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From Stop Motion to Always On: How Aardman Connects with Modern Audiences · Kids Media Club Podcast

• 0:06
  Hello
• 0:06
  and
• 0:06
  welcome
• 0:07
  to
• 0:07
  another
• 0:08
  episode
• 0:08
  of
• 0:08
  the
• 0:08
  Kids
• 0:09
  Media
• 0:09
  Club
• 0:09
  podcast.
• 0:10
  I'm
• 0:10
  Andy
• 0:11
  Williams.
• 0:12
  I'm
• 0:12
  Emily
• 0:13
  Horgan.
• 0:13
  And
• 0:13
  we
• 0:13
  have
• 0:13
  a.
• 0:14
  Jo.
• 0:14
  We
• 0:14
  have
• 0:14
  a
• 0:14
  guest
• 0:15
  today,
• 0:15
  Jo
• 0:15
  Redfern.
• 0:17
  We
• 0:17
  do
• 0:17
  indeed.
• 0:18
  We're
• 0:19
  delighted
• 0:19
  to
• 0:19
  welcome
• 0:19
  Emma
• 0:20
  Hardy
• 0:21
  who
• 0:21
  is
• 0:21
  executive
• 0:22
  commercial
• 0:22
  and
• 0:22
  brand
• 0:23
  director
• 0:23
  at
• 0:24
  Aardman
• 0:24
  today.
• 0:26
  And
• 0:27
  do
• 0:27
  you
• 0:27
  know
• 0:27
  what?
• 0:27
  It
• 0:28
  started
• 0:28
  in
• 0:28
  Cannes,
• 0:29
  didn't
• 0:29
  it,
• 0:29
  Emma?
• 0:30
  Always
• 0:30
  everything
• 0:30
  starts
• 0:31
  in
• 0:31
  Cannes.
• 0:32
  We
• 0:32
  were
• 0:32
  having
• 0:32
  drinks
• 0:33
  on
• 0:33
  the
• 0:33
  quas
• 0:34
  and
• 0:35
  Emma
• 0:35
  was
• 0:35
  saying
• 0:36
  to
• 0:36
  me
• 0:36
  about
• 0:37
  how
• 0:37
  it's
• 0:38
  been
• 0:38
  a
• 0:38
  pivotal
• 0:38
  time
• 0:39
  at
• 0:39
  Aardman,
• 0:40
  this
• 0:40
  real
• 0:41
  kind
• 0:41
  of
• 0:41
  shift
• 0:41
  of
• 0:42
  mindset
• 0:42
  for
• 0:42
  the
• 0:42
  studio
• 0:44
  moving
• 0:44
  away
• 0:44
  from
• 0:45
  this
• 0:45
  kind
• 0:45
  of
• 0:45
  broadcast
• 0:46
  first
• 0:46
  mindset
• 0:47
  into
• 0:47
  a
• 0:47
  more
• 0:48
  fan
• 0:48
  first
• 0:48
  and
• 0:49
  direct
• 0:49
  to
• 0:49
  consumer
• 0:50
  mindset.
• 0:50
  And
• 0:50
  immediately
• 0:51
  I
• 0:51
  said,
• 0:51
  okay,
• 0:52
  we
• 0:52
  need
• 0:52
  to
• 0:52
  hear
• 0:52
  more
• 0:52
  about
• 0:53
  that.
• 0:53
  And
• 0:54
  so
• 0:54
  here
• 0:54
  we
• 0:54
  are.
• 0:55
  So
• 0:55
  thank
• 0:55
  you
• 0:55
  for
• 0:55
  joining
• 0:56
  us
• 0:56
  today.
• 0:56
  And
• 0:56
  I'm
• 0:56
  going
• 0:56
  to
• 0:57
  hand
• 0:57
  over
• 0:57
  to
• 0:57
  you,
• 0:57
  Emma,
• 0:57
  just
• 0:58
  tell
• 0:58
  us
• 0:58
  about
• 0:59
  this
• 0:59
  shift
• 1:00
  that's,
• 1:00
  that's
• 1:01
  underway
• 1:01
  at
• 1:02
  Aardman
• 1:02
  and
• 1:02
  what
• 1:02
  it's
• 1:03
  meant
• 1:03
  for
• 1:03
  you.
• 1:03
  Yeah,
• 1:04
  well,
• 1:04
  thank
• 1:04
  you
• 1:04
  so
• 1:04
  much
• 1:04
  for
• 1:05
  having
• 1:05
  me.
• 1:05
  I'm
• 1:05
  a
• 1:05
  huge
• 1:06
  fan
• 1:06
  of
• 1:06
  the
• 1:06
  podcast,
• 1:07
  so
• 1:07
  it's
• 1:07
  a
• 1:08
  real
• 1:08
  privilege.
• 1:09
  Yeah,
• 1:09
  I
• 1:09
  think,
• 1:10
  you
• 1:10
  know,
• 1:10
  it's
• 1:10
  been.
• 1:11
  So
• 1:11
  I
• 1:11
  joined
• 1:12
  Aardman
• 1:12
  kind
• 1:12
  of
• 1:12
  almost
• 1:12
  two
• 1:13
  years
• 1:13
  ago
• 1:13
  and
• 1:14
  it
• 1:14
  was
• 1:14
  a
• 1:14
  really
• 1:14
  interesting
• 1:15
  time.
• 1:15
  You
• 1:15
  know,
• 1:15
  post
• 1:16
  Covid,
• 1:17
  we
• 1:17
  had,
• 1:17
  you
• 1:18
  know,
• 1:19
  amazing
• 1:19
  opportunity
• 1:20
  with
• 1:20
  some
• 1:20
  great
• 1:20
  films
• 1:21
  with
• 1:21
  Chicken
• 1:21
  Run
• 1:22
  sequel
• 1:23
  and
• 1:23
  with,
• 1:24
  you
• 1:24
  know,
• 1:24
  the
• 1:24
  Vengeance
• 1:25
  Most
• 1:25
  Foul,
• 1:25
  which
• 1:25
  has
• 1:26
  broken,
• 1:26
  you
• 1:26
  know,
• 1:26
  all
• 1:26
  known
• 1:27
  records
• 1:27
  in
• 1:27
  the
• 1:27
  BBC,
• 1:28
  which
• 1:28
  is
• 1:28
  wonderful.
• 1:29
  But
• 1:29
  I
• 1:29
  think
• 1:29
  the
• 1:29
  studio
• 1:30
  kind
• 1:30
  of
• 1:30
  at
• 1:31
  that
• 1:31
  time
• 1:31
  was
• 1:31
  seeing,
• 1:32
  seeing,
• 1:33
  you
• 1:33
  know,
• 1:33
  what
• 1:33
  we're
• 1:33
  all
• 1:33
  seeing
• 1:34
  really
• 1:34
  is
• 1:34
  that
• 1:34
  this
• 1:35
  big
• 1:35
  pivot
• 1:36
  for
• 1:37
  brands
• 1:37
  to
• 1:37
  kind
• 1:38
  of
• 1:38
  need
• 1:38
  to
• 1:38
  be
• 1:38
  always
• 1:39
  on
• 1:39
  to
• 1:39
  be,
• 1:40
  you
• 1:40
  know,
• 1:40
  part
• 1:40
  of
• 1:40
  their
• 1:40
  fans
• 1:41
  lives
• 1:41
  in
• 1:41
  a
• 1:41
  way
• 1:42
  that
• 1:42
  hasn't
• 1:43
  kind
• 1:43
  of
• 1:43
  existed
• 1:44
  in
• 1:45
  the
• 1:45
  same
• 1:45
  way
• 1:45
  before.
• 1:46
  And
• 1:46
  I
• 1:46
  think
• 1:46
  for
• 1:46
  us,
• 1:47
  you
• 1:47
  know,
• 1:47
  we've,
• 1:48
  we've
• 1:48
  had
• 1:48
  seven
• 1:49
  series
• 1:49
  of
• 1:49
  Shaun
• 1:49
  the
• 1:49
  Sheep.
