Latest / The Foundr Podcast with Nathan Chan
467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma
Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth.
Listen to Nathan and Manuel discuss:
Starting his first mattress company at 19 years old
Finding product market…
The skinny
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