4:41
  Speaker 2: we're gonna be We're we're the first people to call
• 4:45
  Speaker 2: up Google Glass and say we want to be on
• 4:47
  Speaker 2: your device.
• 4:48
  Speaker 3: And I'm so excited.
• 4:50
  Speaker 2: It's gonna be really fun and there's just so many wonderful,
• 4:55
  Speaker 2: wonderful Oh hold on and turn into a screen saver.
• 4:58
  Speaker 3: Hello, it didn't.
• 4:59
  Speaker 5: Hello, still here here didn't.
• 5:02
  Speaker 3: Okay, I'll go again. Three, Okay, we got it?
• 5:06
  Speaker 5: Thank you?
• 5:06
  Speaker 7: All right, I'll jump in and just say, what a
• 5:10
  Speaker 7: pleasure in an honor gang. I know that we were
• 5:11
  Speaker 7: all looking forward to this. I can't believe, you know.
• 5:14
  Speaker 7: I guess we all read the read the news about
• 5:16
  Speaker 7: Chick fil A. It seems that they they snaked us.
• 5:19
  Speaker 7: You know, I know that they were related to the game,
• 5:21
  Speaker 7: but we all got we all got got. And I
• 5:23
  Speaker 7: just want to say, Hi, Blake Slate And I'm the
• 5:25
  Speaker 7: senior vice president of development at b r D Basket
• 5:28
  Speaker 7: Robin Digital.
• 5:29
  Speaker 3: Oh very cool.
• 5:32
  Speaker 8: Wow, I'm I'm and I'm of course his.
• 5:37
  Speaker 9: Wife's friend.
• 5:40
  Speaker 7: Of course, my wife's friend.
• 5:42
  Speaker 3: Of course, where's your wife?
• 5:45
  Speaker 7: Well, so we're both on the boat and this, we're
• 5:49
  Speaker 7: both on my boat and this, uh, this, we couldn't
• 5:52
  Speaker 7: change the schedule for when we were recording this, and
• 5:55
  Speaker 7: there's not enough space on the boat for my wife's
• 5:58
  Speaker 7: friend to not be in the shot.
• 6:01
  Speaker 5: Okay, so where's your wife?
• 6:07
  Speaker 7: Yes?
• 6:07
  Speaker 9: I will also be making content for.
• 6:10
  Speaker 6: Basketball right as you should.
• 6:14
  Speaker 3: That was the question?
• 6:15
  Speaker 1: Planned a trip between you and your wife's friend? Or
• 6:19
  Speaker 1: are there other people.
• 6:20
  Speaker 5: On the boat?
• 6:21
  Speaker 3: Sorry?
• 6:22
  Speaker 1: Are there other people on the boat or was this
• 6:24
  Speaker 1: just a trip?
• 6:26
  Speaker 7: I have no way of knowing who's on the boat
• 6:28
  Speaker 7: right now. I'm in the I'm in the hold, so
• 6:30
  Speaker 7: I'm down I'm downstairs on the boat. I have no
• 6:32
  Speaker 7: way of knowing who's on the boat. Sorry.
• 6:35
  Speaker 3: You know their media trained. My people are telling me
• 6:37
  Speaker 3: to get media trade. These guys are good. We ain't
• 6:41
  Speaker 3: going to get straight answer out of them.
• 6:42
  Speaker 7: And we can and we can talk about who my
• 6:44
  Speaker 7: wife is friends with and what their names are, you know,
• 6:46
  Speaker 7: at a later point in time, but I am.
• 6:48
  Speaker 9: And you make a good point.
• 6:49
  Speaker 8: I am media trained, so I have answered several phones
• 6:53
  Speaker 8: and been on several computers.
• 6:54
  Speaker 9: So I'm head of creative.
• 6:56
  Speaker 3: At as Robins.
• 6:58
  Speaker 5: Hold on one second, Yeah, what do you think there's
• 7:02
  Speaker 5: what do you think they're saying have created?
• 7:05
  Speaker 7: Friend is head of creating that digital.
• 7:13
  Speaker 3: Promotion.
• 7:14
  Speaker 5: I didn't know media train meant you just know how
• 7:16
  Speaker 5: to use a computer in a phone.
• 7:18
  Speaker 9: That's it mostly is being in the right room. And
• 7:22
  Speaker 9: once again we see me here.
• 7:25
  Speaker 7: The camera is fit at a fixed point in the
• 7:28
  Speaker 7: boat and I can't move it from the cameras in
• 7:33
  Speaker 7: It's mounted fixed to a to a specific point in
• 7:36
  Speaker 7: the boat. I can't move it.
• 7:38
  Speaker 3: Well, speaking of can't move it.
• 7:41
  Speaker 6: Sorry to bar Gin like this, what's up, guys, It's
• 7:47
  Speaker 6: me Balboa, Derek. I'm here representing little great people of
• 7:54
  Speaker 6: C b K Film and Television.
• 7:59
  Speaker 5: I love that guys have worked at a jingle and
• 8:01
  Speaker 5: a CP. Was that a drum roll that you did
• 8:06
  Speaker 5: at the beginning or was that.
• 8:07
  Speaker 6: And I did it with my mouth?
• 8:10
  Speaker 7: I loved I read the brief recently just to say
• 8:14
  Speaker 7: the incredible that you guys blocked down the whole Marx
• 8:19
  Speaker 7: Brothers and three Stooges catalog for the launch of CPK online. That's,
• 8:24
  Speaker 7: you know, the brand connectivity.
• 8:26
  Speaker 9: Between Angry we didn't get on.
• 8:28
  Speaker 7: That California pizza kitchen and the early turn of the
• 8:32
  Speaker 7: century Boughtvillian Cinema is hot, right.
• 8:39
  Speaker 2: I already subscribe to your beta and I love it.
• 8:41
  Speaker 2: I love that this slogan is CPK where the wackies
• 8:44
  Speaker 2: can be wacky.
• 8:46
  Speaker 3: That's it.
• 8:47
  Speaker 6: Sorry, but that's it. And we're doing it in a
• 8:49
  Speaker 6: fun way that's very California on the coast, on a hike,
• 8:53
  Speaker 6: all of the things.
• 8:54
  Speaker 3: We got a.
• 8:56
  Speaker 6: Deep relative of Judy Garland and we call her black
• 8:59
  Speaker 6: Bread and she's got quite the show, quite the tapans number.
• 9:04
  Speaker 2: You've got a deep relevant of Judy Garland. You're calling
• 9:06
  Speaker 2: her flatbread queen.
• 9:11
  Speaker 3: That's amazing. I knew i'd hear that sentence today. That
• 9:14
  Speaker 3: is so interesting. How deep is she?
• 9:17
  Speaker 6: No, she's a deep cousin.
• 9:18
  Speaker 3: I wouldn't know.
• 9:20
  Speaker 6: But I've been really busy. Thank you so much, Basket
• 9:23
  Speaker 6: Robin's voice. I don't know if I'm allowed to tell you,
• 9:24
  Speaker 6: but thank you so much for bringing it up, because
• 9:26
  Speaker 6: we did get a huge deal. We've been trying to
• 9:28
  Speaker 6: get all of the Marx Brothers content, all of the
• 9:32
  Speaker 6: three Stooges, and that's a hefty contract. And you may
• 9:35
  Speaker 6: be thinking, what do you guys do, Balboa, what are
• 9:39
  Speaker 6: you doing? People are losing their minds that you change
• 9:42
  Speaker 6: the recipe for the chop salad. Meanwhile, you're in litigation
• 9:45
  Speaker 6: with all of the three stooges grandchildren to try to
• 9:49
  Speaker 6: own their content.
• 9:50
  Speaker 3: Right.
• 9:51
  Speaker 6: But we're doing it. And here's the thing. I don't
• 9:54
  Speaker 6: know about you guys, but I'm head of the whole
• 9:56
  Speaker 6: restaurant wing, so I might as well pivot as we
• 9:59
  Speaker 6: pivot as America. It feels like everyone's doing streaming, so
• 10:03
  Speaker 6: why not us?
• 10:05
  Speaker 5: So fun? And can I say, yeah, I can always
• 10:08
  Speaker 5: tell when somebody's just taken a little too much adderall.
• 10:10
  Speaker 6: You know, Hey, listen, there is adderall in the tortilla
• 10:16
  Speaker 6: soup I ordered from my kitchen.
• 10:18
  Speaker 5: Specifically, it's all adderall tortilla soup. Right.
• 10:25
  Speaker 3: Yeah.
• 10:26
  Speaker 7: But I think to about Bo's point, it's a really
• 10:29
  Speaker 7: interesting part and I'd love to hear from everybody, especially
• 10:31
  Speaker 7: about you know, the streaming space is some people say
• 10:35
  Speaker 7: it's crowded, and I think what better place to compete
• 10:39
  Speaker 7: than in the middle of a crowd. So there's a.
• 10:43
  Speaker 9: Which we would be and if we weren't in this room.
• 10:45
  Speaker 3: Yeah, a crowd.
• 10:46
  Speaker 7: Yeah. I don't want to say who's on the boat,
• 10:48
  Speaker 7: but there are other people nearby, physically nearby, and I
• 10:51
  Speaker 7: think that it's important. You know, when you're trying to
• 10:54
  Speaker 7: make a name for a brand, you have the legacy
• 10:56
  Speaker 7: brand of the food establishment. Baskin Robbins obviously has a
• 10:59
  Speaker 7: tremend in this brand leverage and a lot of customer loyalty.
• 11:03
  Speaker 7: You know, we're spinning Fudgie into comic books, into video games.
• 11:09
  Speaker 7: Fudgie is you know, we're slated to appear in the
• 11:12
  Speaker 7: the Vertigo Cinematic Universe.
• 11:15
  Speaker 6: I read that in the trade. I read that in
• 11:16
  Speaker 6: the trade.
• 11:17
  Speaker 8: I think you, thank you, we got that place there,
• 11:19
  Speaker 8: and you want to be hearing questions like I didn't like, Oh,
• 11:22
  Speaker 8: Baskin Robbins is real.
• 11:25
  Speaker 9: I didn't know that you want to be hearing things
• 11:28
  Speaker 9: like that.
• 11:30
  Speaker 3: Are you doing something with the numbers the thirty one?
• 11:32
  Speaker 3: Isn't that a big part of the letters? The thirty one?