• 1:50
  We
• 1:50
  have
• 1:50
  had,
• 1:50
  we're
• 1:51
  making
• 1:51
  our
• 1:51
  11th
• 1:52
  feature
• 1:52
  film
• 1:52
  at
• 1:52
  the
• 1:52
  moment,
• 1:53
  Shaun
• 1:54
  the
• 1:54
  Sheep
• 1:54
  Beast
• 1:54
  of
• 1:54
  Mossy
• 1:55
  Bottom.
• 1:55
  And
• 1:56
  I
• 1:56
  think
• 1:56
  that
• 1:56
  that
• 1:56
  will
• 1:57
  always
• 1:57
  be
• 1:57
  part
• 1:57
  of
• 1:58
  this.
• 1:58
  So
• 1:58
  I
• 1:58
  guess
• 1:58
  it's
• 1:59
  probably
• 1:59
  more
• 1:59
  nuanced
• 2:00
  than
• 2:00
  broadcast
• 2:01
  first
• 2:01
  to
• 2:02
  fan
• 2:02
  first.
• 2:02
  It's
• 2:03
  almost
• 2:03
  sort
• 2:03
  of
• 2:04
  rather
• 2:04
  than
• 2:04
  broadcast
• 2:05
  specific
• 2:06
  or
• 2:06
  broadcast
• 2:06
  only,
• 2:07
  we're
• 2:07
  thinking
• 2:07
  much
• 2:08
  more
• 2:08
  about
• 2:09
  actually
• 2:09
  our
• 2:09
  audiences
• 2:10
  are
• 2:10
  as
• 2:10
  our
• 2:11
  clients
• 2:11
  as
• 2:11
  well.
• 2:12
  You
• 2:12
  know,
• 2:12
  how
• 2:12
  can
• 2:13
  we,
• 2:14
  how
• 2:14
  can
• 2:14
  we
• 2:14
  think
• 2:15
  much
• 2:15
  more
• 2:15
  deeply
• 2:15
  about
• 2:16
  where
• 2:16
  they
• 2:16
  are
• 2:16
  and
• 2:16
  where
• 2:17
  they
• 2:17
  expect
• 2:17
  to
• 2:17
  see
• 2:17
  us?
• 2:17
  Where
• 2:18
  do
• 2:18
  they
• 2:18
  want
• 2:18
  to
• 2:18
  see?
• 2:18
  Wallace
• 2:19
  and
• 2:19
  Grommet,
• 2:19
  Shawn
• 2:19
  the
• 2:20
  sheep,
• 2:20
  you
• 2:20
  know,
• 2:20
  morph,
• 2:21
  very
• 2:21
  small
• 2:22
  creatures.
• 2:22
  All
• 2:22
  of
• 2:22
  our
• 2:22
  characters
• 2:23
  should
• 2:24
  and
• 2:24
  can
• 2:25
  show
• 2:25
  up
• 2:25
  in
• 2:26
  different
• 2:26
  ways
• 2:26
  for
• 2:26
  them.
• 2:27
  So
• 2:27
  I
• 2:27
  think
• 2:28
  what
• 2:28
  has
• 2:29
  been
• 2:29
  really
• 2:29
  exciting
• 2:29
  for
• 2:30
  me
• 2:30
  is
• 2:31
  helping
• 2:31
  to
• 2:32
  kind
• 2:32
  of
• 2:32
  pivot
• 2:33
  our
• 2:33
  brands
• 2:34
  and
• 2:34
  licensing
• 2:35
  team
• 2:36
  to
• 2:36
  be
• 2:36
  much
• 2:37
  more
• 2:37
  focused
• 2:37
  and,
• 2:38
  you
• 2:38
  know,
• 2:38
  enabled
• 2:39
  to
• 2:40
  do
• 2:40
  that.
• 2:41
  And
• 2:41
  that's
• 2:41
  meant
• 2:42
  to,
• 2:42
  you
• 2:42
  know,
• 2:42
  a
• 2:43
  new
• 2:43
  structure
• 2:43
  and
• 2:44
  great
• 2:45
  new
• 2:45
  expertise
• 2:46
  coming
• 2:46
  in,
• 2:47
  which
• 2:47
  has
• 2:47
  been
• 2:47
  really,
• 2:48
  you
• 2:48
  know,
• 2:48
  exciting
• 2:49
  and
• 2:50
  big
• 2:50
  changes,
• 2:51
  you
• 2:51
  know,
• 2:51
  to
• 2:52
  a
• 2:52
  company
• 2:52
  that's
• 2:53
  50
• 2:53
  years
• 2:53
  old
• 2:53
  this
• 2:53
  year.
• 2:54
  You
• 2:54
  know,
• 2:55
  it's
• 2:55
  a
• 2:55
  lot
• 2:55
  to
• 2:55
  kind
• 2:56
  of
• 2:56
  think
• 2:56
  about,
• 2:56
  but
• 2:56
  I
• 2:57
  think
• 2:57
  we
• 2:57
  feel
• 2:58
  as
• 2:58
  a
• 2:58
  studio
• 2:59
  quite
• 2:59
  excited
• 2:59
  and
• 3:00
  there's
• 3:00
  some,
• 3:00
  you
• 3:00
  know,
• 3:01
  early
• 3:01
  things
• 3:01
  we're
• 3:01
  trying
• 3:02
  and
• 3:02
  testing
• 3:02
  and
• 3:03
  partners
• 3:03
  we're
• 3:03
  talking
• 3:03
  to
• 3:04
  that,
• 3:05
  you
• 3:05
  know,
• 3:05
  feel
• 3:06
  like
• 3:06
  a
• 3:06
  big
• 3:06
  next
• 3:07
  step,
• 3:07
  really.
• 3:10
  And
• 3:10
  how,
• 3:11
  how
• 3:11
  did
• 3:12
  that
• 3:12
  manifest?
• 3:13
  I
• 3:13
  mean,
• 3:14
  as
• 3:14
  somebody
• 3:14
  who's
• 3:15
  familiar
• 3:15
  with
• 3:16
  the
• 3:17
  50
• 3:17
  figure,
• 3:18
  it's
• 3:18
  not,
• 3:18
  it
• 3:19
  not
• 3:19
  easy
• 3:19
  to
• 3:19
  learn
• 3:20
  new
• 3:20
  things
• 3:20
  in
• 3:20
  your
• 3:20
  50s.
• 3:22
  So
• 3:22
  how
• 3:22
  does
• 3:22
  that
• 3:23
  manifest
• 3:24
  when
• 3:24
  you're
• 3:25
  Aardman?
• 3:25
  Like
• 3:26
  you
• 3:26
  said,
• 3:26
  bit
• 3:27
  of
• 3:27
  a
• 3:27
  restructure.
• 3:27
  You've
• 3:28
  got
• 3:28
  to
• 3:28
  think
• 3:28
  about
• 3:28
  a
• 3:29
  wider
• 3:29
  skill
• 3:29
  set.
• 3:30
  A
• 3:30
  broader
• 3:30
  skill
• 3:30
  set?
• 3:31
  Yeah.
• 3:31
  And
• 3:31
  I,
• 3:32
  I
• 3:32
  think
• 3:32
  it's,
• 3:32
  I
• 3:32
  mean,
• 3:33
  at
• 3:33
  its
• 3:33
  heart,
• 3:33
  actually,
• 3:33
  Aardman
• 3:35
  has
• 3:35
  always
• 3:35
  been
• 3:36
  really
• 3:36
  innovative.
• 3:37
  I
• 3:37
  mean,
• 3:37
  Nick
• 3:37
  park
• 3:37
  joined
• 3:38
  when
• 3:38
  he
• 3:38
  was
• 3:38
  23,
• 3:39
  I
• 3:39
  think,
• 3:40
  you
• 3:40
  know,
• 3:40
  with
• 3:41
  Wallace
• 3:41
  and
• 3:41
  Gromit
• 3:42
  film.
• 3:42
  He
• 3:42
  was
• 3:42
  a
• 3:42
  student.
• 3:43
  So
• 3:43
  there's
• 3:44
  that
• 3:44
  ethos
• 3:45
  of
• 3:45
  trying
• 3:45
  new
• 3:46
  things
• 3:46
  that
• 3:46
  has
• 3:46
  always
• 3:47
  been
• 3:47
  embedded.
