Latest / Hurdle with Emily Abbate / 240. Sami Clarke, Founder of FORM & Certified Trainer

Transcript

240. Sami Clarke, Founder of FORM & Certified Trainer · Hurdle with Emily Abbate

• 0:00
  Speaker 1: Start asking the questions and understanding what it is you want.
• 0:20
  Speaker 2: Hey, everyone, Emily Abadi here.
• 0:22
  Speaker 3: You are listening to episode two hundred and forty of Hurdle,
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  Speaker 3: a wellness focused podcast where I connect with everyone from
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  Speaker 3: your favorite athletes to top experts and industry CEOs about
• 0:32
  Speaker 3: their highest highs, toughest moments, and.
• 0:35
  Speaker 2: Everything in between.
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  Speaker 3: We all go through hurdles in life, and my goal
• 0:39
  Speaker 3: through these discussions is to empower you to better navigate
• 0:42
  Speaker 3: yours and move with intention so that you can stride
• 0:46
  Speaker 3: towards your own big potential and of course have some
• 0:50
  Speaker 3: fun along the way. For today's episode, I am chatting
• 0:54
  Speaker 3: with Sammy Clark. She is the creator of Form, an
• 0:58
  Speaker 3: app that boasts all aspects of physical, mental, and nutritional wellness.
• 1:03
  Speaker 3: Started in August twenty twenty one by Sammy and her
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  Speaker 3: teen Today, form has more than twenty thousand active users,
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  Speaker 3: and in our episode we are talking about how she
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  Speaker 3: did it. Sammy, originally from the Temecula region of California,
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  Speaker 3: has a undeniable passion for fitness and wellness that sparked
• 1:27
  Speaker 3: her interest in being an entrepreneur, something that she never
• 1:31
  Speaker 3: expected for herself. A dancer throughout childhood before moving to
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  Speaker 3: Los Angeles at seventeen to pursue modeling.
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  Speaker 2: Finding fitness completely transformed her life.
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  Speaker 3: She decided to pursue her passions, get certified in multiple modalities,
• 1:48
  Speaker 3: and take things to the next level. During the pandemic,
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  Speaker 3: all of us stuck inside, Sammy got creative and that
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  Speaker 3: is where form began.
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  Speaker 2: Her positivity iss.
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  Speaker 3: I love her holistic point of view on wellness, and
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  Speaker 3: in today's episode, Sammy also gets vulnerable about the difficulties
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  Speaker 3: she's had over the last few years of building her business,
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  Speaker 3: how comparison seeps in, and where her mind goes when
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  Speaker 3: that happens. How she manages to keep a positive mindset
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  Speaker 3: and wish even her biggest competitors well on her journey
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  Speaker 3: toward helping her girlies, as she calls them, live healthier, happier,
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  Speaker 3: more motivated lives. Sound familiar. Really enjoyed this conversation with
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  Speaker 3: Sammy and truly just so impressed by what she's built
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  Speaker 3: co founding this company with her best friend, Sammy Bernstein.
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  Speaker 3: I definitely was taking a few notes during our conversation,
• 2:48
  Speaker 3: and I know it's one that you're gonna love. Make
• 2:51
  Speaker 3: sure you're following along with Hurdle over on social It's
• 2:54
  Speaker 3: at Hurdle podcast. I am over at Emily a Body
• 2:57
  Speaker 3: and if you have a second, click on over to
• 2:59
  Speaker 3: the show notes and click the link to the Weekly Hurdle.
• 3:03
  Speaker 3: It's a newsletter that comes out every Friday. I would
• 3:06
  Speaker 3: love the opportunity to land in your inbox with the
• 3:09
  Speaker 3: same motivation and inspiration you love from the show.
• 3:12
  Speaker 2: With that, let's get to hurdling today.
• 3:22
  Speaker 3: I am sitting down with Sammy Clark, She's the creator
• 3:26
  Speaker 3: of form. How are you doing today, Sammy?
• 3:29
  Speaker 1: I'm doing so good. Emily, how are you?
• 3:32
  Speaker 2: I'm good. You have like a great energy to you
• 3:34
  Speaker 2: right now.
• 3:35
  Speaker 1: Oh, thank you. I honestly, you know, I had my
• 3:39
  Speaker 1: morning routine. I had a good work at it. I
• 3:42
  Speaker 1: feel like I'm just feeling the Friday feels.
• 3:45
  Speaker 3: I feel like you like just kind of put down
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  Speaker 3: the runway for me to ask you about this now.
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  Speaker 3: So the morning routine, where does it begin for you?
• 3:54
  Speaker 3: What time does it begin for you? Give us the info.
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  Speaker 1: So this year and twenty twenty three, I'm actually so
• 4:01
  Speaker 1: focused on it starting in my night routine, which isn't
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  Speaker 1: usually how I started in twenty twenty two, and I
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  Speaker 1: think it's made such a difference. So for me, it
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  Speaker 1: really starts by preparing myself the night before to have
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  Speaker 1: the best setup for the morning. So for me, the
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  Speaker 1: night routine is still having that whole wind down moment,
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  Speaker 1: but really like living in that Google cal seeing what
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  Speaker 1: I have the next day, feeling so prepared, so ready.
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  Speaker 1: All of my laptop, my electronics are plugged in like
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  Speaker 1: the office, the area is set up so that I
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  Speaker 1: can just like let my mind totally escape when I
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  Speaker 1: go to bed and wake up feeling super excited. And
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  Speaker 1: then I end the night with breathwork. So that's kind
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  Speaker 1: of like my little night routine to go into the morning.
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  Speaker 1: I feel like I need to mention that to set
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  Speaker 1: up and feel amazing when I wake up. When I
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  Speaker 1: wake up, I instantly have a lot of gratitude. I
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  Speaker 1: start with prayer. I talk to my gods and just
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  Speaker 1: say like, let's have the best day. What do you
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  Speaker 1: need from me today, and just like really set the tone.
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  Speaker 1: I instantly do my skincare. I feel like it just
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  Speaker 1: wakes me up. So if it's even just eye patches
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  Speaker 1: and like an ice roller, it's like I'm already in
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  Speaker 1: that self care mode which I think is just so
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  Speaker 1: recipitated for the rest of the day, and then I
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  Speaker 1: will I have all my different beverages, so I do
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  Speaker 1: a lot of gut health drinks, So I have these
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  Speaker 1: certain powders that I drink and ali Vera just to
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  Speaker 1: protect my gut and help my skin. Since I dealt
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  Speaker 1: with acne for so long, I prioritize it so much.
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  Speaker 1: And then I move into my breath work or meditation.
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  Speaker 1: This morning I did a Joe to Spenza meditation. I
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  Speaker 1: really let my body tell me what do I need today.
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  Speaker 1: Some days I need that energized breath work and some
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  Speaker 1: days I need to like calm, chill and have a
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  Speaker 1: certain meditation, and sometimes it's a walk. So I really
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  Speaker 1: allow myself to tell me what I need that morning,
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  Speaker 1: but taking five to twenty minutes to do so, and
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  Speaker 1: then I will get my movement in. So for me
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  Speaker 1: right now, I'm really focused on plates, which has been incredible,
• 6:02
  Speaker 1: so kind of having that slower but still incredible movement.
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  Speaker 1: I move around thirty to thirty five minutes, and with
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  Speaker 1: that I do stretch and recovery just to really support
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  Speaker 1: my body even more. And then I like shower and
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  Speaker 1: get ready and have that cup of coffee and here
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  Speaker 1: I am.
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  Speaker 2: I love the summary of wellness beverages.
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  Speaker 3: I literally was joking with a friend the other day,
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  Speaker 3: I said, my autobiography is going to be titled as
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  Speaker 3: Many Beverages as Possible.
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  Speaker 1: It's so true. I'm like, I also feel like for me,
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  Speaker 1: it's such a like doing rituals like that just also
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  Speaker 1: put me into such a like aura like kind of
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  Speaker 1: you doing these you know, supplements or powders whatever, drink beverages,
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  Speaker 1: you're doing your greens, your tea. I think it's just
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  Speaker 1: like letting yourself know you're choosing yourself. Like right off
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  Speaker 1: the bat when I'm doing that, I'm like, you're already
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  Speaker 1: saying we're going to have a good day because you're
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  Speaker 1: doing the things that will help me. So I encourage
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  Speaker 1: people to like, yeah, pick one beverage I have for
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  Speaker 1: as well, like so many, but pick one and let
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  Speaker 1: that be your like morning ritual that you've already chosen yourself.
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  Speaker 2: Yeah.
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  Speaker 3: And a couple of things to double click on right
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  Speaker 3: from the get go. The first thing that I want
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  Speaker 3: to double click on is someone may hear you say
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  Speaker 3: I want to be really intentional with how I practice
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  Speaker 3: mindfulness in the mornings, You're giving yourself the opportunity to
• 7:20
  Speaker 3: either do breathwork, do meditation, or go for a walk.
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  Speaker 2: And someone might hear.
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  Speaker 3: That and think, Okay, that sounds like very freeing, but
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  Speaker 3: also like leaving that much up to choice doesn't work
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  Speaker 3: for me.
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  Speaker 2: What do you say to that person.
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  Speaker 1: I actually love that you brought that up, because when
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  Speaker 1: I first started, I didn't really leave it up to choice.