• 11:36
  Speaker 7: So we're actually partnering with several of people that are
• 11:40
  Speaker 7: sort of in the various number space, number of spaces.
• 11:45
  Speaker 3: Several people in the number space get into the number space.
• 11:49
  Speaker 3: That's so annoying. I know that.
• 11:51
  Speaker 7: Got to be in the right room, you know, sort
• 11:53
  Speaker 7: of conspiracy theory influencers, and we're trying to you know,
• 11:57
  Speaker 7: immediately we said, if we can get that number thirty one,
• 12:00
  Speaker 7: is there a way to retroactively insert that into historical
• 12:05
  Speaker 7: documents and that people see a connection with the illuminati,
• 12:08
  Speaker 7: which people love. And you know, the moment you hit
• 12:11
  Speaker 7: that inflection point where really dangerous people can't stop thinking
• 12:16
  Speaker 7: about you, You've entered the cultural conversation in a way
• 12:19
  Speaker 7: that I think is really exciting.
• 12:20
  Speaker 6: Blake Slate. That is power at its core.
• 12:25
  Speaker 7: Again, it's all about catalog and trust. So for example,
• 12:29
  Speaker 7: one of the first things I pitched to Baskin Robbins
• 12:32
  Speaker 7: was we're buying the catalog of the NBC The Office, right,
• 12:36
  Speaker 7: so that's been off of Netflix. That's and we have
• 12:42
  Speaker 7: a timer up on the bask and Robins homepage where
• 12:46
  Speaker 7: every day that we don't get one hundred thousand followers,
• 12:49
  Speaker 7: we delete an episode permanently from the world. It's gone.
• 12:53
  Speaker 3: Wow.
• 12:53
  Speaker 5: So season are you starting with? Are you going like
• 12:56
  Speaker 5: season first? Season four? One of their strongest one.
• 12:59
  Speaker 2: You know that this is funny because not Papy used
• 13:01
  Speaker 2: to be involved in some country gangs in West Virginia,
• 13:04
  Speaker 2: and this is actually extortion, which is kind of fun.
• 13:06
  Speaker 2: You're extorting the world in order to keep their beloved show,
• 13:12
  Speaker 2: otherwise you damage them.
• 13:13
  Speaker 9: It's fun.
• 13:15
  Speaker 7: The servers, the servers that have the actual show information
• 13:21
  Speaker 7: on them are in the bottom of the ocean, so
• 13:23
  Speaker 7: it's actually not covered by American jurisprudence.
• 13:26
  Speaker 3: I love the ocean, Miranda.
• 13:28
  Speaker 8: I wanted to say that I actually would love the
• 13:31
  Speaker 8: idea of Sweet Green if I didn't only eat Adaptagen powders.
• 13:36
  Speaker 1: Yeah, well, we're we're looking to get into that space.
• 13:40
  Speaker 1: I mean, that's something that us and our partners at
• 13:44
  Speaker 1: U Tyson is where we get a lot of our
• 13:47
  Speaker 1: stuff and we're excited to We.
• 13:51
  Speaker 3: Also hear a lot of our cracker Barrel at Tyson.
• 13:54
  Speaker 5: I didn't know Sweet Green and Crackerberrel hadst but it
• 13:56
  Speaker 5: really probably wouldn't eat a seat if I knew Tyson.
• 14:00
  Speaker 6: Got to be kidding me, because when I tell you
• 14:02
  Speaker 6: we have Tyson in the tortilla.
• 14:04
  Speaker 3: Soup that way, well, I use the same chicken as.
• 14:09
  Speaker 7: All thirty one flavors. We use Tyson.
• 14:14
  Speaker 1: And I'm being told that is something And of course
• 14:17
  Speaker 1: I'm sure we're all dealing with the pesky uh US
• 14:21
  Speaker 1: lawsuit right now that's trying to anti trust. They're like,
• 14:25
  Speaker 1: you know what, you can't have a chicken brand have
• 14:27
  Speaker 1: their hand in literally every streaming service that's happening right
• 14:30
  Speaker 1: Eventually that's going to become a problem for TV.
• 14:34
  Speaker 9: But but that's they're not being creative. They're not thinking
• 14:38
  Speaker 9: creatively with.
• 14:39
  Speaker 1: The law go on exactly, the US is not thinking
• 14:43
  Speaker 1: outside the box. They're not they're not excited about what
• 14:46
  Speaker 1: we have in store. But to your point, we're trying
• 14:49
  Speaker 1: to get into the adaptogen space, the the b pollen space,
• 14:55
  Speaker 1: the basically anything you would find in an Arawan smoothie.
• 14:59
  Speaker 1: We're just strug to find the right partner that doesn't
• 15:03
  Speaker 1: alienate our base, which is people who have twenty minutes
• 15:06
  Speaker 1: of lunch break in between their job at Canva upstairs.
• 15:13
  Speaker 1: So we're trying to capture the people who are not
• 15:15
  Speaker 1: quite Arawon, not quite working at IBM, and that's our
• 15:19
  Speaker 1: bread and butter.
• 15:20
  Speaker 9: You know what, you should look into the colloidal silver
• 15:23
  Speaker 9: community because a lot of the conspiracy theorists that we
• 15:26
  Speaker 9: work with have ties into that. I can set up
• 15:29
  Speaker 9: some meetings.
• 15:30
  Speaker 1: Oh, I would love to get some one on ones
• 15:32
  Speaker 1: with some people in Collidal Silver, because I mean this is,
• 15:36
  Speaker 1: of course the material that turns your face blue. Correct,
• 15:39
  Speaker 1: of course, Yeah, okay, And I'm sure we are looking
• 15:42
  Speaker 1: to get into that. It worked for Mega Mind, it
• 15:45
  Speaker 1: worked for lots of things, and so that would be huge.
• 15:48
  Speaker 1: But I'm I'm curious to know what is on the docket.
• 15:53
  Speaker 1: What's what's everyone's like big tent pole thing that's.
• 15:58
  Speaker 5: Gonna tell their right love to talk about to yea,
• 16:01
  Speaker 5: our tent pole shows that are going to define your
• 16:05
  Speaker 5: slates and define your channel.
• 16:07
  Speaker 2: You actually mentioned something Marina of the Green that was similar.
• 16:10
  Speaker 2: I thought you knew maybe even about our our slate
• 16:13
  Speaker 2: because you were talking about the Anti Trust and and
• 16:15
  Speaker 2: that's actually one of our big shows, Anti Trust. It's
• 16:18
  Speaker 2: about an ant that's kind of sassy and fun and
• 16:22
  Speaker 2: she has a lot of secrets in the town and
• 16:24
  Speaker 2: she's really funny and interesting and she's being played by
• 16:27
  Speaker 2: Kathy Baits and we're so excited to have Anti Trust.
• 16:31
  Speaker 2: And then it's that is our first scripted and then
• 16:33
  Speaker 2: we're doing a lot of nonscription. We're doing the World
• 16:37
  Speaker 2: Championship of Giant Checkers on the barrels on the outside,
• 16:41
  Speaker 2: and that's a lot of what we're doing, and it's
• 16:43
  Speaker 2: really fun because it's kind of like World Championship of Poker,
• 16:45
  Speaker 2: where we've got those cameras on the barrels and you
• 16:48
  Speaker 2: can see them move the checkers. You can see the
• 16:50
  Speaker 2: hands themselves move the checkers. So we're really excited about that.
• 16:54
  Speaker 2: We're putting a lot of money into that, and we've
• 16:56
  Speaker 2: got a lot of really cool influencers that are doing that.
• 17:00
  Speaker 2: Our first round we got Kay Sinat going off against
• 17:02
  Speaker 2: Paul Giamatti to see who wins Giant Checkers, and it's gonna.
• 17:06
  Speaker 3: Be really fun.
• 17:08
  Speaker 2: I don't know who Ky Sinat is, but people tell
• 17:11
  Speaker 2: me people like him. It's gonna be a good time.
• 17:13
  Speaker 1: Well, I saw on Deadline it seems like you are
• 17:16
  Speaker 1: using your Big Checkers not just as a single show,
• 17:20
  Speaker 1: but in other forms of deviated content, like you have
• 17:24
  Speaker 1: the Big Checkers Recap podcast.
• 17:28
  Speaker 3: Absolutely on Deadline.
• 17:29
  Speaker 1: I saw that on Goodline, stars of the Big Checkers
• 17:32
  Speaker 1: game rehashing what each checker's move was like, and that's
• 17:36
  Speaker 1: so innovative and such a great way to ring out
• 17:38
  Speaker 1: the towel.
• 17:39
  Speaker 3: Yeah, it's really exciting.
• 17:41
  Speaker 2: So we have pre Checker and then that's like a
• 17:43
  Speaker 2: four hour live stream where everyone's getting in and we're
• 17:45
  Speaker 2: showing the cars pull up and we're showing we're actually
• 17:48
  Speaker 2: feeling people get into their into their cars from their house.
• 17:52
  Speaker 2: So we're showing all these celebrities front of their house
• 17:54
  Speaker 2: and they're getting in the car and then they're driving
• 17:56
  Speaker 2: and then we're showing them get out.
• 17:57
  Speaker 3: That's first four hours. You can jump in on that.
• 18:00
  Speaker 2: And then we show the Checkers and then we're do
• 18:02
  Speaker 2: Talking Checkers the after a talking show, and then we
• 18:06
  Speaker 2: do the Checkers podcast, and then we do it an
• 18:09
  Speaker 2: interactive at the end of the night whereas people going
• 18:11
  Speaker 2: to bed, and then we have this special thing where
• 18:14
  Speaker 2: we give them food that makes them talk in their sleep.
• 18:16
  Speaker 2: That's kind of tracker barrels thing. It kind of gives
• 18:19
  Speaker 2: you food for an unsettled mind, and so we get
• 18:21
  Speaker 2: to talk about Checkers while they're sleeping. So it's a
• 18:24
  Speaker 2: thirty six.
• 18:24
  Speaker 6: Hour Commitments podcast.
• 18:26
  Speaker 3: I can't wait. It's really fun.
• 18:28
  Speaker 2: There's twenty five segments per every thirty minute episode.
• 18:31
  Speaker 3: We have a lot.
• 18:32
  Speaker 2: We decided we got all in and all the executives
• 18:34
  Speaker 2: decided to make decisions, and we decided to put a
• 18:37
  Speaker 2: lot of stuff in because that's what we think needs.