• 3:48
  And
• 3:48
  I
• 3:48
  think
• 3:49
  we
• 3:49
  still
• 3:49
  celebrate,
• 3:49
  you
• 3:50
  know,
• 3:50
  we've
• 3:50
  got
• 3:50
  the
• 3:50
  Aardman
• 3:50
  Academy,
• 3:51
  which
• 3:52
  started
• 3:52
  with
• 3:53
  the
• 3:53
  first
• 3:53
  Chicken
• 3:53
  Run
• 3:54
  film.
• 3:54
  And
• 3:54
  so
• 3:54
  we've
• 3:54
  always
• 3:54
  got
• 3:55
  new
• 3:55
  talent
• 3:55
  coming
• 3:55
  through.
• 3:56
  But
• 3:56
  I
• 3:57
  think
• 3:57
  that
• 3:57
  there
• 3:57
  is
• 3:58
  something
• 3:58
  about
• 3:58
  this,
• 3:58
  the
• 3:59
  brand
• 3:59
  growth
• 4:00
  that
• 4:00
  maybe
• 4:00
  that,
• 4:01
  that
• 4:01
  that
• 4:01
  innovation
• 4:02
  has
• 4:02
  hadn't
• 4:03
  touched,
• 4:03
  I
• 4:03
  think,
• 4:04
  until
• 4:04
  more
• 4:04
  recently
• 4:05
  and
• 4:05
  now
• 4:05
  that
• 4:05
  feels,
• 4:07
  yeah,
• 4:08
  really
• 4:09
  kind
• 4:09
  of
• 4:09
  a
• 4:09
  much
• 4:09
  more
• 4:10
  collaborative,
• 4:10
  studio
• 4:11
  wide
• 4:11
  approach
• 4:11
  to
• 4:11
  that
• 4:11
  innovation.
• 4:12
  I
• 4:12
  guess
• 4:12
  it's
• 4:12
  thinking
• 4:13
  about,
• 4:13
  you
• 4:13
  know,
• 4:13
  we
• 4:13
  will
• 4:14
  always
• 4:15
  have
• 4:15
  our
• 4:16
  films
• 4:16
  and
• 4:16
  our
• 4:16
  series
• 4:16
  with
• 4:17
  that
• 4:17
  authored
• 4:18
  creative,
• 4:19
  you
• 4:19
  know,
• 4:20
  that's,
• 4:20
  I
• 4:20
  think
• 4:20
  that's
• 4:20
  really
• 4:21
  important
• 4:21
  to
• 4:21
  say
• 4:21
  is
• 4:22
  that's
• 4:22
  what
• 4:22
  the
• 4:22
  delight
• 4:23
  and
• 4:23
  the
• 4:24
  fascination
• 4:24
  with
• 4:24
  Aardman's
• 4:25
  comedy
• 4:25
  and
• 4:25
  characters
• 4:26
  is,
• 4:26
  is
• 4:26
  in
• 4:26
  that,
• 4:27
  you
• 4:27
  know,
• 4:27
  those
• 4:27
  creatives
• 4:28
  that
• 4:28
  have
• 4:28
  those
• 4:28
  ideas.
• 4:29
  But
• 4:29
  I
• 4:29
  think
• 4:29
  in
• 4:29
  terms
• 4:29
  of
• 4:30
  how
• 4:30
  we
• 4:30
  grow
• 4:30
  the
• 4:30
  brand
• 4:30
  beyond
• 4:31
  the
• 4:31
  films
• 4:31
  and
• 4:31
  series,
• 4:32
  that
• 4:33
  is
• 4:33
  where
• 4:33
  we
• 4:33
  need
• 4:34
  to
• 4:34
  lean
• 4:35
  much
• 4:35
  closer
• 4:36
  into
• 4:37
  what
• 4:37
  the
• 4:38
  fans,
• 4:39
  you
• 4:39
  know,
• 4:39
  want
• 4:39
  and
• 4:40
  expect
• 4:40
  to
• 4:40
  some
• 4:41
  extent.
• 4:41
  So
• 4:41
  thinking
• 4:42
  about,
• 4:42
  you
• 4:42
  know,
• 4:43
  I
• 4:43
  mean,
• 4:44
  you
• 4:44
  guys
• 4:44
  know
• 4:45
  a
• 4:45
  lot
• 4:45
  of
• 4:45
  this,
• 4:45
  but,
• 4:45
  you
• 4:45
  know,
• 4:46
  the
• 4:46
  experiences,
• 4:47
  you
• 4:47
  know,
• 4:47
  we've,
• 4:47
  we've
• 4:48
  had
• 4:48
  a
• 4:48
  great
• 4:48
  history
• 4:48
  of
• 4:49
  doing
• 4:49
  some
• 4:49
  amazing
• 4:50
  things,
• 4:50
  but
• 4:50
  actually
• 4:50
  leaning
• 4:51
  more
• 4:51
  into
• 4:51
  that.
• 4:51
  We
• 4:51
  had
• 4:52
  Longleat
• 4:53
  Festival
• 4:53
  of
• 4:53
  Light,
• 4:54
  which
• 4:55
  was,
• 4:55
  broke
• 4:56
  kind
• 4:56
  of
• 4:56
  records
• 4:56
  for
• 4:56
  them,
• 4:57
  which
• 4:57
  was
• 4:57
  fantastic
• 4:58
  in
• 4:58
  terms
• 4:58
  of
• 4:58
  ticket
• 4:58
  sales.
• 4:59
  I
• 4:59
  think
• 4:59
  before
• 4:59
  they
• 5:00
  opened.
• 5:00
  We've
• 5:01
  just
• 5:01
  had,
• 5:02
  you
• 5:02
  know,
• 5:02
  real
• 5:02
  success,
• 5:03
  actually,
• 5:03
  with
• 5:03
  a
• 5:04
  game
• 5:04
  for
• 5:04
  Wallace
• 5:05
  and
• 5:05
  Gromit,
• 5:05
  so
• 5:05
  powerwash
• 5:06
  Simulator,
• 5:07
  which
• 5:07
  I
• 5:07
  don't
• 5:07
  know
• 5:07
  if
• 5:07
  you
• 5:07
  guys
• 5:08
  have
• 5:08
  ever
• 5:08
  tried,
• 5:08
  but
• 5:08
  that's
• 5:09
  done
• 5:09
  brilliantly
• 5:10
  for
• 5:10
  us.
• 5:10
  And
• 5:10
  I
• 5:10
  think
• 5:10
  starting
• 5:11
  to
• 5:11
  see,
• 5:12
  you
• 5:12
  know,
• 5:12
  these
• 5:13
  other
• 5:13
  areas
• 5:13
  as
• 5:14
  key
• 5:14
  brand
• 5:14
  drivers
• 5:15
  alongside
• 5:16
  the
• 5:16
  films
• 5:17
  and
• 5:17
  series,
• 5:17
  so
• 5:17
  that
• 5:17
  they're
• 5:18
  really
• 5:18
  contributing
• 5:19
  to.
• 5:20
  To
• 5:20
  the
• 5:21
  creative
• 5:21
  ecosystem
• 5:22
  of
• 5:22
  the
• 5:22
  brands,
• 5:23
  rather
• 5:24
  than
• 5:24
  a
• 5:24
  derivative
• 5:24
  of
• 5:25
  the
• 5:25
  films
• 5:26
  or
• 5:26
  the
• 5:26
  series.
• 5:26
  You
• 5:26
  know,
• 5:27
  they
• 5:27
  are.
• 5:27
  They
• 5:27
  are
• 5:27
  creative,
• 5:29
  kind
• 5:29
  of
• 5:29
  exciting
• 5:29
  experiences
• 5:30
  in
• 5:30
  and
• 5:30
  of
• 5:31
  themselves,
• 5:31
  you
• 5:31
  know,
• 5:31
  and
• 5:32
  that
• 5:32
  goes
• 5:32
  for
• 5:32
  books
• 5:32
  as
• 5:33
  well,
• 5:33
  you
• 5:33
  know,
• 5:33
  which
• 5:34
  we've
• 5:34
  done
• 5:34
  a
• 5:35
  lot
• 5:35
  of
• 5:35
  in
• 5:35
  the
• 5:35
  past.
