Alamo Drafthouse’s Digital Menu Stirring Austin | Texas News

Texas News Today | 2 Min News | The Daily News Now! · Aug 21, 2026 · 1m

Alamo Drafthouse’s switch to digital food ordering via phone has sparked a cultural stir, even drawing big names into the debate. In Austin, a rotating billboard from local ad firm Howdy.com boldly declares “Make Drafthouse Great Again, Ban Smartphone Ordering,” a message from CEO Jacqueline Samira who had a bad experience with the new system. The billboard, part of a six-week rotating campaign, is Howdy.com’s way of engaging with the Austin community — shifting ad spend from online to local billboards to support the city. They’re open to future suggestions, as long as they’re not political…