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Understanding Audience Engagement in a Digital World · Music Explored Podcast

• 0:00
  Now
• 0:00
  where
• 0:00
  I'm
• 0:00
  just
• 0:00
  really
• 0:01
  curious.
• 0:02
  I
• 0:02
  think
• 0:02
  that's
• 0:03
  how
• 0:03
  I
• 0:03
  like
• 0:03
  to
• 0:03
  approach
• 0:04
  it,
• 0:04
  with
• 0:04
  a
• 0:04
  sense
• 0:05
  of
• 0:05
  curiosity.
• 0:07
  Whereas
• 0:07
  in
• 0:07
  the
• 0:07
  past,
• 0:08
  I
• 0:08
  think,
• 0:08
  and
• 0:09
  it
• 0:09
  probably
• 0:11
  demonstrates
• 0:11
  more
• 0:12
  a
• 0:12
  lack
• 0:12
  of
• 0:12
  maturity
• 0:13
  in
• 0:13
  the
• 0:13
  past
• 0:13
  was
• 0:13
  that,
• 0:14
  you
• 0:14
  know,
• 0:15
  there
• 0:15
  was
• 0:15
  a
• 0:15
  little
• 0:15
  bit
• 0:15
  of
• 0:15
  trepidation
• 0:16
  there
• 0:17
  and
• 0:19
  yeah,
• 0:20
  perhaps
• 0:20
  it
• 0:21
  was
• 0:21
  impeding
• 0:22
  my
• 0:22
  development.
• 0:23
  Well,
• 0:24
  I
• 0:24
  can
• 0:25
  probably
• 0:25
  say
• 0:25
  for
• 0:26
  certain
• 0:26
  that
• 0:26
  it
• 0:26
  was.
• 0:27
  And
• 0:28
  I
• 0:28
  was
• 0:28
  hard
• 0:29
  on
• 0:29
  myself
• 0:29
  for
• 0:29
  that.
• 0:30
  And
• 0:31
  I
• 0:31
  think
• 0:31
  now
• 0:31
  it's
• 0:32
  just,
• 0:32
  oh,
• 0:32
  I'm
• 0:32
  just
• 0:32
  open
• 0:33
  and
• 0:33
  curious
• 0:33
  and,
• 0:34
  you
• 0:34
  know,
• 0:35
  it's
• 0:35
  really
• 0:35
  led
• 0:35
  me
• 0:35
  into
• 0:36
  this
• 0:37
  next,
• 0:38
  I
• 0:39
  guess
• 0:39
  you'd
• 0:39
  call
• 0:39
  it
• 0:40
  part
• 0:41
  or
• 0:41
  chapter
• 0:42
  in
• 0:42
  my
• 0:42
  journey
• 0:43
  as
• 0:43
  a
• 0:43
  writer,
• 0:44
  as
• 0:44
  a
• 0:44
  songwriter
• 0:44
  as
• 0:45
  well,
• 0:45
  which
• 0:45
  is
• 0:45
  where
• 0:46
  I'm
• 0:46
  at
• 0:46
  now,
• 0:46
  is
• 0:46
  about
• 0:47
  collaborating
• 0:47
  with
• 0:47
  different
• 0:48
  artists
• 0:48
  and
• 0:49
  artists
• 0:50
  from
• 0:50
  all
• 0:50
  around
• 0:50
  the
• 0:51
  globe,
• 0:51
  from
• 0:51
  different
• 0:51
  cultures,
• 0:52
  from
• 0:52
  different
• 0:52
  backgrounds
• 0:53
  and
• 0:54
  from
• 0:54
  different
• 0:54
  genres.
• 0:58
  Nice.
• 0:59
  Yeah,
• 1:00
  I
• 1:00
  mean,
• 1:00
  I
• 1:01
  was
• 1:01
  going
• 1:01
  to
• 1:01
  ask
• 1:01
  you
• 1:01
  that
• 1:02
  as
• 1:02
  well,
• 1:02
  because
• 1:02
  I
• 1:02
  know
• 1:03
  we're
• 1:03
  in
• 1:03
  a
• 1:03
  different
• 1:03
  part
• 1:03
  of
• 1:04
  the
• 1:04
  world.
• 1:04
  So
• 1:04
  I'm
• 1:04
  curious
• 1:05
  to
• 1:05
  see
• 1:05
  how
• 1:06
  you
• 1:06
  kind
• 1:06
  of
• 1:06
  navigate
• 1:07
  through
• 1:08
  the
• 1:08
  day
• 1:09
  to
• 1:09
  day
• 1:09
  of
• 1:09
  being
• 1:10
  an
• 1:10
  artist
• 1:10
  and
• 1:11
  getting
• 1:12
  your
• 1:12
  music
• 1:12
  heard.