• 5:35
  But
• 5:36
  I
• 5:36
  think
• 5:36
  is.
• 5:36
  It
• 5:36
  is
• 5:36
  an
• 5:36
  exciting
• 5:37
  area
• 5:37
  too.
• 5:38
  So
• 5:38
  it's
• 5:39
  just
• 5:39
  much
• 5:39
  more
• 5:39
  collaboration
• 5:40
  between,
• 5:40
  I
• 5:40
  think,
• 5:40
  our
• 5:41
  creative
• 5:41
  teams
• 5:42
  and
• 5:42
  our
• 5:43
  brand
• 5:43
  and
• 5:43
  licensing
• 5:43
  teams
• 5:44
  to
• 5:44
  explore
• 5:44
  those
• 5:44
  narrative
• 5:45
  worlds
• 5:46
  and
• 5:46
  think
• 5:46
  about
• 5:47
  how,
• 5:47
  how
• 5:48
  can
• 5:48
  we
• 5:48
  celebrate
• 5:49
  them
• 5:49
  in
• 5:49
  different
• 5:49
  formats,
• 5:50
  how
• 5:50
  can
• 5:50
  we
• 5:51
  kind
• 5:51
  of
• 5:51
  add
• 5:52
  to
• 5:53
  that.
• 5:54
  That's.
• 5:55
  That's
• 5:55
  really
• 5:55
  interesting.
• 5:56
  And
• 5:56
  do
• 5:56
  you.
• 5:57
  Does
• 5:57
  that
• 5:58
  kind
• 5:58
  of
• 5:58
  fan,
• 5:59
  including
• 5:59
  the
• 5:59
  fans
• 6:00
  more
• 6:00
  in
• 6:00
  that
• 6:00
  kind
• 6:01
  of
• 6:01
  dialogue
• 6:01
  and
• 6:01
  having
• 6:02
  that
• 6:02
  conversation,
• 6:03
  is
• 6:03
  that
• 6:03
  inspiring
• 6:04
  new
• 6:04
  creative
• 6:05
  as
• 6:05
  well
• 6:05
  for
• 6:06
  the
• 6:06
  team?
• 6:07
  I
• 6:07
  think,
• 6:07
  you
• 6:07
  know,
• 6:07
  we've.
• 6:08
  We've
• 6:08
  always
• 6:09
  loved
• 6:09
  hearing
• 6:10
  what
• 6:10
  our
• 6:10
  audiences
• 6:11
  think.
• 6:11
  I
• 6:11
  mean,
• 6:11
  you
• 6:11
  know,
• 6:12
  just
• 6:12
  seeing
• 6:12
  some
• 6:12
  of
• 6:12
  the
• 6:13
  comments
• 6:13
  after
• 6:13
  the
• 6:13
  films,
• 6:14
  but
• 6:15
  definitely,
• 6:15
  I
• 6:15
  think
• 6:15
  we
• 6:16
  want
• 6:16
  to
• 6:16
  invite
• 6:16
  fans
• 6:17
  in
• 6:17
  more.
• 6:18
  We've.
• 6:18
  Last
• 6:19
  year
• 6:19
  we
• 6:19
  launched
• 6:20
  a
• 6:20
  competition
• 6:20
  on
• 6:20
  TikTok
• 6:22
  for
• 6:22
  fans
• 6:22
  to
• 6:23
  show
• 6:23
  who
• 6:24
  was
• 6:24
  the
• 6:24
  biggest
• 6:24
  fan
• 6:24
  of
• 6:24
  Shaun
• 6:25
  the
• 6:25
  Sheep
• 6:25
  with
• 6:25
  the
• 6:25
  chance
• 6:26
  to
• 6:26
  be
• 6:26
  immortalized
• 6:27
  in
• 6:27
  clay
• 6:28
  as
• 6:28
  a
• 6:29
  puppet
• 6:29
  in
• 6:30
  the
• 6:30
  new
• 6:30
  film.
• 6:31
  You
• 6:31
  know,
• 6:31
  and
• 6:32
  that's
• 6:32
  like,
• 6:32
  that's
• 6:32
  a
• 6:32
  money
• 6:33
  can't
• 6:33
  buy
• 6:33
  prize.
• 6:34
  I
• 6:34
  mean,
• 6:34
  it's,
• 6:34
  you
• 6:35
  know,
• 6:35
  for
• 6:35
  a
• 6:35
  fan,
• 6:35
  that's
• 6:36
  so
• 6:36
  sort
• 6:36
  of
• 6:36
  bringing
• 6:36
  them
• 6:37
  in
• 6:37
  to
• 6:37
  our
• 6:38
  world.
• 6:39
  But
• 6:39
  I
• 6:39
  think
• 6:39
  also,
• 6:40
  you
• 6:40
  know,
• 6:41
  how
• 6:41
  can
• 6:41
  we.
• 6:42
  How
• 6:42
  can
• 6:43
  we
• 6:43
  help
• 6:43
  them
• 6:43
  feel
• 6:44
  part
• 6:44
  of
• 6:44
  the
• 6:44
  future,
• 6:45
  as
• 6:45
  you
• 6:45
  say?
• 6:45
  And,
• 6:46
  you
• 6:46
  know,
• 6:46
  whilst
• 6:47
  we're
• 6:47
  not,
• 6:48
  you
• 6:48
  know,
• 6:48
  inviting
• 6:49
  kind
• 6:49
  of
• 6:49
  our
• 6:49
  audiences
• 6:50
  to
• 6:50
  direct
• 6:50
  the
• 6:51
  narrative
• 6:51
  of
• 6:51
  our
• 6:51
  films,
• 6:52
  you
• 6:52
  know,
• 6:52
  that's.
• 6:53
  That's
• 6:53
  sort
• 6:53
  of
• 6:53
  with
• 6:53
  our
• 6:54
  kind
• 6:54
  of
• 6:54
  creatives
• 6:55
  and
• 6:55
  their
• 6:55
  worlds.
• 6:56
  But
• 6:56
  I
• 6:57
  think,
• 6:57
  you
• 6:57
  know,
• 6:57
  things
• 6:57
  like.
• 6:58
  I'm
• 6:58
  happy
• 6:58
  to.
• 6:58
  Actually,
• 6:59
  it's
• 6:59
  a
• 6:59
  bit
• 6:59
  of
• 6:59
  an
• 6:59
  announcement
• 7:00
  for
• 7:00
  you
• 7:00
  guys,
• 7:02
  an
• 7:02
  exclusive,
• 7:03
  which
• 7:03
  is
• 7:03
  exciting.
• 7:04
  I'm
• 7:04
  happy
• 7:04
  to
• 7:04
  share.
• 7:05
  Is.
• 7:05
  So
• 7:05
  it
• 7:06
  is
• 7:06
  our
• 7:06
  50th
• 7:06
  year
• 7:07
  and
• 7:08
  so
• 7:08
  we
• 7:08
  are
• 7:09
  doing
• 7:09
  a
• 7:09
  new
• 7:10
  social
• 7:10
  series
• 7:12
  on
• 7:12
  Instagram
• 7:13
  called
• 7:14
  the
• 7:14
  Clay
• 7:14
  Offs.
• 7:16
  And
• 7:16
  we
• 7:17
  kind
• 7:17
  of
• 7:17
  wanted
• 7:17
  to
• 7:17
  put,
• 7:18
  I
• 7:18
  guess,
• 7:18
  the
• 7:19
  power
• 7:19
  slightly
• 7:20
  into
• 7:20
  the
• 7:20
  hands
• 7:20
  of
• 7:20
  the
• 7:20
  fans
• 7:20
  to
• 7:21
  discover
• 7:21
  which
• 7:22
  of
• 7:22
  our
• 7:22
  characters
• 7:23
  stands,
• 7:24
  you
• 7:24
  know,
• 7:24
  head
• 7:25
  above
• 7:25
  and
• 7:25
  shoulders
• 7:26
  above
• 7:26
  the
• 7:26
  rest.
