Latest / Earn Your Leisure / EYL #205 LaRussell on Offer Based Business, Giving Fans Streaming Revenue, & Independence

Transcript

EYL #205 LaRussell on Offer Based Business, Giving Fans Streaming Revenue, & Independence · Earn Your Leisure

• 0:00
  Speaker 1: The goal is to be what Drake is to mainstream,
• 0:03
  Speaker 1: Like you want to be the independent artist that becomes
• 0:05
  Speaker 1: as popular as at this point. I'm sure labels are
• 0:08
  Speaker 1: watching what you're doing. Sure they're putting roadblocks in a
• 0:10
  Speaker 1: way to try to you know, the roadblocks and then
• 0:15
  Speaker 1: but you're almost in a sense like the posting, I
• 0:17
  Speaker 1: can't be blocked.
• 0:19
  Speaker 2: I can't use the systems I don't use. I can't
• 0:25
  Speaker 2: be blocked. We have our own distros that we work
• 0:27
  Speaker 2: with directly. We don't use the major system and it's
• 0:30
  Speaker 2: like platforms like this. We create our own content. We
• 0:33
  Speaker 2: have our own live performance platforms like we really don't
• 0:36
  Speaker 2: have to go through their systems for nothing. There is
• 0:40
  Speaker 2: no block and I'm in my backyard. If they stop
• 0:43
  Speaker 2: any emotion, I'm just gonna go on. Br my graduates
• 0:48
  Speaker 2: from my school being forced backdrop drop, Mike drop.
• 1:06
  Speaker 3: All right.
• 1:07
  Speaker 4: Yes, we are back in the dirty South, Atlanta our
• 1:11
  Speaker 4: second home, and every time we come to Atlanta, magical
• 1:15
  Speaker 4: things happen. So this is gonna be in line with
• 1:18
  Speaker 4: that history that we've established in the South. So this
• 1:22
  Speaker 4: is something that I'm looking forward to. So a young man,
• 1:25
  Speaker 4: his name is l Russell, out of the Laholl California,
• 1:32
  Speaker 4: Ma May.
• 1:32
  Speaker 1: And Vernon said, I got a we popic, I got lean. Yeah.
• 1:39
  Speaker 4: Yeah, So this is something I've been looking forward to
• 1:40
  Speaker 4: because I heard about him a few months ago actually,
• 1:44
  Speaker 4: when he started to uh let artists, let people invest
• 1:50
  Speaker 4: in his art. So he kind of sells shares of
• 1:54
  Speaker 4: his music as like almost stop like you can buy
• 1:56
  Speaker 4: equity in the song. We'll talk about we'll elaborate on
• 2:00
  Speaker 4: it later on. But that was dope. And then I
• 2:02
  Speaker 4: found out that he actually has a campaign where he
• 2:07
  Speaker 4: does a variety of different stuff like merch shows, different
• 2:09
  Speaker 4: things that nature and there's no set price on it.
• 2:13
  Speaker 4: You pay whatever you want to pay. So that was interesting. Yes,
• 2:18
  Speaker 4: then he's going viral for a lot of these songs.
• 2:22
  Speaker 4: Get to that bag, go get that bad I had
• 2:26
  Speaker 4: to roll.
• 2:27
  Speaker 1: I just got to get my hopscotch right.
• 2:31
  Speaker 2: But you're don't have to do the tutorial on YouTube.
• 2:37
  Speaker 5: I get it, get the dice roll.
• 2:41
  Speaker 4: And then he's been wearing these crocks. I've been seeing
• 2:44
  Speaker 4: the crocs. I pay attention to everything.
• 2:46
  Speaker 1: I told him I was disappointed if he didn't come
• 2:48
  Speaker 1: today with them, I told you I've been disappointed. Yeah,
• 2:51
  Speaker 1: they parted the whole ambiance, so.
• 2:55
  Speaker 3: We're joined by him and the head of everything.
• 2:59
  Speaker 4: Yeah, and this is a dope conversation because they've they're
• 3:04
  Speaker 4: building a brand organically, so it's a lot of things
• 3:08
  Speaker 4: that come with that social media marketing, you know, learning
• 3:12
  Speaker 4: about the distribution of music and business and all that
• 3:15
  Speaker 4: happening in real time. So it's a dope conversation for
• 3:18
  Speaker 4: independent artists, but it's also a dope conversation for entrepreneurs,
• 3:21
  Speaker 4: for content creators, for anybody that's looking to grow a brand.
• 3:26
  Speaker 4: And I think that it's something that a lot of
• 3:27
  Speaker 4: people are going to gain value from. Something I'm excited about.
• 3:30
  Speaker 3: So they join us person for yes, we are honored
• 3:33
  Speaker 3: to be here. All good.
• 3:35
  Speaker 1: So letstene usaid, this is on her vision board.
• 3:37
  Speaker 5: It was last years manifestation is You've manifested.
• 3:44
  Speaker 3: So where does this start?
• 3:46
  Speaker 4: So you got a buzz, now your album's got to drop,
• 3:49
  Speaker 4: you moving, people know who you are in the streets.
• 3:52
  Speaker 3: But where's the origin of this?
• 3:54
  Speaker 1: Yeah?
• 3:55
  Speaker 2: So Man twenty eighteen, I dropped my first project, which
• 3:58
  Speaker 2: was called The Field Effect, and I was like my
• 4:01
  Speaker 2: first offering as a solo artist to the world. And
• 4:05
  Speaker 2: the response from it just locally was damn you know,
• 4:10
  Speaker 2: Like that was also the first time that my pops
• 4:12
  Speaker 2: like heard my music in a in a way where
• 4:15
  Speaker 2: not just like through the door, but like, hey, nigga,
• 4:17
  Speaker 2: that's out right. So he started sharing it with his
• 4:20
  Speaker 2: homies and everything, and I had. I had. It gave
• 4:24
  Speaker 2: me an insane boost to confidence, and I was like,
• 4:26
  Speaker 2: I'm finna throw a show. I've never performed before ever,
• 4:30
  Speaker 2: never did a show.
• 4:31
  Speaker 3: But I was following at you.
• 4:32
  Speaker 2: Yeah, probably like a thousand if that ed up one hundred.
• 4:36
  Speaker 2: But I was like, I'm finna rent out the theater
• 4:39
  Speaker 2: and you know where I staying. I'm finna throw a show.
• 4:41
  Speaker 2: And we did it, and it brought out probably like
• 4:45
  Speaker 2: seventy five eighty people. But it was like my first
• 4:48
  Speaker 2: time performing in my first time like taking that leap
• 4:51
  Speaker 2: and investment, like I used my own bread. My pops
• 4:53
  Speaker 2: went half with me to rent the theater and we
• 4:55
  Speaker 2: got food and merch and everything, and that was kind
• 4:59
  Speaker 2: of like the sparking the journey of like I want this,
• 5:02
  Speaker 2: you feel me?
• 5:03
  Speaker 1: So this is the theater yep yep, shout shout of Leo.
• 5:07
  Speaker 1: So how do we get to that point? Right? Like
• 5:10
  Speaker 1: because you're growing up that the awesome musical influences. Obviously
• 5:13
  Speaker 1: know e forties from there. But what made you decide
• 5:17
  Speaker 1: that you know what music's gonna be my route? Because
• 5:18
  Speaker 1: a lot of people think I'll do it music, but
• 5:20
  Speaker 1: you had a certain level of belief in and stuff.
• 5:22
  Speaker 1: I could see it, everybody can feel it. So how
• 5:24
  Speaker 1: did you get to that point?
• 5:25
  Speaker 2: I just enjoyed it. I was always writing as a kid,
• 5:28
  Speaker 2: Like since I was like seven or eight, I was
• 5:30
  Speaker 2: writing like poetry and just notes. Thought I write everything
• 5:35
  Speaker 2: till this day, all of my thoughts, ideas. I just
• 5:37
  Speaker 2: I just write a lot. So I've always had a
• 5:39
  Speaker 2: passion for it. And just through that, I start kind
• 5:42
  Speaker 2: of one of my homies got a laptop in middle
• 5:45
  Speaker 2: school and we start making beats. I started learning how
• 5:47
  Speaker 2: to produce, making beats for people and selling them. Then
• 5:49
  Speaker 2: I start rapping over my own beats. High school. I
• 5:52
  Speaker 2: ended up battle rapping. I was rapping a long time
• 5:55
  Speaker 2: and someone asked me to battle. They didn't know I
• 5:57
  Speaker 2: could rap. You feel me because I wasn't rapping publicly.
• 6:00
  Speaker 2: I was just kind of in my lane. But I
• 6:02
  Speaker 2: was like, I do it and you feel me, And
• 6:04
  Speaker 2: I did it killed it?
• 6:06
  Speaker 1: You feel me?
• 6:06
  Speaker 2: It was a moment at school. It was like I
• 6:09
  Speaker 2: I killed it, right, and that gave me that confidence
• 6:12
  Speaker 2: to kind of like put shit out and shared it
• 6:14
  Speaker 2: and now put more into the world. And after I graduated,
• 6:18
  Speaker 2: I end up having my daughter, so I went straight
• 6:20
  Speaker 2: to working. But I was always kind of dabbling in music,
• 6:24
  Speaker 2: just doing it in the background and stuff and just
• 6:26
  Speaker 2: slowly building, you know, and then eventually it got to
• 6:29
  Speaker 2: the point where I was like, I wanna do this.
• 6:31
  Speaker 2: I'm'a put out an album, right.
• 6:34
  Speaker 3: So alright, so when you establish good company, good company, right?
• 6:39
  Speaker 1: Yeah.
• 6:39
  Speaker 2: So my first logo, good Company, uh, has like an
• 6:43
  Speaker 2: estimated twenty seventeen date on the logo, So that was
• 6:46
  Speaker 2: the first I I thought of the name. It was like, ah,
• 6:49
  Speaker 2: I like this, let me see where I go. And
• 6:50
  Speaker 2: and then I was like just shooting videos for people
• 6:54
  Speaker 2: and just kind of shooting my own videos, recording my
• 6:56
  Speaker 2: own songs, and eventually it kind of grew and scaled
• 6:59
  Speaker 2: and uh in twenty nineteen, it is when we start
• 7:03
  Speaker 2: doing a lot more work because like me and a
• 7:05
  Speaker 2: homie start putting out more music. Like TESSI, I ended
• 7:07
  Speaker 2: up doing a project with her, and we released hers
• 7:10
  Speaker 2: and we didn't have nobody to shoot our content, so
• 7:12
  Speaker 2: you feel me. I always had cameras and learn how
• 7:14
  Speaker 2: to edit and shoot, so we start shooting our own
• 7:17
  Speaker 2: and under that imprint, it was like everything was releasing
• 7:20
  Speaker 2: under good company. It was just easier than to have
• 7:22
  Speaker 2: her page here, my page here, day page here. You know.
• 7:25
  Speaker 2: We put it under one collective and when the pandemic hit,
• 7:29
  Speaker 2: the company really grew because we start doing live performance
• 7:32
  Speaker 2: sessions for like hell of different artists in the Bay.
• 7:35
  Speaker 2: It started off with just me trying to have content
• 7:37
  Speaker 2: for all my songs, but we end up helping so
• 7:39
  Speaker 2: many different artists in the Bay that the platform just
• 7:41
  Speaker 2: kind of grew and took off.
• 7:43
  Speaker 1: So the people were coming to you to shoot content
• 7:45
  Speaker 1: for them.
• 7:45
  Speaker 2: Yeah, I mean coming to me. Early on, I was
• 7:48
  Speaker 2: going to the artist that I liked. I was just
• 7:50
  Speaker 2: hitting the one, ay bro, I like this song, pull up,
• 7:52
  Speaker 2: I got a stew, I want to shoot this. I'm
• 7:54
  Speaker 2: gonna put it out. It was just as simple as that.
• 7:56
  Speaker 2: And then eventually, Yeah, people started hitting us to kind
• 7:59
  Speaker 2: of come on a platform.
• 8:00
  Speaker 1: I feel like where you're from, and this is a
• 8:02
  Speaker 1: valuable lesson. It's like people say, how do I how
• 8:04
  Speaker 1: do I get hot? And the first thing is like,
• 8:06
  Speaker 1: get hot where you are? Yeah, so get hot where
• 8:08
  Speaker 1: you are? And like, when I listen to your story,
• 8:11
  Speaker 1: I can feel the Nipsy influence in it.
• 8:13
  Speaker 2: Come on right, I don't know, I mean, you.
• 8:16
  Speaker 1: Could talk to it a lot more, but I could
• 8:18
  Speaker 1: just feel it. From the proud to pay to the
• 8:20
  Speaker 1: power of independence. Now you're saying like, I'm shooting content
• 8:23
  Speaker 1: for people, like you're doing everything. Yeah, how big of
• 8:26
  Speaker 1: an influence did you play in your musical journey.
• 8:29
  Speaker 2: Man hyper when I when I came up, you know,
• 8:31
  Speaker 2: with the proud to pay thing, Like that's his system
• 8:34
  Speaker 2: that we've just kind of revolutionized. I was riding my
• 8:36
  Speaker 2: bike one day and I was like, how the hell
• 8:38
  Speaker 2: can I do that? But in my way, cause you know,
• 8:41
  Speaker 2: he did a hundred dollars album and I was like,
• 8:43
  Speaker 2: I don't know too many niggas with one hundred dollars
• 8:45
  Speaker 2: around me, so that ain't gonna work. But I was like,
• 8:48
  Speaker 2: but how can I still get people to kind of
• 8:50
  Speaker 2: like invest and spend that money? In my idea? It
• 8:52
  Speaker 2: was just like, I'm not gonna put a price. I'm
• 8:54
  Speaker 2: gonna just let them whatever you got, five dollars is
• 8:57
  Speaker 2: better than zero dollars, you feel me, I'd rather make
• 8:59
  Speaker 2: five and make none. So it was like, let me
• 9:01
  Speaker 2: just allow people to decide that and let them do
• 9:04
  Speaker 2: their thing. And then eventually it just scaled up instead
• 9:08
  Speaker 2: of just let people give your dollars, scaled to the
• 9:11
  Speaker 2: offer base side where it was like, okay, let me
• 9:15
  Speaker 2: have a saying who gets to come and experience this
• 9:18
  Speaker 2: as well? But you know, make people really think like
• 9:20
  Speaker 2: we did. We started doing offer based merch and when
• 9:23
  Speaker 2: we started, my boy TOIDs who helped build the website.
• 9:26
  Speaker 2: In the system, we had a like when you log on,
• 9:29
  Speaker 2: it had a minimum price entered, and I noticed a
• 9:32
  Speaker 2: lot of people was just entering that price because it existed.
• 9:34
  Speaker 2: So I hit them and I was like, bro, put
• 9:36
  Speaker 2: that shit out of thousand dollars, Like make them choose,
• 9:39
  Speaker 2: make them decide what is not the minimum but the
• 9:44
  Speaker 2: default price that shows up when you click. I was like,
• 9:46
  Speaker 2: make it a thousand, so people have to make a
• 9:48
  Speaker 2: decision because we know you're not gonna pay a thousand,
• 9:51
  Speaker 2: but now you got to delete it and put your
• 9:53
  Speaker 2: own acmount in right. And when we did that, we
• 9:55
  Speaker 2: noticed people start Actually they got to think about it.
• 9:58
  Speaker 2: They're like, Okay, this is a hoodie. I like hoodies.
• 10:00
  Speaker 2: I can't get a hoodie for five dollars nowhere else.
• 10:03
  Speaker 2: Let me give him at least when you know, it
• 10:05
  Speaker 2: started provoking that thought and it just grew from there.
• 10:08
  Speaker 3: When did you get involved in a couple?
• 10:10
  Speaker 2: Man?
• 10:11
  Speaker 5: May of last year?