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  Speaker 1: I actually needed that consistency and that thirty days of like,
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  Speaker 1: you're doing this no matter what kind of energy I
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  Speaker 1: let myself have, Like a one day pass is what
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  Speaker 1: I would call it. So if I missed one day,
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  Speaker 1: I wasn't allowed to do too. And for me, that's
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  Speaker 1: what I needed in the beginning to start my wellness journey.
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  Speaker 1: I've obviously progressed to where I'm at now where I
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  Speaker 1: can have that choice because I've connected to my body
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  Speaker 1: so much. But when the beginning, I had no idea
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  Speaker 1: what I wanted or what was needed. So I picked
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  Speaker 1: something that resonated with me. So someone was listening right
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  Speaker 1: now and was like, Okay, I'm very interested in the
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  Speaker 1: breath work, I'm very interested in the walk. Whatever sounds
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  Speaker 1: like intriguing for you and can fit into your schedule.
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  Speaker 1: Do that for thirty days is how I started. And
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  Speaker 1: then from there I can ask myself do I want
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  Speaker 1: to continue that or do I want to change and
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  Speaker 1: add something different?
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  Speaker 2: Yeah?
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  Speaker 3: Yeah, And I think what you're really getting into here
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  Speaker 3: is the beauty of being okay with changing the plan, right,
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  Speaker 3: because you know what the ultimate goal is, Like, the
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  Speaker 3: ultimate goal for you was to find some opportunity to
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  Speaker 3: get closer with yourself, to get closer and really be
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  Speaker 3: present in your body. And knowing that, knowing what the
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  Speaker 3: goal is, that then gave you the opportunity to kind
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  Speaker 3: of ebb and flow with what felt right.
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  Speaker 1: Absolutely, absolutely, And I really loved to say this. I'm
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  Speaker 1: twenty eight now, and when I started my journey, I
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  Speaker 1: think I was around twenty three, and I think workouts
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  Speaker 1: were my first step into my wellness journey of like
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  Speaker 1: this feels good, I really want to take care of myself.
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  Speaker 1: And then after that, slowly was a journaling routine. And
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  Speaker 1: I used to think that I didn't have an intuition.
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  Speaker 1: I kind of hear myself. When people would say, like,
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  Speaker 1: just listen to yourself, I'd be like, mine is so
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  Speaker 1: freaking quiet. I can't hear anything, and it would be
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  Speaker 1: frustrating and defeating, and I felt like something was wrong
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  Speaker 1: with me. And I think if anyone is listening and
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  Speaker 1: is like, I really want to have that conversation with myself,
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  Speaker 1: but I'm having a hard time hearing it. Understanding what
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  Speaker 1: this means, I would say, you already taking the action
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  Speaker 1: to do these little steps is getting you closer to
• 9:49
  Speaker 1: that conversation with yourself. So to continue doing those and
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  Speaker 1: leaning in and you will start to like see this
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  Speaker 1: beautiful conversation that your mind and body just starts to have,
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  Speaker 1: and you'll be able to be decisive hear what your
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  Speaker 1: gut sounds like, because it is also different for all
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  Speaker 1: of us. And now I'm twenty eight and I can
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  Speaker 1: say I can hear it quite clearly, which is great.
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  Speaker 3: You're like, there is an intuition, it does exist, you know.
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  Speaker 3: You also, in telling us about your morning routine, beyond
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  Speaker 3: the beverages and all the things that go along with it,
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  Speaker 3: there was a lot in there. How long would you
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  Speaker 3: say it took you to land on what feels like
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  Speaker 3: the sweet spot that you're in now.
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  Speaker 1: Oh, I would say a couple of years. For sure,
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  Speaker 1: I would say I just changed it a lot. You know,
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  Speaker 1: I think I started slow, so you know, I didn't
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  Speaker 1: go one to one hundred. I started with my movement,
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  Speaker 1: like I mentioned. From there, I started with a journaling
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  Speaker 1: routine that took five minutes. From there, I felt like
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  Speaker 1: I could add a little bit more. So then it
• 10:50
  Speaker 1: was meditation, and so I slowly added these things in.
• 10:55
  Speaker 1: And then obviously, if I actually wanted my dream morning routine,
• 10:59
  Speaker 1: it could be like three hours long, which we don't
• 11:00
  Speaker 1: have time for. So I really broke it down of
• 11:03
  Speaker 1: like what is actually serving me the most out of
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  Speaker 1: all these different habits I've tried, and I broke it
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  Speaker 1: down to fit into one hour. So that's and that's
• 11:13
  Speaker 1: like when I have that luxury of waking up at
• 11:15
  Speaker 1: five point thirty, have that full hour. I also have
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  Speaker 1: routines that I go to that are only fifteen minutes, So.
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  Speaker 2: Right, like a plan B.
• 11:24
  Speaker 1: Yes, we all need a plan B.
• 11:25
  Speaker 2: Yeah, yes, totally.
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  Speaker 3: So you also told us that you started your journey
• 11:29
  Speaker 3: with movement now being at the forefront of a major
• 11:35
  Speaker 3: movement community. But of course even more than that, knowing
• 11:39
  Speaker 3: that give us a little insight into how you got
• 11:42
  Speaker 3: your start with movement. What did movement look like for
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  Speaker 3: you at the get go?
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  Speaker 1: Yeah, the get go, it looked like a very physical
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  Speaker 1: like I'm doing this to look good, and that's just
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  Speaker 1: in full transparency. That's how I started. I grew up
• 11:59
  Speaker 1: in a family that was very health and wellness focused,
• 12:02
  Speaker 1: which I'm so grateful for. And then when I left
• 12:05
  Speaker 1: home to live in Los Angeles, it was this time
• 12:08
  Speaker 1: where I got to decide what I wanted to take
• 12:10
  Speaker 1: with me and what I was going to leave behind.
• 12:12
  Speaker 1: Not intentionally, I left behind a lot of things, just
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  Speaker 1: because I came to LA and just you know, got excited.
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  Speaker 1: So the movement was the one thing I did do
• 12:21
  Speaker 1: growing up. I was a dancer and I loved moving
• 12:24
  Speaker 1: my body. So I started taking different workout classes kind
• 12:27
  Speaker 1: of feeling into what I liked. Again, it did start
• 12:30
  Speaker 1: as this physical thing. I knew it. It helped my
• 12:32
  Speaker 1: mental state. I felt better than others. I would say
• 12:34
  Speaker 1: when I'm talking to them after a workout, there's just
• 12:36
  Speaker 1: a high you get and then doorphins are running and
• 12:38
  Speaker 1: I'm like, I'm feeling so good. But over time I
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  Speaker 1: think that I saw there was a deeper purpose for it.
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  Speaker 1: So I really started to connect to just the beauty
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  Speaker 1: of my body, actually being grateful that I was moving it,
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  Speaker 1: that I was protecting it, that I was allowing it
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  Speaker 1: to feel as healthiest. I was like giving it more
• 13:00
  Speaker 1: of what it can do and like pushing limits. So
• 13:03
  Speaker 1: such a mental thing that I started to tap into
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  Speaker 1: and that slowly started to come through. And now I'm
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  Speaker 1: just like obsessed with learning different types of movements and
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  Speaker 1: challenging myself because I've seen the return mentally, physically and spiritually.
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  Speaker 2: And when you say that you grew up in a
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  Speaker 2: really active household, really health conscious, what was that like for.
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  Speaker 1: You, Oh my gosh, it was. Honestly, my parents I
• 13:31
  Speaker 1: am so so grateful for because I know, I feel
• 13:34
  Speaker 1: like they really set me up here to just succeed
• 13:37
  Speaker 1: in this area. But I had home cooked meals from
• 13:41
  Speaker 1: my mom, which was amazing and definitely on the healthier side.
• 13:45
  Speaker 1: But what I loved is we also had the balance
• 13:48
  Speaker 1: of like going to McDonald's after dance class, so I
• 13:51
  Speaker 1: feel like there was not I never felt restricted, like
• 13:54
  Speaker 1: we weren't allowed to have soda in the house or
• 13:57
  Speaker 1: like snacks that weren't the best. But I, for some
• 14:00
  Speaker 1: reason never really connected to that as restricting. I just
• 14:03
  Speaker 1: I felt good based on what she was giving me.
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  Speaker 1: So that's where I stayed, and I guess in that place.
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  Speaker 1: And then also it was discipline was like a huge
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  Speaker 1: thing my dad taught us. You know, he was an
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  Speaker 1: entrepreneur himself and woke up really early, got his workout
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  Speaker 1: in and always said, like, you know, when you look good,
• 14:21
  Speaker 1: you feel good. And you could tell he felt good
• 14:23
  Speaker 1: every time he put a suit on. And so I
• 14:25
  Speaker 1: think I understood, like being a dancer, that you know,
• 14:29
  Speaker 1: it takes discipline, and like this is just how it
• 14:31
  Speaker 1: goes to have the aftermath. So I think they taught
• 14:34
  Speaker 1: me a lot about that, which discipline I think I've
• 14:38
  Speaker 1: taken now for you know, my whole life, which I'm
• 14:42
  Speaker 1: so grateful for.
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  Speaker 2: Yeah.
• 14:44
  Speaker 3: Upon moving to LA you mentioned being kind of excited
• 14:49
  Speaker 3: about the opportunity to find what wellness looked like for you,
• 14:53
  Speaker 3: what you wanted to bring with you in this move.
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  Speaker 2: What would you say at first?
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  Speaker 3: Some of the habits were you fell into that didn't
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  Speaker 3: serve you.
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  Speaker 1: Nutrition was probably the biggest one. Even to this day.