• 7:26
  So
• 7:27
  across
• 7:27
  the
• 7:28
  year
• 7:28
  on
• 7:28
  our
• 7:29
  official
• 7:29
  Aardman
• 7:30
  account,
• 7:31
  all
• 7:31
  of
• 7:31
  our
• 7:32
  characters
• 7:32
  are
• 7:32
  going
• 7:32
  to
• 7:32
  go
• 7:32
  head
• 7:33
  to
• 7:33
  head
• 7:33
  in
• 7:33
  battles
• 7:34
  using
• 7:34
  cards.
• 7:35
  And
• 7:35
  so
• 7:35
  we're
• 7:35
  inviting
• 7:36
  the
• 7:36
  fans
• 7:36
  to
• 7:36
  join
• 7:37
  in
• 7:37
  and
• 7:37
  back
• 7:38
  their
• 7:38
  favorite
• 7:38
  essentially.
• 7:40
  So
• 7:40
  it's,
• 7:41
  it's
• 7:41
  a
• 7:41
  kind
• 7:41
  of,
• 7:42
  you
• 7:42
  know,
• 7:42
  whilst
• 7:43
  it's
• 7:43
  not
• 7:43
  directing
• 7:44
  narrative
• 7:44
  specifically,
• 7:45
  it's,
• 7:45
  it's
• 7:46
  a
• 7:46
  great
• 7:46
  insight
• 7:47
  into
• 7:47
  what
• 7:48
  our
• 7:48
  fans
• 7:49
  love
• 7:49
  about
• 7:50
  our
• 7:50
  characters
• 7:50
  and,
• 7:51
  and
• 7:51
  I'm
• 7:51
  interested
• 7:52
  to
• 7:52
  see
• 7:52
  where
• 7:52
  the
• 7:52
  final,
• 7:53
  you
• 7:53
  know,
• 7:53
  the
• 7:53
  order
• 7:54
  of
• 7:54
  the
• 7:54
  final
• 7:54
  50.
• 7:55
  But
• 7:55
  I
• 7:55
  think
• 7:55
  that
• 7:56
  is,
• 7:56
  you
• 7:57
  know,
• 7:57
  we
• 7:57
  love
• 7:57
  to
• 7:58
  try
• 7:58
  and
• 7:58
  yeah,
• 7:58
  encourage
• 7:59
  people
• 7:59
  to,
• 8:00
  to
• 8:00
  come
• 8:00
  into
• 8:00
  the
• 8:01
  world
• 8:01
  in
• 8:01
  that
• 8:01
  way.
• 8:02
  The
• 8:03
  thing
• 8:03
  that
• 8:03
  I,
• 8:03
  that
• 8:04
  strikes
• 8:04
  me
• 8:04
  is
• 8:04
  that,
• 8:05
  you
• 8:05
  know,
• 8:06
  the
• 8:06
  user
• 8:06
  generated
• 8:07
  digital
• 8:07
  era
• 8:08
  that
• 8:08
  we're
• 8:08
  in
• 8:08
  now
• 8:10
  hasn't
• 8:10
  sat
• 8:11
  so
• 8:11
  comfortably
• 8:12
  with
• 8:12
  traditional
• 8:13
  pipelines
• 8:13
  of
• 8:14
  production
• 8:14
  because
• 8:15
  producing
• 8:16
  animation
• 8:16
  and
• 8:17
  stop
• 8:17
  motion
• 8:18
  animation
• 8:18
  like
• 8:18
  Aardman
• 8:18
  are
• 8:18
  known
• 8:19
  for
• 8:19
  takes
• 8:19
  so
• 8:20
  long.
• 8:20
  Right,
• 8:21
  so
• 8:21
  how
• 8:21
  are
• 8:22
  you
• 8:22
  guys
• 8:22
  managing
• 8:22
  to
• 8:23
  find
• 8:24
  ways
• 8:24
  to
• 8:24
  make
• 8:24
  that
• 8:24
  work?
• 8:25
  Because
• 8:25
  that's
• 8:25
  kind
• 8:25
  of,
• 8:26
  you
• 8:26
  know,
• 8:26
  it'd
• 8:27
  be
• 8:27
  lovely
• 8:27
  to
• 8:27
  bring
• 8:27
  fans
• 8:28
  in
• 8:28
  to
• 8:29
  all
• 8:29
  the
• 8:29
  detail
• 8:29
  of,
• 8:29
  you
• 8:30
  know,
• 8:30
  claymation
• 8:30
  and
• 8:30
  all
• 8:31
  that
• 8:31
  kind
• 8:31
  of
• 8:31
  stuff.
• 8:31
  But
• 8:31
  when,
• 8:32
  you
• 8:32
  know,
• 8:32
  a
• 8:33
  shot
• 8:33
  might
• 8:33
  take
• 8:33
  three
• 8:34
  months
• 8:34
  to
• 8:34
  produce,
• 8:35
  you
• 8:35
  know,
• 8:35
  and
• 8:35
  that's
• 8:35
  just
• 8:35
  for
• 8:35
  one
• 8:36
  shot.
• 8:36
  Like
• 8:36
  how,
• 8:36
  how
• 8:36
  are
• 8:37
  you
• 8:37
  guys
• 8:37
  managing.
• 8:37
  To
• 8:37
  bridge
• 8:38
  the
• 8:38
  gap
• 8:38
  there?
• 8:39
  Yeah,
• 8:39
  it's
• 8:39
  a
• 8:39
  great
• 8:40
  question
• 8:40
  and
• 8:41
  I
• 8:41
  think
• 8:41
  the,
• 8:41
  the
• 8:41
  answer
• 8:42
  is
• 8:42
  in
• 8:42
  lots
• 8:42
  of
• 8:43
  different
• 8:43
  ways
• 8:43
  and
• 8:43
  lots
• 8:44
  of
• 8:44
  experimentation.
• 8:45
  You
• 8:45
  know,
• 8:45
  I
• 8:45
  think
• 8:47
  the,
• 8:47
  the
• 8:47
  site
• 8:48
  we're
• 8:48
  on
• 8:48
  in
• 8:48
  Bristol,
• 8:48
  we
• 8:49
  have
• 8:49
  two,
• 8:49
  two
• 8:49
  sites
• 8:50
  and
• 8:50
  actually
• 8:50
  one
• 8:50
  at
• 8:50
  Gas
• 8:51
  Ferry
• 8:51
  Road
• 8:51
  and
• 8:51
  one
• 8:51
  at
• 8:52
  Aztec
• 8:52
  west
• 8:52
  and
• 8:53
  Gas
• 8:53
  Ferry
• 8:53
  Road
• 8:54
  where
• 8:54
  the
• 8:54
  Aardman
• 8:54
  Academy
• 8:55
  is
• 8:55
  really
• 8:55
  quite
• 8:55
  a
• 8:55
  small
• 8:55
  studio
• 8:56
  where
• 8:56
  we
• 8:56
  shoot
• 8:57
  some
• 8:57
  of
• 8:57
  our
• 8:57
  commercials.
• 8:59
  But
• 8:59
  that's
• 8:59
  actually
• 8:59
  where
• 8:59
  the
• 9:00
  Wrong
• 9:00
  Trousers
• 9:00
  was
• 9:00
  made.
• 9:02
  And,
• 9:02
  and
• 9:02
  now
• 9:02
  of
• 9:02
  course
• 9:03
  we're
• 9:03
  in
• 9:03
  an
• 9:03
  88,
• 9:03
  000
• 9:04
  square
• 9:04
  foot
• 9:04
  studio
• 9:04
  for
• 9:04
  our
• 9:05
  feature
• 9:05
  films.