• 10:13
  Speaker 4: I think like, yeah, May, how like what was your
• 10:16
  Speaker 4: involve Like, how did you how did the conversation start?
• 10:19
  Speaker 3: How'd you meet?
• 10:21
  Speaker 1: So?
• 10:21
  Speaker 5: I was actually working at a local platform out there
• 10:24
  Speaker 5: at the time, and I found him and I was like, bruh,
• 10:27
  Speaker 5: you are So I was actually a and R at
• 10:29
  Speaker 5: the time, so I was supposed to be finding local talent,
• 10:30
  Speaker 5: but I wasn't really finding anything.
• 10:32
  Speaker 3: I loved.
• 10:33
  Speaker 5: Found him and I was like, bruh, you are so raw,
• 10:35
  Speaker 5: Like I don't know why. I think you had like
• 10:37
  Speaker 5: what like three thousand followers up the time or something
• 10:39
  Speaker 5: like that, And I was like, why are you not
• 10:41
  Speaker 5: like bigger? He had like a couple like fifty views
• 10:43
  Speaker 5: on his YouTube videos. So I was like, I work
• 10:47
  Speaker 5: at this platform. I want to make sure you get
• 10:48
  Speaker 5: on there, give you as much exposure as possible. So yeah,
• 10:52
  Speaker 5: I got his information. I got him on there a
• 10:53
  Speaker 5: couple of times, and then he hit me and was like,
• 10:56
  Speaker 5: I'm actually releasing an album. If you want to hear it.
• 10:58
  Speaker 5: Let's like grab lunch, you know, just like talk game.
• 11:01
  Speaker 5: And we've been two pieces in the pod ever since.
• 11:04
  Speaker 3: No, that's dope.
• 11:05
  Speaker 4: So all right, so let's get into this business conversation.
• 11:08
  Speaker 4: Let's start since you talked about the offer based moment,
• 11:10
  Speaker 4: what is it? The offer based model, that's what you
• 11:12
  Speaker 4: call it.
• 11:12
  Speaker 2: Yep.
• 11:13
  Speaker 3: Alright, so you do the offer base for your music,
• 11:17
  Speaker 3: music merch shows, music merchant life. That's that's like the
• 11:23
  Speaker 3: music merchant shows.
• 11:24
  Speaker 2: Yeah, well we also do these we do these community
• 11:27
  Speaker 2: brunches where people can come in and the whole community
• 11:29
  Speaker 2: can heat and they pay what they want, Like we
• 11:31
  Speaker 2: just buy the restaurant and let them pay whatever they
• 11:34
  Speaker 2: want for their meal, or they can just eat for free.
• 11:35
  Speaker 2: Cause yeah, you know, I don't care and do whatever.
• 11:38
  Speaker 3: Alright, so let's let's let's talk about each one individual.
• 11:40
  Speaker 3: So the merch Okay, so you're selling hoodies, T.
• 11:45
  Speaker 2: Shirts, yeah, like gibbets, uh, I sell concert footage, albums
• 11:51
  Speaker 2: books on the merch site. Yep.
• 11:54
  Speaker 3: So like what's the average price that somebody usually pays.
• 11:58
  Speaker 2: It depends on what the product is. So like for
• 12:01
  Speaker 2: an album, on average, probably like ten fifteen dollars, but
• 12:05
  Speaker 2: then like you always have those people who go far beyond,
• 12:08
  Speaker 2: they'll pay a hundred, and then some people pay just
• 12:10
  Speaker 2: a dollar. Hoodies average is about fifteen twenty Tea's is
• 12:14
  Speaker 2: about ten twelve.
• 12:16
  Speaker 4: And the album they are getting like a physical album.
• 12:19
  Speaker 4: It's just a digital album. Digital, but that's a lot
• 12:21
  Speaker 4: better than like what you saw your is it a
• 12:23
  Speaker 4: Apple Music as well?
• 12:25
  Speaker 1: Yeah?
• 12:25
  Speaker 3: So what we do.
• 12:26
  Speaker 2: I usually sell it like two or three weeks prior
• 12:29
  Speaker 2: to it releasing and streaming, and I'll usually do like
• 12:33
  Speaker 2: the first fifty to one hundred people to buy the
• 12:35
  Speaker 2: digital album prior, I'll give them a percentage.
• 12:37
  Speaker 1: Of that album day by the album. But can they
• 12:40
  Speaker 1: also buy the songs? Yeah?
• 12:43
  Speaker 2: Like after on iTunes?
• 12:44
  Speaker 1: You know what I'm saying? Like can like from youth?
• 12:46
  Speaker 1: You so like if you put out the single before
• 12:48
  Speaker 1: you put out the album?
• 12:49
  Speaker 2: Is that is that an I don't usually sell singles.
• 12:53
  Speaker 2: I sell bodies of work. Like singles is still like
• 12:56
  Speaker 2: a new thing that I'm even getting into releasing singles.
• 12:58
  Speaker 2: I'm an album God.
• 13:01
  Speaker 4: Okay, so let's talk about the equity. Explain that like
• 13:07
  Speaker 4: when people they can buy a part of it was
• 13:10
  Speaker 4: like publishing masters, like how the master.
• 13:13
  Speaker 2: So the streaming revenue that's generated through the distro, basically
• 13:17
  Speaker 2: you have one hundred percent of it when you release
• 13:19
  Speaker 2: a song. And I start finding out I had watched
• 13:22
  Speaker 2: a clip. There's a manager. His name is Ty Brent,
• 13:25
  Speaker 2: Brent Fyre's manager, and I had watched the clip and
• 13:28
  Speaker 2: he was talking about splits.
• 13:34
  Speaker 6: Hey listen, everybody, this is your man, Steve Hark and
• 13:36
  Speaker 6: my partner's.
• 13:36
  Speaker 1: Over at Earn your Leisure.
• 13:38
  Speaker 6: They are kicking off their first in best Best World
• 13:41
  Speaker 6: Tool on October thirty.
• 13:42
  Speaker 2: First, how my gun on me?
• 13:44
  Speaker 1: I'm with the Chillies, I'm for the spinish. You said
• 13:48
  Speaker 1: up enough, I'm for the finish.
• 13:51
  Speaker 6: It will be get a load of this at the
• 13:54
  Speaker 6: wrong Albert Hall in London, England. This year's Speaker's listing
• 13:59
  Speaker 6: clue Earn Your Leisure, Prent's j wall Street Trapper, Eon
• 14:05
  Speaker 6: Dunlopt my business development director to Betie Stevens, nineteen Keys
• 14:11
  Speaker 6: and many many more. Get your tickets before they are
• 14:14
  Speaker 6: gone at investspecuro dot Com.
• 14:19
  Speaker 2: And I was like, it sent me through a whirlwind
• 14:21
  Speaker 2: because I was distro on music, but I wasn't splitting
• 14:24
  Speaker 2: everything because I didn't know you feel me. So it
• 14:27
  Speaker 2: was like, oh shit, I need to go back through.
• 14:28
  Speaker 2: So I found a distro that allowed me to do splits,
• 14:31
  Speaker 2: and I started splitting the pie with like the music
• 14:34
  Speaker 2: video directors, my team who helps shoot, if you record,
• 14:37
  Speaker 2: if you slay it, if you do audio, the producers,
• 14:40
  Speaker 2: my engineers, right, And then eventually got to a point
• 14:43
  Speaker 2: where I was like, man, brother, people who listen to
• 14:46
  Speaker 2: the music and make this shit blow up, they should
• 14:48
  Speaker 2: be able to have equity in this. And just as
• 14:51
  Speaker 2: a fan, I feel like that's some dope shit. If
• 14:53
  Speaker 2: you love a song and you're able to go by percent,
• 14:55
  Speaker 2: you know, because like the stock market is like hyper confusing,
• 14:59
  Speaker 2: like you buy stock and Microsoft, but you don't know
• 15:01
  Speaker 2: them niggas like you don't you don't see them, you
• 15:03
  Speaker 2: don't see what they doing. You really don't know versus me.
• 15:06
  Speaker 2: They see me going viral every day. So it's like,
• 15:08
  Speaker 2: I love that song, this is an easy call, right,
• 15:11
  Speaker 2: So it just I start just allowing people to buy
• 15:15
  Speaker 2: percentages of that one hundred percent from the distro revenue.
• 15:18
  Speaker 1: So it actually incentivizes them, right because come to people
• 15:21
  Speaker 1: that are going to make it go viral.
• 15:23
  Speaker 2: The people that own it, they play the song every day.
• 15:25
  Speaker 2: Now when you play it, you get paid. That's a
• 15:28
  Speaker 2: win win. They already support me, so now it's like, bro,
• 15:32
  Speaker 2: I'm getting paid to listen to this shit. I'm getting
• 15:35
  Speaker 2: paid to go to the shows. You feel me like
• 15:37
  Speaker 2: eventually your streaming revenue will cover your offer for the concert.
• 15:41
  Speaker 2: And you know, we also released a Gold Card membership,
• 15:44
  Speaker 2: which is like the first artist membership. And with our
• 15:47
  Speaker 2: Goal Card membership, any event that we throw, you can
• 15:50
  Speaker 2: come to for free. And I don't care if I'm
• 15:51
  Speaker 2: in an arena, if I'm whatever. If my company throws it,
• 15:54
  Speaker 2: you become absolutely free. And it asks you to a
• 15:57
  Speaker 2: split list. So when I drop projects, I just add
• 16:00
  Speaker 2: certain people. They get percentages because they own a Gold
• 16:03
  Speaker 2: car card. It's offer based how much is it worth
• 16:07
  Speaker 2: to you?
• 16:09
  Speaker 1: So what is the percentage of splits that's left up
• 16:12
  Speaker 1: for the people to purchase it? Right? Because there's a
• 16:16
  Speaker 1: bunch of people that I.
• 16:17
  Speaker 2: Have some songs where I've given away every So what
• 16:20
  Speaker 2: I first did before I start selling Splits me and
• 16:23
  Speaker 2: Top did an album called Cook Together, Eat Together, and
• 16:25
  Speaker 2: I gave away the equity of that entire album to
• 16:28
  Speaker 2: different people who helped me along my journey, different fans
• 16:31
  Speaker 2: who I used to always see in the comments. We
• 16:33
  Speaker 2: just gave all of the percentages away to different people,
• 16:36
  Speaker 2: and then eventually we got to the point where it
• 16:38
  Speaker 2: was like, Okay, we should sell equity because this is
• 16:40
  Speaker 2: worth something. This is into perpetuity. Like people hate the
• 16:43
  Speaker 2: word perpetuity because labels use it nasty, but I love perpetuity.
• 16:47
  Speaker 2: I like forever money, you know me. So it's like
• 16:50
  Speaker 2: inter perpetuity. And yeah, like the with the split that's truck.
• 17:01
  Speaker 1: That's the feeling. I want to come here because if
• 17:04
  Speaker 1: you are the CEO of all things right, and when
• 17:06
  Speaker 1: you're you're putting especially merchandise because we know thinking two
• 17:10
  Speaker 1: about that for people to pay at any point they
• 17:13
  Speaker 1: want like at so you gotta make the merchandise.
• 17:15
  Speaker 2: Yep.
• 17:16
  Speaker 1: So how do you balance that, right? Because you don't
• 17:18
  Speaker 1: want to go into debt?
• 17:20
  Speaker 2: Hey man?
• 17:20
  Speaker 1: Right?
• 17:23
  Speaker 2: You can't lose when you trust the people, like people
• 17:26
  Speaker 2: scared the true. When I first decided to do that,
• 17:29
  Speaker 2: my pop used to be in my ear. He's like, nah,
• 17:31
  Speaker 2: you're gonna look, I'm telling you you can't do that
• 17:33
  Speaker 2: because just the production cost this day. And I used
• 17:35
  Speaker 2: to be like trust me. So one day he told
• 17:37
  Speaker 2: me he was watching during the show. He said he
• 17:39
  Speaker 2: was sitting there with notes. He's watching everyone who comes
• 17:41
  Speaker 2: up to the booth and pay because he's like, I'm
• 17:43
  Speaker 2: feel prove to you you losing. And he realized some
• 17:46
  Speaker 2: people come and pay a dollar or five dollars, but
• 17:49
  Speaker 2: then there's four people can't pay the hunting. The production
• 17:52
  Speaker 2: cost of the hoodie was only ten dollars, so everybody
• 17:55
  Speaker 2: who paid a dollar got subsidized by the people who
• 17:57
  Speaker 2: paid the hunted, like the people gonna always take care
• 17:59
  Speaker 2: of you. And my whole thing from the jump was
• 18:01
  Speaker 2: like I used merch for marketing, so my goal was like,
• 18:05
  Speaker 2: even if I only make one dollar off each, my
• 18:08
  Speaker 2: plan was to sell a million a million dollars. Ain't
• 18:11
  Speaker 2: never bad, it don't matter, that's never a bad thing,
• 18:15
  Speaker 2: you feel me, And that was my goal. The goal
• 18:17
  Speaker 2: wasn't to profit, hell of the goal was to be
• 18:19
  Speaker 2: able to market that if everyone can buy it and
• 18:22
  Speaker 2: everyone can wear it, you have the whole world. As
• 18:24
  Speaker 2: you're marketing now, if only one hundred people could buy it,
• 18:27
  Speaker 2: you only got one hundred people marketing your shit.
• 18:31
  Speaker 3: Very true?
• 18:32
  Speaker 1: True?
• 18:33
  Speaker 3: Okay, and you said something, you said eight you press
• 18:38
  Speaker 3: up the merch in the house, Ya talk about that.
• 18:43
  Speaker 2: I had a moment. I had quit my job in
• 18:45
  Speaker 2: twenty nineteen, right, and I had like a four h
• 18:48
  Speaker 2: one K check and a little bit bread from taxes
• 18:51
  Speaker 2: and shit, right, and I ended up running loan bread.
• 18:54
  Speaker 2: So I had got my car repossessed. And in that moment,
• 18:58
  Speaker 2: I could have either went and got my or I
• 19:01
  Speaker 2: could have bought the production equipment to make my merch.
• 19:04
  Speaker 2: And I decided to invest in presses and vinyls and
• 19:06
  Speaker 2: all that, and it was the best investment I ever made.
• 19:09
  Speaker 2: And we end up basically building the whole merch production
• 19:12
  Speaker 2: system from the garage and now we ship our merch globally.
• 19:16
  Speaker 3: So who works it?
• 19:19
  Speaker 2: Yeah, man, there's several So all of my homies kind
• 19:22
  Speaker 2: of come in and intertwine. But initially starting it was me, yah, y'all,
• 19:26
  Speaker 2: Teste Millie just fronting fronts theah, all the homies, my sisters,
• 19:30
  Speaker 2: my mom and my pops, my daddy get off work
• 19:32
  Speaker 2: pressing shit up. My mom dropped everything off to the
• 19:35
  Speaker 2: post office every morning and do our delivery. So it's
• 19:37
  Speaker 2: just the homies in the family.
• 19:39
  Speaker 1: So I mean that's a great operation.
• 19:42
  Speaker 2: Come home.
• 19:42
  Speaker 1: Yeah, we trapped. So my thing is like a lot
• 19:45
  Speaker 1: of people and you know, they say to us, how
• 19:46
  Speaker 1: do y'all work with family? Right? I feel like from
• 19:49
  Speaker 1: your experience, how has that been? Has there been any
• 19:52
  Speaker 1: negative like things that have happened because you work with family,
• 19:55
  Speaker 1: or certain things you can't get across because they don't
• 19:57
  Speaker 1: understand the visional Has it been a smooth transition? You know?
• 20:00
  Speaker 1: Obviously seeing you as a young man now as an artist,
• 20:03
  Speaker 1: is an entrepreneur and the CEO.