• 15:08
  Speaker 1: I'm not like one that loves to be in the kitchen,
• 15:11
  Speaker 1: So I think that I had roommates that you know,
• 15:15
  Speaker 1: definitely weren't on the healthy route, and I think I
• 15:17
  Speaker 1: fell into that. So I wasn't eating the best. I
• 15:21
  Speaker 1: didn't really have an eating routine. I kind of just
• 15:24
  Speaker 1: eat really big meals whenever I felt like it, or
• 15:27
  Speaker 1: late at night and there was just no Probably my
• 15:30
  Speaker 1: belly was like, what are you doing to me? Is
• 15:33
  Speaker 1: what was going on in there? So I think nutrition
• 15:36
  Speaker 1: was really huge. I think sleep I also didn't prioritize
• 15:39
  Speaker 1: when I was younger. I also think like actually having
• 15:43
  Speaker 1: stillness and checking in with myself was something I didn't
• 15:46
  Speaker 1: prioritize when I was younger. I look back and I
• 15:48
  Speaker 1: think I lived in a lot of fight or flight
• 15:51
  Speaker 1: mode and just was like very new to a city
• 15:53
  Speaker 1: and allowed the city to own me instead of me
• 15:56
  Speaker 1: Like owning myself in the city is how I would
• 15:58
  Speaker 1: say it.
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  Speaker 2: Did the city owning you look like?
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  Speaker 1: I think it looked like me saying yes to a
• 16:05
  Speaker 1: lot of things that I actually didn't want to do.
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  Speaker 1: I'm in this moment now more than ever of like
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  Speaker 1: if it's not an f yes, then it's a hell no.
• 16:13
  Speaker 1: And I think back in the day, I allowed myself
• 16:16
  Speaker 1: to kind of people pleasing is a huge thing I've
• 16:19
  Speaker 1: worked through in therapy as well. So when I was younger,
• 16:21
  Speaker 1: I think I just allowed myself to do what everyone
• 16:24
  Speaker 1: else was doing and said yes to a lot of
• 16:27
  Speaker 1: things that actually did not feel comfortable in my body.
• 16:31
  Speaker 3: And when you were saying yes to all of these big,
• 16:35
  Speaker 3: random meals at all different times and not being on
• 16:38
  Speaker 3: any sort of a schedule, how did that make your
• 16:41
  Speaker 3: body feel.
• 16:44
  Speaker 1: Lethargic? I remember like just tired. I didn't have but
• 16:49
  Speaker 1: again I would I would think it's because of other things.
• 16:52
  Speaker 1: I wouldn't really connected to food, which is funny. I
• 16:54
  Speaker 1: grew up in a home where we prioritized food, but
• 16:56
  Speaker 1: that's where I said, I kind of let things go
• 16:58
  Speaker 1: out the door. Felt like I was lethargic, tired, my skin,
• 17:02
  Speaker 1: I was breaking out, which I was a model back
• 17:04
  Speaker 1: in the day, and that was really hard on me.
• 17:08
  Speaker 1: I feel like I was working out and I wanted
• 17:10
  Speaker 1: these physical results and I wasn't seeing them because I
• 17:13
  Speaker 1: wasn't matching it with the food as well. And then clarity,
• 17:17
  Speaker 1: I think that I just like was not clear obviously
• 17:21
  Speaker 1: because I don't think I was like protecting my gut
• 17:23
  Speaker 1: and taking care of my body through food.
• 17:26
  Speaker 3: Was there one specific hurdle moment that made you realize
• 17:29
  Speaker 3: that you needed to make a shift.
• 17:33
  Speaker 1: I think meeting my fiance was a really big moment
• 17:35
  Speaker 1: for me. He is an ex athlete now he was
• 17:38
  Speaker 1: a hockey player, and meeting him and kind of seeing
• 17:42
  Speaker 1: him prioritize kind of like my dad did. He had
• 17:44
  Speaker 1: such a routine and he was eating so properly to
• 17:49
  Speaker 1: fuel himself and feel good, and then he was working out,
• 17:52
  Speaker 1: and I think it brought me back to my roots
• 17:54
  Speaker 1: and reminded me like, Okay, I actually thrive in routine.
• 17:58
  Speaker 1: I thrive and feeling good. I thrive and taking care
• 18:01
  Speaker 1: of myself. So I would say he was a huge
• 18:03
  Speaker 1: part of it.
• 18:04
  Speaker 3: And when you started to shift things up, do you
• 18:08
  Speaker 3: remember maybe the hardest part of that shift for you.
• 18:13
  Speaker 1: So I guess I started my walle on j journey
• 18:15
  Speaker 1: twenty two, twenty three, maybe like twenty four. I met
• 18:17
  Speaker 1: my fiance just right after that, So young twenty is
• 18:21
  Speaker 1: still figuring it all out. But I think I was
• 18:24
  Speaker 1: just trying to figure out what worked for me. Was
• 18:27
  Speaker 1: probably the biggest hurdle because a lot of people, as
• 18:30
  Speaker 1: we all do, even you know, whoever was listening here,
• 18:32
  Speaker 1: like we are taking advice and watching so many different
• 18:36
  Speaker 1: people go through their journey. And I think what I
• 18:38
  Speaker 1: did is I kind of was taking bits and pieces
• 18:41
  Speaker 1: from so many people that I didn't understand what actually
• 18:45
  Speaker 1: was working for me or what was right for me.
• 18:48
  Speaker 1: So I think that was like a big hurdle for
• 18:50
  Speaker 1: me to go through, was understanding what worked for me
• 18:56
  Speaker 1: from trial and error, but maybe not doing ten different
• 18:59
  Speaker 1: trials at this time to figure it out. And from Becky, Lucy, Megan, Jessica.
• 19:04
  Speaker 2: You know every name ever. Yeah, no, I totally hear that.
• 19:07
  Speaker 3: And I think that this is a pain point for
• 19:09
  Speaker 3: so many individuals, especially women, is that you get to
• 19:14
  Speaker 3: a point where you know you want to make a change,
• 19:16
  Speaker 3: but you almost have like paralysis by analysis because you're
• 19:19
  Speaker 3: looking at all these options and you can't choose just one,
• 19:23
  Speaker 3: and so because you're so inundated, you don't make a.
• 19:26
  Speaker 2: Choice at all. Which is why, at least on my end,
• 19:29
  Speaker 2: when someone messages me with a question along these lines
• 19:33
  Speaker 2: of like I don't know where to begin, it really
• 19:35
  Speaker 2: does revolve around doing this personal inventory that you're speaking
• 19:39
  Speaker 2: of and saying, Okay, what is it that Emily wants
• 19:42
  Speaker 2: what feels good for Emily and not just I don't know,
• 19:45
  Speaker 2: opening up your phone and being like, well, Sammy's doing this,
• 19:48
  Speaker 2: so I should do this.
• 19:49
  Speaker 1: Yes, I love that it's such like a beautiful exercise
• 19:52
  Speaker 1: and like a little check in that makes such a difference.
• 19:55
  Speaker 1: I even tell girls too, which I did this myself,
• 19:58
  Speaker 1: is right out the way that you want to feel.
• 20:01
  Speaker 1: So like every emotion that comes to mind when you
• 20:04
  Speaker 1: think of you know, like you're saying, like my dream
• 20:07
  Speaker 1: self Emily, Like what does she feel like? What does
• 20:10
  Speaker 1: she look like in a day? What is she doing
• 20:11
  Speaker 1: in her days? Like how much time is she putting
• 20:14
  Speaker 1: into working out? Like what is your dream life look like?
• 20:17
  Speaker 1: Of your wellness journey? Like write it out? And for
• 20:21
  Speaker 1: me figuring out that like going to the gym for
• 20:24
  Speaker 1: an hour or two hours was not my jam because
• 20:27
  Speaker 1: I also was starting a company and it just was
• 20:30
  Speaker 1: not for me. So I knew right away, Okay, I
• 20:33
  Speaker 1: wanted something that was convenient for my life. Let me
• 20:36
  Speaker 1: write that down, but I still wanted it to be
• 20:38
  Speaker 1: insanely effective. Write that down, I wouldn't I want so
• 20:41
  Speaker 1: how I wanted to feel was energized, amazing, fulfilled, like
• 20:45
  Speaker 1: all these things and that helped me to connect to
• 20:49
  Speaker 1: who I needed to connect to. Right So then I'm
• 20:51
  Speaker 1: not going to make in with the big booty who
• 20:53
  Speaker 1: I want that big butt, but she's spending two times
• 20:56
  Speaker 1: or two hours in the gym, and I just said,
• 20:58
  Speaker 1: I don't want to do that. So I'm not going
• 20:59
  Speaker 1: to by Megan's program. I'm going to go to Jessica,
• 21:02
  Speaker 1: who seems really aligned with what I want for my
• 21:05
  Speaker 1: wellness goals.
• 21:07
  Speaker 3: Wouldn't it be so great though, that if like there
• 21:09
  Speaker 3: was some sort of like master search engine in our life,
• 21:12
  Speaker 3: that we could just be like, I want to feel
• 21:13
  Speaker 3: like this right now, and I have this much time
• 21:15
  Speaker 3: to get that way, and it would be like, this
• 21:17
  Speaker 3: is exactly what you should do. Yeah, be dreams, oh dreams,
• 21:22
  Speaker 3: But of course it doesn't work that way. And I
• 21:24
  Speaker 3: love that you even got asked specific beyond like how
• 21:27
  Speaker 3: you wanted to feel, knowing like where you wanted to be,
• 21:30
  Speaker 3: like oh, I want to do this in my home,
• 21:32
  Speaker 3: or oh, I do actually love the way that I
• 21:34
  Speaker 3: feel when I go to a gym, or it actually
• 21:36
  Speaker 3: really helps me when I'm surrounded by other people, and like,
• 21:38
  Speaker 3: what does that look like? Can those people be virtual?
