332: The Art and Science of Prospect Research with Katherine Scott and Sarah Marcotte
Behind every transformational charitable gift lies a trail of data waiting to become a meaningful human connection. Also, in a world where numbers often overpower stories, strategic prospect research serves as the quiet engine driving modern fundraising success.
Let's meet Katherine Scott and Sarah Marcotte, co-authors of From the Ground Up: Prospect Research for Nonprofits. Both bring nearly two decades of industry expertise, and their shared experience led them to write the foundational guide they wished they'd had when starting their careers.
Today's conversation explores how researchers…
The skinny
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