Latest / Lead Balloon - Marketing, Public Relations and Strategic Communications Stories

16. Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
With Covid-19 vaccination efforts finally getting underway, communicating properly about this process is critical to saving lives and re-opening the economy.
That responsibility extends beyond the traditional bounds of public health communication, according to public health experts, and touches nearly every strategic communicator in the country--and indeed every American citizen.
In this episode, we welcome back two past guests to the show.
Bill Pierce was formerly a spokesman for the Department of Health and Human Services in the George W. Bush Administration. Today he’s a crisis…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.