• 21:41
  Speaker 3: Do they need to be irl? Like, there's no question
• 21:44
  Speaker 3: that is too small to ask yourself so that you
• 21:46
  Speaker 3: can get to where you want to be. That level
• 21:48
  Speaker 3: of self inquiry is critical.
• 21:51
  Speaker 1: I mean absolutely, And it's kind of crazy. Again, I
• 21:54
  Speaker 1: am at fault of this that I never asked myself
• 21:56
  Speaker 1: those questions, you know. I kind of was just reaching without,
• 22:01
  Speaker 1: like you said, Emily, of taking that pause and being like,
• 22:04
  Speaker 1: what do I want? What do I want to feel? Yeah?
• 22:07
  Speaker 1: What workouts do I even want to do? And then
• 22:10
  Speaker 1: connecting to that because I think where a lot of
• 22:12
  Speaker 1: people can't be consistent anymore and they drop with their
• 22:16
  Speaker 1: goals is they are doing things that aren't natural for
• 22:19
  Speaker 1: them and they have it checked in with themselves that
• 22:22
  Speaker 1: that's actually what they want.
• 22:24
  Speaker 2: Yeah.
• 22:24
  Speaker 3: Yeah, And it's so funny because I stand firmly and
• 22:28
  Speaker 3: like where we are with this conversation. But I also
• 22:30
  Speaker 3: remember when I started running, running is like something I adore.
• 22:34
  Speaker 3: Now I have it in the routine and it's not
• 22:36
  Speaker 3: the only thing that I do. But when I started running,
• 22:38
  Speaker 3: I didn't like running, And so it's funny for me
• 22:41
  Speaker 3: because I didn't enjoy running, but I remember that I
• 22:44
  Speaker 3: enjoyed how running made me feel and I felt capable,
• 22:49
  Speaker 3: and noticing that and being conscious of that is what
• 22:52
  Speaker 3: kept me going back to running. So if you have
• 22:55
  Speaker 3: an inkling, the best thing that you can do for
• 22:57
  Speaker 3: yourself is at the very least yourself an opportunity to
• 23:01
  Speaker 3: try and then revisit how you feel. If you realize
• 23:05
  Speaker 3: that this thing that you're forcing yourself to do isn't
• 23:08
  Speaker 3: bringing you any source of contentment, then maybe it's time
• 23:11
  Speaker 3: to move on.
• 23:12
  Speaker 1: I love that so much. I might need to take
• 23:14
  Speaker 1: some tips from you, because I just started running, and
• 23:17
  Speaker 1: I am someone that actually still hates running even though
• 23:20
  Speaker 1: I'm attempting it. But the reason that I decided to
• 23:23
  Speaker 1: try it is because here was my new feelings. I
• 23:26
  Speaker 1: want to do one work out outside because I want
• 23:28
  Speaker 1: to be outside and I love the outdoors. I love nature.
• 23:32
  Speaker 1: I want to do something with a friend, so a
• 23:34
  Speaker 1: way to like or my partner like a way to
• 23:36
  Speaker 1: be with them, and for me, those two things that
• 23:39
  Speaker 1: I wanted to feel, I picked running to like connect
• 23:42
  Speaker 1: to and like you're saying, I don't love it, but
• 23:47
  Speaker 1: the feeling I feel afterwards and the feeling I feel
• 23:51
  Speaker 1: when I'm talking to my friends and catching up and
• 23:53
  Speaker 1: we're seeing the palm trees and blessed to live in
• 23:55
  Speaker 1: Los Angeles, I see the beach. I'm like, this is
• 23:58
  Speaker 1: what I asked for, you know. So I connected to
• 24:01
  Speaker 1: those feelings and found actually a routine that matched it.
• 24:04
  Speaker 2: Right. Oh, I love that. I love that.
• 24:06
  Speaker 3: See both of us really resistant to it at the beginning,
• 24:08
  Speaker 3: but there are perks to it if you stick with
• 24:11
  Speaker 3: it and you decide that it feels good for you
• 24:14
  Speaker 3: and your body. So you also mentioned modeling back in
• 24:17
  Speaker 3: your early twenties. Now obviously not doing that in the
• 24:22
  Speaker 3: same way. Tell me when your passion for spending time
• 24:26
  Speaker 3: with yourself, moving your body, incorporating movement into your regular
• 24:29
  Speaker 3: routine became you thinking should I be doing this for
• 24:33
  Speaker 3: other people too?
• 24:35
  Speaker 1: Absolutely? Social media has everything to do with that. I
• 24:40
  Speaker 1: was posting at the time my modeling photos almost as
• 24:43
  Speaker 1: like my book, and when Instagram stories came out, I
• 24:48
  Speaker 1: started posting more personal things as everyone kind of did,
• 24:51
  Speaker 1: and I started sharing the workout routines. I was speaking
• 24:55
  Speaker 1: of the eating habits that I was leaning into, kind
• 24:57
  Speaker 1: of all of these things that were making me feel
• 24:59
  Speaker 1: the way that I felt, and I wanted to share it,
• 25:02
  Speaker 1: but I wanted to share it from my own experience,
• 25:05
  Speaker 1: and from there I just had an influx of questions
• 25:08
  Speaker 1: and girls just feeling so similar and how did you
• 25:11
  Speaker 1: get to where you were? And I was like, oh
• 25:14
  Speaker 1: my gosh, I could talk about this all day, like
• 25:16
  Speaker 1: this is this is something that I'm super passionate about.
• 25:20
  Speaker 1: So from there I kind of saw the ask for it.
• 25:23
  Speaker 1: And I wasn't too into modeling. It was a time
• 25:26
  Speaker 1: where I think it was paying the bills, but wasn't
• 25:28
  Speaker 1: my passion in life. And I took the initiative, got certified,
• 25:34
  Speaker 1: and decided to just take it all the way to
• 25:36
  Speaker 1: social media. So I was posting on YouTube, I was
• 25:39
  Speaker 1: doing free workouts on YouTube, free workouts on Instagram, and
• 25:43
  Speaker 1: just kind of sharing my knowledge for free, honestly and
• 25:46
  Speaker 1: just really getting knowledgeable on my side. And then it
• 25:50
  Speaker 1: wasn't until COVID hit. Obviously a lot of people needed
• 25:53
  Speaker 1: resources that were going to help them stay sane and
• 25:56
  Speaker 1: feel good in their home, and I knew my time
• 26:00
  Speaker 1: to step up again. I had that like gut punch
• 26:02
  Speaker 1: and I was like, it's your time. They need you.
• 26:05
  Speaker 1: So five times a week I did Instagram lives. Two
• 26:08
  Speaker 1: out of those times I had like guests come on
• 26:10
  Speaker 1: like yourself and kind of just talk about their journey
• 26:13
  Speaker 1: and how they're staying okay during this time. And from there,
• 26:18
  Speaker 1: I just really saw this community grow and this asked
• 26:21
  Speaker 1: for this place to bring what I have created into
• 26:25
  Speaker 1: this one stop shop. And so in twenty twenty one,
• 26:29
  Speaker 1: I released form and here we are.
• 26:32
  Speaker 3: Something that I want to make sure that I point
• 26:34
  Speaker 3: out is in that story. You made it a priority
• 26:37
  Speaker 3: to say and then I got certified, and I think
• 26:40
  Speaker 3: that that is just so important again to really make
• 26:44
  Speaker 3: note of because there are going to be so many
• 26:47
  Speaker 3: people in your feed when you go scrolling that may
• 26:51
  Speaker 3: look great just like you, but haven't taken the time
• 26:53
  Speaker 3: to make sure that the information that they're distributing is
• 26:56
  Speaker 3: information that can keep their followers safe. And so I, genuinely,
• 27:00
  Speaker 3: as a journalist who's constantly vetting experts, really have just
• 27:05
  Speaker 3: this deep appreciation for the fact that that was something
• 27:08
  Speaker 3: that was a priority for you.
• 27:10
  Speaker 1: Yeah, thank you. I honestly have incredible people around me
• 27:15
  Speaker 1: that were like trainers that I worked with, and I
• 27:20
  Speaker 1: think that I knew how they were treating me, and
• 27:23
  Speaker 1: I wanted to treat my clients, my girls, the exact
• 27:27
  Speaker 1: same way of just taking care of them and understanding
• 27:30
  Speaker 1: their bodies to the max. So I definitely wanted that
• 27:33
  Speaker 1: to be a priority even in plates now that I
• 27:35
  Speaker 1: just got certified, same thing. Made sure to get that
• 27:39
  Speaker 1: certification just to give the highest priority to everyone's bodies
• 27:43
  Speaker 1: in these new forms of movement.
• 27:44
  Speaker 3: You said that you decided that you were going to
• 27:47
  Speaker 3: build this business build form during the pandemic. As someone
• 27:52
  Speaker 3: who grew up with an entrepreneur for a father, did
• 27:54
  Speaker 3: you feel like you had that same tenacity. Did you
• 27:58
  Speaker 3: feel excited by the idea of building a business.
