Ep 100 - The Public Sector Primer Part 3: Connecting Engagement to Demand

The Government Technology Insider Podcast · Oct 1, 2023 · 22m

Earlier this month, we kicked off a four-part podcast series entitled, The Public Sector Primer. This series was intended as a “how to” guide for public sector marketers and salespeople to help them better understand how to solve the complicated puzzle of government acquisitions and sales. And this is an important topic. The digital transformation that is making our government more effective and efficient can only progress if the IT decision-makers within the agencies that comprise our government knows what’s out there. They can only embrace technologies that they know exist. They can only…