• 1:13
  What
• 1:14
  channels
• 1:14
  or
• 1:15
  like,
• 1:15
  what
• 1:15
  methods
• 1:16
  do
• 1:16
  you
• 1:16
  typically
• 1:17
  use
• 1:17
  to
• 1:18
  just
• 1:18
  get
• 1:18
  your
• 1:18
  music
• 1:19
  out
• 1:19
  and
• 1:20
  share
• 1:20
  your
• 1:20
  gift
• 1:21
  with
• 1:21
  more
• 1:21
  and
• 1:22
  more.
• 1:22
  Well,
• 1:23
  I
• 1:23
  think
• 1:23
  it's
• 1:23
  a.
• 1:25
  It's.
• 1:25
  It's
• 1:26
  an
• 1:26
  ever
• 1:26
  changing
• 1:26
  landscape.
• 1:27
  You
• 1:28
  know,
• 1:28
  when
• 1:28
  I
• 1:28
  first
• 1:28
  started,
• 1:29
  it
• 1:29
  was
• 1:29
  all
• 1:30
  about
• 1:31
  getting
• 1:31
  out
• 1:31
  on
• 1:31
  the
• 1:32
  road
• 1:32
  and
• 1:33
  hiring
• 1:33
  a
• 1:33
  publicist
• 1:36
  and,
• 1:36
  you
• 1:37
  know,
• 1:37
  doing.
• 1:37
  Doing
• 1:38
  the
• 1:38
  groundwork,
• 1:40
  playing
• 1:40
  as
• 1:40
  many
• 1:40
  gigs
• 1:41
  as
• 1:41
  you
• 1:41
  can.
• 1:42
  I
• 1:42
  think
• 1:42
  obviously
• 1:43
  with
• 1:43
  the,
• 1:45
  the
• 1:45
  technological
• 1:46
  boom
• 1:47
  that
• 1:47
  we've
• 1:47
  had,
• 1:48
  you
• 1:48
  know,
• 1:48
  we've
• 1:49
  got
• 1:49
  now
• 1:49
  streaming
• 1:49
  services,
• 1:51
  Spotify
• 1:52
  as
• 1:52
  such.
• 1:53
  Also
• 1:54
  the
• 1:54
  current
• 1:54
  climate
• 1:55
  that
• 1:55
  we're
• 1:55
  in
• 1:55
  right
• 1:56
  now,
• 1:56
  which
• 1:56
  is
• 1:56
  obviously
• 1:57
  this
• 1:58
  pandemic,
• 2:00
  getting
• 2:01
  out
• 2:01
  on
• 2:01
  the
• 2:01
  road
• 2:01
  and
• 2:01
  touring
• 2:02
  is
• 2:02
  not
• 2:02
  as
• 2:04
  easily
• 2:04
  accessible
• 2:05
  as
• 2:05
  it
• 2:06
  was
• 2:06
  like
• 2:06
  a
• 2:06
  couple
• 2:06
  of
• 2:07
  years
• 2:07
  ago
• 2:07
  before
• 2:07
  the
• 2:07
  pandemic
• 2:08
  hit.
• 2:08
  So
• 2:10
  for
• 2:10
  sure.
• 2:11
  So,
• 2:11
  you
• 2:11
  know,
• 2:12
  there's
• 2:12
  a
• 2:13
  reliance
• 2:13
  now
• 2:13
  on
• 2:14
  live
• 2:14
  streaming,
• 2:15
  which
• 2:16
  I
• 2:16
  must
• 2:17
  say
• 2:17
  I'm
• 2:17
  probably
• 2:17
  a
• 2:17
  bit
• 2:17
  of
• 2:18
  a
• 2:18
  late
• 2:19
  adapter
• 2:19
  to.
• 2:20
  I've
• 2:20
  really
• 2:21
  used
• 2:21
  the
• 2:21
  lockdown
• 2:22
  as
• 2:22
  an
• 2:22
  opportunity
• 2:23
  to
• 2:23
  actually
• 2:23
  be
• 2:23
  more
• 2:24
  creative
• 2:24
  and
• 2:24
  write
• 2:25
  and
• 2:25
  record.
• 2:27
  Nice.
• 2:28
  But
• 2:29
  I
• 2:29
  really,
• 2:30
  Yeah,
• 2:30
  I
• 2:30
  want
• 2:30
  to
• 2:31
  venture
• 2:31
  into
• 2:32
  doing
• 2:33
  some
• 2:33
  more
• 2:33
  live
• 2:33
  streams.
