#14: Trust vs. Control; Lobbying and Corporate Diplomacy; Reputation Risks; Integrity in Business
In this episode of Beyond the Bubble, Andras sits down with Gui Athia, lobbyist and corporate affairs expert, TEDx speaker, and author of Get the Memo. With a career spanning leadership roles at Nike, Renault, Alcatel, and beyond, Gui shares his journey from Brazilian boardrooms to the heart of European public affairs.They explore the themes of trust, values, intuition, integrity and governance, drawing on Gui’s experiences related to corporate culture, building trusted brands and walking the fine line between his own values and his professional accountability.Gui tells the story of his…
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