• 20:06
  Speaker 2: I don't think necessarily it's been any bad because I've
• 20:10
  Speaker 2: always I've always been willing to do everything myself, so
• 20:14
  Speaker 2: everything else is additive. Like you know, when when we started,
• 20:17
  Speaker 2: I was down there pressing merch my body that I'll
• 20:20
  Speaker 2: do it. I'll spend hours down there and making sure
• 20:22
  Speaker 2: it happened. And I'm still like that till this day.
• 20:24
  Speaker 2: I'm willing to do it if if someone else doesn't
• 20:26
  Speaker 2: want to do it. And uh, but the whole family
• 20:29
  Speaker 2: benefits from it. Everybody understands what's growing and what's bubbling.
• 20:32
  Speaker 2: Everybody is a is a benefactor of this being successful,
• 20:36
  Speaker 2: so it's an easy call.
• 20:38
  Speaker 1: Yeah. So we got we got the music being made there,
• 20:41
  Speaker 1: the merchants being made there.
• 20:43
  Speaker 2: The concerts. We got a residency in the backyard.
• 20:47
  Speaker 1: So we got we got the residency, uh in the backyard. Yeah,
• 20:52
  Speaker 1: so what's parked division to build the stays back there? Man?
• 20:54
  Speaker 1: Because it looks dope.
• 20:55
  Speaker 2: Man, it's lovely, right, A lot of that place is beautiful. Man.
• 20:59
  Speaker 2: I had a I had did a show at a
• 21:01
  Speaker 2: venue and prior to us going to do the show,
• 21:05
  Speaker 2: the owner had called and uh, he was just on
• 21:08
  Speaker 2: some bulld shit, like skeptical because it was a proud
• 21:11
  Speaker 2: to pay show. It was like, na, people gonna pay
• 21:13
  Speaker 2: what they want. We're gonna do this door split, this
• 21:15
  Speaker 2: is how we do this, how do my shows? And
• 21:16
  Speaker 2: he was like, well, I don't know if it's gonna
• 21:17
  Speaker 2: be successful. And I did their counseled the show because like,
• 21:20
  Speaker 2: I don't like people. I don't like to do business
• 21:22
  Speaker 2: with anybody doubting me. Right, But we went on to
• 21:25
  Speaker 2: do it and it was successful and he's seen that
• 21:28
  Speaker 2: that back end of it. But by that time I
• 21:30
  Speaker 2: was just like bron I don't want to deal with
• 21:32
  Speaker 2: that no more, and I don't like nobody being able
• 21:34
  Speaker 2: to tell me no. So to get rid of that,
• 21:37
  Speaker 2: I was like, I'm gonna just build my own venue.
• 21:39
  Speaker 2: Now we don't have to deal with it at all.
• 21:41
  Speaker 2: We don't have to ask, we don't have to wait
• 21:43
  Speaker 2: for nobody to tell us what date they got available.
• 21:45
  Speaker 2: I could schedule some shit tomorrow, and that's what we're
• 21:48
  Speaker 2: gonna do.
• 21:49
  Speaker 4: You got the residency at your residence, yep? How often
• 21:54
  Speaker 4: did you do shows there?
• 21:55
  Speaker 2: So we started this year. We did four so far,
• 21:58
  Speaker 2: and we do one each month when it gets cold,
• 22:02
  Speaker 2: so we just did the last one in September. So
• 22:05
  Speaker 2: my goal is to do them each year from April
• 22:08
  Speaker 2: to October, and then when it gets cold, we're going
• 22:11
  Speaker 2: to be doing a bunch of different styles of this residency,
• 22:16
  Speaker 2: like this museum style piece, and then we're going to
• 22:19
  Speaker 2: do like some candlelight shit. So we're just kind of
• 22:21
  Speaker 2: altering it as the season change into different styles of events.
• 22:24
  Speaker 4: And that's in your backyard. That's in the backyard, so
• 22:27
  Speaker 4: that's all right. So this is your parents' house, right yep?
• 22:31
  Speaker 4: So do they have any reservations? About having three hundred
• 22:34
  Speaker 4: people in their backyard.
• 22:36
  Speaker 2: Man, look at what we building, Like, why what you
• 22:39
  Speaker 2: feel me? This is something, This is history. I don't
• 22:41
  Speaker 2: think anybody got reservations about making history. They understand what's
• 22:45
  Speaker 2: being built. This has never been done before. You never
• 22:47
  Speaker 2: want to be the nigga in the way of history,
• 22:50
  Speaker 2: you know.
• 22:51
  Speaker 3: Everybody every again heard nobody say that, but that is
• 22:58
  Speaker 3: a fact beat up.
• 23:02
  Speaker 1: Speaking of that, right, Like obviously I've seen a bunch
• 23:05
  Speaker 1: of the shows. I mean, you have fences, this neighbors,
• 23:07
  Speaker 1: then how do they react to them? No homies?
• 23:11
  Speaker 2: Man, So I've been on that block, grew up on
• 23:13
  Speaker 2: that block. My neighbors be in the backyard, they be
• 23:15
  Speaker 2: over the fence, they supporting, they know what we're building,
• 23:18
  Speaker 2: like they the homies in it. I mean, we're building
• 23:21
  Speaker 2: equity for the whole block.
• 23:23
  Speaker 1: True, because it becomes like it's not a toist attraction,
• 23:25
  Speaker 1: but this is this is a monument.
• 23:28
  Speaker 3: Yeah, you're parties.
• 23:31
  Speaker 2: We got quarter parties, pops cooking, and so the whole
• 23:34
  Speaker 2: garage get switched you as you go eat.
• 23:37
  Speaker 1: And that's what was gonna say. It might even be
• 23:38
  Speaker 1: better than some contexts. At least I know it's ten
• 23:41
  Speaker 1: times better like I saw.
• 23:44
  Speaker 2: And it's all like once you pay your offer ticket,
• 23:46
  Speaker 2: you don't got to pay for nothing else. You can
• 23:48
  Speaker 2: eat as much as you won't, p as much as
• 23:50
  Speaker 2: you want. And it's a good quarter parties and luxury
• 23:56
  Speaker 2: quarter parties. You feel me. It's a great experience. And
• 23:59
  Speaker 2: you get the chill with moms and their family and smoke,
• 24:02
  Speaker 2: and we got a jumper outside for the kids. You
• 24:04
  Speaker 2: could toss them kids and go about today. You don't
• 24:06
  Speaker 2: even have to worry.
• 24:07
  Speaker 5: The most important thing is like what would you what
• 24:09
  Speaker 5: would we want for our fan experience to be. I
• 24:12
  Speaker 5: don't want to use that nasty porter party, so why
• 24:13
  Speaker 5: would I make them use it?
• 24:15
  Speaker 1: You know?
• 24:15
  Speaker 5: Like I want to bring my kids, but they be
• 24:17
  Speaker 5: acting up. Have a jumper, you know, like whatever you
• 24:20
  Speaker 5: would want, provide that for them from.
• 24:23
  Speaker 1: The standpoint of content, right, Like some of the they're
• 24:27
  Speaker 1: not you're not always performing in front of people, but
• 24:30
  Speaker 1: you're always performing. I'm always and so I'm watching a
• 24:32
  Speaker 1: lot of so it's just it's you and there's a camera. Yeah,
• 24:36
  Speaker 1: so you're the camera yep. So like what is that like?
• 24:39
  Speaker 1: Like watching history being made and being part of it?
• 24:43
  Speaker 5: Man, it's exciting, it's exciting.
• 24:45
  Speaker 2: I love it.
• 24:45
  Speaker 5: I already I already knew I wanted to work in
• 24:48
  Speaker 5: videography and then being able to work with somebody like him,
• 24:51
  Speaker 5: a visionary and I love his music. So like, if
• 24:54
  Speaker 5: you ever come to a show, which y'all gotta come,
• 24:56
  Speaker 5: you'll see me. People always say it like I'm wrapping
• 24:58
  Speaker 5: every single word to every sing like it's my show,
• 25:01
  Speaker 5: it's our show.
• 25:04
  Speaker 3: So for the residency, there is a floor, right, Like
• 25:09
  Speaker 3: there's a minimum that you have to pay for residence.
• 25:10
  Speaker 2: No, not necessarily, So we choose a range, like we
• 25:14
  Speaker 2: do a bunch of first come, first serve because it's
• 25:16
  Speaker 2: like broy, y'all got here first, let them in, and
• 25:18
  Speaker 2: then we'll sort high low and then we'll just take
• 25:21
  Speaker 2: something from this in the middle. We have thousands. I
• 25:23
  Speaker 2: got enough offers to do this show for the next
• 25:26
  Speaker 2: ten years.
• 25:28
  Speaker 4: So the way your career is going, you're going to
• 25:31
  Speaker 4: be traveling doing shows domestically overseas. Do you think that
• 25:36
  Speaker 4: you continue this model at differentuse like you said something
• 25:38
  Speaker 4: especially as the bigger the venue, how can you ask, Yeah, we're.
• 25:44
  Speaker 2: Building something now where like I'm taking this offer based
• 25:48
  Speaker 2: residency style show on the role. Like previously, I didn't
• 25:53
  Speaker 2: have a big amp to tour because I couldn't do
• 25:56
  Speaker 2: it the way I want, Like when I told I
• 25:58
  Speaker 2: want people to be able to eat and have a
• 26:00
  Speaker 2: good experience and get the same experience they get there
• 26:02
  Speaker 2: but everywhere else. But it's like when you tour and
• 26:05
  Speaker 2: you work with these promoters and you doing door deals
• 26:07
  Speaker 2: and gotta do fifteen dollars ticket you're not making No,
• 26:10
  Speaker 2: you can not making enough to do this. So we're
• 26:12
  Speaker 2: creating a system right now, an actual tech to back
• 26:15
  Speaker 2: the offer based tour. So we're creating the first offer
• 26:18
  Speaker 2: based ticketing platform, Ticketmaster. But ethical you feel met, the
• 26:23
  Speaker 2: first offer based version where you could literally go online,
• 26:26
  Speaker 2: put in your offer how many tickets you want. It
• 26:28
  Speaker 2: goes to a portal we either accept or a jaie
• 26:30
  Speaker 2: you get sent your invites. So we're taking this style
• 26:32
  Speaker 2: on the road and eventually we're gonna open up to
• 26:35
  Speaker 2: where everyone could do offer based shows and you don't
• 26:38
  Speaker 2: have to do standard tickets because it's like you guys
• 26:40
  Speaker 2: do invest bests and things like that. Imagine if it
• 26:43
  Speaker 2: was offer based and no set ticket price. Some of
• 26:46
  Speaker 2: these people come to y'all shows y'all change their lives.
• 26:48
  Speaker 2: They be willing to pay thousands way more than whatever
• 26:52
  Speaker 2: is the price set. You feel me like you just
• 26:55
  Speaker 2: you I've been able to make more money off a
• 26:57
  Speaker 2: show than artists who are ten twenty times my size
• 27:01
  Speaker 2: because I have real people who really support me that
• 27:04
  Speaker 2: I've changed their lives.
• 27:06
  Speaker 4: Or it could be also a thing where even if
• 27:08
  Speaker 4: you do have a set ticket price, you could have
• 27:10
  Speaker 4: an offer price as well. Like it's like, let's say
• 27:13
  Speaker 4: the ticket price is one hundred dollars, but then you
• 27:15
  Speaker 4: can have like an offer price because like you said,
• 27:17
  Speaker 4: somebody might want to pay more.
• 27:19
  Speaker 5: That doesn't work because then people rely on the set price,
• 27:22
  Speaker 5: like he was saying with merch like when you set
• 27:23
  Speaker 5: a price, that's what they think the value tickets is.
• 27:26
  Speaker 5: They'll always choose that. They don't even think for themselves
• 27:28
  Speaker 5: like oh well I want to pay this, or I
• 27:31
  Speaker 5: could pay this.
• 27:31
  Speaker 2: They just go with what it is.
• 27:32
  Speaker 5: That way they can get their ticket.
• 27:34
  Speaker 1: So the goal is put it at five thousand, let
• 27:36
  Speaker 1: them start thinking.
• 27:37
  Speaker 2: Like yeah, or leave it blank, like I mean, I'm
• 27:40
  Speaker 2: just really into getting people to like really process what
• 27:44
  Speaker 2: your value is, not your price? You know, your price
• 27:47
  Speaker 2: is the cost of something. Your value is different and
• 27:50
  Speaker 2: people associate those two. But with what we building, it's like,
• 27:54
  Speaker 2: NA offer me something based on how valuable I am
• 27:57
  Speaker 2: or what this is worth to you? Now, what do
• 27:58
  Speaker 2: you think the price is?
• 28:00
  Speaker 1: What's going on, Arnest, Look at twenty six I made
• 28:03
  Speaker 1: one of the most important decisions of my life. That's right.
• 28:05
  Speaker 1: I didn't have family at the time, but I did
• 28:08
  Speaker 1: have a life insurance policy. A wise man told me
• 28:10
  Speaker 1: life assurance isn't about the people who die, It's about
• 28:13
  Speaker 1: the people who live. It's one of the best ways
• 28:15
  Speaker 1: to secure generational wealth for your family's future. And it
• 28:19
  Speaker 1: makes perfect sense why people get life insurance, especially term coverage,
• 28:23
  Speaker 1: which surprisingly is affordable. Why not pay a little bit
• 28:26
  Speaker 1: each month to secure the future of the people you
• 28:28
  Speaker 1: love long term. If you're asking yourself that question, I
• 28:32
  Speaker 1: want you to check out Ladder. Ladder makes it impressively
• 28:34
  Speaker 1: fast and easy to get coverage. You just need a
• 28:37
  Speaker 1: few minutes in a phone or a laptop to apply.
• 28:40
  Speaker 1: Ladder's algorithms work instantly, so you'll know right away if
• 28:43
  Speaker 1: you're approved for coverage, no hidden fees, and you can
• 28:46
  Speaker 1: cancel any time. And since life insurance costs more as
• 28:50
  Speaker 1: you age. Now is the time to get started. So
• 28:53
  Speaker 1: check out Ladder to day to see if you're instantly approved.
• 28:56
  Speaker 1: Go to Ladder life dot com slash eyl that it's
• 29:00
  Speaker 1: l A D D e R life dot com slash
• 29:04
  Speaker 1: e y L that's Letterlife dot com slash e y l.
• 29:08
  Speaker 1: You know how this works. Don't wait, don't hesitate. Secure
• 29:10
  Speaker 1: your family's future right now.
• 29:12
  Speaker 3: So what's the who you're working with to build? Like
• 29:14
  Speaker 3: you've got app developers?
• 29:15
  Speaker 2: Yeah, so, man, we're working with adult black owned tech
• 29:18
  Speaker 2: company called what's TBA? And uh we just start building
• 29:21
  Speaker 2: with them. Ivreema Man, shout out. Man, he's incredible. He's
• 29:26
  Speaker 2: black and he's a tech guy and he just built
• 29:28
  Speaker 2: the system is already built. We're actually in beta and man,
• 29:31
  Speaker 2: we're about to launch fairly. It's called TBA. What's tv A.
• 29:35
  Speaker 1: Yeah, if you go like to try.
• 29:37
  Speaker 5: To go to his show that he's throwing in October, so.
• 29:39
  Speaker 2: You can actually use it right now for the show
• 29:41
  Speaker 2: that we have for the eight and see how it
• 29:43
  Speaker 2: works and everything. But yeah, we're going to be launching.
• 29:46
  Speaker 2: You know, we're using this first right now to do
• 29:48
  Speaker 2: our tours, but eventually we're gonna open it so where everyone,
• 29:51
  Speaker 2: Like I feel like everyone should be doing offer based shows,
• 29:54
  Speaker 2: Like setting a ticket price is just like everything.