• 18:39
  Speaker 3: Every podcast needs structure. And so it's really exciting.
• 18:44
  Speaker 5: That is so awesome. Thank you, Jake, absolutely, hanging ten.
• 18:49
  Speaker 3: It is, thank you. Yeah, it sounds okay, hanging ten.
• 18:54
  Speaker 3: It sounds like me to trained you.
• 18:57
  Speaker 5: Thanks guys. Yeah, our slate is really exciting over here,
• 19:01
  Speaker 5: and a big part of our discussions where are people
• 19:04
  Speaker 5: going to connect with this central idea that the Habit
• 19:07
  Speaker 5: Burger feels like Hawaii for white people. It's an idea
• 19:11
  Speaker 5: that I've had since I was young, since I first
• 19:14
  Speaker 5: stepped into a habit. But a lot of pushback was
• 19:18
  Speaker 5: the habit is a Santa Barbara chain. It started there,
• 19:22
  Speaker 5: what do you do it? And to that, I say,
• 19:24
  Speaker 5: Islands started in Los Angeles, and Islands is oh.
• 19:27
  Speaker 6: Y, California, California.
• 19:30
  Speaker 5: There's nothing more Hawaii for white people than Santa Barbara, California. Sure,
• 19:35
  Speaker 5: I would.
• 19:35
  Speaker 2: Say, just to kind of explain, I'm looking at the
• 19:37
  Speaker 2: menu right now. The number one thing I remember about
• 19:39
  Speaker 2: Habit Burger is the charburger. Right, it's kind of the
• 19:42
  Speaker 2: onions and the cook that's kind of the main stake.
• 19:44
  Speaker 5: See, that's so that is so funny because that's not
• 19:47
  Speaker 5: how I remember it.
• 19:48
  Speaker 3: That's so funny.
• 19:49
  Speaker 2: I remember because the meal that you're describing as the
• 19:52
  Speaker 2: kariokee char with cheese, which and the Hawaiian burger I believe,
• 19:58
  Speaker 2: I think.
• 19:59
  Speaker 5: But regardless, we have a very exciting slate coming out.
• 20:03
  Speaker 5: One of our lead shows is Pattable Rental Mysteries Matthew
• 20:09
  Speaker 5: Fox from Lost. He is a guy who rents a
• 20:12
  Speaker 5: paddle board and accidentally falls into a sling and a
• 20:17
  Speaker 5: slew of unsolved murders that he is accused for. So
• 20:21
  Speaker 5: him and Jorge Garcia Hurley from Lost have to go
• 20:24
  Speaker 5: on paddle boards to figure out if they can solve
• 20:27
  Speaker 5: the mysteries. It's really exciting.
• 20:29
  Speaker 1: Quick question, how many of what percentage of your actors
• 20:33
  Speaker 1: are sourced from Lost?
• 20:35
  Speaker 5: So about eighty five percent of our actors are sourced
• 20:39
  Speaker 5: from Lost, Hawaii, PI, what's that show? I'm five oh, PI,
• 20:45
  Speaker 5: five oh. And the other twenty percent we just take
• 20:49
  Speaker 5: risks on new talent. We're really excited and by risks
• 20:53
  Speaker 5: on new talent, we mean people that are trained and
• 20:56
  Speaker 5: very very rehearsed, and we also have some TikTok stars
• 20:59
  Speaker 5: in our slow Oh, very very exciting. So we're kind
• 21:03
  Speaker 5: of running out with that. We're going to see what happens,
• 21:06
  Speaker 5: and we're just really excited to jump on the wave
• 21:08
  Speaker 5: and get a perfect tent.
• 21:09
  Speaker 6: You know, I'm dying Blake to hear about your wife's friend.
• 21:14
  Speaker 6: Did to describe your wife's friend? Describing your slate is
• 21:18
  Speaker 6: going to be you guys.
• 21:19
  Speaker 5: Ta team.
• 21:20
  Speaker 3: Maybe we're a great we're a great.
• 21:21
  Speaker 7: Tag team because obviously, you know, my wife's friend has
• 21:26
  Speaker 7: never seen television but ideas, but has a lot of
• 21:30
  Speaker 7: great ideas.
• 21:30
  Speaker 8: But I'm an idea I'm an idea man, and that's
• 21:34
  Speaker 8: I'm ahead of creative.
• 21:35
  Speaker 6: Well, this makes sense because you not watching television. It's
• 21:38
  Speaker 6: funny because like someone's wife's friend alone with with your
• 21:45
  Speaker 6: friend's husband.
• 21:45
  Speaker 7: Do you actually don't know that we're alone? We have
• 21:48
  Speaker 7: not established that we're alone. I said that, yeah, and
• 21:52
  Speaker 7: then that's alleged. We can't move the camera. It is
• 21:56
  Speaker 7: welded to this corner.
• 21:58
  Speaker 3: I don't think that's the concern. I don't think that's
• 22:00
  Speaker 3: kind of related to what we're.
• 22:02
  Speaker 7: Discussing, we can't move the camera.
• 22:04
  Speaker 3: Understand I understand that fact.
• 22:07
  Speaker 5: So they will died a DSLR to the boat.
• 22:10
  Speaker 6: I don't want to hear any more about the boat.
• 22:11
  Speaker 6: I want to hear about your wife's friend.
• 22:13
  Speaker 5: Yeah, I want to hear about your slate.
• 22:16
  Speaker 8: Really about our slate is that I got a BA
• 22:19
  Speaker 8: at Tufts and that was a really fun experience.
• 22:25
  Speaker 5: What was your.
• 22:28
  Speaker 6: In in talking?
• 22:31
  Speaker 3: Oh?
• 22:31
  Speaker 5: I did? I heard about the BA talking at.
• 22:33
  Speaker 7: To my wife's friend majored in talking at toughs and
• 22:37
  Speaker 7: I got.
• 22:37
  Speaker 8: A full ride because my mom was friends with someone's wife's.
• 22:43
  Speaker 3: Wow, you're all about friends.
• 22:44
  Speaker 5: You're admitting that you got.
• 22:49
  Speaker 3: I got to say.
• 22:50
  Speaker 2: My daughter wanted to maybe go to Tufts for talking.
• 22:52
  Speaker 2: We audited a class. I went with her. Unbearable class,
• 22:56
  Speaker 2: so hard to sit through. Those talking classes are absolutely
• 23:00
  Speaker 2: awful to be a part of.
• 23:03
  Speaker 9: Well, you have to take the listening classes too in order.
• 23:06
  Speaker 3: Oh, I was missing.
• 23:07
  Speaker 7: I guess there's a So obviously we're we're kicking off
• 23:13
  Speaker 7: over at BRD. We're kicking off our thirty one flavors
• 23:16
  Speaker 7: of content with an unscripted reality series that sort of
• 23:22
  Speaker 7: features my wife's friend and she'll be leading.
• 23:24
  Speaker 6: That and it's a because this is the camera.
• 23:27
  Speaker 7: Yeah, and we only have this one.
• 23:29
  Speaker 3: Oh you're using the boat camera that sticks to the boat.
• 23:32
  Speaker 7: Yeah. Oh, this is streaming live to Basket and Robin Digital.
• 23:37
  Speaker 7: We've actually already licensed this to a couple of big
• 23:41
  Speaker 7: animation houses that are going to be doing a fantasy adaptation.
• 23:45
  Speaker 7: So this is all. All of this is.
• 23:46
  Speaker 9: Content and this is also a podcast.
• 23:49
  Speaker 7: My my wife's friend is leading up our creative. I've
• 23:51
  Speaker 7: been really more focused on how we run an ad
• 23:55
  Speaker 7: driven business in a subscription service in about in a
• 24:00
  Speaker 7: boat and essentially, well we have to guard the servers
• 24:03
  Speaker 7: from pirates. As I've said, they're in the ocean, and.
• 24:06
  Speaker 9: Because Blake's not allowed in homes, I.
• 24:09
  Speaker 7: Can't be I can't be in a in the within
• 24:12
  Speaker 7: the borders of a nation state legally what happened and essentially,
• 24:18
  Speaker 7: so I've been yeah, that's illegal mine. So what I've
• 24:23
  Speaker 7: been doing is I've been spearheading a program that Baston
• 24:25
  Speaker 7: Robins is really excited about. They've partnered with a couple
• 24:28
  Speaker 7: of different VC firms. We are when you sign up
• 24:32
  Speaker 7: for our app, not only do we download your photos
• 24:35
  Speaker 7: and your camera role. We also connect to your social
• 24:38
  Speaker 7: media and we are able to AI generate in you
• 24:43
  Speaker 7: make the show. We create a show which is advertising
• 24:47
  Speaker 7: where your dead relatives using generative AI tell you about
• 24:52
  Speaker 7: Pine sal and that's how we And then.
• 24:59
  Speaker 5: It's like, because this, this is the thing we've been
• 25:00
  Speaker 5: running into of the habit broker for is how do
• 25:03
  Speaker 5: we like do that? And that's such such an easy,
• 25:07
  Speaker 5: wonderful way to kind of generate content for other brands
• 25:10
  Speaker 5: without taking away from your own brand. I think it's genius.
• 25:14
  Speaker 5: I think you guys are really onto something.
• 25:15
  Speaker 7: And those and so your dead family members, we actually
• 25:19
  Speaker 7: create characters based on them, and then we own those characters.
• 25:22
  Speaker 6: Own your family.
• 25:24
  Speaker 7: We own your family.
• 25:25
  Speaker 8: And we've partnered with Ancestry dot com in twenty three So.
• 25:30
  Speaker 6: Can we talk about those guys?
• 25:31
  Speaker 5: Are They're so good?
• 25:32
  Speaker 6: Guys at antry dot com are good gods. I love them.
• 25:37
  Speaker 3: I don't like talking.
• 25:39
  Speaker 1: I am so glad. I don't regret it a single bit,
• 25:44
  Speaker 1: and I just know that they're going to do some
• 25:45
  Speaker 1: awesome stuff with it, so excited.
• 25:48
  Speaker 3: I don't like them guys.
• 25:49
  Speaker 2: They came in for a general with us and they
• 25:50
  Speaker 2: kept staring at me like that knew something I didn't,
• 25:53
  Speaker 2: and I didn't.
• 25:53
  Speaker 6: Like it because they do, Derek, you didn't.