• 9:05
  But
• 9:05
  you
• 9:06
  know,
• 9:06
  there
• 9:06
  is
• 9:06
  again
• 9:07
  at
• 9:07
  the
• 9:07
  heart
• 9:07
  is
• 9:08
  innovation
• 9:09
  and,
• 9:09
  and
• 9:09
  a,
• 9:10
  you
• 9:10
  know,
• 9:10
  a
• 9:10
  sense
• 9:11
  of
• 9:11
  being
• 9:12
  clever
• 9:13
  with
• 9:13
  limited
• 9:14
  resources
• 9:15
  or
• 9:15
  time
• 9:15
  pressure
• 9:16
  or
• 9:16
  you
• 9:17
  know,
• 9:17
  budget.
• 9:17
  So
• 9:18
  I
• 9:18
  think
• 9:18
  for,
• 9:19
  you
• 9:19
  know,
• 9:19
  some
• 9:20
  of
• 9:20
  the
• 9:20
  things
• 9:20
  we're
• 9:20
  looking
• 9:20
  at
• 9:21
  is
• 9:21
  as
• 9:21
  you
• 9:22
  say,
• 9:22
  for
• 9:22
  social.
• 9:22
  How
• 9:23
  can
• 9:23
  you
• 9:23
  turn
• 9:23
  around
• 9:23
  something
• 9:24
  quickly
• 9:25
  that
• 9:25
  is
• 9:27
  discuss
• 9:27
  his
• 9:27
  cultural
• 9:28
  kind
• 9:28
  of
• 9:28
  relevant
• 9:28
  narrative
• 9:29
  of
• 9:29
  what's
• 9:30
  going
• 9:30
  on
• 9:30
  in
• 9:30
  the
• 9:30
  world
• 9:31
  and
• 9:31
  also
• 9:31
  which
• 9:31
  character
• 9:32
  does
• 9:32
  that
• 9:32
  feel
• 9:32
  right
• 9:32
  for?
• 9:33
  You
• 9:33
  know,
• 9:34
  I
• 9:34
  think,
• 9:34
  you
• 9:34
  know,
• 9:35
  there's
• 9:35
  a
• 9:35
  question
• 9:36
  that's
• 9:36
  something
• 9:36
  we
• 9:36
  have
• 9:36
  to
• 9:37
  think
• 9:37
  about.
• 9:37
  Where
• 9:37
  are
• 9:37
  we
• 9:37
  putting
• 9:38
  our
• 9:38
  characters
• 9:38
  and
• 9:38
  how
• 9:38
  are
• 9:38
  they
• 9:39
  engaging?
• 9:39
  Is
• 9:39
  it,
• 9:40
  you
• 9:40
  know,
• 9:40
  right
• 9:40
  for
• 9:42
  one
• 9:42
  character
• 9:42
  to
• 9:42
  comment
• 9:43
  on
• 9:43
  Harry
• 9:43
  Styles
• 9:43
  new
• 9:44
  album
• 9:44
  or
• 9:45
  versus
• 9:46
  another?
• 9:46
  You
• 9:46
  know,
• 9:46
  and
• 9:46
  how
• 9:47
  does
• 9:47
  everyone
• 9:47
  get
• 9:47
  involved
• 9:48
  in
• 9:48
  playing
• 9:48
  that?
• 9:48
  So
• 9:48
  the
• 9:49
  have
• 9:49
  the
• 9:50
  Characters
• 9:50
  play
• 9:50
  in
• 9:50
  that
• 9:51
  world.
• 9:51
  And
• 9:51
  then
• 9:51
  in
• 9:51
  terms
• 9:52
  of
• 9:52
  technique,
• 9:52
  you
• 9:52
  know,
• 9:52
  we
• 9:53
  have
• 9:53
  some
• 9:53
  great
• 9:55
  spaces
• 9:55
  where
• 9:55
  we
• 9:56
  encourage
• 9:57
  animators
• 9:58
  and
• 9:58
  creatives
• 9:59
  to
• 9:59
  play
• 9:59
  and
• 9:59
  to
• 10:00
  experiment.
• 10:02
  You
• 10:02
  know,
• 10:02
  we've.
• 10:03
  There's
• 10:03
  different
• 10:04
  techniques
• 10:04
  we've
• 10:04
  used
• 10:04
  over
• 10:04
  the
• 10:05
  past.
• 10:05
  So
• 10:05
  some
• 10:05
  of
• 10:05
  you
• 10:06
  might
• 10:06
  remember
• 10:06
  Rex
• 10:06
  the
• 10:06
  Runt,
• 10:07
  which
• 10:07
  was
• 10:07
  a
• 10:07
  great
• 10:07
  series
• 10:08
  from
• 10:08
  back
• 10:09
  in
• 10:09
  the
• 10:09
  day,
• 10:09
  but
• 10:09
  that
• 10:09
  was
• 10:10
  all
• 10:10
  shot
• 10:10
  on
• 10:10
  plates,
• 10:11
  so,
• 10:11
  you
• 10:11
  know,
• 10:11
  rather
• 10:12
  like
• 10:12
  Kiri
• 10:12
  and
• 10:12
  Lou.
• 10:13
  So
• 10:14
  that
• 10:15
  is
• 10:15
  a.
• 10:15
  Is.
• 10:15
  That's
• 10:16
  a
• 10:16
  different
• 10:16
  way
• 10:16
  of
• 10:16
  approaching
• 10:17
  it.
• 10:17
  You
• 10:17
  know,
• 10:17
  we're
• 10:17
  looking
• 10:18
  at
• 10:19
  how
• 10:19
  we
• 10:19
  do
• 10:19
  background
• 10:20
  sets
• 10:20
  differently
• 10:21
  versus
• 10:21
  the
• 10:21
  puppet
• 10:22
  animation.
• 10:23
  We've
• 10:23
  done
• 10:23
  a
• 10:24
  great
• 10:24
  digital
• 10:25
  first
• 10:25
  series
• 10:26
  for
• 10:26
  Timmy
• 10:26
  called
• 10:27
  Timmy
• 10:27
  Tunes
• 10:27
  last
• 10:28
  year,
• 10:28
  which
• 10:28
  was
• 10:28
  2D,
• 10:29
  a
• 10:29
  new
• 10:29
  2D
• 10:30
  design
• 10:30
  for
• 10:30
  Timmy.
• 10:31
  So
• 10:31
  this,
• 10:31
  you
• 10:32
  know,
• 10:32
  there's
• 10:32
  lots
• 10:32
  of
• 10:32
  different
• 10:33
  ways
• 10:33
  where
• 10:33
  I
• 10:33
  think
• 10:33
  we're
• 10:33
  just
• 10:34
  thinking
• 10:34
  how
• 10:34
  can
• 10:34
  we
• 10:34
  interpret
• 10:35
  the
• 10:35
  characters
• 10:35
  and
• 10:35
  how
• 10:36
  can
• 10:36
  we,
• 10:37
  as
• 10:37
  you
• 10:37
  say,
• 10:37
  do
• 10:38
  it
• 10:38
  in
• 10:38
  such
• 10:38
  a
• 10:38
  way
• 10:38
  that
• 10:39
  feels
• 10:40
  authentic
• 10:41
  to
• 10:41
  what
• 10:41
  the
• 10:42
  fans
• 10:42
  expect?
• 10:42
  Because,
• 10:43
  you
• 10:43
  know,
• 10:43
  this
• 10:44
  there
• 10:44
  is,
• 10:44
  with
• 10:45
  all
• 10:45
  this
• 10:45
  technology
• 10:45
  that
• 10:46
  we
• 10:46
  have
• 10:46
  now,
• 10:47
  there
• 10:47
  is
• 10:48
  no
• 10:49
  point
• 10:49
  using
• 10:49
  it
• 10:49
  if
• 10:49
  it
• 10:50
  undercuts
• 10:50
  what
• 10:50
  the
• 10:51
  craft
• 10:51
  and
• 10:51
  the
• 10:51
  f
• 10:52
  it
• 10:52
  is
• 10:52
  and
• 10:52
  the
• 10:52
  fans
• 10:53
  love.