• 29:57
  Speaker 5: Yeah, for everyone to throw like a brun if you
• 30:00
  Speaker 5: want to do in best fads, if you want to
• 30:01
  Speaker 5: do a show, if like anything that you want to do,
• 30:04
  Speaker 5: you should be able to do it.
• 30:06
  Speaker 2: You never know what your ship is worth to somebody else.
• 30:09
  Speaker 1: Because you got the residency, right, but you got a
• 30:12
  Speaker 1: bunch of fans throughout the world everywhere, So imagine if
• 30:14
  Speaker 1: you have to do it in their backyard.
• 30:16
  Speaker 2: Listen, already come and then we built the whole repertoire
• 30:22
  Speaker 2: of just people who come to the house. That's what
• 30:25
  Speaker 2: we're gonna be told. What we know how to deal
• 30:27
  Speaker 2: with the venues. Were pulling up with our own equipment,
• 30:30
  Speaker 2: were shooting the own stuff, were bringing our own food,
• 30:32
  Speaker 2: probably gonna be cooking it. But it's like we come
• 30:34
  Speaker 2: to your spot and this is how we're doing it.
• 30:36
  Speaker 4: Well, I was going to ask you about it because
• 30:37
  Speaker 4: that's another part. The venues is a part of it,
• 30:39
  Speaker 4: because some venues they only are taking as we ain't.
• 30:42
  Speaker 2: Got to deal with them because we got the people.
• 30:44
  Speaker 2: It's way more people than venues, so you.
• 30:46
  Speaker 4: Play so the events that you're gonna be doing, it's
• 30:49
  Speaker 4: just like at event spaces.
• 30:50
  Speaker 3: And then people, what's the model you want to do it?
• 30:54
  Speaker 3: People's houses.
• 30:55
  Speaker 2: So we we have a list of people who own
• 30:58
  Speaker 2: event spaces who have huge backyards. Like we got people
• 31:01
  Speaker 2: who hit us with hello land.
• 31:02
  Speaker 7: Well I'm about to say, yeah, we had people who
• 31:07
  Speaker 7: hit us with that, who just got land restaurants, who
• 31:10
  Speaker 7: got event spaces they got they just like, hey, bro,
• 31:13
  Speaker 7: we love you, come you.
• 31:14
  Speaker 2: You can use whatever you want of ours. And we
• 31:16
  Speaker 2: built the whole list of that. You know, people from
• 31:18
  Speaker 2: all over the world has tapped in. I just announced
• 31:24
  Speaker 2: it on Instagram. We created a Google form, so TOETA
• 31:27
  Speaker 2: has created Google forms. Man, so when I use work
• 31:30
  Speaker 2: in aerospace, I learned how to use Excel when I
• 31:32
  Speaker 2: use Excel sheets for everything, So we end up making
• 31:34
  Speaker 2: Google forms for all these different things. So I had
• 31:37
  Speaker 2: announced that we're trying to do this residency worldwide. Send in,
• 31:41
  Speaker 2: fill out the forum wherever your location, put your info.
• 31:44
  Speaker 2: So now we have the entire database of just different
• 31:46
  Speaker 2: people locations. They got pictures of their spots, so we
• 31:50
  Speaker 2: can kind of go I can go any city in
• 31:52
  Speaker 2: the in in the world and we can find somewhere
• 31:54
  Speaker 2: to throw.
• 31:55
  Speaker 1: And they got electricity, you should be good.
• 31:57
  Speaker 2: No, generation, they don't need electricity. We bringers as.
• 32:05
  Speaker 4: Long as they got we just need that's it, and
• 32:10
  Speaker 4: you gotta rent it from them or they just offering it.
• 32:12
  Speaker 2: They're offering it. But what I'm gonna do is, like,
• 32:15
  Speaker 2: so the ticket platform that we're building, we're building a
• 32:17
  Speaker 2: split system on the back end, the same way we
• 32:19
  Speaker 2: split up equity with music. We're building that to where
• 32:23
  Speaker 2: you could I could just allocate splits of the revenue
• 32:25
  Speaker 2: from these shows to different parties, because eventually I'm going
• 32:28
  Speaker 2: to allow fans to invest in shows. So if they
• 32:31
  Speaker 2: want to invest in, We're like, hey, we're going to
• 32:33
  Speaker 2: do this arena, and they want to invest, they can
• 32:35
  Speaker 2: invest in exchange four percentage of the revenue that comes
• 32:37
  Speaker 2: from that show in total.
• 32:38
  Speaker 4: What you're saying is you're bringing up a lot of
• 32:40
  Speaker 4: good points here as far as collecting data. A lot
• 32:43
  Speaker 4: of people collect that. They think data collection is only
• 32:46
  Speaker 4: phone numbers and emails, but there's so much stuff like
• 32:50
  Speaker 4: you don't know, like who's following you, You don't know
• 32:52
  Speaker 4: the kind of resources that people like, right even us,
• 32:55
  Speaker 4: like we got one point two million follows on Instagram,
• 32:58
  Speaker 4: who we don't really know what the yeah exactly, we
• 33:01
  Speaker 4: don't know what they want to offer us, like we
• 33:02
  Speaker 4: could potentially have like Buckingham Palace, Like you never know,
• 33:06
  Speaker 4: Like you know what I'm saying, but it's like you
• 33:08
  Speaker 4: don't know that until you run into somebody.
• 33:10
  Speaker 5: Until you ask.
• 33:11
  Speaker 3: Well, that's what I'm saying.
• 33:12
  Speaker 4: But previously it would be like you have to have
• 33:14
  Speaker 4: a physical interaction or because people might not necessarily just
• 33:18
  Speaker 4: offer it.
• 33:19
  Speaker 3: But then when you ask and then you have a system. Man,
• 33:21
  Speaker 3: then it's like you never know.
• 33:23
  Speaker 2: Google form we just built and like so we built
• 33:26
  Speaker 2: an instrumentalist repertoire as well. So my violin is. His
• 33:29
  Speaker 2: name is Michael Prince. He's from Texas. He's twenty one.
• 33:32
  Speaker 2: I had there to shout and say, hey, fill out
• 33:34
  Speaker 2: this forum if you play an instrument and your dope.
• 33:36
  Speaker 2: We went through. I found Michael Prince. He did my
• 33:39
  Speaker 2: last show in the backyard. He's exceptional, went to school,
• 33:42
  Speaker 2: he's exceptional. Now he does shows with us. He's the
• 33:44
  Speaker 2: one playing in Tulsa. He brought us the trumpet. So
• 33:47
  Speaker 2: like we do things like this where I'm building databases
• 33:50
  Speaker 2: for everything. The next one is videographers. I'm building a
• 33:53
  Speaker 2: whole database of just the dope videographers. So we're really
• 33:56
  Speaker 2: seeing who our followers actually are and what they have
• 33:59
  Speaker 2: to off versus them just being a number, and what
• 34:02
  Speaker 2: we can.
• 34:02
  Speaker 5: Offer them, which is out Like I think that's what
• 34:05
  Speaker 5: makes our fan experience so great. It's like it's not
• 34:07
  Speaker 5: one sided. It's not just them blindly supporting us and
• 34:10
  Speaker 5: you know, helping build up this company. We also offer
• 34:13
  Speaker 5: it back, Like when we went to Washington just now,
• 34:16
  Speaker 5: we sent out an announcement like, hey, we're here. We
• 34:18
  Speaker 5: want to work with the locals, Like, whoever is here
• 34:20
  Speaker 5: that's building something, we want to come and support it
• 34:22
  Speaker 5: with his face like he has.
• 34:26
  Speaker 2: So we gave percentages of the revenue from that Tulsa album.
• 34:29
  Speaker 2: We released the live album the Streaming, and we gave
• 34:32
  Speaker 2: percentage of revenue to A. J. Johnson that always his
• 34:34
  Speaker 2: march out to Kelsey from the collective to the org
• 34:38
  Speaker 2: that through the festival, Steph Simon, and then I split
• 34:42
  Speaker 2: the rest between on DJ Keyboard is instrumentalist, so we
• 34:45
  Speaker 2: split that pile up with the people who were involved.
• 34:47
  Speaker 2: There's no artist going and doing your festival and giving
• 34:50
  Speaker 2: you give you money.
• 34:52
  Speaker 1: On the back. This is different, It's not the same.
• 35:04
  Speaker 1: They gonna do it. So see you all things. This
• 35:09
  Speaker 1: is a company and with sharing splits, so that means
• 35:12
  Speaker 1: money's going on. Are we having How transparent are we
• 35:14
  Speaker 1: with the numbers with the people? Are we having quarterly reports?
• 35:18
  Speaker 1: Because like we see that obviously with Fortune five hundred
• 35:20
  Speaker 1: companies and companies to side market this quarter reports or
• 35:23
  Speaker 1: there's bi weekly reports. How transparent are you with the
• 35:26
  Speaker 1: audience when it comes to the numbers.
• 35:28
  Speaker 2: So I handled the splits and basically through the distro portal,
• 35:32
  Speaker 2: the distro shows you you could click whatever song you
• 35:35
  Speaker 2: have and they show you distros report data every three months,
• 35:38
  Speaker 2: so they show you how many times of song stream,
• 35:41
  Speaker 2: what amount was generated and what's your percentage is worth
• 35:43
  Speaker 2: of that?
• 35:43
  Speaker 3: So they just audi.
• 35:46
  Speaker 2: Yeah, they have a log in, they go in and
• 35:48
  Speaker 2: they can see their reports. They you can export the CSB,
• 35:51
  Speaker 2: foul or excel whatever. So so you're doing the private
• 35:54
  Speaker 2: pay on the on the you're doing the all right,
• 35:57
  Speaker 2: So the events you got that.
• 35:59
  Speaker 3: What about music? You have plans to do that for me?
• 36:01
  Speaker 4: Because now you're doing it with music, but you also
• 36:03
  Speaker 4: have music on Apple on Spotify, and Apple on Spotify
• 36:05
  Speaker 4: still control the whole situation. So do you have plan
• 36:08
  Speaker 4: to revolutionize that with your own streaming service where now
• 36:11
  Speaker 4: you can actually pay.
• 36:14
  Speaker 2: Not necessarily because I sell music direct as well, so
• 36:18
  Speaker 2: like you can get music from me without having to
• 36:20
  Speaker 2: go through.
• 36:21
  Speaker 4: But it might be a good idea because it might
• 36:25
  Speaker 4: be a good idea because there might be a lot
• 36:28
  Speaker 4: of other artists, like which you're just describing, you're building
• 36:30
  Speaker 4: a platform for people that anybody can use, a new
• 36:35
  Speaker 4: ticket master. What if you built the new We might
• 36:38
  Speaker 4: have to take this part out of the interview. What
• 36:40
  Speaker 4: what if you built the new streaming service.
• 36:42
  Speaker 5: Like the new title yeah, way, but the ethical title.
• 36:45
  Speaker 3: Yeah. And now any artist, any artist can come on
• 36:48
  Speaker 3: the platform.
• 36:50
  Speaker 4: And you know, now it's like, you know, you could
• 36:52
  Speaker 4: pay whatever you want for the music and then you
• 36:53
  Speaker 4: just take a percentage of that and that and that's
• 36:55
  Speaker 4: like a new that's like a new way to stream music.
• 36:57
  Speaker 5: I think you kind of take a loss a little
• 36:59
  Speaker 5: bit because you make money per stream and it's like,
• 37:02
  Speaker 5: how would you charge people whatever they want to pay
• 37:05
  Speaker 5: every time they stream that song? You know, you kind
• 37:07
  Speaker 5: of lose on the in the forever part of streaming
• 37:12
  Speaker 5: if they only have that one time payment of like,
• 37:14
  Speaker 5: pay whatever I want upfront. I think that's why we
• 37:16
  Speaker 5: do both sides.
• 37:17
  Speaker 4: But like when I'm log into Apple Music, like I
• 37:19
  Speaker 4: have a subscription, but I could pay one ninety nine
• 37:22
  Speaker 4: just one time and I have that song forever. So
• 37:24
  Speaker 4: what if I just paid one hundred dollars for a song.
• 37:27
  Speaker 2: Whatever you want it on there? I think that's a
• 37:29
  Speaker 2: genius idea.
• 37:30
  Speaker 1: I mean, my thing is like everyone has an opinion
• 37:34
  Speaker 1: when it comes to the foods we eat. This food's
• 37:36
  Speaker 1: good for you, this one's bad for you, this diet
• 37:38
  Speaker 1: works best. But who actually has the right answer. You
• 37:41
  Speaker 1: don't need rules to lose weight. You just need proper
• 37:44
  Speaker 1: information to build smarter, more sustainable habits. Noom is here
• 37:47
  Speaker 1: to change the way we view food by not only
• 37:49
  Speaker 1: looking at what we eat, but also how we eat.
• 37:52
  Speaker 1: Instead of making you feel guilt, noomanmpowers you to keep going.
• 37:56
  Speaker 1: Not everyone wants to be on a strict diet, do
• 37:59
  Speaker 1: five days a week at them, or have daily smoothies
• 38:02
  Speaker 1: and crushable teas. LOOM uses a psychology based approach to
• 38:05
  Speaker 1: find healthier balance that's more suitable for your life and
• 38:08
  Speaker 1: as a result more sustainable. Look Noom has already influenced
• 38:11
  Speaker 1: the way I shot for food, which has not only
• 38:13
  Speaker 1: saved me money, it's also given me a clearer understanding
• 38:16
  Speaker 1: of the foods I'm consuming, which has made me sharper
• 38:19
  Speaker 1: and more energetic. You have to try it out. Look
• 38:21
  Speaker 1: there are no food restrictions in the program, which makes
• 38:24
  Speaker 1: the earners. What's up. You ever walk into a small
• 38:27
  Speaker 1: business and everything just works like The checkout is fast,
• 38:30
  Speaker 1: the receipts are digital, tipping is a breeze, and you're
• 38:34
  Speaker 1: out the door before the line even builds Odds are
• 38:37
  Speaker 1: they're using Square. We love supporting businesses that run on
• 38:41
  Speaker 1: Square because it just feels seamless. Whether it's a local
• 38:44
  Speaker 1: coffee shop, a vendor at a pop up market, or
• 38:47
  Speaker 1: even one of our merch partners. Square makes it easy
• 38:50
  Speaker 1: for them to take payments, manage inventory, and run their
• 38:53
  Speaker 1: business with confidence, all from one simple system. If you're
• 38:57
  Speaker 1: a business owner or even just thinking about law watching
• 39:00
  Speaker 1: something soon, Square is hands down one of the best
• 39:03
  Speaker 1: tools out there to help you start, run and grow.
• 39:06
  Speaker 1: It's not just about payments, it's about giving you time
• 39:09
  Speaker 1: back so you can focus on what matters most ready
• 39:12
  Speaker 1: to see how Square can transform your business, visit Square
• 39:16
  Speaker 1: dot com backslash go backslash eyl to learn more that
• 39:20
  Speaker 1: Square dot Com backslash, go backslash eyl. Don't wait, don't hesitate.
• 39:26
  Speaker 1: Let's Square handle the back end so you can keep
• 39:28
  Speaker 1: pushing your vision forward. This episode is brought to you
• 39:35
  Speaker 1: by P and C Bank. A lot of people think
• 39:37
  Speaker 1: podcasts about work are boring, and sure they definitely can be,
• 39:41
  Speaker 1: but understanding a professionals routine shows us how they achieve
• 39:45
  Speaker 1: their success little by little, day after day. It's like
• 39:49
  Speaker 1: banking with P and C Bank. It might seem boring
• 39:52
  Speaker 1: to save, plan and make calculated decisions with your bank,
• 39:55
  Speaker 1: but keeping your money boring is what helps you live
• 39:58
  Speaker 1: or more happily fulfilled life. P and C Bank Brilliantly
• 40:02
  Speaker 1: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty
• 40:06
  Speaker 1: five is a service mark of the PNC Financial Service Group, Inc.