• 25:57
  Speaker 3: I didn't like it.
• 25:58
  Speaker 6: That's incretible.
• 26:00
  Speaker 5: I mean, like all these accusations of DNA manipulation, which
• 26:04
  Speaker 5: is pseudo eugenics, Like, I just don't get what the
• 26:06
  Speaker 5: problem is. We're making superhumans, you know, like we're making
• 26:10
  Speaker 5: awesome people.
• 26:11
  Speaker 1: That make good exactly.
• 26:13
  Speaker 5: Yeah, because we were talking, I gotten a great conversation
• 26:16
  Speaker 5: about them, of how we can alter DNA people's DNA
• 26:19
  Speaker 5: to like the Habit Burger more and to see it
• 26:22
  Speaker 5: as like more of like a Hawaiian for white people
• 26:24
  Speaker 5: chain because again, like I feel like people are just
• 26:27
  Speaker 5: not connecting that the Habit Burger is like Hawaii for
• 26:31
  Speaker 5: white people in a way like when you walk in there,
• 26:33
  Speaker 5: it's like kind of isolent vibes. So like we were
• 26:35
  Speaker 5: talking about them, like maybe we can change a little
• 26:37
  Speaker 5: bit of the code so people understand that when they
• 26:40
  Speaker 5: see a Charteriokee Burger, they're like, oh, I get it.
• 26:43
  Speaker 1: I know this is essentially people. That's okay.
• 26:46
  Speaker 5: Yeah, and you're essential DNA.
• 26:48
  Speaker 6: Yeah, you're essentially talking about how memory is content. It is.
• 26:52
  Speaker 5: That's so true, but it is I.
• 26:54
  Speaker 6: Had a meeting with a memory of Steamboat Willie. We
• 26:58
  Speaker 6: sat down and he's doing a whole show, Steamboat Willie
• 27:01
  Speaker 6: a CPK.
• 27:02
  Speaker 3: What talking about?
• 27:05
  Speaker 5: What she's saying? Understand what the anybody you're not following along?
• 27:09
  Speaker 5: She's saying that the memory of Steamboat Willy is doing
• 27:11
  Speaker 5: a whole show at what.
• 27:13
  Speaker 3: Are you meaning?
• 27:15
  Speaker 6: A general with the memory of steamboat Willie general?
• 27:18
  Speaker 1: So the memory okay, so I'm sorry, is the what
• 27:21
  Speaker 1: corporeal form does the memory tape? Is it a solid, liquid,
• 27:25
  Speaker 1: gas or spirit?
• 27:27
  Speaker 9: As well as the meeting w it was whose memory
• 27:31
  Speaker 9: it was?
• 27:32
  Speaker 6: It was?
• 27:33
  Speaker 5: It's it's so it was character. I don't know if
• 27:38
  Speaker 5: you know this, but characters do generate memories. So the
• 27:41
  Speaker 5: animated character of Steamboat Willie generating a memory that came
• 27:45
  Speaker 5: out in foam, and because of AI, we were able
• 27:48
  Speaker 5: to translate that, and so then they bought a CPK.
• 27:51
  Speaker 2: You met with the foam members, So you met with
• 27:54
  Speaker 2: with Steamboat's Willy's memory, not not somebody else's memory of
• 27:59
  Speaker 2: steamboat Willy.
• 28:00
  Speaker 3: What was the memory of the steamboat will He.
• 28:02
  Speaker 7: Had not a lot.
• 28:04
  Speaker 6: So we didn't take his bitches, we didn't take his churches.
• 28:07
  Speaker 6: We We've been very specific over here at CPK because,
• 28:11
  Speaker 6: like like Blake said, I've been trying to I want
• 28:14
  Speaker 6: my brand to be very known. Is Baudville, California.
• 28:18
  Speaker 3: This is bid.
• 28:19
  Speaker 6: Yeah.
• 28:20
  Speaker 7: This is a big part of development actually that I
• 28:21
  Speaker 7: think Balbo is speaking to, which is there's the positive
• 28:25
  Speaker 7: development of creating a driven content, owning people's memories and families.
• 28:29
  Speaker 7: That's an important part of development. But there's also you know,
• 28:33
  Speaker 7: you have to play defense as well. So I think
• 28:36
  Speaker 7: Balboa locking up generals right after that general. For example,
• 28:41
  Speaker 7: you guys, remember there's a filmmaker, it was very popular
• 28:44
  Speaker 7: a few years ago, Grand Budapest Hotel. We've he's been
• 28:50
  Speaker 7: in a he's been in ten hours of general meetings
• 28:54
  Speaker 7: every day with us for the past eight years. And
• 28:56
  Speaker 7: oh my god, that's just to lock him down, right,
• 28:59
  Speaker 7: you're denying him an opportunity to make another movie because
• 29:01
  Speaker 7: he can't leave the room where.
• 29:02
  Speaker 5: He's having I tried to get a general with him.
• 29:06
  Speaker 5: You guys sent me a cease and desist. It was amazing.
• 29:08
  Speaker 5: I was I was, I was amazed. I was like,
• 29:11
  Speaker 5: why don't we think of this, We should get off
• 29:13
  Speaker 5: our boards and start working.
• 29:16
  Speaker 1: Generals is the future. I think that sort of holding
• 29:19
  Speaker 1: people in rooms is something that we haven't really investigated,
• 29:23
  Speaker 1: and I think that a lot of like because we've
• 29:27
  Speaker 1: been implementing that a little bit and we've received some
• 29:29
  Speaker 1: amazing feedback from the US military. We've been working closely
• 29:34
  Speaker 1: with them for.
• 29:36
  Speaker 6: Sweet Green's working with the military.
• 29:37
  Speaker 1: Sweet Green is working with the US military.
• 29:39
  Speaker 3: Kragerrel loves the military too. It's amazing. Sweet Green has
• 29:42
  Speaker 3: so much in common with Cracker.
• 29:44
  Speaker 6: We got Derek back. We got Derek back.
• 29:47
  Speaker 1: Actually on the same page about so much. And I
• 29:51
  Speaker 1: think Sweet Green is I feel like we've been boxed
• 29:53
  Speaker 1: in a little bit, but we are what everyone is about,
• 29:56
  Speaker 1: right because we are introducing We're so excited because we
• 30:01
  Speaker 1: are going to be doing mostly podcast clips about being single.
• 30:05
  Speaker 1: So it's going to be sort of people asking each
• 30:08
  Speaker 1: other why they're single, how they're single, what it's like
• 30:12
  Speaker 1: to be single, red flags, green flags, red flags, green flags,
• 30:17
  Speaker 1: what are they beij flags. We're going to be really
• 30:20
  Speaker 1: getting into that space. And something that the US Military
• 30:25
  Speaker 1: has been crucial on is how to sort of emotionally
• 30:29
  Speaker 1: manipulate people into delivering these stories that they maybe don't
• 30:37
  Speaker 1: even have yet. So we're implanting memories into minds and
• 30:41
  Speaker 1: AI generating a perfect quip. We're trying. We're okay, basically,
• 30:47
  Speaker 1: we're going to the lab and we are trying to
• 30:50
  Speaker 1: engineer the perfect dating quip. So we've been working with AI.
• 30:56
  Speaker 5: What have you landed on so far? Do you have
• 30:58
  Speaker 5: any like test ones or Okay, so they're.
• 31:00
  Speaker 1: Still in beta. They're still in beta, and we've been working.
• 31:05
  Speaker 1: This is the product of I would say, one hundred
• 31:08
  Speaker 1: thousand hours of machine and man labor. But it's something
• 31:11
  Speaker 1: like this.
• 31:14
  Speaker 6: So dating.
• 31:16
  Speaker 1: Is kind of like when you're at the deli and
• 31:21
  Speaker 1: you don't know what sandwich to pick, and then you
• 31:25
  Speaker 1: notice that the sign on the window has a C
• 31:29
  Speaker 1: code health rating? Do you know what I mean? And
• 31:33
  Speaker 1: then the conversation goes from there and obviously it's still
• 31:36
  Speaker 1: in We lost Derek again.
• 31:38
  Speaker 3: I am I am, I am befuddled. I'm confused. What
• 31:41
  Speaker 3: is this? Is this a television show?
• 31:43
  Speaker 1: This is interesting? And Derek, I'd actually love your feedback
• 31:45
  Speaker 1: because I think you represent a specific Middle America demographic
• 31:48
  Speaker 1: that we are trying to capture. So this is not
• 31:51
  Speaker 1: a TV show. This is we are trying to engineer
• 31:53
  Speaker 1: the perfect dating quip to algorithmically capture the minds and
• 31:57
  Speaker 1: imagination of America.
• 31:58
  Speaker 6: That is, take it. Take a shop for every time
• 32:00
  Speaker 6: you hear algorithmically capturing the.
• 32:05
  Speaker 3: Minds of.
• 32:07
  Speaker 1: You're gonna need to act what an algorithm is, You're
• 32:10
  Speaker 1: gonna actually need to an algorithm.
• 32:12
  Speaker 2: Is quite got no way. People say those words to
• 32:15
  Speaker 2: me all the time, and I just brush them off. Algorithm,
• 32:17
  Speaker 2: I'll go kick myself in the face. I pee more
• 32:20
  Speaker 2: like I poop in the bathroom.
• 32:23
  Speaker 6: I'm buzzing off this chair, and that's sucked to hear.
• 32:26
  Speaker 6: Why don't we do this? I loved what Miranda just did.
• 32:28
  Speaker 6: I would love to play call me a content vacuum,
• 32:33
  Speaker 6: but I would love to play some of our shows
• 32:36
  Speaker 6: like I love. I loved hearing a little bit of
• 32:37
  Speaker 6: Sweet Greens shows. Why don't we play our television?
• 32:41
  Speaker 5: That's such a good idea. You guys are so far ahead.
• 32:44
  Speaker 5: We are so happy to hear this. Let's jump into
• 32:47
  Speaker 5: this helly.
• 32:48
  Speaker 3: Oh yeah, I have a lot of content, mate. You know.
• 32:50
  Speaker 2: I forgot to mention that we actually own all the
• 32:52
  Speaker 2: rights to every game we sell in our little general shop,
• 32:55
  Speaker 2: and and we own all the characters.
• 32:58
  Speaker 3: Yeah, I have the pen game. Oh my gosh.