• 28:04
  Speaker 1: You know what's funny is I never knew that I
• 28:09
  Speaker 1: had that in me. I think when you're doing what
• 28:13
  Speaker 1: is right for you, you're kind of, I like to say,
• 28:16
  Speaker 1: like floating, like almost like you're just someone's like holding
• 28:18
  Speaker 1: your feet and somehow you're walking, but you don't really know.
• 28:22
  Speaker 1: How was the feeling that I was feeling, because it
• 28:24
  Speaker 1: almost was like I just continued to do what felt
• 28:27
  Speaker 1: right and that led me to here, which is being
• 28:30
  Speaker 1: an entrepreneur. And I look back at plenty of jobs
• 28:34
  Speaker 1: that I had where they were not for me and
• 28:37
  Speaker 1: they were not fulfilling, and it was working for someone else,
• 28:39
  Speaker 1: and there were just so many things to that that
• 28:41
  Speaker 1: I look back on. I didn't go to college. School
• 28:44
  Speaker 1: was just something I couldn't really engage in either, because
• 28:47
  Speaker 1: again I probably was not interested in a lot of
• 28:49
  Speaker 1: the things I was learning. Sorry, isn't that just so crazy?
• 28:54
  Speaker 1: Those side note Like I have gone to school in
• 28:57
  Speaker 1: so many different ways towards you know, getting education and
• 29:01
  Speaker 1: things I'm passionate about, But in school, I literally got
• 29:05
  Speaker 1: the worst grades. I couldn't pay attention. So it just
• 29:08
  Speaker 1: shows like when you're passionate about something, you'll listen and
• 29:11
  Speaker 1: you'll want.
• 29:11
  Speaker 2: To learn, Sammy.
• 29:12
  Speaker 3: This also shows that, like there's no one way right,
• 29:15
  Speaker 3: Like you learned that conventional education like didn't really feel
• 29:20
  Speaker 3: like it was serving you. Not to say that, like
• 29:22
  Speaker 3: conventional education is not worth your time, but for you.
• 29:25
  Speaker 3: You then decided, Okay, but this is where my passion is.
• 29:29
  Speaker 3: So I'm going to focus on becoming the best I
• 29:31
  Speaker 3: can and executing on this thing that I am so
• 29:35
  Speaker 3: intrigued by.
• 29:36
  Speaker 1: Yeah, exactly, And that's what I just continued to lean
• 29:39
  Speaker 1: into and I think about it. Someone once told me
• 29:43
  Speaker 1: when I was so lost, had no idea what I
• 29:46
  Speaker 1: wanted to do. I truly could not figure out what
• 29:49
  Speaker 1: my life purpose was, what my passions were. Again, I
• 29:52
  Speaker 1: was good at things, but it wasn't anything that I
• 29:54
  Speaker 1: wanted to dive my soul into. And they were like,
• 29:57
  Speaker 1: what is one thing that you could do that if
• 29:59
  Speaker 1: someone page you zero dollars, you still would continue doing it?
• 30:03
  Speaker 1: And for me it was just me living my life
• 30:07
  Speaker 1: of the wellness routines that I was doing and the
• 30:10
  Speaker 1: way that I felt that's what I was passionate about
• 30:13
  Speaker 1: with sharing with other people. So again, I think I've
• 30:15
  Speaker 1: just been so supported in my journey of continuing to
• 30:20
  Speaker 1: lean into the things that felt right, which has now
• 30:22
  Speaker 1: led me to an entrepreneur, which I am now like, Yeah,
• 30:25
  Speaker 1: it makes a lot of sense.
• 30:28
  Speaker 3: Talk to me about the things that at the beginning
• 30:33
  Speaker 3: were just like comical that you told yourself you were
• 30:36
  Speaker 3: going to figure out how to do. Oh, because I
• 30:41
  Speaker 3: have some of these stories too, so I'm so curious
• 30:43
  Speaker 3: what yours are.
• 30:46
  Speaker 1: Yeah, I think I think I felt like I needed
• 30:50
  Speaker 1: to know how to do everything instead of being like
• 30:55
  Speaker 1: I don't know and let me ask other people who
• 30:57
  Speaker 1: do know. I think that was something I learned quickly.
• 31:00
  Speaker 1: Is Yeah, I felt like I needed to know it all,
• 31:03
  Speaker 1: especially with starting your own business. I didn't ask enough question,
• 31:08
  Speaker 1: so I would be like trying to build a website
• 31:10
  Speaker 1: on my own. I would be trying to, like, I
• 31:12
  Speaker 1: don't even know, edit YouTube on my own, which takes
• 31:15
  Speaker 1: literally so long for someone who's never done it. Editing
• 31:18
  Speaker 1: a YouTube video takes so long. And I think it
• 31:21
  Speaker 1: was just like me trying to do things that I
• 31:25
  Speaker 1: was not supposed to be doing. Was a lot of
• 31:27
  Speaker 1: what I did in the beginning of my journey of
• 31:29
  Speaker 1: starting a business.
• 31:34
  Speaker 3: Taking a break from today's episode to talk to you
• 31:38
  Speaker 3: about my sponsors.
• 31:39
  Speaker 2: First up, Bandit Running.
• 31:42
  Speaker 3: Now, if you've been with me for a while, you
• 31:44
  Speaker 3: probably know that Bandit's one of my go to brands
• 31:46
  Speaker 3: for all of my running gear. Ban It was actually
• 31:49
  Speaker 3: started by a friend of mine here in Brooklyn, and
• 31:51
  Speaker 3: they seriously make some of the best running products that
• 31:54
  Speaker 3: I own, period.
• 31:56
  Speaker 2: But I am not here to talk to you about
• 31:58
  Speaker 2: their products today.
• 31:59
  Speaker 3: Instead, ed I'm here to talk to you about something else.
• 32:03
  Speaker 3: Banda just announced their second year iteration of what they
• 32:08
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• 32:18
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• 32:21
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• 32:24
  Speaker 3: shop with bandit at least once or twice over the
• 32:27
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• 32:35
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• 32:42
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• 32:46
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• 33:29
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• 33:34
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• 33:49
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  Speaker 2: So when you realize that.
• 35:21
  Speaker 3: It could be beneficial for you to ask other people
• 35:25
  Speaker 3: for help, a place that I can say that I've
• 35:29
  Speaker 3: been in is knowing that, but then also maybe not
• 35:34
  Speaker 3: wanting to spend on something like that. So how did
• 35:38
  Speaker 3: you manage that aspect of it?
• 35:41
  Speaker 1: That's so funny you said that, because literally the other
• 35:43
  Speaker 1: thought that came in my head was I I obviously
• 35:47
  Speaker 1: it's kind of like you get what you pay for.
• 35:49
  Speaker 1: And I think I just tried to cut too many
• 35:51
  Speaker 1: corners because I was started the business nervous of spending
• 35:57
  Speaker 1: too much in a certain area. You know, you start
• 36:00
  Speaker 1: a business, you don't know what's going to come in.
• 36:01
  Speaker 1: And I think I learned that quite quickly of you
• 36:05
  Speaker 1: get what you pay for. So I was hiring people
• 36:08
  Speaker 1: that were actually causing me more trouble and causing me
• 36:12
  Speaker 1: more stress of having to just do it myself. So
• 36:15
  Speaker 1: I think I really wrote down again, what are the
• 36:20
  Speaker 1: things that I absolutely love doing and I can do
• 36:22
  Speaker 1: in my sleep and I thrive in and I'm like
• 36:25
  Speaker 1: so good at What are the things that I absolutely
• 36:28
  Speaker 1: despise I'm not good at I need to give off.
• 36:31
  Speaker 1: And from there, I just prioritized what actually was going
• 36:35
  Speaker 1: to get the business up and running, and for me,
• 36:38
  Speaker 1: it was including someone to run operations. I am a creator.
• 36:42
  Speaker 1: That's where I started, was creating content and engaging with
• 36:45
  Speaker 1: my audience and creating these workouts and solidifying my craft.
• 36:49
  Speaker 1: And I needed to stay in that to be able
• 36:52
  Speaker 1: to run this business. So I found someone that could
• 36:54
  Speaker 1: actually run the back end instead of myself.
• 36:57
  Speaker 2: Instead of yourself. And once you did that, how did
• 37:00
  Speaker 2: it feel?
• 37:02
  Speaker 1: Empowering? It felt amazing, It felt like this is this
• 37:07
  Speaker 1: is right. It just felt so so right. And from
• 37:09
  Speaker 1: there that's exactly what I've done from every person I've hired.
• 37:13
  Speaker 1: It's always been intentional.
• 37:15
  Speaker 3: Yeah yeah, So talk us through then, what was like
• 37:19
  Speaker 3: the beginning growth phases then of the business? A timeline perhaps,
• 37:25
  Speaker 3: so when did form actually launch?
• 37:28
  Speaker 1: Yes, it launched August twenty twenty one, August first, twenty twenty.
• 37:33
  Speaker 2: One, being a year and a half in.
• 37:36
  Speaker 3: When did you feel on that timeline that you were
• 37:40
  Speaker 3: really picking up scheme?
• 37:42
  Speaker 1: I want to say, like June is like really coming
• 37:44
  Speaker 1: to mind for me, like this summer moment where I
• 37:47
  Speaker 1: started to see our community talking to each other. That
• 37:54
  Speaker 1: was so fascinating to me, and I think it's skyrocketed
• 38:00
  Speaker 1: business as well. Was seeing our community not just like
• 38:04
  Speaker 1: show up for me and for Form and like themselves,
• 38:07
  Speaker 1: they were then supporting each other and like communicating with
• 38:10
  Speaker 1: each other, which is something we really value now and
• 38:13
  Speaker 1: we have ways that we do that even more. But
• 38:16
  Speaker 1: I think that was a huge like oh shit, this
• 38:20
  Speaker 1: is happening.