• 40:10
  Speaker 1: P and C Bank National Association Member ATDIC.
• 40:15
  Speaker 8: An illegal alien from Guatemala charged with raping a child
• 40:19
  Speaker 8: in Massachusetts. An MS thirteen gang member from Al Salvador
• 40:23
  Speaker 8: accused of murdering a Texas man of Venezuelan charged with
• 40:27
  Speaker 8: filming and selling child pornography in Michigan. These are just
• 40:31
  Speaker 8: some of the heinous migrant criminals caught because of President
• 40:35
  Speaker 8: Donald J. Trump's leadership. I'm Christy Nom, the United States
• 40:39
  Speaker 8: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 40:43
  Speaker 8: crossings are at the lowest levels ever recorded, and over
• 40:47
  Speaker 8: one hundred thousand illegal aliens have been arrested. If you
• 40:50
  Speaker 8: are here illegally, your next you will be fined nearly
• 40:54
  Speaker 8: one thousand dollars a day, imprisoned, and deported. You will
• 40:58
  Speaker 8: never return. But if you register using our CBP home
• 41:02
  Speaker 8: app and leave now, you could be allowed to return legally.
• 41:06
  Speaker 8: Do what's right. Leave now. Under President Trump, America's laws,
• 41:11
  Speaker 8: border and families will be protected.
• 41:13
  Speaker 1: Sponsored by the United States Department of Homeland Security. Process
• 41:16
  Speaker 1: more flexible for your lifestyle. Everybody's journey is different. NOOM
• 41:20
  Speaker 1: believes in progress, not perfection. Seventy five percent of NOOM
• 41:24
  Speaker 1: users finish the program, and more than sixty percent of
• 41:27
  Speaker 1: users engage with the program. Keep the weight off for
• 41:30
  Speaker 1: a year or even more. With NOOM, all you need
• 41:33
  Speaker 1: is a daily ten minute check in. No grueling early
• 41:36
  Speaker 1: mornings or huge chunks out of your day. Are you
• 41:38
  Speaker 1: ready to start building better habits for healthier long term results.
• 41:42
  Speaker 1: Sign up for a Noom trial at noom dot com
• 41:45
  Speaker 1: slash leisure. That's n M dot com slash leisure. Don't wait,
• 41:50
  Speaker 1: don't hesitate over there now.
• 41:52
  Speaker 2: I'm not pressed on doing it now. They want to
• 41:55
  Speaker 2: do it, go do it?
• 41:55
  Speaker 5: You feel me, I'm not president on doing it, And
• 41:58
  Speaker 5: like we still get that streaming come regardless from Apples.
• 42:01
  Speaker 4: I just thought about it. I just I just randomly
• 42:03
  Speaker 4: just thought about it in my mind right now. You
• 42:05
  Speaker 4: got the idea, that's a great idea for ticket Master.
• 42:08
  Speaker 4: What about doing the same thing for music?
• 42:09
  Speaker 2: I think we could try. I think that about it.
• 42:11
  Speaker 2: I think that's a way I don't be like, uh,
• 42:16
  Speaker 2: I don't be trying to save and change the world
• 42:18
  Speaker 2: in all aspects, you know, just in the one that
• 42:21
  Speaker 2: I'm like, this is really you know, because because it's
• 42:24
  Speaker 2: a lot, you know, it's a lot to dive into
• 42:26
  Speaker 2: once you get in, and it don't even.
• 42:27
  Speaker 5: Be like intentional to change things and just be like,
• 42:30
  Speaker 5: well I didn't enjoy this, so I want to do
• 42:32
  Speaker 5: it my way, and then we figure out a system
• 42:34
  Speaker 5: of doing it our way, like building the ethical ticketmaster
• 42:37
  Speaker 5: wasn't on purpose, it was just like, well, we were
• 42:39
  Speaker 5: doing it. They were filling out that Google form, and
• 42:41
  Speaker 5: then I linked the Google form to the Google sheets,
• 42:43
  Speaker 5: and then we were going through every single off color,
• 42:45
  Speaker 5: coordinating them, sending out single emails, and then sending out
• 42:48
  Speaker 5: single text messages to every single person.
• 42:51
  Speaker 3: Like how many how many offers did you get over the.
• 42:53
  Speaker 5: Span of the four shows?
• 42:55
  Speaker 3: Thousands?
• 42:56
  Speaker 5: I think we almost hit like five thousands.
• 42:58
  Speaker 2: Just this last show for October eight eight. We've got
• 43:00
  Speaker 2: about a thousand offers for this week.
• 43:02
  Speaker 3: So what's the vetting? So you got to see if
• 43:04
  Speaker 3: it's legit? People like just anything, like.
• 43:05
  Speaker 5: We're send out all the offers. It doesn't matter like
• 43:08
  Speaker 5: somebody sent out the very last show, somebody sent out
• 43:10
  Speaker 5: a four thousand dollars offer for a ticket.
• 43:12
  Speaker 4: No, I mean as far as the offering for like
• 43:14
  Speaker 4: the land or like you can use my house, how
• 43:16
  Speaker 4: do you verify like this is actually somebody else?
• 43:18
  Speaker 2: So if we're interested, we'll email or call and talk
• 43:22
  Speaker 2: to them. And I mean I'm somebody who if I
• 43:24
  Speaker 2: talk to you, yeah, I can smell bullshit? Right, We're
• 43:28
  Speaker 2: that so it's just as simple as that. Like we've
• 43:31
  Speaker 2: had some that reach out on this light, right.
• 43:33
  Speaker 1: Yeah.
• 43:33
  Speaker 2: So we end up doing a show and sat at
• 43:36
  Speaker 2: this place called the State Farms. It's a black owned
• 43:38
  Speaker 2: forum out there and they got a bunch of land.
• 43:40
  Speaker 2: We end up going there to do one of our
• 43:42
  Speaker 2: hometown hero shows. They provided the space and the home.
• 43:45
  Speaker 1: For us to do.
• 43:45
  Speaker 2: We brought our food trucks and stuff like that, and
• 43:47
  Speaker 2: it was just like it was real. We've seen the space.
• 43:50
  Speaker 2: We go aed and it was like, yeah, it's that energy.
• 43:52
  Speaker 2: We know what's up. Let's go.
• 43:54
  Speaker 3: It's a good idea, I mean because people have a
• 43:55
  Speaker 3: lot of stuff, Like people have a lot to offer.
• 43:59
  Speaker 2: People have a lot to offer, and it's like we
• 44:01
  Speaker 2: have millions of followers and they have a lot to offer.
• 44:05
  Speaker 2: That's why with this offer base. Shit like if an
• 44:08
  Speaker 2: artist like Drake or Cole or Kendrick was to do it,
• 44:11
  Speaker 2: they make billions. Like the label can't run you what
• 44:14
  Speaker 2: millions of people can't. It's different when you go to
• 44:19
  Speaker 2: the people. When it's different, it's like I'm doing it
• 44:22
  Speaker 2: at this scale and I'm I'm killing it.
• 44:26
  Speaker 3: One of them do it?
• 44:29
  Speaker 1: Ern Your leisure is supported by First Republic Bank. Have
• 44:32
  Speaker 1: you ever experienced a relationship with a banker who was
• 44:34
  Speaker 1: available to answer all your questions even by phone or email?
• 44:38
  Speaker 1: Doesn't exist? You say it? Does it First Republic? At
• 44:42
  Speaker 1: First Republic, everyone gets a personal banker who's ready to
• 44:45
  Speaker 1: sit down and answer your questions, no matter how complex.
• 44:49
  Speaker 1: And did you know that First Republics commitment to extraordinary
• 44:51
  Speaker 1: service extends beyond its clients. First Republic is committed to
• 44:55
  Speaker 1: strengthening the communities it serves through meaningful partnerships with innovative,
• 44:59
  Speaker 1: nonproper organizations. To learn more, visit First Republic dot com.
• 45:04
  Speaker 1: That's First Republic dot com. Remember f D i C
• 45:08
  Speaker 1: Equal Housing Lender. Yeah, I've read. I read maybe this
• 45:12
  Speaker 1: is not true that the goal is to be what
• 45:15
  Speaker 1: Drake is to mainstream, like you want to be the
• 45:18
  Speaker 1: independent artist that becomes as popular as Drake. So I'm
• 45:21
  Speaker 1: wondering at this point. I'm sure labels are watching what
• 45:24
  Speaker 1: you're doing. For certain, I'm sure they're putting roadblocks in
• 45:27
  Speaker 1: a way to try to you know, roadblocks. And then
• 45:33
  Speaker 1: I'm sure there's a bunch of offers, But you're almost
• 45:35
  Speaker 1: in a sense like the posting. I can't be blocked independence.
• 45:38
  Speaker 2: I can't systems I don't use. I can't be blocked
• 45:45
  Speaker 2: like I don't use none of their systems. We have
• 45:47
  Speaker 2: our own distros that we work with directly. We don't
• 45:50
  Speaker 2: use the major system. And it's like platforms like this, y'all.
• 45:54
  Speaker 2: It's like, hey, bro, I'm pulling up on them. I
• 45:56
  Speaker 2: don't use their We create our own content. We have
• 45:59
  Speaker 2: our own life formans platforms like we really don't have
• 46:02
  Speaker 2: to go through their systems for nothing. There is no block,
• 46:06
  Speaker 2: and I'm in my backyard. If they stopped any emotion,
• 46:09
  Speaker 2: I'm just gonna go into sure, I'm good.
• 46:12
  Speaker 5: Every It feels like has created a new idea to
• 46:14
  Speaker 5: revolutionize the system, so we can't be blocked. What are
• 46:17
  Speaker 5: something that that some real The venue for one, so
• 46:21
  Speaker 5: like the venues are a block. That's just like, well,
• 46:22
  Speaker 5: I don't want to deal with that. I want to
• 46:23
  Speaker 5: be able to do it my way. So we built
• 46:25
  Speaker 5: our own venue. I want to own them, right, I
• 46:27
  Speaker 5: want to be able to do proud to pay ticketing.
• 46:29
  Speaker 2: So we built the.
• 46:30
  Speaker 5: Google form build and now we're built the ticket platform.
• 46:33
  Speaker 1: You know like.
• 46:35
  Speaker 2: That you put everything on their site. So now we
• 46:37
  Speaker 2: built our own ship and you could pay the tickets
• 46:40
  Speaker 2: in a way that we created and revolution.
• 46:42
  Speaker 5: It would be in their best interest to not block.
• 46:44
  Speaker 1: Have the offers come.
• 46:46
  Speaker 2: Yeah, plenty.
• 46:48
  Speaker 3: Have you ever been Have you ever been tempted?
• 46:51
  Speaker 2: Definitely? I mean when you see money for what you
• 46:54
  Speaker 2: would you.
• 46:54
  Speaker 4: Because I mean I'm always a fan of collaboration and
• 46:57
  Speaker 4: I feel like, you know, if you got leverage, it
• 46:59
  Speaker 4: may not be a bad thing to use somebody else's
• 47:02
  Speaker 4: platform frow your platform.
• 47:04
  Speaker 2: So not at all, and if it makes sense and
• 47:06
  Speaker 2: it's right, Like we currently have a partnership with NPR
• 47:09
  Speaker 2: Global with JR. McKee, which is a fifty to fifty
• 47:11
  Speaker 2: profit splitting. We're just building like they're doing what they
• 47:14
  Speaker 2: do best. We're doing what we do best, and we're rising.
• 47:17
  Speaker 2: We have another partnership with Russ which is another fifty
• 47:19
  Speaker 2: to fifty profit split. He's doing what he do best,
• 47:22
  Speaker 2: what we do best.
• 47:24
  Speaker 1: Yeah.
• 47:25
  Speaker 2: Yeah, So no, I'm not against doing deals at all.
• 47:27
  Speaker 2: I'm against doing bad deals. And it just happened. Every
• 47:30
  Speaker 2: deal that comes from a label to us is a
• 47:32
  Speaker 2: bad deal. Like bro It don't even make no sense
• 47:35
  Speaker 2: when you could see somebody doing something so revolutionary and
• 47:39
  Speaker 2: something that you've never seen done and come and be like, hey,
• 47:42
  Speaker 2: let me offer you some bullshit like that. That's absurd.
• 47:46
  Speaker 2: You feel me at all. They're offering me standard deals,
• 47:50
  Speaker 2: Like I'm a standard nigga. I don't earn nothing standard.
• 47:55
  Speaker 2: You don't get on EYL from being a standard a
• 47:58
  Speaker 2: standard deal. But what are we doing.
• 48:05
  Speaker 1: The house relationship in the independent world? Obviously you mentioned
• 48:08
  Speaker 1: Russ and so are y'all. Is that somebody you can
• 48:11
  Speaker 1: rely on even when you're coming up? Was that somebody
• 48:13
  Speaker 1: you know? Obviously he's had a huge success in independent game,
• 48:17
  Speaker 1: and you're like, I could call on him to get
• 48:19
  Speaker 1: advice in the space, Like definitely.
• 48:21
  Speaker 2: Man, he was tapped in a little bit early, like
• 48:23
  Speaker 2: when we first kind of start going viral and just
• 48:26
  Speaker 2: being supportive. He put me on one of his shows.
• 48:28
  Speaker 2: He did the Greek theater eighty five hundred people and
• 48:30
  Speaker 2: put me in and it's funny. I had hit him.
• 48:32
  Speaker 2: I was like, bro, if I'm gonna do the show,
• 48:35
  Speaker 2: I'm not going on early, like I need to come
• 48:36
  Speaker 2: home before you. I want people to be there. And
• 48:38
  Speaker 2: he made it happen and we killed it like that
• 48:40
  Speaker 2: got me a bunch of exposures, so he's definitely in
• 48:43
  Speaker 2: the mental role. I could call him and just be like, Hey,
• 48:46
  Speaker 2: what you think about this? You feel me He's gonna
• 48:48
  Speaker 2: give me that game while O ha Van, I've had
• 48:51
  Speaker 2: a bunch of people, just Johnny Shipe Stretch, a bunch
• 48:54
  Speaker 2: of people who's really even if they didn't understand my
• 48:58
  Speaker 2: independence effort. Man. Just recently, Hopain text me. When I
• 49:01
  Speaker 2: first met Hovain, I was telling him like, nah, we
• 49:03
  Speaker 2: can't do that. This is what I'm gonna do, and
• 49:05
  Speaker 2: he was like, nah, I think you know you used
• 49:07
  Speaker 2: to go with a label. You're a superstar. And now
• 49:09
  Speaker 2: he texted me recently he was like, man, I ain't
• 49:12
  Speaker 2: never seen this shit. I believe in anything you said
• 49:15
  Speaker 2: you kiel me. So it's been dope to just see
• 49:18
  Speaker 2: the mindset change of what people think is possible as
• 49:21
  Speaker 2: an indie because people have been indy for a long time.
• 49:24
  Speaker 2: But what we're doing is completely new still, you know,
• 49:27
  Speaker 2: we're completely We're creating new things in the industry that
• 49:31
  Speaker 2: existed for hundreds of years.
• 49:32
  Speaker 1: You are a disrupted in the space. So like, I
• 49:35
  Speaker 1: want to talk about that because Hovein actually is the
• 49:38
  Speaker 1: one who tells Charlomagne about you and then Charlotmagne tells
• 49:42
  Speaker 1: the world, and now.
• 49:42
  Speaker 2: Charlamagne tells everyone tells the world.
• 49:44
  Speaker 1: And then now I'm like, wait whos And then I
• 49:46
  Speaker 1: watched I'm like, oh, so, like, what was that moment
• 49:49
  Speaker 1: like when you start when that recognition started to grow
• 49:52
  Speaker 1: at a different scale? Right, because then obviously after that
• 49:55
  Speaker 1: you end up with a breakfast club. So what was
• 49:57
  Speaker 1: those moments? I feel.