• 33:01
  Speaker 2: We yeah, we own we own Pickle Soda, and we
• 33:04
  Speaker 2: owned Viking Soda. We don't own root Beer soda because
• 33:08
  Speaker 2: it's a bigger one. But that's not really goofy, so
• 33:11
  Speaker 2: I guess it's not afflicable.
• 33:14
  Speaker 3: Maybe it would be fun for me to show you
• 33:15
  Speaker 3: all the little the tea's game.
• 33:18
  Speaker 2: We have a we we yeah, we we have a clip.
• 33:20
  Speaker 2: We we have an ensemble comedy. It's a mockumentary about
• 33:23
  Speaker 2: all those little tea's stuck in that pyramid where you
• 33:25
  Speaker 2: gotta splip them over each other. And we got the
• 33:29
  Speaker 2: cast of Happy Endings to be involved with it, and
• 33:34
  Speaker 2: it's kind of like a reboot of Happy Endings, but
• 33:36
  Speaker 2: with the everyone's a tea and it's all practical and
• 33:40
  Speaker 2: we built big giant sets and they have to wear
• 33:42
  Speaker 2: these tea outfits and they don't have arms, and it's
• 33:44
  Speaker 2: really fun.
• 33:45
  Speaker 3: So we have a clip. We're gonna go ahead and
• 33:46
  Speaker 3: play it.
• 33:50
  Speaker 5: I guess we're all here.
• 33:51
  Speaker 3: Huh hm hm.
• 33:54
  Speaker 7: Hmmm.
• 33:55
  Speaker 6: Yeah, that was Orange Pin talking and now it's me
• 33:59
  Speaker 6: Redpin talk. Get to the camera. I have such a
• 34:02
  Speaker 6: crush on Yellow Pin.
• 34:04
  Speaker 2: That's a clip. Can I ask you a question. Do
• 34:07
  Speaker 2: you guys think that maybe they were phoning it in?
• 34:09
  Speaker 2: We didn't have a director on set and we didn't
• 34:11
  Speaker 2: know how to tell him to kind of act like
• 34:13
  Speaker 2: they wanted to be there.
• 34:14
  Speaker 5: And I know when Adam Pally isn't talking, you know,
• 34:17
  Speaker 5: everybody's phoning it in.
• 34:19
  Speaker 3: Well, it was silent.
• 34:21
  Speaker 8: I closed my eyes and covered my ears because I
• 34:23
  Speaker 8: don't watch television.
• 34:25
  Speaker 3: Okay, you're not going to watch.
• 34:26
  Speaker 8: My creative process as the head of creative Okay.
• 34:29
  Speaker 7: My watch friend doesn't want to be impacted by sort
• 34:32
  Speaker 7: of what came before, right, And I don't want is
• 34:35
  Speaker 7: sort of like your next or next.
• 34:37
  Speaker 9: So I don't watch anything we make.
• 34:38
  Speaker 7: Yes, do you actually want to close your eyes and
• 34:41
  Speaker 7: hum so that I can play our clips so you
• 34:42
  Speaker 7: don't have to see it? So this is a clip again?
• 34:46
  Speaker 7: This is so, this is a I generated. This is
• 34:49
  Speaker 7: I worked actually with a friend of mine. Before I
• 34:51
  Speaker 7: worked for Basket Robin Digital, I worked for the McKinley group,
• 34:54
  Speaker 7: and before that Lockheed Martin Lockheed Love such a will
• 35:01
  Speaker 7: I You know, for years I was telling the guys
• 35:03
  Speaker 7: at Lockheed, we should launch a content division. There is
• 35:07
  Speaker 7: IP these weapons you are creating you put Carole was
• 35:10
  Speaker 7: characters put characters in the characters right, that's ipe. So
• 35:14
  Speaker 7: this clip is actually based. This is a fun clip
• 35:18
  Speaker 7: where our Neapolitan Tria, Chocolate, Vanilla and Strawberry use generative
• 35:25
  Speaker 7: AI to mimic your voice. So you pick your favorite
• 35:30
  Speaker 7: flavor and it has your voice. Here we go, Hi,
• 35:34
  Speaker 7: there it's me chocolate assessing voice assessing voice Alexa by
• 35:42
  Speaker 7: four hundred drums of crude oil, by four hundred drums
• 35:46
  Speaker 7: of crude oil. And that's the clip. And that was amazing.
• 35:50
  Speaker 5: I don't know if you guys could see it because
• 35:52
  Speaker 5: we're on a podcast, but the animation behind that clip
• 35:55
  Speaker 5: was amazing.
• 35:56
  Speaker 3: Looks real. It looks real.
• 35:59
  Speaker 7: And by using your voice, what we can do is
• 36:03
  Speaker 7: make your show force your smart home assistant to buy
• 36:09
  Speaker 7: hundreds of barrels of crude oil on your credit card,
• 36:13
  Speaker 7: and if you sue us, I'll drive the boat to
• 36:15
  Speaker 7: where you live and kill you.
• 36:17
  Speaker 6: Now, Blake, Blake, I'm hanging on every every word you're saying.
• 36:23
  Speaker 6: You When are you going to tell your wife's friend
• 36:25
  Speaker 6: that she can stop humming?
• 36:28
  Speaker 7: No?
• 36:28
  Speaker 8: Well, so now I know when to stop humming because
• 36:31
  Speaker 8: he's listening at tough.
• 36:33
  Speaker 9: And what's fun is that my good.
• 36:35
  Speaker 8: Friend Gwyneth actlutely supplied the crude oil for this project
• 36:39
  Speaker 8: and it's all organic.
• 36:40
  Speaker 3: Is Gwyneth Blake's Wife's name?
• 36:44
  Speaker 6: Is that her name?
• 36:46
  Speaker 7: I don't know.
• 36:49
  Speaker 6: Now now Blake's wife's friend. I'm gonna ask you, blake
• 36:52
  Speaker 6: wise friend, do you know your mate blake wife's friend?
• 36:58
  Speaker 6: Did I ask something inappropriate?
• 36:59
  Speaker 8: Am?
• 37:00
  Speaker 3: Is this leger?
• 37:03
  Speaker 8: No?
• 37:04
  Speaker 1: No, they're pretending to be frozen.
• 37:05
  Speaker 3: On the bone.
• 37:08
  Speaker 5: Because they're not making it. But they're pretending to be frozen. Yeah,
• 37:11
  Speaker 5: they're not making any noise isn't on them?
• 37:13
  Speaker 3: But what do we say? What do we say? What
• 37:17
  Speaker 3: do we say?
• 37:21
  Speaker 7: Hi? You guys were getting choppy there for a second.
• 37:24
  Speaker 5: It's just like a wave. I love it.
• 37:26
  Speaker 7: We rebooted the router. Yeah, we can't move the camera
• 37:29
  Speaker 7: from where it is physically in the boat.
• 37:31
  Speaker 5: We got that yet?
• 37:32
  Speaker 3: Yeah?
• 37:33
  Speaker 1: Yeah, do you guys hang out a lot? You your
• 37:39
  Speaker 1: wife's friend?
• 37:40
  Speaker 5: Oh? I was just gonna say I do hang out
• 37:42
  Speaker 5: a lot? Yeah, personally we're not talking to you man, Okay, Yeah, yeah.
• 37:47
  Speaker 7: Yeah, I would say me and my wife's friend are
• 37:49
  Speaker 7: pretty close. You know my wife in this room? Yeah,
• 37:52
  Speaker 7: we're in this room. You know, gwen my wife's friend's
• 37:56
  Speaker 7: friend's wife's friend. She uh so, she's actually incredible. She
• 38:00
  Speaker 7: has been work. Gwyneth has been working for Opek for many,
• 38:05
  Speaker 7: many years. I met her back when I was with
• 38:09
  Speaker 7: Locke eaton what's that oil producing and exporting countries?
• 38:14
  Speaker 5: And I've been loving the rumors of their Twitter that
• 38:17
  Speaker 5: they're about to start. Oh do like a Wendy's Twitter
• 38:21
  Speaker 5: type of thing where they do kind of sassy responses.
• 38:24
  Speaker 5: But as Opek.
• 38:26
  Speaker 6: Nothing likes of a Twitter account the.
• 38:29
  Speaker 3: Great it's very hot to do that.
• 38:31
  Speaker 7: Yeah, it's really fun. I think there's some really meaty
• 38:34
  Speaker 7: stuff out there content wise, there was.
• 38:36
  Speaker 8: They haven't been paid to sort of spread the word
• 38:38
  Speaker 8: of the possibility of their Twitter.
• 38:40
  Speaker 7: Yeah, but you know, eyes on this space because I
• 38:45
  Speaker 7: think that you know, obviously there was that tremendous oil
• 38:49
  Speaker 7: tanker crash up in the Baltic and I think that's
• 38:52
  Speaker 7: a really verdant ground for IP And I think that,
• 38:56
  Speaker 7: you know, you roll a Twitter into a book deal.
• 38:59
  Speaker 7: That book deal. I'm a speaking tour that's speaking tour
• 39:02
  Speaker 7: launches original characters, and you know when I all that
• 39:06
  Speaker 7: comes to me, I just jump onto an onyx table
• 39:08
  Speaker 7: in the middle of a dark room, and I just
• 39:10
  Speaker 7: spin around and scream as loud as I can.
• 39:12
  Speaker 9: And I do breath work.
• 39:13
  Speaker 5: That's awesome, That's incredible.
• 39:16
  Speaker 6: I mean, blake what you said about like the the
• 39:19
  Speaker 6: like the Hey, hey, steam O, Willie, steam O, Willie,
• 39:26
  Speaker 6: steam O, Willie, get me a bunch more adderall in
• 39:28
  Speaker 6: the soup. Put it in the soup.
• 39:29
  Speaker 3: Steamboat, steamboat, Willy is Mickey Mouse?
• 39:32
  Speaker 6: Right, Hey, steamboat, go get me adderall.
• 39:35
  Speaker 1: Okay, So I'm gonna make an assessment. I'm not a doctor,
• 39:38
  Speaker 1: but I think that your dosage is messed up.
• 39:42
  Speaker 3: I think that.
• 39:43
  Speaker 1: Okay, I'm sorry an armchair diagnosis, but I think that
• 39:47
  Speaker 1: there are some miscalculations being made.