• 2:34
  I'm
• 2:34
  building
• 2:35
  a
• 2:35
  band
• 2:35
  around
• 2:36
  my
• 2:36
  music
• 2:37
  as
• 2:37
  well,
• 2:37
  which
• 2:37
  is
• 2:38
  something
• 2:38
  I'm
• 2:38
  excited
• 2:39
  for
• 2:39
  because
• 2:40
  not
• 2:40
  since
• 2:40
  I
• 2:40
  was
• 2:41
  actually
• 2:41
  in
• 2:41
  a
• 2:42
  band
• 2:42
  in
• 2:42
  its
• 2:42
  own
• 2:42
  entity
• 2:43
  have
• 2:43
  I
• 2:43
  played
• 2:44
  with,
• 2:45
  you
• 2:45
  know,
• 2:46
  a
• 2:46
  group
• 2:47
  of
• 2:47
  musicians.
• 2:48
  It's
• 2:48
  always
• 2:49
  been
• 2:49
  myself
• 2:49
  solo
• 2:50
  or
• 2:51
  another
• 2:51
  duo
• 2:52
  guitarist.
• 2:53
  So
• 2:54
  I'm
• 2:54
  excited
• 2:54
  about
• 2:55
  that.
• 2:56
  And
• 2:57
  yeah,
• 2:57
  I
• 2:57
  think,
• 2:58
  I
• 2:58
  think
• 2:58
  it's
• 2:59
  just
• 2:59
  we're
• 2:59
  in
• 2:59
  this
• 2:59
  position,
• 3:00
  guys,
• 3:00
  you
• 3:00
  know
• 3:00
  what
• 3:00
  I
• 3:00
  mean?
• 3:00
  You
• 3:01
  could
• 3:01
  probably
• 3:02
  speak
• 3:02
  from
• 3:02
  your
• 3:03
  perspective
• 3:03
  as
• 3:03
  well,
• 3:03
  where
• 3:04
  musicians
• 3:05
  or
• 3:05
  artists,
• 3:06
  regardless
• 3:07
  of
• 3:08
  what
• 3:08
  artistry
• 3:09
  you
• 3:10
  bring
• 3:10
  to
• 3:10
  the
• 3:10
  table,
• 3:11
  we're
• 3:11
  required
• 3:12
  to
• 3:12
  learn
• 3:13
  or
• 3:13
  not
• 3:14
  learn,
• 3:14
  but
• 3:14
  have
• 3:15
  more
• 3:15
  skills
• 3:15
  other
• 3:16
  than
• 3:16
  just
• 3:16
  our
• 3:17
  craft.
• 3:17
  We
• 3:18
  need
• 3:18
  to
• 3:18
  know
• 3:18
  how
• 3:18
  to
• 3:18
  be
• 3:19
  good
• 3:19
  marketers,
• 3:19
  we
• 3:20
  need
• 3:20
  to
• 3:20
  know
• 3:20
  how
• 3:20
  to
• 3:20
  be
• 3:21
  good
• 3:21
  networkers,
• 3:23
  how
• 3:23
  to
• 3:24
  connect
• 3:24
  beyond
• 3:24
  the
• 3:25
  craft
• 3:25
  itself.
• 3:25
  And
• 3:25
  I
• 3:26
  think
• 3:27
  that's
• 3:28
  again,
• 3:30
  another
• 3:32
  landscape
• 3:33
  that
• 3:33
  I'm
• 3:34
  heading
• 3:34
  towards
• 3:34
  with
• 3:35
  curiosity.
• 3:35
  I'm
• 3:35
  just
• 3:36
  trying
• 3:36
  to
• 3:36
  learn
• 3:36
  as
• 3:36
  much
• 3:36
  as
• 3:36
  I
• 3:37
  can
• 3:37
  because
• 3:37
  you
• 3:37
  never
• 3:38
  know
• 3:39
  when
• 3:39
  you're
• 3:39
  going
• 3:39
  to
• 3:39
  need
• 3:39
  those
• 3:40
  tools,
• 3:40
  right?
• 3:44
  Yeah,
• 3:45
  it's
• 3:45
  absolutely
• 3:45
  correct.
• 3:46
  Especially
• 3:46
  now.
• 3:48
  Sorry,
• 3:48
  I
• 3:48
  have
• 3:49
  a
• 3:49
  follow
• 3:49
  up
• 3:49
  Australia
• 3:50
  question
• 3:51
  and
• 3:52
  it's
• 3:52
  becoming
• 3:52
  less
• 3:53
  and
• 3:53
  less
• 3:53
  relevant
• 3:53
  right
• 3:54
  now
• 3:54
  with
• 3:55
  technology.