• 50:01
  Speaker 2: Man a product of the work. I know I'm always
• 50:04
  Speaker 2: going to end up wherever I work. If I if
• 50:06
  Speaker 2: I take a shovel and start digging, I'm gonna get
• 50:08
  Speaker 2: a hold like that. That's just so everywhere I get
• 50:11
  Speaker 2: to I know it's due to my action. I did
• 50:13
  Speaker 2: all the right things for the right shit to happen.
• 50:16
  Speaker 1: Yeah, I'm gonna take a quote from one of your freesels.
• 50:18
  Speaker 2: What's up?
• 50:19
  Speaker 1: It was a bar?
• 50:20
  Speaker 2: Come on, there's plenty of them.
• 50:22
  Speaker 1: There's a lot of this is true. But you said
• 50:24
  Speaker 1: I can't build a house, but I could build wealth.
• 50:27
  Speaker 1: I was like, okay, I like that. Right, So where
• 50:31
  Speaker 1: did the mindset come from? Right? Because I'm hearing independence,
• 50:33
  Speaker 1: I'm hearing obviously your destruction this game, But where did
• 50:37
  Speaker 1: the mindset start to develop? Was it as a young
• 50:39
  Speaker 1: age or as you became in this game, and so like, yo,
• 50:41
  Speaker 1: this is not the way.
• 50:42
  Speaker 2: Definitely both as a youngin like my pops was a hustler,
• 50:46
  Speaker 2: like he sold everything except drugs, and it was like
• 50:49
  Speaker 2: he always had me in motion in assembly or just
• 50:52
  Speaker 2: around where I was witnessing somebody build independent infrastructure. All
• 50:56
  Speaker 2: of his homies worked for like you feel me. I've
• 50:59
  Speaker 2: seen him put people in positions to win where they
• 51:01
  Speaker 2: life was different after. So I've always kind of witnessed
• 51:04
  Speaker 2: it and experienced it. And he's always been someone where
• 51:07
  Speaker 2: if he gonna do it, he's gonna do it better
• 51:10
  Speaker 2: than everybody else. Like if he's gonna do it, you're
• 51:13
  Speaker 2: gonna get the package in and the grand and things.
• 51:15
  Speaker 2: So that was always in me, and then getting into
• 51:18
  Speaker 2: this game, I had that chip on my shoulder early
• 51:21
  Speaker 2: because it was like, ain't nobody offered me, No niggas,
• 51:23
  Speaker 2: ain't invited me to come to this ghit, So I'm
• 51:25
  Speaker 2: gonna do it myself. So I ain't never got to asks.
• 51:27
  Speaker 2: And then once it got to the point where people
• 51:29
  Speaker 2: did start coming in, we have everything now, we've literally
• 51:34
  Speaker 2: built everything, so you gotta really offer something substantial and
• 51:37
  Speaker 2: they don't be talking about shit, like honestly, they don't
• 51:41
  Speaker 2: know what they doing. Like, you know, I've gotten calls
• 51:43
  Speaker 2: a few people that they're like, man, they telling us
• 51:46
  Speaker 2: to watch y'all so we can see how to do
• 51:48
  Speaker 2: kind and do our thing. But it's like, you know,
• 51:50
  Speaker 2: we're setting blueprints for what this is. I haven't seen
• 51:53
  Speaker 2: too many label artists released recently or come out that
• 51:57
  Speaker 2: had like roll out that I was impressed with, or
• 52:01
  Speaker 2: like doing too many things that I'm impressed by. You
• 52:04
  Speaker 2: feel me like they're just all doing the same thing
• 52:06
  Speaker 2: over and over and over.
• 52:08
  Speaker 4: So it's a lot of independent artists that's doing their
• 52:11
  Speaker 4: thing right now, like tot being a you know, yeah,
• 52:13
  Speaker 4: Larry June, Yeah, it's simple independent symbols.
• 52:20
  Speaker 3: Okay, but yeah, it's a few. It's a few that's
• 52:22
  Speaker 3: actually like I like, of course Russ so as life Raj.
• 52:26
  Speaker 2: Yeah, it's a few out there.
• 52:28
  Speaker 4: It's a good it's a good vibe right now. But
• 52:30
  Speaker 4: let me ask you this as far as social media,
• 52:33
  Speaker 4: because that helped you your campaign a lot. What was
• 52:37
  Speaker 4: the strategy to grow your social media campaign? Like what's
• 52:39
  Speaker 4: what's what's your what's your inner workings? And your social
• 52:42
  Speaker 4: media empire that you're building.
• 52:44
  Speaker 2: Man, that ship has been like level by level. I
• 52:48
  Speaker 2: used to post like probably like once or twice a week,
• 52:51
  Speaker 2: and I was posting like dope content like live sessions,
• 52:54
  Speaker 2: and uh, I was feeling a way because I was
• 52:56
  Speaker 2: talking to my pops. I was feeling like I was
• 52:58
  Speaker 2: doing hell of work. I had more content and everybody.
• 53:00
  Speaker 2: But I'm like, man, I'm doing it. I'm doing a
• 53:02
  Speaker 2: bunch of work, but a bunch of stuff ain't getting done.
• 53:04
  Speaker 2: Like I wasn't feeling like I was advancing. And my
• 53:07
  Speaker 2: post was like, man, you need to post thirty days
• 53:09
  Speaker 2: straight every day, like post every day. Let these niggas
• 53:12
  Speaker 2: know you got it, right, And I was like, Nah,
• 53:14
  Speaker 2: that ain't gonna work. They just gonna get tired of me, right.
• 53:16
  Speaker 2: But I end up doing it anyway, and after the
• 53:20
  Speaker 2: thirty days, I didn't see a lot of growth, so
• 53:22
  Speaker 2: I was ready to go back to them, Like I
• 53:24
  Speaker 2: told you, that won't go work. You don't know what
• 53:26
  Speaker 2: you ain't on social media, right, But I end up
• 53:28
  Speaker 2: realizing that it's like a job. You know, when you
• 53:31
  Speaker 2: go to work, you do a bunch of work and
• 53:32
  Speaker 2: you don't get your check till two weeks later, and music.
• 53:35
  Speaker 2: You might do a bunch of work and I get
• 53:37
  Speaker 2: your check till six months later. But eventually that shit
• 53:40
  Speaker 2: hit and the wallow start seeing it, and the meat
• 53:43
  Speaker 2: meals and the russes, you know, after that thirty day influx,
• 53:47
  Speaker 2: and then after that it was just up. We post
• 53:49
  Speaker 2: every day, probably five times a day. I look at
• 53:51
  Speaker 2: it now like being at the batting plate. I'm gonna
• 53:55
  Speaker 2: swing as bad as many times as I can. Like
• 53:58
  Speaker 2: if you only got they tell you, man, you got
• 54:00
  Speaker 2: ten minutes, how many home runs can you hit? If
• 54:03
  Speaker 2: you only swing once per minute, you're whooping yourself. I'm
• 54:08
  Speaker 2: swinging that shit to my orange fall over. And that's
• 54:13
  Speaker 2: how we look at content, like we swinging.
• 54:15
  Speaker 5: That's actually how we ended up going viral. Like when
• 54:17
  Speaker 5: I met him, I was like, bro, like give me
• 54:19
  Speaker 5: all your content. I'm gonna cut it up. Like originally
• 54:22
  Speaker 5: I was like, why you ain't on TikTok, Like TikTok
• 54:24
  Speaker 5: is where it's at. So I was like, give me
• 54:26
  Speaker 5: all your content, I'm gonna cut it up, and I'm
• 54:27
  Speaker 5: put it on TikTok for you. And I think I
• 54:29
  Speaker 5: was posting on TikTok like three times a day morning
• 54:32
  Speaker 5: like evening or you know, midday evening, and I think
• 54:35
  Speaker 5: maybe like my twelfth post was the twenty twenty one
• 54:38
  Speaker 5: freestyle and it went and it was like the proof
• 54:41
  Speaker 5: is in the pudding, Like what do you do what?
• 54:47
  Speaker 4: A lot of people get discouraged because they're like, you know,
• 54:50
  Speaker 4: they gotta have high level production or video, like nope,
• 54:53
  Speaker 4: you have a like you have a videograph, but you
• 54:55
  Speaker 4: do a lot.
• 54:55
  Speaker 3: Of cell phone footage. Put the cell phone out? What now?
• 54:59
  Speaker 3: On the black man, I'm just saying, like when.
• 55:01
  Speaker 4: I just seen you in DC, like the President's oh, yeah,
• 55:03
  Speaker 4: that's just that's your for that.
• 55:04
  Speaker 3: You do a lot of that though. That's just good.
• 55:07
  Speaker 3: Pull a cell phone out and just record I'm here,
• 55:10
  Speaker 3: what's going on? Taping?
• 55:12
  Speaker 2: That's content or like? And that did like a king.
• 55:16
  Speaker 3: Yeah.
• 55:17
  Speaker 5: The reason why he wasn't on TikTok was because he's like,
• 55:18
  Speaker 5: I don't I don't make TikTok content, Like I don't
• 55:21
  Speaker 5: want to be one of those TikTok people. And I
• 55:22
  Speaker 5: was like, bro, you don't have to make TikTok content.
• 55:24
  Speaker 5: Just post your content, great.
• 55:25
  Speaker 2: Content, great content. He gave.
• 55:28
  Speaker 1: He gave it to you freely and then you were like,
• 55:29
  Speaker 1: all right, once you saw it, did you see the magic?
• 55:32
  Speaker 1: And like what was that feel like for you? Right?
• 55:34
  Speaker 1: Because now you've got the content, it's.
• 55:36
  Speaker 5: A bunch of well I had already seen his live
• 55:38
  Speaker 5: session of do that Little Dance. That's when I was like, man, right,
• 55:42
  Speaker 5: that was my first introduction. I was like, who is
• 55:46
  Speaker 5: what the first bar like African, Nigga and European.
• 55:48
  Speaker 2: I was like, okay, who is he?
• 55:50
  Speaker 5: And then I was telling him like, bro, give me
• 55:52
  Speaker 5: your content, give me your content, and he was just
• 55:54
  Speaker 5: playing like just wasn't really trying to give it to me.
• 55:56
  Speaker 5: So I pulled up like brought the bottom drive, pulled
• 55:59
  Speaker 5: up and was like, no, I'm about to get this content.
• 56:01
  Speaker 5: And then after that it was just us.
• 56:05
  Speaker 2: Then we figured out, you know, just micro and things
• 56:08
  Speaker 2: like taking one interview and taking ten twenty pieces out
• 56:11
  Speaker 2: of it. Now we got twenty weeks worth of content
• 56:14
  Speaker 2: on interviews. Like shows. When I go to a show,
• 56:17
  Speaker 2: I perform in our set and I do variations with
• 56:20
  Speaker 2: the pianists and shit, So a lot of one set.
• 56:22
  Speaker 2: That one Tosa set, we got about forty fifty clips
• 56:25
  Speaker 2: breaking that bars. You're gonna be seeing that to the
• 56:27
  Speaker 2: end of next year, you're gonna be seeing some of
• 56:29
  Speaker 2: the pieces are in there. And I performed so much.
• 56:33
  Speaker 2: When I say we got thousands of pieces of content,
• 56:37
  Speaker 2: I don't think nobody got more content than us. You
• 56:41
  Speaker 2: can't out content us.
• 56:42
  Speaker 1: So you give that advice. Is in one of your
• 56:44
  Speaker 1: social media clips, You're like, I'm gonna drop at least
• 56:46
  Speaker 1: ten bars every interview, right, ten bars.
• 56:49
  Speaker 2: At least you're gonna get some jams.
• 56:50
  Speaker 1: That's ten clips.
• 56:51
  Speaker 3: Yeah, got a lot of.
• 56:54
  Speaker 5: It, went through all of his like his raps, broke
• 56:57
  Speaker 5: down the like favorite bars. How you have like quotable
• 56:59
  Speaker 5: bars every single morning. Now we got posts every morning
• 57:02
  Speaker 5: for like.
• 57:02
  Speaker 2: Just at or a bar, nose do nothing. That's just
• 57:05
  Speaker 2: building it up. Like like we said with TV, if
• 57:08
  Speaker 2: you see me five times a day, I'm family. Now
• 57:11
  Speaker 2: you see me more than you see your actual family
• 57:14
  Speaker 2: because you own there. So once you see somebody five
• 57:17
  Speaker 2: eight times a day, it's like, bro, I'm a part
• 57:19
  Speaker 2: of your routine. So you like another one another one?
• 57:27
  Speaker 1: We got the bar counter.
• 57:28
  Speaker 4: Yeah, So I like you because you seem like you're
• 57:36
  Speaker 4: just doing your own thing, because you know, I pay
• 57:38
  Speaker 4: attention to everything. I study a lot, and I'm watching
• 57:41
  Speaker 4: especially these new rappers, and it's a trend to have
• 57:44
  Speaker 4: like five posts on Instagram, eight posts they post like
• 57:48
  Speaker 4: one like the last post will be like September of
• 57:51
  Speaker 4: twenty twenty one.
• 57:52
  Speaker 3: Like I see that a lot like an artists like
• 57:55
  Speaker 3: they don't post.
• 57:56
  Speaker 4: A lot of artists don't, which I'm like, how they
• 57:58
  Speaker 4: get so much buzz if they're not even posting on
• 58:00
  Speaker 4: social media?
• 58:00
  Speaker 5: We realize like when they sign the labels will strip
• 58:04
  Speaker 5: their Instagram like, oh, we're rebranding you.
• 58:07
  Speaker 1: That is.
• 58:09
  Speaker 3: Just like they got a perfect photography.
• 58:11
  Speaker 2: Why would you delete what got you the deal? That'll
• 58:14
  Speaker 2: make no sense.
• 58:15
  Speaker 1: This is the image we pay for you, right, Why
• 58:17
  Speaker 1: would you do?
• 58:18
  Speaker 5: And then like that was the artist that brought you
• 58:21
  Speaker 5: that buzz, Like those fans love that artist. You want
• 58:23
  Speaker 5: to strip that artist away and rebuild him. That's why
• 58:26
  Speaker 5: they're so disconnected from their fan base. When they come out,
• 58:28
  Speaker 5: it's like, I don't even know who he is, got
• 58:30
  Speaker 5: he gotta tain?
• 58:31
  Speaker 2: He's sading in.
• 58:32
  Speaker 5: Front of a Ferrari Like I thought he was broke.
• 58:36
  Speaker 5: It's not even the same guy.
• 58:38
  Speaker 1: Listen to the new Audible original direct deposit. What Happens
• 58:41
  Speaker 1: when Black People Get Rich? Hosted by Chad Sanders, the
• 58:45
  Speaker 1: author of Black Magic, What Black Leaders Learn From Trauma
• 58:48
  Speaker 1: and Triumph, and TV writer of Rap Shit, Direct Deposit
• 58:52
  Speaker 1: explores what it takes to get rich and stay rich
• 58:54
  Speaker 1: while black in America for young Black entrepreneurs. Direct Deposit
• 58:58
  Speaker 1: seeks to answer the question what's money gonna do for me?
• 59:02
  Speaker 1: What's money gonna do to me? Chad went from sleeping
• 59:05
  Speaker 1: on a mattress on the floor in a cramp department
• 59:08
  Speaker 1: to nearly overnight success after Spike Lee signed on to
• 59:11
  Speaker 1: develop one of his scripts. After becoming more and more successful,
• 59:15
  Speaker 1: Chad has realized that his bank account might change, but
• 59:18
  Speaker 1: the struggle remains. Chad speaks to prominent Black figures in
• 59:21
  Speaker 1: American pop culture like Easter Ray, Gabrielle Union, and Solo
• 59:25
  Speaker 1: Dad O'Brien. Visit audible dot com slash Direct Deposit to listen.