• 10:54
  So,
• 10:54
  yes,
• 10:55
  we
• 10:55
  explore
• 10:55
  technology
• 10:56
  as
• 10:56
  a
• 10:56
  tool
• 10:56
  and
• 10:56
  even,
• 10:57
  you
• 10:57
  know,
• 10:57
  thinking
• 10:57
  about
• 10:58
  different
• 10:58
  AI
• 10:58
  tech
• 10:59
  tools,
• 11:00
  but
• 11:00
  I
• 11:00
  think
• 11:00
  it
• 11:00
  is
• 11:01
  always
• 11:01
  in
• 11:01
  service
• 11:01
  of
• 11:01
  the
• 11:02
  craft.
• 11:02
  It's,
• 11:03
  it's.
• 11:03
  How
• 11:03
  can
• 11:03
  we
• 11:04
  use
• 11:04
  it
• 11:04
  to
• 11:05
  experiment.
• 11:05
  And
• 11:06
  also
• 11:06
  what's
• 11:06
  the
• 11:06
  audience's
• 11:07
  expectation
• 11:07
  in
• 11:08
  different
• 11:08
  formats,
• 11:08
  what
• 11:08
  they
• 11:09
  might
• 11:09
  expect
• 11:09
  for
• 11:09
  a
• 11:09
  film
• 11:10
  versus
• 11:10
  what
• 11:10
  they
• 11:10
  might
• 11:11
  expect
• 11:11
  on
• 11:11
  social.
• 11:11
  And
• 11:11
  TikTok
• 11:12
  is
• 11:12
  completely
• 11:13
  different.
• 11:13
  We
• 11:14
  have
• 11:14
  all
• 11:14
  a
• 11:14
  different
• 11:14
  lexicon,
• 11:15
  a
• 11:15
  different
• 11:15
  language
• 11:16
  on
• 11:16
  those
• 11:16
  platforms.
• 11:16
  So
• 11:17
  it's
• 11:17
  adapting
• 11:18
  our
• 11:18
  techniques
• 11:19
  as
• 11:19
  well
• 11:19
  to
• 11:19
  those
• 11:19
  platforms.
• 11:21
  And
• 11:21
  that
• 11:21
  is
• 11:22
  one
• 11:22
  of
• 11:22
  the
• 11:22
  advantages
• 11:22
  of
• 11:23
  having
• 11:24
  such
• 11:24
  globally
• 11:25
  recognized
• 11:25
  ip,
• 11:27
  aside
• 11:27
  from
• 11:28
  the
• 11:28
  fact
• 11:28
  that
• 11:29
  you
• 11:30
  can
• 11:30
  use.
• 11:30
  Different
• 11:30
  technologies
• 11:31
  on
• 11:31
  different
• 11:31
  platforms.
• 11:32
  And
• 11:32
  you're
• 11:32
  right
• 11:32
  to
• 11:32
  acknowledge
• 11:33
  that
• 11:33
  there's
• 11:34
  different
• 11:34
  expectations
• 11:35
  from
• 11:35
  the
• 11:35
  audiences
• 11:36
  there.
• 11:37
  But
• 11:37
  what
• 11:37
  underpins
• 11:38
  that
• 11:38
  and
• 11:38
  makes
• 11:39
  it
• 11:39
  easier
• 11:39
  to
• 11:40
  do,
• 11:40
  I
• 11:40
  guess,
• 11:40
  is
• 11:41
  when
• 11:41
  you've
• 11:41
  got
• 11:41
  globally
• 11:42
  recognized
• 11:42
  ip,
• 11:43
  it
• 11:43
  does
• 11:44
  stretch
• 11:44
  easier.
• 11:45
  It's
• 11:45
  recognizable
• 11:46
  even
• 11:46
  if
• 11:46
  it's
• 11:47
  in
• 11:47
  2D,
• 11:47
  in
• 11:48
  an
• 11:48
  interactive
• 11:48
  environment
• 11:49
  or
• 11:50
  in
• 11:50
  some
• 11:50
  short
• 11:50
  form,
• 11:50
  social
• 11:51
  content.
• 11:51
  But
• 11:52
  actually
• 11:53
  users
• 11:53
  still
• 11:53
  really
• 11:54
  love
• 11:54
  that
• 11:54
  tactile
• 11:55
  feeling
• 11:56
  that
• 11:56
  is,
• 11:57
  you
• 11:57
  know,
• 11:57
  prevalent
• 11:58
  in
• 11:58
  the
• 11:58
  movies.
• 11:59
  Yeah.
• 11:59
  I
• 12:00
  want
• 12:00
  to
• 12:00
  go
• 12:00
  back
• 12:00
  to
• 12:01
  what
• 12:01
  you
• 12:01
  were
• 12:02
  saying
• 12:02
  about
• 12:03
  obviously
• 12:04
  looking
• 12:04
  at
• 12:05
  this
• 12:05
  kind
• 12:06
  of
• 12:06
  ecosystem
• 12:07
  strategy.
• 12:07
  Now,
• 12:08
  I
• 12:08
  was
• 12:08
  really
• 12:08
  interested
• 12:09
  when
• 12:09
  you
• 12:09
  and
• 12:09
  I
• 12:09
  were
• 12:10
  chatting
• 12:10
  about
• 12:11
  just
• 12:12
  the
• 12:12
  multifaceted
• 12:13
  fandom
• 12:13
  around
• 12:14
  Aardman
• 12:14
  Carrier.
• 12:15
  Of
• 12:15
  course,
• 12:15
  there's
• 12:16
  50
• 12:16
  years
• 12:16
  of
• 12:17
  it.
• 12:17
  And
• 12:17
  what
• 12:18
  was
• 12:18
  really
• 12:18
  interesting
• 12:19
  was
• 12:19
  just
• 12:19
  when
• 12:20
  you
• 12:20
  were
• 12:20
  digging
• 12:20
  into,
• 12:21
  you've
• 12:21
  got
• 12:21
  different
• 12:21
  demographics,
• 12:22
  you've
• 12:22
  got
• 12:23
  different
• 12:23
  geographical
• 12:24
  kind
• 12:24
  of
• 12:25
  fandoms
• 12:25
  and
• 12:25
  I
• 12:26
  hadn't
• 12:26
  really
• 12:26
  thought
• 12:26
  about
• 12:26
  that.
• 12:27
  So
• 12:27
  how
• 12:27
  are
• 12:27
  you
• 12:27
  managing
• 12:28
  and
• 12:28
  how
• 12:28
  are
• 12:28
  you
• 12:28
  planning
• 12:29
  for
• 12:29
  that?
• 12:30
  Yeah,
• 12:31
  it's
• 12:31
  a
• 12:31
  really,
• 12:32
  I
• 12:32
  mean,
• 12:32
  ultimate
• 12:33
  is
• 12:33
  great
• 12:33
  fun
• 12:33
  because
• 12:34
  you're
• 12:34
  understanding
• 12:35
  loads
• 12:35
  of
• 12:35
  different
• 12:36
  audiences
• 12:36
  in
• 12:36
  loads
• 12:37
  of
• 12:37
  different
• 12:37
  markets.
• 12:38
  But,
• 12:38
  you
• 12:38
  know,
• 12:39
  our
• 12:39
  fandom
• 12:40
  in
• 12:41
  the
• 12:41
  uk,
• 12:42
  for
• 12:42
  example,
• 12:42
  in
• 12:43
  Europe
• 12:43
  for
• 12:43
  Shaun
• 12:44
  the
• 12:44
  Sheep,
• 12:44
  is
• 12:44
  as
• 12:44
  one
• 12:45
  might
• 12:45
  imagine,
• 12:45
  for
• 12:45
  kids
• 12:46
  and
• 12:46
  their
• 12:46
  families
• 12:47
  and
• 12:47
  that's
• 12:47
  kind
• 12:47
  of
• 12:47
  heartland.
• 12:48
  But
• 12:48
  in
• 12:49
  Japan
• 12:49
  it's
• 12:50
  much
• 12:50
  older
• 12:50
  demographic,
• 12:51
  it's
• 12:51
  kind
• 12:51
  of,
• 12:51
  you
• 12:52
  know,
• 12:52
  skews
• 12:52
  female
• 12:53
  and
• 12:53
  it's
• 12:53
  generally
• 12:53
  20s
• 12:54
  and
• 12:54
  30s.