• 3:55
  But
• 3:56
  I
• 3:56
  remember
• 3:56
  even
• 3:57
  a
• 3:57
  few,
• 3:58
  a
• 3:58
  few,
• 3:59
  like
• 3:59
  10
• 3:59
  years
• 3:59
  ago
• 4:00
  on
• 4:00
  Reddit,
• 4:02
  people
• 4:02
  would,
• 4:03
  at
• 4:04
  nighttime
• 4:04
  would
• 4:04
  post
• 4:04
  photos
• 4:05
  upside
• 4:05
  down
• 4:05
  because
• 4:06
  Australia
• 4:06
  is
• 4:06
  awake.
• 4:08
  So
• 4:09
  how
• 4:09
  do
• 4:10
  you
• 4:10
  find
• 4:10
  cause?
• 4:12
  Musicians
• 4:12
  and
• 4:12
  social
• 4:13
  media,
• 4:13
  everybody
• 4:14
  that's
• 4:14
  online
• 4:15
  does.
• 4:15
  Keep
• 4:16
  in
• 4:16
  mind,
• 4:17
  what
• 4:17
  am
• 4:17
  I
• 4:17
  posting
• 4:18
  for?
• 4:18
  Or
• 4:18
  they
• 4:18
  should
• 4:19
  be,
• 4:19
  what
• 4:19
  am
• 4:19
  I
• 4:19
  posting
• 4:19
  for
• 4:20
  North
• 4:20
  America
• 4:21
  or,
• 4:22
  you
• 4:22
  know,
• 4:22
  anybody
• 4:23
  in
• 4:23
  the
• 4:24
  American
• 4:24
  time
• 4:24
  zones.
• 4:25
  And
• 4:25
  then
• 4:25
  what
• 4:25
  am
• 4:25
  I
• 4:25
  posting
• 4:26
  for
• 4:26
  Europe
• 4:26
  and,
• 4:27
  and
• 4:27
  then
• 4:27
  very
• 4:27
  often,
• 4:28
  at
• 4:28
  least
• 4:28
  from
• 4:28
  our
• 4:28
  perspective,
• 4:29
  it
• 4:29
  seems
• 4:29
  like
• 4:30
  Australia's
• 4:30
  time
• 4:30
  zone
• 4:33
  is
• 4:33
  the
• 4:33
  last
• 4:33
  thought
• 4:34
  or
• 4:34
  the
• 4:34
  last
• 4:35
  market
• 4:35
  because
• 4:35
  it
• 4:35
  is
• 4:35
  a
• 4:36
  singular
• 4:36
  market
• 4:36
  in
• 4:37
  a
• 4:37
  way.
• 4:37
  So
• 4:37
  it'd
• 4:38
  be
• 4:38
  Australia,
• 4:39
  Japan
• 4:39
  and
• 4:39
  Southeast
• 4:40
  Asia
• 4:40
  and
• 4:40
  all
• 4:40
  that.
• 4:43
  Do
• 4:43
  you
• 4:44
  think
• 4:44
  the
• 4:45
  other
• 4:45
  way,
• 4:45
  like
• 4:45
  we
• 4:46
  should
• 4:46
  post
• 4:46
  things
• 4:46
  for
• 4:46
  American
• 4:47
  time
• 4:47
  or
• 4:48
  European
• 4:48
  time?
• 4:49
  Do
• 4:49
  you
• 4:49
  consider
• 4:50
  time
• 4:50
  zones
• 4:50
  at
• 4:50
  all
• 4:50
  in
• 4:51
  this
• 4:51
  journey
• 4:51
  or
• 4:52
  is
• 4:52
  that
• 4:52
  not
• 4:52
  really
• 4:52
  something
• 4:53
  that
• 4:53
  you're
• 4:53
  thinking
• 4:53
  about?
• 4:55
  No,
• 4:55
  no,
• 4:55
  I
• 4:56
  definitely
• 4:56
  do.
• 4:56
  I
• 4:57
  in
• 4:57
  particular
• 4:58
  for
• 4:58
  myself,
• 4:59
  I
• 4:59
  have
• 5:01
  a
• 5:01
  large
• 5:01
  following
• 5:02
  in
• 5:02
  Brazil,
• 5:03
  which
• 5:03
  is
• 5:04
  comparable
• 5:05
  to
• 5:05
  my
• 5:06
  following
• 5:06
  in
• 5:06
  Australia
• 5:08
  because
• 5:08
  I
• 5:08
  also
• 5:08
  sing
• 5:09
  in
• 5:09
  Portuguese.