• 39:50
  Speaker 6: I'm alastic a TikTok salad girlie giving me a diagnosis?
• 39:55
  Speaker 8: Yeah, okay, A very holistic person. And I feel like
• 39:58
  Speaker 8: it's absolutely wrong to tell people their medication is wrong,
• 40:02
  Speaker 8: because nobody should be on medication that isn't given by a.
• 40:07
  Speaker 2: Wait, why I agreed nobody should be on medication.
• 40:11
  Speaker 3: I have so much in common with all of y'all.
• 40:14
  Speaker 6: No, no, no, that's what is your name? Lady?
• 40:18
  Speaker 3: Who?
• 40:19
  Speaker 5: Me? Who? I'm just a guy who likes hanging out
• 40:23
  Speaker 5: personal Chuck. Oh not me. Sorry, yeah, you guys just
• 40:27
  Speaker 5: kept doing Chuck Chuck name, my name is Chuck. I
• 40:31
  Speaker 5: said that his name is Chuck. Okay, my name is Chuck.
• 40:35
  Speaker 2: Wait about I want to hear about CPK original program
• 40:38
  Speaker 2: And what do you got?
• 40:38
  Speaker 3: Can you show us a car?
• 40:39
  Speaker 6: Oh? Listen, all we got is the cast of o
• 40:41
  Speaker 6: C talking about our avocado roles. Play the clip.
• 40:45
  Speaker 3: Oh yeah, yeah, go ahead, go ahead. I don't want
• 40:48
  Speaker 3: to cut you guys.
• 40:48
  Speaker 1: Go ahead, No, okay, no, I'll go ahead. Well, well,
• 40:52
  Speaker 1: well this.
• 40:53
  Speaker 3: Is so I had one too. Sorry are you talking?
• 40:56
  Speaker 5: Yeah?
• 40:57
  Speaker 1: No, sorry, Well I was actually gonna go, but no,
• 41:00
  Speaker 1: it seems like you.
• 41:01
  Speaker 3: I mean, I can I can start it and you just
• 41:02
  Speaker 3: can jump in. So I had watching that clip.
• 41:06
  Speaker 6: I can't watching that clip because because and that's what
• 41:09
  Speaker 6: happens if you have to be careful, because it turned
• 41:12
  Speaker 6: into who's on first? My favorite ball viel Schedchu in
• 41:13
  Speaker 6: the entire world.
• 41:18
  Speaker 7: I love that clip. And again, I think it's about
• 41:21
  Speaker 7: cornering the market. I think it's about knowing what your
• 41:23
  Speaker 7: brand is, what your voice is, Miranda. I love you,
• 41:26
  Speaker 7: know my predecessor I wanted to ask you about this
• 41:28
  Speaker 7: because you know that original slogan when you're trying to
• 41:31
  Speaker 7: corner the market on girls and their boyfriends, and we
• 41:34
  Speaker 7: have that first slogan that comes out, it's not salad,
• 41:37
  Speaker 7: it's sweet green, and we love that so much, and
• 41:42
  Speaker 7: we actually we tested it and we had a whole
• 41:45
  Speaker 7: bunch of we had banner ads it's not salad, it's
• 41:48
  Speaker 7: Bask and Robin, and it floundered. It didn't well, why
• 41:52
  Speaker 7: do you think that is?
• 41:53
  Speaker 5: That's so it? Because I would have expected that to work.
• 41:55
  Speaker 5: It's so interesting that it didn't work after the test.
• 41:58
  Speaker 7: It's not sound with Bask and Robbin's.
• 42:00
  Speaker 1: If I can make an assessment, I would say that
• 42:03
  Speaker 1: salad is not your lane, right, and so I think
• 42:06
  Speaker 1: you're trying to tap into a lane that maybe isn't
• 42:10
  Speaker 1: authentic or isn't resonating with were you able to hack
• 42:16
  Speaker 1: into people's phones and get the date on why that happened?
• 42:20
  Speaker 7: So ultimately what we ended up replacing it with, you know,
• 42:24
  Speaker 7: because that I was surprised that that slogan because I think, yes,
• 42:27
  Speaker 7: salad's not our lane, which is why we're saying it's
• 42:30
  Speaker 7: not salad, it's.
• 42:34
  Speaker 1: The problem is that I think people love salad, right
• 42:37
  Speaker 1: like I think people are just really interested and attracted,
• 42:40
  Speaker 1: and I disagree.
• 42:42
  Speaker 3: I disagree in a deep way. Go ahead, So we did.
• 42:49
  Speaker 7: So we are follow up to that, which was banners,
• 42:52
  Speaker 7: you know, posters. We took out a billboard on the
• 42:55
  Speaker 7: side of the Manhattan Skyline and what it was was
• 42:58
  Speaker 7: we said, instead of saying.
• 43:00
  Speaker 8: It's actually really painful to talk about this experience because
• 43:03
  Speaker 8: ultimately we lost thousands of dollars.
• 43:05
  Speaker 7: Yeah, we lost a thousands, We lost three thousand dollars
• 43:10
  Speaker 7: dollars much money.
• 43:13
  Speaker 3: That's a lot, that's my salary.
• 43:14
  Speaker 7: Yeah, we lost three thousand dollars. But what we replaced
• 43:19
  Speaker 7: it Instead of saying, we said, Okay, it's not salads,
• 43:21
  Speaker 7: Basket Robbins. That's not connecting. What is the center of
• 43:25
  Speaker 7: the Baskin Robbins brand. It's really about it's really about
• 43:29
  Speaker 7: choice and freedom. Thirty one flavors means you get the
• 43:32
  Speaker 7: ice cream you want. So thinking about it from a
• 43:34
  Speaker 7: place of freedom of choice of flavor, we replaced it's
• 43:38
  Speaker 7: not salad, it's basket Robins with a QR code saying
• 43:42
  Speaker 7: unlock a chance to win twenty million dollars and the
• 43:45
  Speaker 7: QR code led to a virus that hollows out your
• 43:48
  Speaker 7: social security And so we recouped that three thousand dollars
• 43:53
  Speaker 7: and probably made thirty or forty billion dollars in the
• 43:56
  Speaker 7: first week of it.
• 43:57
  Speaker 3: You made.
• 43:58
  Speaker 5: You guys are innovators.
• 44:00
  Speaker 9: It's crazy for get that money back.
• 44:03
  Speaker 5: That you'll those those individual specific dollars.
• 44:08
  Speaker 3: Is that money gone.
• 44:10
  Speaker 7: I've gotten about twenty two hundred of the three thousand
• 44:14
  Speaker 7: back chasing dollar for dollar by Cereal code on the
• 44:18
  Speaker 7: printed dollars.
• 44:19
  Speaker 5: And I've been watching your YouTube show where you do this.
• 44:21
  Speaker 5: I actually love this. It's kind of like your your
• 44:23
  Speaker 5: vlog about chasing dollar for dollar back. I think it's
• 44:26
  Speaker 5: really cool.
• 44:27
  Speaker 2: Different camera.
• 44:28
  Speaker 7: I have a carve out in my contract for Basket
• 44:31
  Speaker 7: Robin Digital that I do get to do one YouTube
• 44:33
  Speaker 7: channel for my own talent aspirations where I hunt and
• 44:38
  Speaker 7: find unique dollars throughout the world.
• 44:40
  Speaker 6: And what's so great about the show, Blake, is that
• 44:42
  Speaker 6: you're not allowed across any state lines. So if you're
• 44:45
  Speaker 6: trying to get these.
• 44:46
  Speaker 9: Dollar bills, it's not allowed within countries.
• 44:49
  Speaker 7: Got it aut tricking citizens of the one hundred and
• 44:53
  Speaker 7: ninety two countries of the world to come to the
• 44:56
  Speaker 7: ocean where I can legally get them.
• 44:58
  Speaker 1: This is a side project.
• 44:59
  Speaker 6: I mean, you know, it's like for fun.
• 45:01
  Speaker 7: I mean, come on, I think a dollar Hunter Ocean
• 45:04
  Speaker 7: Freak YouTube channel doesn't form my work for Basket Robin
• 45:08
  Speaker 7: digit and I am.
• 45:08
  Speaker 3: Head of creative of that season. Serious?
• 45:11
  Speaker 6: And what's your name? What is your name?
• 45:14
  Speaker 5: My name is Chuck. I keep telling you, I'm just confused, confused.
• 45:17
  Speaker 6: I know your name, Jock, and I don't care. What
• 45:20
  Speaker 6: is your wife's friend's name, Blake.
• 45:22
  Speaker 7: Chuck, what's your wife's friend's name?
• 45:24
  Speaker 5: But yeah, I'm confused, trick question.
• 45:26
  Speaker 6: That's the the contract. I got Whodini on contract. He's
• 45:30
  Speaker 6: got a fun vaudeville show he's doing with us, and
• 45:33
  Speaker 6: he's a vaudeville guy right back in.
• 45:36
  Speaker 5: Then he's an old magician. Nothing related before I would
• 45:43
  Speaker 5: say for a.
• 45:44
  Speaker 9: Spirit or And did you learn the word vaudeville this year?
• 45:49
  Speaker 6: And I love this stuff. It's new and good, it's
• 45:53
  Speaker 6: new and fun.
• 45:54
  Speaker 3: I went to this place.
• 45:55
  Speaker 1: It's so exciting. No, go ahead onto something, I mean,
• 45:59
  Speaker 1: but go ahead right.
• 46:00
  Speaker 6: Yes, I went to this place called the lyric Hperium
• 46:02
  Speaker 6: in l A. It was right after I had some
• 46:04
  Speaker 6: avocado rolls at our beautiful c b K at the
• 46:07
  Speaker 6: Topanga Center, and then I went. The night was greatly,
• 46:16
  Speaker 6: it was great. I was hanging out with my daughter's
• 46:19
  Speaker 6: cousins friends. So their names are are there's too many
• 46:26
  Speaker 6: to count?
• 46:27
  Speaker 5: How many?
• 46:27
  Speaker 3: How many of your daughter's cousin's friends were you hanging out?
• 46:30
  Speaker 5: I've heard this, there's a lot.
• 46:31
  Speaker 3: Her daughter's cousin has a lot of friends.
• 46:34
  Speaker 5: I've actually heard.
• 46:36
  Speaker 6: I've said too much.
• 46:39
  Speaker 3: I love Bobule, It's new Maranda.
