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LinkedIn Content "Saves" Are More Impactful Than "Likes"
For years, everyone chased likes.
Today, LinkedIn is paying much closer attention to something else.
Saves.
A like takes a second.
A save tells LinkedIn your content was valuable enough for someone to come back to later.
That is a much stronger signal of quality.
The same goes for dwell time.
The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing to additional people.
This is why a coach, consultant, or service provider with a smaller but highly engaged audience can now outperform someone with a much larger audience posting generic content…
The skinny
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