• 5:10
  And
• 5:11
  so
• 5:12
  when
• 5:12
  I'm
• 5:12
  doing
• 5:12
  a
• 5:12
  live
• 5:12
  stream,
• 5:13
  for
• 5:13
  instance,
• 5:13
  I
• 5:13
  try
• 5:14
  and
• 5:14
  find
• 5:15
  a
• 5:15
  time
• 5:15
  zone
• 5:16
  that
• 5:17
  intersects,
• 5:17
  you
• 5:18
  know.
• 5:19
  So
• 5:19
  for
• 5:19
  instance,
• 5:19
  for
• 5:19
  me,
• 5:20
  a
• 5:20
  good
• 5:20
  one
• 5:20
  is
• 5:21
  9
• 5:21
  o'
• 5:21
  clock
• 5:22
  at
• 5:22
  night
• 5:22
  on
• 5:22
  a
• 5:22
  Saturday,
• 5:23
  which
• 5:25
  for
• 5:25
  Brazilians
• 5:25
  is
• 5:26
  like,
• 5:26
  you
• 5:26
  know,
• 5:27
  eight
• 5:27
  o'
• 5:27
  clock
• 5:27
  in
• 5:27
  the
• 5:27
  morning.
• 5:28
  So
• 5:28
  as
• 5:28
  they're
• 5:28
  waking
• 5:29
  up,
• 5:29
  they
• 5:30
  can
• 5:30
  enjoy
• 5:30
  their
• 5:30
  breakfast
• 5:31
  and
• 5:31
  watch,
• 5:31
  watch
• 5:31
  me
• 5:32
  perform
• 5:32
  live.
• 5:33
  Whereas
• 5:34
  here
• 5:34
  in
• 5:34
  Australia,
• 5:36
  you
• 5:36
  know,
• 5:37
  they
• 5:37
  can
• 5:37
  kick
• 5:37
  back
• 5:38
  on
• 5:38
  a
• 5:38
  couch
• 5:38
  and
• 5:39
  relax.
• 5:39
  So
• 5:40
  I
• 5:40
  am,
• 5:40
  I
• 5:40
  am
• 5:40
  mindful
• 5:41
  of
• 5:41
  that.
• 5:42
  And
• 5:42
  I
• 5:42
  think,
• 5:42
  you
• 5:42
  know,
• 5:44
  when,
• 5:45
  you
• 5:45
  know,
• 5:45
  when
• 5:45
  you,
• 5:46
  when
• 5:46
  you're
• 5:46
  building
• 5:46
  a
• 5:46
  following
• 5:47
  and
• 5:47
  you're
• 5:47
  building
• 5:47
  an
• 5:48
  engagement
• 5:48
  with
• 5:48
  an
• 5:48
  audience,
• 5:48
  it's
• 5:49
  really
• 5:49
  important
• 5:49
  to
• 5:49
  know
• 5:50
  who
• 5:50
  your
• 5:50
  audience
• 5:50
  is.
• 5:51
  And
• 5:51
  so
• 5:52
  I
• 5:52
  think
• 5:52
  as
• 5:52
  artists
• 5:53
  we
• 5:53
  need
• 5:53
  to
• 5:53
  be
• 5:54
  mindful
• 5:54
  of
• 5:54
  that,
• 5:54
  especially
• 5:55
  when
• 5:55
  we
• 5:55
  are
• 5:56
  releasing
• 5:56
  or
• 5:56
  doing
• 5:57
  these
• 5:57
  live
• 5:57
  streams
• 5:58
  of
• 5:58
  where
• 5:58
  our
• 5:58
  audience
• 5:59
  is
• 5:59
  and
• 5:59
  how
• 6:00
  we
• 6:00
  can
• 6:00
  be,
• 6:02
  you
• 6:03
  know,
• 6:03
  Be
• 6:03
  mindful
• 6:04
  of
• 6:04
  them
• 6:04
  as
• 6:05
  well,
• 6:05
  because
• 6:05
  they
• 6:05
  are
• 6:05
  supporting
• 6:06
  your
• 6:06
  journey.
• 6:06
  So
• 6:06
  we
• 6:07
  need
• 6:07
  to
• 6:07
  give
• 6:07
  them
• 6:08
  content
• 6:08
  that
• 6:08
  is
• 6:09
  very
• 6:10
  easily
• 6:10
  accessible
• 6:11
  for.
• 6:11
  Yeah.
• 6:14
  Mm.
• 6:16
  Yeah,
• 6:16
  that
• 6:16
  makes
• 6:17
  sense.
• 6:17
  Cool.
• 6:17
  I'm
• 6:17
  glad
• 6:17
  everybody
• 6:18
  thinks
• 6:18
  about
• 6:18
  that.
• 6:19
  It
• 6:19
  is
• 6:20
  important.