• 46:42
  Speaker 2: I'm dying to know what kind of shows y'all got
• 46:43
  Speaker 2: going on on Sweet Green TV.
• 46:45
  Speaker 5: We got tons, it's I.
• 46:49
  Speaker 3: Said. Yeah.
• 46:52
  Speaker 1: So, in addition to podcast clips where we are trying
• 46:55
  Speaker 1: to engineer the perfect ideal dating quip, there is also
• 47:01
  Speaker 1: a podcast about drinking in New York City, which is
• 47:07
  Speaker 1: a space that I think that a lot of people
• 47:08
  Speaker 1: have not really latched onto. There is a podcast about
• 47:13
  Speaker 1: and none of them are available on audio medium. It
• 47:16
  Speaker 1: is all visual. It is all people talking back and forth.
• 47:20
  Speaker 1: It is in addition, but we're not just about like
• 47:23
  Speaker 1: dating and drinking in New York City, right, We're also
• 47:26
  Speaker 1: about dating apps, right, We're about relationships and something that
• 47:35
  Speaker 1: a space that we are still working on, and we're
• 47:38
  Speaker 1: taking a lot of generals with a lot of people
• 47:39
  Speaker 1: to get more intel on this and more like creatives
• 47:43
  Speaker 1: like working with them. We're trying to get into the
• 47:45
  Speaker 1: IX space, so exploring people's IX and so we have
• 47:50
  Speaker 1: about forty five hundred shows derived from that concept that
• 47:55
  Speaker 1: we are beginning the process of pre pro for all
• 48:00
  Speaker 1: of those. So we're super excited and basically we're trying
• 48:04
  Speaker 1: to make it so that our shows generate other shows,
• 48:07
  Speaker 1: and our shows AI respawn as another show, so ultimately
• 48:13
  Speaker 1: we don't have to keep going to because I don't know,
• 48:18
  Speaker 1: I don't know if you guys feel this way, but
• 48:19
  Speaker 1: like when you're in news service and you take general
• 48:22
  Speaker 1: meetings with all these like independent artists, like sometimes I
• 48:25
  Speaker 1: feel like I'm just picking random words and directing them
• 48:30
  Speaker 1: to go there.
• 48:31
  Speaker 7: Right.
• 48:31
  Speaker 1: Sometimes I find myself throwing out words like game show
• 48:35
  Speaker 1: IP or marathon running.
• 48:39
  Speaker 6: You're so right, You're so right. I mean, I learned
• 48:41
  Speaker 6: from my buddy at Netflix to say, as a as
• 48:44
  Speaker 6: an executive, say high concept, high concept. And that's how
• 48:46
  Speaker 6: I ended up meeting with a foam memory of Steamboat
• 48:50
  Speaker 6: Willie because they kept saying high concept is what we're
• 48:52
  Speaker 6: looking for. But you got to be careful when you
• 48:55
  Speaker 6: say these words. As executives, they tell each other, all
• 48:58
  Speaker 6: these writers and create the tell each other what we're
• 49:01
  Speaker 6: looking for.
• 49:04
  Speaker 7: No, really, So we inked a deal with Brandon Sanderson,
• 49:10
  Speaker 7: who's the most r Brando said, the most lucrative fantasy
• 49:14
  Speaker 7: author of the modern age. And you know the Cosmerror,
• 49:18
  Speaker 7: the Way of Kings. These these novels have gripped the
• 49:21
  Speaker 7: imagination and raised millions of dollars, and we were so
• 49:24
  Speaker 7: lucky to ink them. Fans have been roaring over the
• 49:28
  Speaker 7: world to see an adaptation of this world on the
• 49:29
  Speaker 7: big screen for decades now. And it's a money factory.
• 49:34
  Speaker 7: And he walked in and my wife's friend kicked him
• 49:37
  Speaker 7: right in the head and screamed grounded at the top
• 49:40
  Speaker 7: of her lunes.
• 49:40
  Speaker 5: And that's how it was invented. That's so smart.
• 49:43
  Speaker 7: Grounded, grounded, grounded, teeth flying blood on the ground. He's screaming,
• 49:47
  Speaker 7: he's shitting himself, He's going, why are you doing this?
• 49:49
  Speaker 7: Because when you have an ip as explosively popular as
• 49:53
  Speaker 7: these high fantasy magical novels, you need them to be grounded.
• 49:56
  Speaker 7: Get rid of the magic tone it down.
• 50:00
  Speaker 5: Know what I always say about those books, I wish
• 50:02
  Speaker 5: they were more grounded, less magic. I don't want. I
• 50:04
  Speaker 5: don't want anything like that.
• 50:08
  Speaker 1: What's going on with the E I'm like, I'm already lost, Like.
• 50:13
  Speaker 2: Yeah, I can, I can compete with this. We got
• 50:16
  Speaker 2: a lot of grind and stuff on Cracker Barrel TV.
• 50:18
  Speaker 2: We got we got a new show called will It
• 50:20
  Speaker 2: Doodle Do? And we just film a rooster in the
• 50:22
  Speaker 2: morning before the son comes up, and we film it
• 50:25
  Speaker 2: and and you know, we film it to.
• 50:27
  Speaker 3: Cocka doodle dos. It's alive.
• 50:37
  Speaker 7: That's what's amazing, Just just to put a pitch on
• 50:41
  Speaker 7: that because I love what I'm hearing about. And obviously
• 50:45
  Speaker 7: I don't know where you are in post for this process, but.
• 50:48
  Speaker 3: It's go ahead.
• 50:49
  Speaker 7: Thinking about thinking about a rooster just gets me thinking
• 50:52
  Speaker 7: about like what what do we identify with in a rooster?
• 50:54
  Speaker 2: Yeah.
• 50:55
  Speaker 8: I often also think that the best the best place
• 50:58
  Speaker 8: to pitch in progress on something is once it's already
• 51:02
  Speaker 8: out and people are When I think of.
• 51:04
  Speaker 5: Generating money, okay, good, Yeah, I think about rooster.
• 51:09
  Speaker 7: Yeah, Like I don't want to pitch on SPECULATD.
• 51:11
  Speaker 9: He's amazing at pitching as the boat.
• 51:13
  Speaker 7: So thinking about female rooster, I think of the I
• 51:16
  Speaker 7: think of the cock of the walk, right, the rooster
• 51:17
  Speaker 7: is sort of the man on the farmyard sort of
• 51:20
  Speaker 7: Instead of a rooster, it was a sleek, rich man
• 51:25
  Speaker 7: with beautiful suits, just fucking his way through hundreds of mindless.
• 51:30
  Speaker 9: Sexual Encountereah, because why rooster?
• 51:33
  Speaker 8: You know why?
• 51:34
  Speaker 2: Now?
• 51:34
  Speaker 1: Why do you have like an actor comp for who
• 51:38
  Speaker 1: that would be?
• 51:40
  Speaker 9: Like a me Io Adebris.
• 51:42
  Speaker 7: Yeah, I.
• 51:48
  Speaker 6: Say that all the time.
• 51:52
  Speaker 3: Because me while we.
• 51:58
  Speaker 2: Met at that exbo once Blake and I watching the
• 52:00
  Speaker 2: bear and being like, is that Blake?
• 52:02
  Speaker 7: Yeah, it's a beautiful thing where I you know, I
• 52:05
  Speaker 7: just think that what audiences want are kind of like slick,
• 52:10
  Speaker 7: zero body fat, all muscle rich men who are just
• 52:16
  Speaker 7: fucking and there's not a lot of emotional It's.
• 52:19
  Speaker 9: Just such a funny concept.
• 52:21
  Speaker 3: I think your audience, maybe your audience wants that. I
• 52:23
  Speaker 3: think my audience just literally wants to cockadoodle. Do I
• 52:26
  Speaker 3: think my audience wants to rooster? I think my you know,
• 52:29
  Speaker 3: you go to cracker Barel.
• 52:30
  Speaker 1: It's not fast eating general.
• 52:33
  Speaker 3: Okay, I will set up in general, but I have
• 52:35
  Speaker 3: a heart out and you can't keep me now. You
• 52:37
  Speaker 3: can't keep me now.
• 52:38
  Speaker 7: Hey, hey, don't you talk to my wife's friend that way?
• 52:41
  Speaker 3: Okay, what's that to you? Why does that matter? Why
• 52:44
  Speaker 3: do you why does that matter? What's her name?
• 52:48
  Speaker 7: That?
• 52:48
  Speaker 6: That that? What's her name?
• 52:49
  Speaker 5: That transformation?
• 52:58
  Speaker 7: But yeah, I think that, you know, I think about
• 53:00
  Speaker 7: mentor this guy, uh Dirk Snake, And he worked in development.
• 53:06
  Speaker 7: He worked in he he worked in development at Liberty
• 53:11
  Speaker 7: Mutual for so many years. And one of the things
• 53:14
  Speaker 7: he said to me that I really loved was he said,
• 53:16
  Speaker 7: every idea is a chance for you to change the idea.
• 53:21
  Speaker 7: And I thought that was so beautiful. And he said,
• 53:26
  Speaker 7: he said, there's two kinds of people in the world.
• 53:28
  Speaker 7: People that try to create because they want to express
• 53:32
  Speaker 7: something human and people in our wedding vows.
• 53:39
  Speaker 3: Yeah, and.
• 53:45
  Speaker 2: Some of the biggest most information we got today that's
• 53:48
  Speaker 2: actually massive.
• 53:49
  Speaker 9: Everyone knows I'm married to Okay.
• 53:52
  Speaker 7: My wife's friend is Dirk Snake's wife. There's an easynomonic
• 53:56
  Speaker 7: device to remember. My wife's friend is.
• 54:00
  Speaker 6: Such ana that sounds like a song that I would
• 54:03
  Speaker 6: love a chop solid. My friend's day is yours.
• 54:07
  Speaker 5: You got it?
• 54:10
  Speaker 7: And by the way, by the way, Miranda, is there
• 54:13
  Speaker 7: something there Frasier tossed salad and scrambled eggs. You know what?
• 54:17
  Speaker 7: I have Kelsey Grammer in the bottom of the boat
• 54:20
  Speaker 7: right now.
• 54:21
  Speaker 3: Oh my god.
• 54:22
  Speaker 6: Oh he's he's.
• 54:24
  Speaker 7: He's on retainer. We have him attached to a physical
• 54:27
  Speaker 7: retainer with him. Great, come on the boat. When can
• 54:36
  Speaker 7: you get here?