• 59:30
  Speaker 9: Now, I want, I want to talk about uh, I
• 59:33
  Speaker 9: hate when life's going great. Yeah, let's talk about the title.
• 59:37
  Speaker 9: Let's talk about inspiration behind it, what people can expect
• 59:40
  Speaker 9: when they get it.
• 59:40
  Speaker 2: Man, this is a classic project. It's genres is boundless
• 59:44
  Speaker 2: another one. You feel me just boundless, a lot of
• 59:48
  Speaker 2: new flows, new pockets, new emotions and feelings. The title
• 59:53
  Speaker 2: actually came to me. I ended up making the last
• 59:55
  Speaker 2: the final track of the album. I completed it, and
• 59:58
  Speaker 2: now it was the title of the song when I
• 59:59
  Speaker 2: was like, man, this is that we were trying to
• 1:00:01
  Speaker 2: come up with an album tide of for so long,
• 1:00:04
  Speaker 2: and that shit just hit home because like I dabble
• 1:00:07
  Speaker 2: in these spaces of like being able to fully be
• 1:00:10
  Speaker 2: present and enjoy everything that I work for and also
• 1:00:14
  Speaker 2: feeling like I'm undeserving or unworthy at times. And it's like,
• 1:00:19
  Speaker 2: throughout this journey of me succeeding, I've partially not enjoyed it,
• 1:00:25
  Speaker 2: like hated it at some point, just not even fully
• 1:00:29
  Speaker 2: understanding of why that is. You feel me it's some
• 1:00:31
  Speaker 2: self sabotage shit, But I feel like a lot of
• 1:00:34
  Speaker 2: people experience that and feel that feeling. So just hearing
• 1:00:37
  Speaker 2: the title of the album, it's like you get a
• 1:00:40
  Speaker 2: connection because it's like, well, what does this mean? It
• 1:00:43
  Speaker 2: sits with you in a way because you understanding of it.
• 1:00:45
  Speaker 2: You feel me is hyperhuman.
• 1:00:47
  Speaker 1: Yeah, and I've heard a lot of people become more
• 1:00:49
  Speaker 1: open about that that imposter syndrome right, So I really
• 1:00:51
  Speaker 1: deserve this. You worked this hard.
• 1:00:54
  Speaker 2: I really worked with my ass off, right.
• 1:00:56
  Speaker 4: Yeah, So talk about that imposter syndrome. So that's like
• 1:01:00
  Speaker 4: you feel like sometimes that you don't deserve it or
• 1:01:04
  Speaker 4: like you shouldn't be here.
• 1:01:08
  Speaker 3: Yeah, due to like.
• 1:01:12
  Speaker 2: Due to like however I'm conducting myself in a human space,
• 1:01:18
  Speaker 2: Like if I do something that doesn't resonate with my soul,
• 1:01:21
  Speaker 2: well it'll make me feel like I'm undeserving of my
• 1:01:24
  Speaker 2: great life. Right, So if I just do something foul that,
• 1:01:28
  Speaker 2: I'm like, ah, that wasn't morally Karaj should have handled
• 1:01:31
  Speaker 2: that better for me. It's world Indeed, it's like, y'all,
• 1:01:35
  Speaker 2: you don't deserve nothing. You're not a great person. Right,
• 1:01:37
  Speaker 2: Well that's untrue, but it's like that's how it feels
• 1:01:40
  Speaker 2: internally for me.
• 1:01:43
  Speaker 1: How do you manage that?
• 1:01:45
  Speaker 2: Man? Just living kind of going. You gotta go through
• 1:01:47
  Speaker 2: it to get through it.
• 1:01:49
  Speaker 3: You have a therapist.
• 1:01:50
  Speaker 2: I just recently started therapy, and I'll be on a
• 1:01:53
  Speaker 2: fence about it. I'll the other time, this shit ain't
• 1:01:56
  Speaker 2: working it man, and my brother he ain't. No, Yeah,
• 1:02:04
  Speaker 2: he like that. Nigga said, what do you tell me?
• 1:02:07
  Speaker 2: Was like, I didn't know we needed other niggas to
• 1:02:09
  Speaker 2: help us out. You feel me Like I forgot what
• 1:02:11
  Speaker 2: he said, but it was something in the line of, like, bro,
• 1:02:13
  Speaker 2: you know what you gotta do, like nigga do it.
• 1:02:15
  Speaker 2: You you come here long and you leave here long,
• 1:02:18
  Speaker 2: like take care of your business and your problems. But
• 1:02:20
  Speaker 2: I have went to therapy, and yeah, I got mixed feelings.
• 1:02:24
  Speaker 2: I don't know how well it's working for me.
• 1:02:26
  Speaker 5: Uh, full disclosure. He didn't stick with it.
• 1:02:33
  Speaker 2: To quit.
• 1:02:34
  Speaker 5: Sometimes it's also hyper intelligent. So, like I was suggesting
• 1:02:42
  Speaker 5: it to him, I was like, it's going.
• 1:02:43
  Speaker 3: To be area.
• 1:02:45
  Speaker 4: You seem very you seem like you seem like you've
• 1:02:49
  Speaker 4: always been extremely intelligent person. You're like a straight A
• 1:02:53
  Speaker 4: student in school stuff like that. Yeah, so you like,
• 1:02:58
  Speaker 4: are you like mensa like you like?
• 1:03:01
  Speaker 2: So I was really Yeah, I was in like gate
• 1:03:04
  Speaker 2: programs early on in school. I was always really smart.
• 1:03:08
  Speaker 2: I wasn't a straight A student due to just like negligence.
• 1:03:11
  Speaker 2: I just didn't want to be. I was. I didn't
• 1:03:13
  Speaker 2: care for it, Like the school wasn't stimulating for me.
• 1:03:16
  Speaker 2: I was writing raps and shit. And then yeah, I
• 1:03:19
  Speaker 2: started an aerospace I started on the production floor. But
• 1:03:21
  Speaker 2: I ended up learning everything like how to do formulas
• 1:03:25
  Speaker 2: and how to work the network. They had a system
• 1:03:27
  Speaker 2: called SAP network, and just how to move nothing. I'm
• 1:03:30
  Speaker 2: really good with numbers and shit. So yeah, I start
• 1:03:33
  Speaker 2: moving up and advancing to like the admin side. I
• 1:03:35
  Speaker 2: was down there, the only one up there with no degree,
• 1:03:37
  Speaker 2: you feel me, because I just knew the systems. I
• 1:03:39
  Speaker 2: knew how to work it. But yeah, I was always
• 1:03:42
  Speaker 2: really smart. I've always felt like I was a little
• 1:03:45
  Speaker 2: bit ahead.
• 1:03:46
  Speaker 3: Would you consider yourself a genius in some aspects?
• 1:03:49
  Speaker 2: Yeah? I think. I think you have to be to
• 1:03:51
  Speaker 2: create new things in this world because the world has
• 1:03:53
  Speaker 2: existed for eon, so for anybody to come and make
• 1:03:56
  Speaker 2: something new. And I've made several new things, not the flex,
• 1:03:59
  Speaker 2: but to flex. I made several things that I knew
• 1:04:02
  Speaker 2: they didn't exist at all, you feel me, And they
• 1:04:05
  Speaker 2: now exist. So yeah, I think that takes some genius.
• 1:04:08
  Speaker 3: You give me genius, Farhi who inspires you?
• 1:04:10
  Speaker 2: Right?
• 1:04:11
  Speaker 1: Because I mean you give me like this. You've been
• 1:04:14
  Speaker 1: here for a while, type.
• 1:04:15
  Speaker 2: Man, my pops, Steve Jobs, sim Cook, Uh, Sad Guru,
• 1:04:23
  Speaker 2: I really love Sad Guru. Uh. Jason Wilson.
• 1:04:27
  Speaker 3: Who Jason Wilson.
• 1:04:28
  Speaker 2: He wrote a book called battle Cry. He was on
• 1:04:30
  Speaker 2: Breakfast Club as well, really great and cry like a man,
• 1:04:33
  Speaker 2: really great.
• 1:04:35
  Speaker 1: Right, So this is before I think that's super interesting,
• 1:04:37
  Speaker 1: right because I said who inspired you? Right, and he
• 1:04:39
  Speaker 1: would think from an artist, you might hear Jay, But
• 1:04:44
  Speaker 1: I kind of figured that you wouldn't name any of those,
• 1:04:47
  Speaker 1: not that they have anything with you. But I'm listening,
• 1:04:49
  Speaker 1: listen to the names you named. I'm like, that's why
• 1:04:51
  Speaker 1: like this it's different.
• 1:04:56
  Speaker 4: Let me ask you this as far as growing up
• 1:04:58
  Speaker 4: play Hall, that seems like urban environment, right, yeah, so
• 1:05:03
  Speaker 4: but you seem like an eclectic type of person who's
• 1:05:07
  Speaker 4: very intelligent.
• 1:05:09
  Speaker 3: What was your like, how was it in high school
• 1:05:12
  Speaker 3: for you? Did you have a vibe in high school?
• 1:05:16
  Speaker 10: Because yeah, I mean it seems like it seems like
• 1:05:20
  Speaker 10: you're a cool dude and like people connect with you,
• 1:05:22
  Speaker 10: but it seemed like you you're probably not interested in
• 1:05:25
  Speaker 10: what the vast majority of people are interested in.
• 1:05:27
  Speaker 2: I mean, I've had my time, you feel me. I've dabbled,
• 1:05:30
  Speaker 2: like I had it like working in aerospace. I was
• 1:05:32
  Speaker 2: making a little bit more money than you know, most
• 1:05:35
  Speaker 2: of the people my aging around me. So I was overindulging,
• 1:05:38
  Speaker 2: And I've had my time in trying to like fit in,
• 1:05:41
  Speaker 2: trying to trying to trying to not necessarily trying, I guess,
• 1:05:44
  Speaker 2: trying to fit in and trying to prove myself, trying
• 1:05:46
  Speaker 2: to be like over hypermass and things like that. I've
• 1:05:48
  Speaker 2: definitely had my time. Just do the surrounding and upbringing
• 1:05:52
  Speaker 2: as well. It depends on where you meet me. You
• 1:05:55
  Speaker 2: just you get a different This is my standard. I'm
• 1:05:58
  Speaker 2: calm and realizing, but it depends on where.
• 1:06:00
  Speaker 1: You meet me.
• 1:06:01
  Speaker 3: How's balancing being on you say you got a daughter?
• 1:06:03
  Speaker 1: Right? Yep?
• 1:06:04
  Speaker 3: How's that balancing being a father with traveling and be
• 1:06:06
  Speaker 3: on the road and all that?
• 1:06:07
  Speaker 2: Man, it's really dope, Cause like I'm I've always and
• 1:06:11
  Speaker 2: just now I'm cultivating an even grander relationship with my
• 1:06:14
  Speaker 2: daughter where it's like explaining to her that I'm like,
• 1:06:20
  Speaker 2: I'm like the homie, right you feel me? It's like
• 1:06:23
  Speaker 2: I don't rule over you or have sanction over you.
• 1:06:26
  Speaker 2: You know, you don't I don't own you. You know, Like, man,
• 1:06:29
  Speaker 2: we're talking the other day. Saguru has a quote that
• 1:06:31
  Speaker 2: said kids don't come from you, they come through you.
• 1:06:34
  Speaker 2: You know, you're just their passage here, and I'm really
• 1:06:37
  Speaker 2: cultivating that experienced with my daughter where she gets to
• 1:06:39
  Speaker 2: make her own decisions, like even we'll come from school
• 1:06:42
  Speaker 2: walking and uh, we'll do like problems. I have her
• 1:06:45
  Speaker 2: do extra problems. But instead of me, like I used
• 1:06:48
  Speaker 2: to just say all this, how many of you gonna do?
• 1:06:50
  Speaker 2: And this how much time? But now I ast her
• 1:06:52
  Speaker 2: how many do you want to do? And how much
• 1:06:53
  Speaker 2: time do you want.
• 1:06:54
  Speaker 1: To do it?
• 1:06:55
  Speaker 2: And just learning how to really allow her to shape
• 1:06:58
  Speaker 2: her life and just trying to order instead because you know,
• 1:07:01
  Speaker 2: I had a child very early and young, and I
• 1:07:04
  Speaker 2: didn't have like the most guidance to like properly lead her.
• 1:07:07
  Speaker 2: So now it's really just she's ten right now. It's
• 1:07:12
  Speaker 2: just trying to be like beside her in the best
• 1:07:14
  Speaker 2: way that I can be, because you know, I'm still
• 1:07:16
  Speaker 2: like still dabbling, still learning how to be a great
• 1:07:19
  Speaker 2: father and just a great human. So as I grow
• 1:07:21
  Speaker 2: that I'll kind of just grow and get nurtured.
• 1:07:24
  Speaker 1: Powerful. That's powerful. Yeah, man shout out to old fathers.
• 1:07:27
  Speaker 2: Man shout to the fire, shout out, pops man, we
• 1:07:31
  Speaker 2: on e y L do the job.
• 1:07:33
  Speaker 1: And so in the freestyle and now maybe I'm trying
• 1:07:40
  Speaker 1: to put the puzzle pieces together. You said that you
• 1:07:44
  Speaker 1: spent your own first fifty k before you ever had anything.
• 1:07:47
  Speaker 1: So the aerospace is what was funding at.
• 1:07:49
  Speaker 2: Yep uh purpose not good? Yeah yeah, yeah man. I
• 1:07:52
  Speaker 2: was spending all the job money by cameras, mart and merch.
• 1:07:56
  Speaker 2: It was putting in on shouls by menus, flying wherever
• 1:07:59
  Speaker 2: I got.
• 1:07:59
  Speaker 3: You know, all of that shit gotcha. So what's what's next?
• 1:08:03
  Speaker 3: What's on your vision board for the next five ten years.
• 1:08:05
  Speaker 2: I'm building Disneyland right now. Disney disney Land. That's the
• 1:08:10
  Speaker 2: goal at home, like really building something where like just
• 1:08:13
  Speaker 2: the backyard. And this pastport shows we've had people fly
• 1:08:16
  Speaker 2: out from them in every single state, and that was
• 1:08:19
  Speaker 2: my goal. Like I don't really I don't really want
• 1:08:21
  Speaker 2: to tour, you know, I want people to congregate so
• 1:08:24
  Speaker 2: they can experience, you feel me, they could get this
• 1:08:27
  Speaker 2: experience here at home and just building the equity of
• 1:08:30
  Speaker 2: Valao and the work there, because no one flies to
• 1:08:32
  Speaker 2: Valeo for nothing. So this is the first time in
• 1:08:35
  Speaker 2: history we've had celebrities and athletes and stuff coming to
• 1:08:38
  Speaker 2: the v you know, to experience that and with that,
• 1:08:41
  Speaker 2: you know, people the hotels make money, and the restaurants
• 1:08:44
  Speaker 2: make money. So I'm really building equity and bringing it
• 1:08:47
  Speaker 2: to the city. So my goal is to build that
• 1:08:49
  Speaker 2: at home, you know, give us something that we can
• 1:08:52
  Speaker 2: have for generations to come. And it's like, man, this,
• 1:08:55
  Speaker 2: you know, I want a statue when I'm gone, Like,
• 1:08:57
  Speaker 2: we really changed some shit.
• 1:08:59
  Speaker 3: You say you chapped in with yeah water, how'd that
• 1:09:05
  Speaker 3: come about?
• 1:09:06
  Speaker 2: Uh? Initially, I think the meeting came through PLO. Pilo
• 1:09:10
  Speaker 2: sent me the Again record with him and Forty on it,
• 1:09:12
  Speaker 2: and I hopped on and then we shot the video
• 1:09:15
  Speaker 2: and I met him at the shoot and you know,
• 1:09:17
  Speaker 2: he knew what I was building and what I was doing,
• 1:09:19
  Speaker 2: and he shot me the line. And he's just been
• 1:09:22
  Speaker 2: in a mentor role just like he'll tap in and
• 1:09:25
  Speaker 2: show me love, just really really affirming and and everything. Man,
• 1:09:28
  Speaker 2: it's just been a lot of love and embrace.