• 38:21
  Speaker 2: It's really working for us.
• 38:22
  Speaker 3: That's so interesting that you say that, because I think
• 38:24
  Speaker 3: that some other people would have identified some sort of
• 38:27
  Speaker 3: like growth number or like through something like that into
• 38:30
  Speaker 3: the mix. But for you to hone in on this
• 38:33
  Speaker 3: fact that, like your community chatting with one another was
• 38:36
  Speaker 3: what actually brought you so much joy, I think that's
• 38:39
  Speaker 3: very indicative of like who you are at the epicenter
• 38:42
  Speaker 3: of this business.
• 38:44
  Speaker 1: Yeah. For me, I mean since I started this, it's
• 38:46
  Speaker 1: been community first, and I think that's where why I've
• 38:50
  Speaker 1: gotten to where I am and why the business is
• 38:52
  Speaker 1: so just beautifully organic, has blossomed because they are the
• 38:58
  Speaker 1: voices here and like them, communicating with each other is
• 39:01
  Speaker 1: also making those voices louder.
• 39:03
  Speaker 2: Now, how many active members does Form have?
• 39:07
  Speaker 1: We have twenty thousand members.
• 39:09
  Speaker 2: Cash just a casual twenty thousand members.
• 39:12
  Speaker 3: You know, that's interesting as well, because I was I
• 39:14
  Speaker 3: was actually super intrigued to know what you were going
• 39:16
  Speaker 3: to say when you said that, because twenty thousand members
• 39:19
  Speaker 3: of the service versus one hundred and twelve thousand followers
• 39:23
  Speaker 3: on Instagram. Can we talk about maybe the discrepancy there?
• 39:27
  Speaker 3: And like what that makes you think?
• 39:29
  Speaker 1: You know, it's so funny. This is something we talk
• 39:32
  Speaker 1: about as a squad quite often. And then myself like
• 39:36
  Speaker 1: almost you know, a half a million across or excuse me,
• 39:38
  Speaker 1: a million across all the different socials. I wish I
• 39:41
  Speaker 1: had like a better answer, because again, we debate this
• 39:44
  Speaker 1: quite often too. I think it's people being ready for
• 39:47
  Speaker 1: that commitment, because when I talk to our community, let's
• 39:52
  Speaker 1: say that's not a part of it. They are still
• 39:54
  Speaker 1: feeding off of the free content. So it's the YouTube videos,
• 39:58
  Speaker 1: the lives, anything that's like that free moment out there.
• 40:02
  Speaker 1: And I tell people that when they are ready to
• 40:05
  Speaker 1: put the money down is like when the commitment starts
• 40:09
  Speaker 1: in the sense that we have the programs ready for
• 40:12
  Speaker 1: you to take it to the next level. We have
• 40:14
  Speaker 1: the food ready for you to take it to the
• 40:15
  Speaker 1: next level. And I think until someone really feels like
• 40:19
  Speaker 1: that's what they need, then they are good with like
• 40:22
  Speaker 1: the way that they are committing.
• 40:24
  Speaker 3: I think that that kind of holds true across the board, though,
• 40:27
  Speaker 3: Like when you invest in yourself, then that kind of
• 40:30
  Speaker 3: change the changes the emphasis or the attention that you
• 40:33
  Speaker 3: give anyone thing. So for instance, like I'm currently working
• 40:37
  Speaker 3: on rehabilitating what feels like never ending planter fasci itis,
• 40:40
  Speaker 3: But until I started spending, you know, a great amount
• 40:44
  Speaker 3: of money to see a physical therapist twice a week,
• 40:48
  Speaker 3: I wasn't ready to take it as seriously as I
• 40:51
  Speaker 3: am right now a month into that journey. And so
• 40:53
  Speaker 3: that happens, and it's hard though, Like it's it's a
• 40:56
  Speaker 3: frustrating place to be for sure. It's kind of exactly
• 40:59
  Speaker 3: like you were speaking about at the beginning of your
• 41:01
  Speaker 3: journey with form, when you wanted better quality content but
• 41:05
  Speaker 3: you weren't sure if you were ready to spend on it.
• 41:07
  Speaker 2: It's like you have to be ready to make that leap, Biggs, I.
• 41:11
  Speaker 1: Mean truly exactly like you said, it's all areas of
• 41:13
  Speaker 1: your life. I think about my skin journey like I
• 41:16
  Speaker 1: tried to do so many like twists and turns and
• 41:19
  Speaker 1: quick fixes to get my acne away. And the moment
• 41:23
  Speaker 1: that I actually went and saw specialists and actually had
• 41:26
  Speaker 1: quality people telling me this is what's going on, what
• 41:29
  Speaker 1: you need to do getting facials per month which weren't cheap,
• 41:32
  Speaker 1: but it literally cleared my skin. So I think it
• 41:36
  Speaker 1: is that commitment is going to is commitment to yourself
• 41:40
  Speaker 1: of like putting that money down is where I think
• 41:43
  Speaker 1: girlies once they do it, they're like, Aha, this.
• 41:46
  Speaker 2: Is augh the girlies. Aha.
• 41:48
  Speaker 3: A previous model now at the forefront of this budding
• 41:52
  Speaker 3: community twenty thousand strong and growing quickly. A lot of
• 41:56
  Speaker 3: those women may look at you gorgeous, like this woman
• 42:01
  Speaker 3: has it all together. What would you say your biggest
• 42:06
  Speaker 3: struggle has been over the last few years personally while
• 42:12
  Speaker 3: building this.
• 42:12
  Speaker 1: Community, comparison comes to mind strongly. I think there is
• 42:19
  Speaker 1: a lot of people in every space, not just mine,
• 42:23
  Speaker 1: but a lot of spaces, and I think if I
• 42:27
  Speaker 1: think there's been times where I ask myself, well, what
• 42:30
  Speaker 1: are they doing that I'm not doing? Why do people
• 42:34
  Speaker 1: like them and not me? There's definitely been those vulnerable
• 42:37
  Speaker 1: moments while starting a company. It's a very vulnerable thing
• 42:41
  Speaker 1: because you know, financially you're leaning on this moment, but
• 42:45
  Speaker 1: also it is such a self reflection of you believing
• 42:49
  Speaker 1: in this thing. And for me, it could be like
• 42:51
  Speaker 1: people don't believe in me, people don't believe in what
• 42:53
  Speaker 1: I'm projecting, So it could be a little of the
• 42:56
  Speaker 1: imposter syndrome coming through. I think that would be like
• 42:58
  Speaker 1: my battle through this time of just remembering first off
• 43:03
  Speaker 1: that there's space for all of us, and secondly, the
• 43:05
  Speaker 1: people that are going to connect to me are going
• 43:08
  Speaker 1: to connect to me and to stay in my own lane.
• 43:11
  Speaker 3: Yeah, put the blinders on is like a huge piece
• 43:14
  Speaker 3: of advice that someone once offered me. And you're not
• 43:17
  Speaker 3: alone in you know, falling into that comparison trap by
• 43:21
  Speaker 3: any means.
• 43:22
  Speaker 2: And you know that.
• 43:23
  Speaker 3: So when you do find yourself with your wheel spinning,
• 43:26
  Speaker 3: feeling like you're a little bit in the mud, stuck
• 43:29
  Speaker 3: in that spot, how have you classically been able to
• 43:33
  Speaker 3: get out in the past.
• 43:35
  Speaker 1: I usually start by remembering that if I'm comparing to them,
• 43:40
  Speaker 1: they also are an influence to me, Like I use
• 43:44
  Speaker 1: it as drive, I use it as they're just doing
• 43:47
  Speaker 1: things that I also can't wait to do, or that
• 43:50
  Speaker 1: I appreciate or I respect, So then I'll practice sending
• 43:53
  Speaker 1: them love because I don't want them to also have
• 43:56
  Speaker 1: any any feelings. Besides, you're doing amazing, So I'll practice
• 44:01
  Speaker 1: setting those like certain people that I am comparing to love,
• 44:04
  Speaker 1: and then I'll give myself that love right back, and
• 44:07
  Speaker 1: I'll focus on visualization. I love visualization, so I'll sit
• 44:11
  Speaker 1: with myself and visualize where I want to be, how
• 44:14
  Speaker 1: I feel in that moment when I do get there,
• 44:17
  Speaker 1: reconnecting to my dreams and what I actually want, and
• 44:22
  Speaker 1: then lastly, probably connecting to the community members I do
• 44:25
  Speaker 1: have that absolutely love what I'm doing.
• 44:29
  Speaker 3: I'm like chuckling a little bit here thinking about how
• 44:33
  Speaker 3: about twenty five minutes ago you spoke so candidly about
• 44:37
  Speaker 3: wondering if you had any intuition at all, and now
• 44:41
  Speaker 3: being so grounded in listening to what your inner voice
• 44:45
  Speaker 3: is saying and practicing utilizing that intuition so regularly.
• 44:50
  Speaker 2: It's really admirable.
• 44:52
  Speaker 1: Thank you so much. I think when you thought you
• 44:55
  Speaker 1: never had one and then you find them, you just
• 44:57
  Speaker 1: never want him gone now, So I keep them really
• 45:00
  Speaker 1: close and lean on that intuition so much.
