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16. Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid

With Covid-19 vaccination efforts finally getting underway, communicating properly about this process is critical to saving lives and re-opening the economy.

That responsibility extends beyond the traditional bounds of public health communication, according to public health experts, and touches nearly every strategic communicator in the country--and indeed every American citizen.

In this episode, we welcome back two past guests to the show.

Bill Pierce was formerly a spokesman for the Department of Health and Human Services in the George W. Bush Administration. Today he’s a crisis…

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