• 1:09:30
  Speaker 4: You know what I'm saying, I was telling you is
• 1:09:32
  Speaker 4: a home of a lot of good musicians. Forty, yourself, her, Yeah, anybody,
• 1:09:38
  Speaker 4: Nepht Pharaoh.
• 1:09:40
  Speaker 2: Uh. We got Gary June, who's all out to be man.
• 1:09:44
  Speaker 2: You put me on the spot in so many testing Hey,
• 1:09:46
  Speaker 2: cool Joe, there's so many of you Colone's from Oakland, Oakland,
• 1:10:00
  Speaker 2: who the boy and so b the boys? B man,
• 1:10:04
  Speaker 2: we got We've had a lot of time to come
• 1:10:06
  Speaker 2: out to the dark Side Rider with scandal, yeah and
• 1:10:10
  Speaker 2: ballets right next to Oakland, right, not right next to Oakland.
• 1:10:14
  Speaker 2: We're about thirty minutes so the lays across the bridge
• 1:10:16
  Speaker 2: like we're.
• 1:10:17
  Speaker 3: Our own little vibe. Yeah, but it's all Bay Area.
• 1:10:21
  Speaker 2: Yeah. Like the culture, A lot of the culture similar.
• 1:10:24
  Speaker 4: Yeah, yeah, you're all rockety because that's why I actually like,
• 1:10:28
  Speaker 4: is it like Oakland looks at the.
• 1:10:30
  Speaker 2: Like, nah, man, we all we all a unit like
• 1:10:34
  Speaker 2: we we the Bay.
• 1:10:38
  Speaker 3: Yeah, that's got the Oakland today.
• 1:10:43
  Speaker 2: Mac dre is one of the biggest and we got yeah.
• 1:10:47
  Speaker 4: Similar, he's doing the thing too. He's from where's he from?
• 1:10:51
  Speaker 4: That's the bet on to it, that's the Bay. Yeah, man,
• 1:10:54
  Speaker 4: I like the conversation a lot.
• 1:10:56
  Speaker 3: Man.
• 1:10:56
  Speaker 4: I really think that you have a bright future because
• 1:11:01
  Speaker 4: you're innovative, and that's extremely important.
• 1:11:04
  Speaker 3: A lot of people are followers.
• 1:11:05
  Speaker 4: Most people are followers, and most people are not innovative,
• 1:11:07
  Speaker 4: and they're not they're not creative. And I mean that's
• 1:11:10
  Speaker 4: okay because everybody can't be an innovator. But the few
• 1:11:13
  Speaker 4: people that are innovatives, those are the people that actually
• 1:11:16
  Speaker 4: change the world. So I feel like, you know, you're
• 1:11:19
  Speaker 4: you're a very innovative person and you're thinking forward and
• 1:11:22
  Speaker 4: you're not limiting yourself. You're thinking outside the box and
• 1:11:24
  Speaker 4: you're doing it independent and you're moving in real time too.
• 1:11:27
  Speaker 1: So that's we might have to get a observe destructor.
• 1:11:34
  Speaker 2: You.
• 1:11:35
  Speaker 1: Definitely, people create new things.
• 1:11:40
  Speaker 4: You feel.
• 1:11:42
  Speaker 3: You have a great appreciation one of the greatest things
• 1:11:44
  Speaker 3: that Dang Dash. You should meet him. Have you bet
• 1:11:47
  Speaker 3: him yet?
• 1:11:47
  Speaker 2: I haven't yet.
• 1:11:48
  Speaker 3: I'm gonna set it up to me him.
• 1:11:50
  Speaker 1: He will love you.
• 1:11:50
  Speaker 4: But he told me he was, like, you know, I
• 1:11:52
  Speaker 4: love y'all because it's one thing to have potential. A
• 1:11:55
  Speaker 4: lot of people have potential, but you're acting on your
• 1:11:57
  Speaker 4: potential and you're realizing it in real time.
• 1:12:00
  Speaker 2: And my journal I just I just wrote I'm exactly
• 1:12:04
  Speaker 2: where I am due to my actions, not my thoughts,
• 1:12:06
  Speaker 2: not my ideas, but my actions. Everybody got thoughts and ideas,
• 1:12:10
  Speaker 2: but you you feel me only the only chip that
• 1:12:14
  Speaker 2: exists is the ship that you do. Like, we all
• 1:12:16
  Speaker 2: shop at Walmart because they built one, not because.
• 1:12:20
  Speaker 3: Idea that is a fact.
• 1:12:23
  Speaker 4: So before we leave, you know, no pressure or anything,
• 1:12:26
  Speaker 4: but I feel like we have legendary episodes, legendary content.
• 1:12:29
  Speaker 3: You got a couple of bars.
• 1:12:31
  Speaker 2: Come on, y'all gonna let me perform.
• 1:12:33
  Speaker 1: Boy, we're gonna get the road. Is a road gonna
• 1:12:37
  Speaker 1: come out?
• 1:12:38
  Speaker 3: Right, We're gonna cute. We're gonna cue the sound system up.
• 1:12:43
  Speaker 1: Yeah, okay, he got it.
• 1:12:49
  Speaker 2: Now.
• 1:12:49
  Speaker 3: It's different, not your average show.
• 1:12:51
  Speaker 1: It's not your average show.
• 1:12:53
  Speaker 2: Why be average? Standard deals are for standard niggas. We're
• 1:12:57
  Speaker 2: not trying to get down something like offer me a deal.
• 1:12:59
  Speaker 2: And I called them and was like, bruh, like what
• 1:13:03
  Speaker 2: what do you do? How do you feel about this deal?
• 1:13:04
  Speaker 2: And they said, I don't think it's a bad deal.
• 1:13:09
  Speaker 2: I said, bro, I never want to design a deal
• 1:13:11
  Speaker 2: that someone said, I don't think that's now going into
• 1:13:15
  Speaker 2: this ship. But that's the type of ship that they
• 1:13:18
  Speaker 2: are all for you that they feel like, I don't
• 1:13:21
  Speaker 2: think it's a bad deal about right?
• 1:13:26
  Speaker 5: Are you asking? Did you see this deal before they
• 1:13:28
  Speaker 5: send it to me?
• 1:13:28
  Speaker 2: Crickets?
• 1:13:30
  Speaker 1: Crickets, We've seen a few things like that, right, Stranger
• 1:13:35
  Speaker 1: things have happened stranger.
• 1:13:38
  Speaker 5: Right, Right, what is that.
• 1:13:42
  Speaker 1: What's going on as your gear for fall, you need
• 1:13:44
  Speaker 1: the right people on your team that help your small
• 1:13:46
  Speaker 1: business fire on all cylinders. LinkedIn Jobs is here to
• 1:13:49
  Speaker 1: make it easier to find the people you want to
• 1:13:51
  Speaker 1: talk to faster and for free. When we're looking for
• 1:13:55
  Speaker 1: a sound engineer, a graphic designer, or an editor, LinkedIn
• 1:13:58
  Speaker 1: jobs is the first place we go. Create a free
• 1:14:01
  Speaker 1: job post and minutes on LinkedIn jobs to reach your
• 1:14:03
  Speaker 1: network and beyond to the world's largest professional network of
• 1:14:06
  Speaker 1: over eight hundred and ten million people. Then add your
• 1:14:10
  Speaker 1: job in the purple hiring hashtag frame on your LinkedIn
• 1:14:13
  Speaker 1: profile to spread the word that you're hiring so your
• 1:14:15
  Speaker 1: network can help you find the right people to hire.
• 1:14:18
  Speaker 1: Simple tools like screening questions make it easy to focus
• 1:14:20
  Speaker 1: on candidates with just the right skills and experience, so
• 1:14:23
  Speaker 1: you can quickly prioritize who you like to interview and hire.
• 1:14:27
  Speaker 1: It's why small businesses rate LinkedIn jobs number one and
• 1:14:30
  Speaker 1: delivering quality hires versus leading competitors. LinkedIn Jobs helps you
• 1:14:34
  Speaker 1: find the candidates you want to talk to faster. Did
• 1:14:37
  Speaker 1: you know every week, nearly forty million job seekers visit
• 1:14:40
  Speaker 1: LinkedIn post your job for free at LinkedIn dot com
• 1:14:43
  Speaker 1: slash eyl. That's LinkedIn dot com slash eyl to post
• 1:14:48
  Speaker 1: your job for free. Terms and conditions apply, all right.
• 1:14:51
  Speaker 4: So we about to make some history. My guy is
• 1:14:54
  Speaker 4: about to give us an exclusive not freestyle performance.
• 1:14:58
  Speaker 1: Yeah, languages, it's different.
• 1:15:01
  Speaker 3: Different.
• 1:15:04
  Speaker 2: Performance running for LAO y l. It's not the same.
• 1:15:11
  Speaker 2: It's different. Pops, we made it. Yeah, can I talk
• 1:15:17
  Speaker 2: my shit? The first we created new shit. Huh African
• 1:15:24
  Speaker 2: nigga and the European whip like when come here on,
• 1:15:28
  Speaker 2: no European ship, fuck your opinion, shut your European lips,
• 1:15:32
  Speaker 2: money and murder. That's that European I know better. I
• 1:15:36
  Speaker 2: just hold my tongue. Niggas yelling out total while I'm
• 1:15:39
  Speaker 2: on my run happily waves back as I hold my gun.
• 1:15:44
  Speaker 2: All shit. I seen a lot of niggas die. They
• 1:15:47
  Speaker 2: all look like me. Know, your rights get denied when
• 1:15:50
  Speaker 2: you look like me. Yeah, we vote from different sides,
• 1:15:52
  Speaker 2: but you look like me. Now, come to man in
• 1:15:55
  Speaker 2: the mirror. Never looked like me. Unfamiliar, quite peculiar. Do
• 1:15:58
  Speaker 2: you know yourself? Are you tend in to your garden?
• 1:16:01
  Speaker 2: Do you grote yourself? Are you living in the past?
• 1:16:04
  Speaker 2: Do you hold yourself accountable for all that's bad, like
• 1:16:07
  Speaker 2: you owe yourself a new life and new bitch and
• 1:16:09
  Speaker 2: new you, new goals, new hoes, and new crew. You
• 1:16:13
  Speaker 2: know them, you know us and them too. You know
• 1:16:16
  Speaker 2: who everybody is, but who you. I ain't trying to preach,
• 1:16:20
  Speaker 2: cause I hate that shit. But I see niggas dying,
• 1:16:23
  Speaker 2: and I hate that shit smiling all the time. I
• 1:16:26
  Speaker 2: gotta fake that shit. I hate twenty shots. Why make
• 1:16:30
  Speaker 2: that shit? Sharing all this pain for the income mock
• 1:16:33
  Speaker 2: a game? Greg Granny was a slave. I whatever copper
• 1:16:36
  Speaker 2: chain gave us banda's like that could ever stop the pain.
• 1:16:39
  Speaker 2: Niggas used to hang for these songs that I sang.
• 1:16:42
  Speaker 2: Niggas used to die for these pinchers that I post.
• 1:16:45
  Speaker 2: Niggas used to die trying to get a right to vote,
• 1:16:48
  Speaker 2: liberty and life. They say we got a right to both,
• 1:16:50
  Speaker 2: but we ain't have right since they truck us off
• 1:16:52
  Speaker 2: that boat, took us from our land, in took our
• 1:16:55
  Speaker 2: land from us, of course, an arm in the leg.
• 1:16:57
  Speaker 2: They really took our hands from us, threw us in
• 1:17:00
  Speaker 2: them cages, taxed all our wages, taught us state religion,
• 1:17:03
  Speaker 2: roled all the pages been its way for ages, throw
• 1:17:06
  Speaker 2: us in amazes, made it off them cotton fields. Now
• 1:17:09
  Speaker 2: we're on the stages, rapping about ass cheeks. Were rapping
• 1:17:12
  Speaker 2: about change, rapping about benzes, we rapping about games, rapping
• 1:17:16
  Speaker 2: about oppression, We rapping about pain. I'm rapping about all that.
• 1:17:20
  Speaker 2: I gotta share the blame. They're rapping on a contract.
• 1:17:23
  Speaker 2: They rapping for the fame. They rapping in the slave deal.
• 1:17:26
  Speaker 2: We clapping while they hang dance nigga. It's different, e
• 1:17:33
  Speaker 2: y L.
• 1:17:34
  Speaker 1: The first ever, what we expect.
• 1:17:46
  Speaker 4: First, that's a first. That's a first. We had somebody
• 1:17:49
  Speaker 4: rap before, shout out, but this is the first performance.
• 1:17:52
  Speaker 3: Come on in the E y L South Studio.
• 1:17:56
  Speaker 1: It's not the same.
• 1:17:57
  Speaker 3: We might have residency here.
• 1:18:04
  Speaker 2: This black owned that we created and we own. Why not.
• 1:18:09
  Speaker 1: Why it's different.
• 1:18:12
  Speaker 2: It's different.
• 1:18:13
  Speaker 3: Yeah, I appreciate you guys so much.
• 1:18:15
  Speaker 4: Man telling people our social media album, all the stuff
• 1:18:18
  Speaker 4: you got coming up, whatever website, merch all of that.
• 1:18:21
  Speaker 2: Little Yeah, super honored. I'm Larussell on everything. Good Company
• 1:18:25
  Speaker 2: is a platform company spelled c O M P e
• 1:18:28
  Speaker 2: n n Y. Good Company dot co is where you
• 1:18:31
  Speaker 2: could buy merch by albums. We're releasing a ticketing platform
• 1:18:35
  Speaker 2: coming soon. Please go to a residency show. We built
• 1:18:38
  Speaker 2: dandy Land. Go get that bad, yes sir on t
• 1:18:44
  Speaker 2: l A.
• 1:18:44
  Speaker 5: You can find me on Instagram at t T S
• 1:18:46
  Speaker 5: T T E E T E E S T e A.
• 1:18:49
  Speaker 5: Also on Twitter.
• 1:18:54
  Speaker 1: Shout to everybody on patreon dot com. Shout or earners
• 1:18:56
  Speaker 1: on E y L University the number one place for
• 1:18:59
  Speaker 1: everything in the world of business, and shout out to
• 1:19:01
  Speaker 1: everybody that's supporting to merge, and shout out to TOE
• 1:19:09
  Speaker 1: for the town business. I appreciate y'all. Love is love.
• 1:19:13
  Speaker 4: Yes, get your tickets invest Fest Europe. We are headed
• 1:19:17
  Speaker 4: to London. Beholds MSG. We're doing MSG for market Monday.
• 1:19:27
  Speaker 3: It's not the same. It's not the same, the same.
• 1:19:32
  Speaker 4: Thanky, Thank you God for rocking West'll see you next week.
• 1:19:38
  Speaker 1: Peace Please Behind every VP, Philip, thousands of people across
• 1:19:43
  Speaker 1: America go to work every day. People producing energy all shore,
• 1:19:47
  Speaker 1: people turning it into products at our refineries, people doing
• 1:19:50
  Speaker 1: R and D to make products that are better for
• 1:19:52
  Speaker 1: your engine. People trading and shipping fuels to their destinations.
• 1:19:57
  Speaker 5: And the people who help you at one of VP's
• 1:19:59
  Speaker 5: growing family of retail stations they're part of almost three hundred.
• 1:20:02
  Speaker 1: Thousand jobs VP supports across the country.
• 1:20:06
  Speaker 5: Learn more at VP dot com.
• 1:20:07
  Speaker 1: Slash Investing in America