• 6:20
  You're
• 6:20
  right.
• 6:20
  And
• 6:20
  it
• 6:21
  could
• 6:21
  easily
• 6:21
  be
• 6:21
  overlooked,
• 6:22
  but
• 6:23
  it's
• 6:23
  a
• 6:23
  big
• 6:24
  world.
• 6:24
  Most
• 6:24
  we
• 6:25
  get
• 6:25
  stuck
• 6:25
  thinking,
• 6:26
  you
• 6:27
  know,
• 6:27
  just
• 6:27
  about
• 6:27
  our
• 6:28
  local
• 6:28
  community,
• 6:29
  time
• 6:29
  zones,
• 6:29
  all
• 6:29
  that
• 6:30
  stuff,
• 6:30
  so.
• 6:31
  Good
• 6:31
  point
• 6:31
  there.
• 6:33
  I
• 6:33
  noticed
• 6:33
  something
• 6:33
  on
• 6:34
  your
• 6:34
  website.
• 6:34
  I
• 6:34
  was
• 6:34
  hoping
• 6:35
  you
• 6:35
  could
• 6:35
  just
• 6:35
  expand
• 6:35
  on
• 6:36
  it
• 6:36
  a
• 6:36
  little
• 6:36
  more
• 6:36
  because
• 6:37
  I
• 6:37
  really
• 6:37
  liked
• 6:37
  what.
• 6:38
  What
• 6:38
  I.
• 6:38
  What
• 6:38
  I
• 6:38
  read
• 6:40
  you
• 6:40
  had
• 6:40
  mentioned
• 6:41
  music
• 6:41
  as
• 6:41
  a
• 6:42
  means
• 6:42
  of
• 6:42
  healing,
• 6:43
  hearing
• 6:44
  and
• 6:44
  expression.
• 6:46
  Can
• 6:46
  you
• 6:46
  give
• 6:46
  us
• 6:46
  your
• 6:47
  take
• 6:47
  on
• 6:48
  those
• 6:48
  words?
• 6:52
  Yeah,
• 6:55
  Well,
• 6:55
  I
• 6:55
  mean,
• 6:56
  if
• 6:57
  we
• 6:57
  reduce
• 6:57
  music
• 6:58
  down
• 6:58
  to
• 7:00
  its
• 7:00
  very
• 7:00
  core,
• 7:01
  it's
• 7:01
  simply
• 7:01
  a
• 7:02
  vibration,
• 7:02
  right?
• 7:02
  And
• 7:04
  a
• 7:05
  vibration
• 7:08
  has
• 7:08
  a
• 7:08
  way
• 7:08
  of
• 7:08
  penetrating.
• 7:10
  When
• 7:10
  you
• 7:10
  see
• 7:10
  a
• 7:11
  ripple
• 7:11
  in
• 7:11
  water,
• 7:12
  it
• 7:12
  penetrates
• 7:12
  across
• 7:13
  the
• 7:13
  surface
• 7:15
  and
• 7:15
  creates
• 7:16
  an
• 7:17
  impact
• 7:17
  or
• 7:17
  an
• 7:17
  effect.
• 7:18
  And
• 7:18
  I
• 7:18
  think
• 7:18
  at
• 7:19
  its
• 7:19
  very
• 7:19
  core,
• 7:19
  this
• 7:20
  is
• 7:20
  what
• 7:20
  music
• 7:20
  does.
• 7:21
  And
• 7:21
  if
• 7:22
  the
• 7:22
  vibration
• 7:22
  is
• 7:23
  tuned
• 7:23
  at
• 7:23
  the
• 7:23
  right
• 7:24
  frequency,
• 7:25
  then
• 7:25
  it
• 7:26
  has
• 7:26
  the
• 7:26
  ability
• 7:26
  to
• 7:28
  impact
• 7:29
  us
• 7:29
  emotionally,
• 7:30
  whether
• 7:30
  that.
• 7:30
  Be.
• 7:33
  To
• 7:33
  amp
• 7:33
  us
• 7:33
  up
• 7:34
  like
• 7:34
  a
• 7:34
  good
• 7:37
  workout
• 7:37
  song
• 7:38
  would
• 7:38
  do.
• 7:39
  But
• 7:39
  also
• 7:39
  on
• 7:40
  the
• 7:40
  other
• 7:40
  scale,
• 7:41
  the
• 7:41
  ability
• 7:41
  to
• 7:42
  heal.
• 7:43
  And
• 7:44
  I'm
• 7:44
  interested
• 7:45
  in
• 7:45
  that
• 7:46
  music's
• 7:48
  ability
• 7:48
  to
• 7:48
  heal,
• 7:50
  definitely
• 7:51
  with
• 7:52
  my
• 7:52
  background
• 7:53
  and
• 7:55
  my
• 7:55
  own
• 7:55
  personal
• 7:56
  journey.