• 45:04
  Speaker 2: Yeah. Yeah, and also this practice of sending others love.
• 45:08
  Speaker 2: Can you talk a little bit about that.
• 45:10
  Speaker 1: Yes, I think this is so powerful because say you
• 45:15
  Speaker 1: did something wrong and you've already apologized, this is just
• 45:19
  Speaker 1: for reference, and then you walk away, but you still
• 45:23
  Speaker 1: feel it in your body. Right, maybe that person has
• 45:25
  Speaker 1: already released it, they're like, great, thanks for the apology,
• 45:29
  Speaker 1: but you still feel it. And I personally feel like
• 45:32
  Speaker 1: we're now just holding that energy in our body and
• 45:35
  Speaker 1: it's just stuck there and it's interfering with like the
• 45:38
  Speaker 1: love and joy and all the other energies that actually
• 45:41
  Speaker 1: want to come through. So truly, it is a lot.
• 45:44
  Speaker 1: I think forgiveness is actually it's a gift for someone else,
• 45:47
  Speaker 1: but I think it's a greater gift for yourself. So
• 45:49
  Speaker 1: I'll practice. I have like a color and mind that
• 45:53
  Speaker 1: is like my love color, and it's yellow. And when
• 45:57
  Speaker 1: I close my eyes, I pat I picture myself sending
• 46:00
  Speaker 1: this yellow light all the way to them, if they
• 46:03
  Speaker 1: could be all the way across the world, they could
• 46:06
  Speaker 1: be wherever they're at. And I know that that light
• 46:09
  Speaker 1: from my heart is connecting directly to theirs, and I
• 46:13
  Speaker 1: let that moment soak in and then I release it
• 46:17
  Speaker 1: and let it all all go.
• 46:19
  Speaker 3: That's so powerful. I was sitting here doing that a
• 46:23
  Speaker 3: little bit with you just now.
• 46:25
  Speaker 1: I love that. I feel like I just don't allow
• 46:28
  Speaker 1: certain unless I need to feel certain emotions, but I
• 46:31
  Speaker 1: don't allow them to one last and I don't allow
• 46:33
  Speaker 1: them to take up space of the good energy that's needed.
• 46:36
  Speaker 1: Right again, me comparing me having jealousy, me having any
• 46:40
  Speaker 1: of that is doing zero justice for myself or for them.
• 46:44
  Speaker 3: And that is also exemplary of the work that you've done,
• 46:46
  Speaker 3: because it takes a really it takes a while at least,
• 46:51
  Speaker 3: I'll say from my experience to get to a place
• 46:53
  Speaker 3: where you truly can understand the benefit of releasing the
• 46:57
  Speaker 3: things that don't serve you and getting to a place
• 47:00
  Speaker 3: also where you accept the things that you cannot change.
• 47:02
  Speaker 3: It's like, Okay, maybe this one situation may have made
• 47:05
  Speaker 3: me feel some kind of way, but now, after doing
• 47:08
  Speaker 3: this work, I understand that I control what happens next.
• 47:11
  Speaker 2: So for you, you've decided that.
• 47:14
  Speaker 3: I'm going to send maybe light or love as a
• 47:18
  Speaker 3: response instead of sitting in these feelings that just aren't serving.
• 47:22
  Speaker 1: You exactly, and it's done.
• 47:25
  Speaker 3: Me wonders, did you learn that from someone else or
• 47:29
  Speaker 3: is that like a practice that you came up with
• 47:30
  Speaker 3: on your own.
• 47:32
  Speaker 1: I think I probably, to be honest, I don't have
• 47:36
  Speaker 1: anyone in mind that like taught me that specifically. I
• 47:39
  Speaker 1: think over all of the work that I've done, they've
• 47:41
  Speaker 1: connected in some way to be able to connect that
• 47:44
  Speaker 1: and do that. The one thing someone did teach me
• 47:46
  Speaker 1: and then maybe I turned it into my own was
• 47:51
  Speaker 1: kind of like picturing a chord connected to like almost
• 47:54
  Speaker 1: like an outlet connected to someone else. So someone else
• 47:57
  Speaker 1: that you are giving power to hold your emotions. You
• 48:00
  Speaker 1: feel this connection to them. And again, so say I
• 48:03
  Speaker 1: was jealous of someone, I am now connecting a chord
• 48:07
  Speaker 1: to them. So a way that they helped me visualize
• 48:10
  Speaker 1: is to cut the chord. So it's like you're cutting
• 48:12
  Speaker 1: the cord and now we've released that connection and that
• 48:16
  Speaker 1: energy of that emotion. So I think I started doing
• 48:19
  Speaker 1: that and then from there started the light one that
• 48:23
  Speaker 1: I do. Now.
• 48:24
  Speaker 2: I love that. I'm into it. I'm into it.
• 48:26
  Speaker 3: So again, at the front of a rapidly growing business,
• 48:31
  Speaker 3: what would you say in this time, one of the
• 48:34
  Speaker 3: best pieces of advice has been that someone has offered
• 48:38
  Speaker 3: you on your entrepreneurial journey.
• 48:41
  Speaker 1: Your superpower is you, and for me, what that means
• 48:45
  Speaker 1: is always connecting it back to I am the only
• 48:51
  Speaker 1: me out there. So when those negative thoughts come through,
• 48:54
  Speaker 1: when the comparison comes through, when the decisions come through,
• 48:58
  Speaker 1: it's like I am the superpower and this company is
• 49:02
  Speaker 1: running because it's from me, my ideas and what I want.
• 49:07
  Speaker 3: I know that your partner is an entrepreneur as well.
• 49:10
  Speaker 3: How does that bode for your household?
• 49:13
  Speaker 1: It's an inspiring buzz in household over here, that's for sure.
• 49:17
  Speaker 1: I would say you feel the energy when you come
• 49:20
  Speaker 1: into this house. We're both in startups, so it's it's
• 49:23
  Speaker 1: definitely high energy and it's inspiring. We both have our
• 49:26
  Speaker 1: teams work out of here. We both feed off of
• 49:29
  Speaker 1: each other. We both support each other and communicate from
• 49:32
  Speaker 1: each learnings that we're both having, and I think we
• 49:35
  Speaker 1: both understand each other, which is kind of hard in
• 49:39
  Speaker 1: an entrepreneur world. We both really really understand what we're
• 49:45
  Speaker 1: both going through.
• 49:46
  Speaker 2: How does that feel for you?
• 49:50
  Speaker 1: Oh, it feels right. It feels it feels like I
• 49:57
  Speaker 1: can do anything because I have him also doing the
• 50:00
  Speaker 1: same thing.
• 50:02
  Speaker 3: You just feel really understood, understood, really beautiful now being
• 50:07
  Speaker 3: at the center of all of this programming. What do
• 50:10
  Speaker 3: you do on the days that you aren't feeling like
• 50:14
  Speaker 3: showing up perhaps or just going through something on the
• 50:17
  Speaker 3: personal side of things.
• 50:19
  Speaker 1: Yeah, I mean, I'll say for me, a lot of
• 50:22
  Speaker 1: the days I have to show up and teach, so
• 50:24
  Speaker 1: obviously having new workouts come out weekly on form and
• 50:29
  Speaker 1: some days, just like everyone else who is not feeling
• 50:32
  Speaker 1: like working out or their bodies just not into it,
• 50:36
  Speaker 1: that is a tougher moment for me. So I think
• 50:40
  Speaker 1: I have an incredible team that I can lean on
• 50:44
  Speaker 1: and say, hey, I checked in with myself, I need rest,
• 50:48
  Speaker 1: I need a moment. Can we push this? Move this?
• 50:52
  Speaker 1: So I'm really good about priorities and knowing when I
• 50:56
  Speaker 1: need to push myself and when something can actually be
• 50:59
  Speaker 1: stressed free and I can move it.
• 51:02
  Speaker 2: Love that.
• 51:02
  Speaker 3: I think that that practice is just so important in general.
• 51:06
  Speaker 3: Right if you get to a place where you're just
• 51:08
  Speaker 3: like I just don't feel like I have the capacity
• 51:11
  Speaker 3: to do X, knowing the opportunity and benefit that you
• 51:15
  Speaker 3: have to like reach out to someone and maybe put
• 51:17
  Speaker 3: your ego aside and be like help, Like what am
• 51:20
  Speaker 3: I supposed to do?
• 51:21
  Speaker 2: Please please tell me exactly.
• 51:24
  Speaker 1: You know, It's funny, it is such an ego thing.
• 51:26
  Speaker 1: Like half the time, my team's like, of course we
• 51:29
  Speaker 1: can move it, and I'm like, we can.
• 51:31
  Speaker 2: Are you sure? So crazy?
• 51:33
  Speaker 1: Yeah? So crazy? Are you sure? So? I think? Yeah?
• 51:36
  Speaker 1: I mean it only does everyone justice when I listen
• 51:39
  Speaker 1: to that, you know, because if I show up on
• 51:41
  Speaker 1: set and I'm not clear I'm not in it, it
• 51:44
  Speaker 1: can also not be a great workout.
• 51:47
  Speaker 2: What excites you right now, Sammy?