• 54:36
  Speaker 3: Wait a second, Wait a second, Miranda, I would check.
• 54:39
  Speaker 5: Do you have one of those dollar bills that Blake
• 54:41
  Speaker 5: is looking for?
• 54:43
  Speaker 2: Come on, Okay, we didn't get this time, and next time, folks.
• 54:51
  Speaker 1: I le when I see a QR code, I click
• 54:55
  Speaker 1: that thing. And so I think that this has happened
• 54:58
  Speaker 1: to be quite a few times. You dog, I can't.
• 55:01
  Speaker 7: Believe Hawk to a click on that thing. That's the show.
• 55:07
  Speaker 7: Let's find a desperate creative to work for years all
• 55:11
  Speaker 7: night and then kill them.
• 55:13
  Speaker 1: You want to get on the boat for that, I really,
• 55:15
  Speaker 1: really really want to get on the boat for that.
• 55:17
  Speaker 1: That's going to make me fucking rich.
• 55:18
  Speaker 5: Let's all go on, Hawk to a click on that thing.
• 55:21
  Speaker 5: Let's all jump in on this. That is such a
• 55:23
  Speaker 5: good idea collab This is crazy. I don't know what
• 55:29
  Speaker 5: this is coming from, but what if we come up
• 55:30
  Speaker 5: with Hawk to a click on that thing, and then
• 55:32
  Speaker 5: like maybe like five to ten minutes in we have
• 55:35
  Speaker 5: like these breaks where we each individually get to market
• 55:39
  Speaker 5: our own brand, like like I can do something that's
• 55:42
  Speaker 5: very specific for the Habit Burger, and then you can
• 55:45
  Speaker 5: do something for like cracker Barrel, and then we can
• 55:47
  Speaker 5: all like and it'll just be like two minutes and
• 55:49
  Speaker 5: then we'll get back to Hawk to a click on
• 55:51
  Speaker 5: that thing, like because then we all have a chance
• 55:53
  Speaker 5: to like market our own thing.
• 55:55
  Speaker 3: You know.
• 55:55
  Speaker 5: Oh my god, does that make sense? What I'm saying.
• 55:58
  Speaker 1: Are you talking about a merger?
• 56:00
  Speaker 5: I think is maybe like a.
• 56:03
  Speaker 6: Steamboat they said the word merger. I'm gonna need more
• 56:05
  Speaker 6: adderall soup now.
• 56:08
  Speaker 7: So, Chuck, I think what you're talking about is are
• 56:10
  Speaker 7: you talking about disrupting the content space.
• 56:14
  Speaker 3: Yes, that's what I'm talking about.
• 56:15
  Speaker 7: Including video interstitials that create branded content to market products
• 56:23
  Speaker 7: to consumers. So you're effectively using the original content IP.
• 56:28
  Speaker 7: This is brand new, it's never been done before. Every
• 56:30
  Speaker 7: tech person is smart and good, and you're doing something
• 56:33
  Speaker 7: brand new that I love. What's the name for this?
• 56:35
  Speaker 7: What is your name?
• 56:37
  Speaker 3: Uh?
• 56:37
  Speaker 5: My name is Chuck, So I thought I think Chuck.
• 56:47
  Speaker 5: Chuck starts with see ce.
• 56:51
  Speaker 3: Quick question, do you.
• 56:55
  Speaker 7: Oh love Union?
• 56:57
  Speaker 1: Yes?
• 56:58
  Speaker 6: Using a nice seven yon blanc, a nice cup of
• 57:02
  Speaker 6: union busting. That's good.
• 57:05
  Speaker 3: I feel like I'm I think I fell into the
• 57:07
  Speaker 3: wing ding spot. I feel like, oh, y'all are speaking
• 57:09
  Speaker 3: in the wing dings. I don't know what's happening. I
• 57:12
  Speaker 3: don't get it, y'all.
• 57:13
  Speaker 2: Didn't we all start in restaurants where he just wanted
• 57:16
  Speaker 2: to make something good, something interesting.
• 57:19
  Speaker 3: Gregor Barrel is not gonna get involved in this offshore.
• 57:23
  Speaker 3: We're gonna make our own stuff, stuff without gay people.
• 57:26
  Speaker 6: Would what what would you say?
• 57:29
  Speaker 2: What you say?
• 57:30
  Speaker 7: I think Derek speaking to the ever widening divide between
• 57:36
  Speaker 7: kind of homegrown bigots with sort of tech vampires and
• 57:41
  Speaker 7: their anarco capitalist, empty soul dystopia.
• 57:45
  Speaker 5: And those are the two options. Those are the only
• 57:47
  Speaker 5: two options.
• 57:48
  Speaker 3: I know. I just think a'll stuff sounds bad. Hmm.
• 57:52
  Speaker 5: You didn't even like the Chucks where we all combined.
• 57:55
  Speaker 5: I don't know what.
• 57:56
  Speaker 3: It is to like what is it?
• 57:58
  Speaker 5: So let me explain this again very clearly. We make
• 58:01
  Speaker 5: a show, so we get a creative to make a
• 58:03
  Speaker 5: show like whatever it is, and like Okay, like ten
• 58:06
  Speaker 5: minutes in each of us have a chance, like to
• 58:09
  Speaker 5: put our own branded content video format, Like we each
• 58:13
  Speaker 5: have thirty seconds to like I get to go like
• 58:15
  Speaker 5: have it burger, like whatever I want to do, and
• 58:18
  Speaker 5: then like we can pay the show to to put
• 58:21
  Speaker 5: that in, so we all get a chance to market it.
• 58:24
  Speaker 5: And then we don't have to necessarily all come together
• 58:27
  Speaker 5: and make the different shows. Somebody else can make the
• 58:30
  Speaker 5: show and all we have to do is put our
• 58:31
  Speaker 5: voices in, say buy this product, this show.
• 58:34
  Speaker 3: So this is a food court on TV.
• 58:37
  Speaker 7: Food court on TV, and that's what we're gonna call it TV.
• 58:41
  Speaker 1: I actually think we should stop recording soon because someone's
• 58:45
  Speaker 1: going to take this idea.
• 58:46
  Speaker 3: Yeah, let's stop.
• 58:47
  Speaker 5: Actually, let's stop.
• 58:48
  Speaker 1: I think we should.
• 58:49
  Speaker 7: Can I I just want can I just I have
• 58:51
  Speaker 7: one last pitch and I'm so sorry. I just have
• 58:53
  Speaker 7: one last and you need to pitch this.
• 58:55
  Speaker 5: Please tell me this is crazy.
• 58:58
  Speaker 7: Take our content, right, Take all this content. It's engaging
• 59:02
  Speaker 7: with people. They're paying subscription, they're generating money to the ads.
• 59:06
  Speaker 7: We're harvesting their data, we're harvesting their eyeballs, we're harvesting
• 59:08
  Speaker 7: their organs. Physical retail outlets based on the IP generated
• 59:16
  Speaker 7: on platform. Imagine your favorite characters from the bask and
• 59:20
  Speaker 7: Robins cartoon show. We go to your neighborhood and we
• 59:24
  Speaker 7: have a pop up and we pop up in maybe
• 59:26
  Speaker 7: an old building somewhere, and you can come and engage
• 59:30
  Speaker 7: with the IP and that physical location and I don't know,
• 59:34
  Speaker 7: we you know, have what are things that drum up interest?
• 59:37
  Speaker 7: You know, we can have like a special where you
• 59:39
  Speaker 7: could like come and get ice cream based on the
• 59:41
  Speaker 7: flavors from the show.
• 59:44
  Speaker 5: That's the show. Can I ask you one question?
• 59:46
  Speaker 3: Will it be the original actors?
• 59:49
  Speaker 5: Because I'll only do it if it's not the original
• 59:51
  Speaker 5: actors playing the parts, Like I want somebody else that's
• 59:54
  Speaker 5: very cheap to play it, like somebody that kind of
• 59:56
  Speaker 5: looks their sounds like that.
• 59:57
  Speaker 9: You can buy anybody.
• 59:59
  Speaker 7: Yeah, we have so many people on the boat desperate
• 1:00:02
  Speaker 7: to get off.
• 1:00:03
  Speaker 6: What'd you say? What what did you just say?
• 1:00:07
  Speaker 3: I think you described a store.
• 1:00:10
  Speaker 5: This has been artists and artists and artists on artists
• 1:00:12
  Speaker 5: answer the question. Now that's what we call it showbiz.
• 1:00:15
  Speaker 3: Good Night HOLLYO, good night Hollywood. We love you.
• 1:00:19
  Speaker 6: Ridiculous. What's up?
• 1:00:23
  Speaker 3: Artists?
• 1:00:24
  Speaker 1: If you like this episode. We have more on our Patreon.
• 1:00:28
  Speaker 1: We play after shows. We play after shows.
• 1:00:30
  Speaker 8: We do after shows where we play lots of fun
• 1:00:33
  Speaker 8: games like this.
• 1:00:34
  Speaker 1: Jeremy, what am I thinking of draft?
• 1:00:37
  Speaker 3: Exactly?
• 1:00:41
  Speaker 5: Please sign up now?
• 1:00:44
  Speaker 3: Your country needs you country.
• 1:00:46
  Speaker 5: Hello, this is the United States Army asking you a message.
• 1:00:51
  Speaker 5: Are you ready to take the plunge and join the
• 1:00:53
  Speaker 5: patreon of Artists on Artists on Artists on Artists.
• 1:00:56
  Speaker 9: My name is uncle Sam.
• 1:00:58
  Speaker 1: I have your so vicial security number. I know how
• 1:01:01
  Speaker 1: old you are, and I know you're eligible to join.
• 1:01:04
  Speaker 3: So are you ready to do what's right? Or do
• 1:01:07
  Speaker 3: you want to let them win?
• 1:01:09
  Speaker 6: Artists on Artists on Artists on Artists an improvised Hollywood
• 1:01:12
  Speaker 6: roundtable podcast, created and performed and produced by Kylie Brakman,
• 1:01:15
  Speaker 6: Jeremy Colney, Angela Jertana, and Patrick McDonald's music is by
• 1:01:19
  Speaker 6: Gabriel Ponton. The opinions expressed on this podcast do not
• 1:01:22
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• 1:01:25
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