• 7:57
  Music
• 7:57
  has
• 7:57
  always
• 7:58
  been
• 7:58
  that
• 7:59
  healing
• 8:00
  element
• 8:01
  in
• 8:01
  my
• 8:01
  life.
• 8:02
  And
• 8:04
  so,
• 8:04
  yeah,
• 8:04
  we
• 8:05
  can
• 8:05
  use
• 8:05
  it
• 8:05
  to
• 8:05
  express
• 8:06
  parts
• 8:06
  of
• 8:06
  ourselves
• 8:07
  that
• 8:07
  require
• 8:08
  healing
• 8:09
  and
• 8:09
  we
• 8:09
  can
• 8:10
  use
• 8:10
  music
• 8:10
  as
• 8:11
  the
• 8:11
  vehicle
• 8:12
  to
• 8:12
  heal.
• 8:14
  So,
• 8:15
  yeah,
• 8:15
  for
• 8:15
  me,
• 8:16
  that's
• 8:16
  what
• 8:17
  that
• 8:18
  phrase
• 8:19
  represents.
• 8:20
  Yeah.
• 8:23
  I'm
• 8:24
  glad
• 8:24
  you
• 8:24
  said
• 8:25
  that
• 8:25
  because
• 8:27
  I
• 8:27
  don't
• 8:27
  know
• 8:27
  why,
• 8:27
  but
• 8:28
  I
• 8:28
  feel
• 8:28
  like
• 8:28
  we're
• 8:28
  sharing
• 8:29
  the
• 8:29
  opinions
• 8:30
  of
• 8:30
  our
• 8:30
  side
• 8:31
  of
• 8:31
  the
• 8:31
  world
• 8:31
  about
• 8:31
  music
• 8:31
  and
• 8:32
  yours.
• 8:32
  Like,
• 8:33
  you're
• 8:33
  the
• 8:33
  representative
• 8:33
  of
• 8:34
  all
• 8:34
  of
• 8:34
  Australia,
• 8:34
  but
• 8:37
  does
• 8:37
  seem
• 8:37
  to
• 8:37
  be
• 8:37
  like
• 8:38
  a
• 8:39
  purist
• 8:41
  stream
• 8:41
  of
• 8:41
  opinions
• 8:42
  where
• 8:42
  that's
• 8:43
  not
• 8:43
  music
• 8:43
  or
• 8:44
  this
• 8:44
  is
• 8:44
  music.
• 8:45
  And
• 8:46
  what
• 8:46
  you
• 8:46
  said
• 8:46
  about
• 8:46
  music
• 8:47
  amping
• 8:47
  you
• 8:47
  up,
• 8:48
  I
• 8:48
  think
• 8:48
  is
• 8:49
  really
• 8:50
  well
• 8:50
  said
• 8:51
  music,
• 8:51
  just
• 8:51
  like
• 8:52
  any
• 8:52
  other
• 8:53
  vehicle.
• 8:53
  Let's
• 8:54
  take
• 8:54
  real
• 8:54
  vehicles,
• 8:54
  for
• 8:55
  example.
• 8:55
  Some
• 8:55
  cars
• 8:56
  are
• 8:56
  there
• 8:56
  to
• 8:57
  drive
• 8:57
  fast
• 8:58
  and
• 8:58
  some
• 8:58
  cars
• 8:58
  are
• 8:59
  there
• 8:59
  to
• 8:59
  haul
• 9:00
  a
• 9:00
  lot.
• 9:01
  And
• 9:02
  some
• 9:02
  cars
• 9:02
  are
• 9:02
  there
• 9:02
  to
• 9:03
  bring
• 9:03
  people
• 9:03
  to
• 9:03
  the
• 9:03
  hospital
• 9:04
  quickly.
• 9:04
  So
• 9:05
  different
• 9:05
  songs
• 9:05
  and
• 9:06
  different
• 9:06
  types
• 9:06
  of
• 9:06
  music
• 9:07
  have
• 9:07
  different
• 9:07
  purposes,
• 9:08
  which
• 9:08
  is
• 9:09
  why
• 9:09
  it's
• 9:09
  almost
• 9:09
  hard
• 9:09
  to
• 9:09
  categorize
• 9:10
  them
• 9:10
  all
• 9:11
  in
• 9:12
  the
• 9:12
  same
• 9:12
  way,
• 9:13
  since
• 9:15
  they
• 9:16
  take
• 9:16
  people
• 9:16
  to
• 9:17
  different
• 9:17
  results,
• 9:18
  different
• 9:19
  places.
