Robert Mattson - HR Tech 2023 - The Four Ingredients of Masterful Communication

HR Data Labs · Dec 19, 2023 · 34m

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Summary:

Robert Mattson is a Principal at INTRIGUE Communications and Coaching, a marketing and messaging consultancy based on the idea that stories connect people to each other, their interests, and brands. In this episode, Robert talks about how you can communicate by telling stories that will resonate with your audience.

Chapters:

[0:00 - 9:18] Introduction

Welcome, Robert!

Today’s Topic: The Four Ingredients of Masterful Communication

[9:19 - 17:51] What is the key to effective communication?

Start with the audience’s motivations and (if present) the elephant in the room…