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The Content Creator Economy: Content Creators, Influencers, and the Economics of a Social Media Business
Do social media content creators make money? If so… how? Claire Coady and James Wickham discuss how content creators build their business: how they get started, build their audience, build businesses – or just make money. Why do they do it? What does it take to keep going? How do some make money on political content? And why haven’t we called them ‘influencers’?
Mentioned in this episode:
Research from HMRC and NatCen on the social media content creators as businesses (from Nov 2025) https://tinyurl.com/5y6x3tvt
Market Oriented Disinformation Research by Carlos Diaz Ruiz - download for free…
The skinny
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