• 9:19
  Yeah,
• 9:21
  I
• 9:21
  love
• 9:22
  that.
• 9:22
  I
• 9:22
  think
• 9:22
  that's
• 9:22
  my
• 9:22
  favorite
• 9:23
  thing
• 9:23
  that
• 9:23
  you've
• 9:24
  ever
• 9:24
  said
• 9:24
  on
• 9:24
  this
• 9:24
  show,
• 9:25
  Matt.
• 9:25
  You
• 9:25
  never
• 9:26
  really
• 9:26
  like
• 9:26
  what
• 9:26
  I
• 9:26
  say
• 9:26
  on
• 9:27
  the
• 9:27
  show,
• 9:27
  so
• 9:27
  that's
• 9:27
  not
• 9:28
  a.
• 9:28
  Big
• 9:28
  no,
• 9:28
  no,
• 9:28
  no.
• 9:28
  I've
• 9:29
  liked,
• 9:29
  but
• 9:29
  this
• 9:29
  is
• 9:31
  cake.
• 9:32
  I'm
• 9:33
  gonna
• 9:33
  write
• 9:33
  that
• 9:33
  one
• 9:34
  down.
• 9:34
  If
• 9:34
  I
• 9:34
  had
• 9:34
  Twitter,
• 9:35
  I
• 9:35
  would
• 9:35
  be
• 9:35
  tweeting
• 9:35
  that
• 9:36
  later
• 9:36
  today.
• 9:37
  Don't
• 9:37
  get
• 9:37
  Twitter.
• 9:37
  That
• 9:37
  is
• 9:38
  clearly
• 9:38
  doesn't
• 9:39
  help.
• 9:41
  Do
• 9:41
  you
• 9:41
  have
• 9:41
  Twitter?
• 9:45
  Do
• 9:45
  I
• 9:45
  have
• 9:45
  Twitter?
• 9:46
  I
• 9:46
  do,
• 9:46
  but
• 9:46
  I
• 9:46
  don't
• 9:47
  really
• 9:47
  use
• 9:47
  it
• 9:47
  that
• 9:47
  much.
• 9:48
  You
• 9:48
  know,
• 9:49
  it's
• 9:49
  mainly
• 9:50
  YouTube,
• 9:50
  Facebook
• 9:50
  and
• 9:51
  Instagram
• 9:51
  for
• 9:51
  me.
• 9:53
  And
• 9:53
  slight
• 9:54
  and
• 9:54
  just,
• 9:54
  you
• 9:55
  know,
• 9:55
  venturing
• 9:56
  very,
• 9:57
  very
• 9:58
  quietly
• 9:58
  into
• 9:59
  the
• 9:59
  world
• 9:59
  of
• 9:59
  TikTok,
• 10:00
  which
• 10:00
  is
• 10:01
  obviously,
• 10:02
  you
• 10:02
  know,
• 10:02
  the.
• 10:03
  The
• 10:03
  big
• 10:04
  social
• 10:04
  thing
• 10:05
  at
• 10:05
  the
• 10:05
  moment.
• 10:08
  I
• 10:08
  find
• 10:09
  I
• 10:09
  connect
• 10:09
  with
• 10:09
  my
• 10:09
  audience
• 10:10
  better
• 10:10
  through
• 10:10
  the
• 10:11
  Facebook,
• 10:11
  Instagram,
• 10:12
  YouTube
• 10:12
  at
• 10:12
  this
• 10:12
  stage.
• 10:14
  But
• 10:14
  yeah,
• 10:15
  Matt,
• 10:15
  I
• 10:15
  really
• 10:16
  just
• 10:16
  want
• 10:16
  to
• 10:16
  say
• 10:16
  that's
• 10:16
  a
• 10:17
  great
• 10:17
  analogy.
• 10:17
  I
• 10:17
  never
• 10:17
  thought
• 10:18
  of
• 10:18
  music
• 10:18
  in
• 10:18
  the
• 10:18
  sense
• 10:19
  of
• 10:19
  vehicles.
• 10:20
  I
• 10:20
  speak
• 10:21
  about
• 10:21
  it
• 10:21
  as
• 10:21
  a
• 10:21
  vehicle,
• 10:22
  but
• 10:23
  to
• 10:23
  expand
• 10:23
  on
• 10:23
  that
• 10:24
  and
• 10:24
  look
• 10:24
  at
• 10:24
  it
• 10:24
  as
• 10:24
  different
• 10:25
  cars
• 10:26
  and
• 10:26
  modes
• 10:27
  of
• 10:27
  transport
• 10:27
  as
• 10:28
  well.