• 51:50
  Speaker 1: I would say this era we're in, or this energy
• 51:55
  Speaker 1: that I'm around, where people are wanting it all and
• 51:58
  Speaker 1: the best for themselves, at least who I'm following on
• 52:03
  Speaker 1: social or who I'm surrounding myself with. I just see
• 52:06
  Speaker 1: people really understanding that they can have their dream life
• 52:11
  Speaker 1: and they're doing what they can and learning how they
• 52:14
  Speaker 1: can have it. And for me, I'm like, yeah, we can,
• 52:19
  Speaker 1: we can have it all, and I love being surrounded
• 52:24
  Speaker 1: by that.
• 52:25
  Speaker 3: I recently did an episode on the show where we
• 52:28
  Speaker 3: were talking about how energy attracts like energy, and this
• 52:31
  Speaker 3: seems to be exactly what you're tapping into. Here is
• 52:36
  Speaker 3: this concept of knowing that you know who you are,
• 52:40
  Speaker 3: you know what you want to admit into the world,
• 52:42
  Speaker 3: and that is this positivity and this you know, kind
• 52:46
  Speaker 3: of motivational sphere. And so when you look around you
• 52:49
  Speaker 3: and you look at your life, you find that then
• 52:52
  Speaker 3: that is exactly what you see looking back at you.
• 52:55
  Speaker 3: But you can't just expect that to be there looking
• 52:59
  Speaker 3: back at you if you're not willing to be the
• 53:01
  Speaker 3: person that's going to give it right out.
• 53:04
  Speaker 1: Paradima preach exactly.
• 53:09
  Speaker 3: I love that for you though, I love like I
• 53:11
  Speaker 3: mean because I also think that that is something that
• 53:14
  Speaker 3: takes a while to cultivate as well.
• 53:16
  Speaker 1: Yeah, yeah, I think I've just seen to piggyback on
• 53:19
  Speaker 1: that too. The power of me doing the work has
• 53:24
  Speaker 1: domino effected into the people in my life. You know,
• 53:28
  Speaker 1: there's people in my life that I never thought would change.
• 53:32
  Speaker 1: There's people in my life that I just thought that
• 53:36
  Speaker 1: they they would stay the way they stayed. They don't
• 53:38
  Speaker 1: want to, but they would stay that way. And the
• 53:41
  Speaker 1: domino effect of just putting in the work yourself is
• 53:44
  Speaker 1: so inspiring people are watching and also I think by
• 53:49
  Speaker 1: energy is just like magically going into them as well.
• 53:54
  Speaker 1: Like it's such a domino effect in my eyes.
• 53:56
  Speaker 2: Have you.
• 53:58
  Speaker 3: Had to walk away from individuals or situations that didn't
• 54:04
  Speaker 3: serve you in pursuit of vibrating at this frequency.
• 54:09
  Speaker 1: Absolutely, Yeah, definitely have.
• 54:13
  Speaker 2: Can you talk a little bit about that.
• 54:16
  Speaker 1: Yeah, it was a really confusing time, specifically when I
• 54:20
  Speaker 1: really started seeing that I was asking for what I
• 54:25
  Speaker 1: want and I was living it and I wanted to
• 54:28
  Speaker 1: continue that, and anyone that was trying to bring that down,
• 54:35
  Speaker 1: I knew I needed to let go. I mean, let's
• 54:38
  Speaker 1: be real, we are evolving humans, and I think I
• 54:41
  Speaker 1: had this vision in my eye that we are supposed
• 54:44
  Speaker 1: to stay with the same friends, same people from kindergarten
• 54:49
  Speaker 1: all the way till we're eighty, and by all means,
• 54:51
  Speaker 1: some people do it. And I'm like, that looks so fun,
• 54:54
  Speaker 1: Like you guys have the best memories. For me, I'm like,
• 54:57
  Speaker 1: so evolving even in my relation, we're having to have
• 55:01
  Speaker 1: strong communication because we're just so evolving that I did
• 55:05
  Speaker 1: have to let friendships go and people go that were
• 55:09
  Speaker 1: just not on either side serving each other anymore. And
• 55:13
  Speaker 1: again I would call it confusing because you felt like
• 55:16
  Speaker 1: you were doing something wrong, but it felt right. So
• 55:19
  Speaker 1: it's emotional because you're losing a piece of you that
• 55:22
  Speaker 1: you've invested in, you have memories with, but you also
• 55:25
  Speaker 1: knew it was right for the both of you to
• 55:28
  Speaker 1: let that time go.
• 55:30
  Speaker 3: When you're losing that quote unquote piece of you. Though
• 55:33
  Speaker 3: in this process, what do you gain.
• 55:38
  Speaker 1: More people that are actually on that wavelength and that
• 55:43
  Speaker 1: are going to teach you more things than you've ever
• 55:48
  Speaker 1: even known? Like I want to be in a room
• 55:50
  Speaker 1: and surrounded by people that I am inspired by, learning
• 55:53
  Speaker 1: by elevating and evolving me, And that's what it gave
• 55:57
  Speaker 1: space for those people to enter.
• 55:59
  Speaker 3: Friend breakups are hard, right, Like, it's hard, it's emotional,
• 56:02
  Speaker 3: Like you said, you have like all of these deep
• 56:04
  Speaker 3: rooted memories, But knowing who you want to be is
• 56:08
  Speaker 3: truly the most beautiful thing that you can do for yourself.
• 56:13
  Speaker 1: Yes, yes, and even too it's doing them justice because
• 56:18
  Speaker 1: I felt like I was also bringing that person down
• 56:22
  Speaker 1: because I had things I wanted them to be at
• 56:25
  Speaker 1: and they could feel it, so it was also not
• 56:28
  Speaker 1: doing them any justice and any like love and feel good.
• 56:32
  Speaker 1: So it actually is so good for them too to
• 56:35
  Speaker 1: let them go on their own journey and they don't
• 56:37
  Speaker 1: need to try and be with mine right now because
• 56:40
  Speaker 1: it's not the time.
• 56:41
  Speaker 3: Yeah. Oh, my God, that whole concept of like you
• 56:44
  Speaker 3: cannot want better for someone than they want for themselves,
• 56:47
  Speaker 3: and knowing that it's not your obligation to help them
• 56:51
  Speaker 3: get there.
• 56:52
  Speaker 1: No, no, And let me tell you the amount of
• 56:54
  Speaker 1: friends that I've actually come back into my life because
• 56:57
  Speaker 1: they took the time they needed to figure it out
• 56:59
  Speaker 1: on their own, but they knew that I was there
• 57:02
  Speaker 1: and I was holding space for them when they were ready.
• 57:04
  Speaker 1: It's so good for the both of you.
• 57:08
  Speaker 2: So good, so good. Okay.
• 57:10
  Speaker 3: Right now, someone comes to your Instagram page, they see
• 57:15
  Speaker 3: this creator a form, a really just beautiful person inside
• 57:20
  Speaker 3: and out. When you look in the mirror, Sammy, what
• 57:24
  Speaker 3: is it you see looking back at you?
• 57:28
  Speaker 1: Oh, I see I see the honestly a lot of love.
• 57:36
  Speaker 1: I see a really proud little Sammy. I just see
• 57:42
  Speaker 1: her looking back at me, like You're doing great. You
• 57:46
  Speaker 1: got this, just so much support and love and alignment.
• 57:51
  Speaker 2: Beautiful.
• 57:52
  Speaker 3: Right now, you have an opportunity, as you are to
• 57:55
  Speaker 3: offer yourself a piece of advice back at the beginning
• 57:59
  Speaker 3: of starting form. You're at this crossroads, you're getting out
• 58:03
  Speaker 3: of modeling. Knowing what you know now, what advice would
• 58:07
  Speaker 3: you offer her in that hurdle moment.
• 58:10
  Speaker 1: Start asking the questions and understanding what it is you want.
• 58:17
  Speaker 3: Start asking the questions and understand what it is that
• 58:20
  Speaker 3: you want. Sammy Clark, I'm so happy that we were
• 58:23
  Speaker 3: able to do this before I let you go. Is
• 58:25
  Speaker 3: there anything else that we should be looking forward to
• 58:29
  Speaker 3: from Form in the coming weeks months?
• 58:31
  Speaker 2: Give us the info.
• 58:33
  Speaker 1: This was amazing, Emily, Thank you so much. Yeah, a
• 58:37
  Speaker 1: lot of new programs coming out. We have a lot
• 58:39
  Speaker 1: of new girlies at the start of the new year,
• 58:42
  Speaker 1: so we have you know, beginner programs for anyone who's
• 58:45
  Speaker 1: never done pilate's needs an intro to movement, and then
• 58:47
  Speaker 1: we also have just so many incredible programs that support
• 58:51
  Speaker 1: all levels. And then this is a little teaser, but
• 58:54
  Speaker 1: we do have something in nutrition coming out shortly to
• 58:57
  Speaker 1: just allow everyone to have that success in the kitchen
• 59:01
  Speaker 1: as well.
• 59:02
  Speaker 2: Love it.
• 59:03
  Speaker 3: And for the hurdlers who don't yet follow you, how
• 59:05
  Speaker 3: do they keep up with you?
• 59:07
  Speaker 2: Give us the details.
• 59:08
  Speaker 1: Yes, you can follow myself at Sammy Clark on YouTube,
• 59:12
  Speaker 1: Instagram and TikTok, and then Form you can follow us
• 59:16
  Speaker 1: on Instagram at Joinform. Website is joinform dot co.
• 59:21
  Speaker 2: Amazing.
• 59:22
  Speaker 3: I'm over at Emilybody and at Hurdle Podcast, another hurdle conquered.
• 59:26
  Speaker 3: Catch you guys next time.