• 12:56
  So
• 12:56
  it's
• 12:56
  a
• 12:56
  completely
• 12:57
  different
• 12:58
  kind
• 12:59
  of
• 12:59
  basis
• 12:59
  from
• 12:59
  which
• 13:00
  to
• 13:00
  build
• 13:00
  a
• 13:00
  brand
• 13:00
  and
• 13:01
  it
• 13:01
  determines,
• 13:02
  you
• 13:02
  know,
• 13:02
  what
• 13:03
  kind
• 13:04
  of
• 13:04
  brand
• 13:04
  extensions
• 13:05
  you
• 13:05
  might
• 13:05
  go
• 13:05
  for.
• 13:06
  So,
• 13:06
  for
• 13:07
  example,
• 13:07
  our
• 13:07
  licensing
• 13:08
  strategy
• 13:08
  in
• 13:08
  Japan
• 13:09
  looks
• 13:09
  very,
• 13:10
  very
• 13:10
  different
• 13:10
  and
• 13:11
  it
• 13:11
  is
• 13:11
  aimed
• 13:11
  at
• 13:11
  products
• 13:12
  for
• 13:12
  those
• 13:12
  demographics
• 13:13
  versus,
• 13:14
  you
• 13:15
  know,
• 13:15
  the
• 13:15
  kind
• 13:15
  of
• 13:15
  more
• 13:15
  kids
• 13:16
  oriented
• 13:16
  product
• 13:17
  lines
• 13:17
  that
• 13:17
  we
• 13:17
  might
• 13:18
  do
• 13:18
  in
• 13:18
  the
• 13:18
  uk.
• 13:18
  Now,
• 13:19
  interestingly,
• 13:19
  because
• 13:20
  of
• 13:20
  this
• 13:20
  kind
• 13:21
  of
• 13:21
  absolute
• 13:21
  global
• 13:23
  kind
• 13:23
  of
• 13:24
  trend
• 13:25
  of
• 13:25
  seeing,
• 13:26
  you
• 13:26
  know,
• 13:26
  Korean
• 13:27
  and
• 13:28
  Japanese
• 13:28
  kind
• 13:28
  of
• 13:29
  trends
• 13:29
  coming
• 13:29
  into
• 13:29
  the
• 13:29
  uk,
• 13:30
  a
• 13:30
  lot
• 13:30
  of
• 13:30
  what
• 13:30
  we're
• 13:30
  doing
• 13:31
  in
• 13:31
  Japan
• 13:31
  is
• 13:31
  now
• 13:31
  we're
• 13:32
  thinking
• 13:32
  about
• 13:32
  how
• 13:32
  do
• 13:32
  we
• 13:33
  bring
• 13:33
  that
• 13:33
  back
• 13:33
  over
• 13:34
  here
• 13:34
  for
• 13:34
  a
• 13:35
  slightly
• 13:35
  different
• 13:35
  demographic.
• 13:36
  And
• 13:36
  we've
• 13:36
  just
• 13:36
  done
• 13:37
  a.
• 13:37
  A
• 13:37
  really
• 13:37
  lovely
• 13:38
  range
• 13:38
  with
• 13:39
  M
• 13:39
  S
• 13:40
  for
• 13:40
  Wallace
• 13:41
  and
• 13:41
  Gromit,
• 13:41
  which
• 13:42
  was
• 13:42
  for
• 13:42
  9
• 13:42
  to
• 13:42
  16
• 13:43
  year
• 13:43
  olds.
• 13:43
  So,
• 13:43
  you
• 13:44
  know,
• 13:44
  that's
• 13:44
  kind
• 13:44
  of
• 13:44
  an
• 13:44
  apparel
• 13:45
  range
• 13:45
  and
• 13:45
  that,
• 13:46
  that's
• 13:46
  been
• 13:46
  brilliant
• 13:46
  to
• 13:47
  see,
• 13:47
  but
• 13:47
  that's
• 13:47
  a
• 13:47
  slightly
• 13:47
  different,
• 13:48
  you
• 13:49
  know,
• 13:49
  pitch,
• 13:49
  I
• 13:49
  guess,
• 13:50
  that
• 13:50
  I.
• 13:50
  And
• 13:50
  with
• 13:50
  design,
• 13:51
  very
• 13:51
  kind
• 13:52
  of
• 13:52
  new
• 13:52
  design
• 13:53
  that
• 13:53
  feels
• 13:53
  much
• 13:54
  more
• 13:54
  akin
• 13:54
  to
• 13:54
  something
• 13:54
  that
• 13:55
  we
• 13:55
  might
• 13:55
  look
• 13:56
  for
• 13:56
  internationally.
• 13:57
  So
• 13:57
  yeah,
• 13:57
  to
• 13:57
  your
• 13:58
  point,
• 13:58
  there's,
• 13:58
  we
• 13:58
  do
• 13:58
  have
• 13:59
  very
• 13:59
  different
• 13:59
  phantoms
• 14:00
  for
• 14:00
  each
• 14:00
  brand.
• 14:00
  There's
• 14:01
  a,
• 14:01
  there's
• 14:01
  a
• 14:01
  big
• 14:01
  Aardman
• 14:02
  fandom,
• 14:03
  you
• 14:03
  know,
• 14:03
  there's
• 14:03
  a
• 14:04
  big
• 14:04
  animation
• 14:05
  kind
• 14:06
  of
• 14:06
  community
• 14:06
  that
• 14:07
  want
• 14:07
  to
• 14:07
  know
• 14:07
  what
• 14:08
  we're
• 14:08
  up
• 14:08
  to.
• 14:08
  There's
• 14:08
  a
• 14:09
  really
• 14:09
  kind
• 14:10
  of
• 14:10
  deep
• 14:10
  fandom
• 14:11
  around
• 14:11
  Wallace
• 14:11
  and
• 14:11
  Gromit,
• 14:12
  particularly
• 14:12
  in
• 14:12
  the
• 14:12
  uk,
• 14:13
  because
• 14:14
  of
• 14:14
  that
• 14:14
  nostalgia
• 14:15
  for,
• 14:15
  and
• 14:16
  you
• 14:16
  know,
• 14:16
  seeing
• 14:17
  it
• 14:17
  on
• 14:17
  the
• 14:17
  BBC.
• 14:18
  And
• 14:19
  then
• 14:19
  for
• 14:19
  Sean,
• 14:19
  you
• 14:20
  know,
• 14:20
  it's.
• 14:20
  Shaun
• 14:21
  is
• 14:22
  in
• 14:22
  170
• 14:22
  territories
• 14:23
  around
• 14:23
  the
• 14:23
  world.
• 14:24
  You
• 14:24
  know,
• 14:24
  our
• 14:24
  series,
• 14:25
  it's,
• 14:25
  it's,
• 14:25
  it's
• 14:26
  got
• 14:26
  incredible
• 14:27
  breadth.
• 14:27
  But
• 14:28
  actually,
• 14:28
  you
• 14:28
  know,
• 14:29
  the
• 14:29
  benefits
• 14:29
  of
• 14:29
  Sean
• 14:29
  is
• 14:30
  because
• 14:31
  it's
• 14:31
  non
• 14:31
  dialogue
• 14:33
  that
• 14:33
  opens
• 14:34
  up
• 14:34
  a
• 14:35
  lot
• 14:35
  of
• 14:35
  opportunity
• 14:35
  for
• 14:36
  content
• 14:36
  to
• 14:36
  travel
• 14:37
  as
• 14:38
  well
• 14:38
  more
• 14:38
  freely
• 14:39
  and
• 14:39
  alongside
• 14:40
  that
• 14:40
  kind
• 14:40
  of,
• 14:40
  you
• 14:41
  know,
• 14:41
  all
• 14:41
  the
• 14:41
  other
• 14:41
  kind
• 14:42
  of
• 14:42
  product
• 14:42
  brand
• 14:42
  extensions.
• 14:43
  But
• 14:43
  we've
• 14:43
  got,
• 14:44
  in
• 14:44
  Japan,
• 14:45
  we've
• 14:45
  got
• 14:45
  a,
• 14:46
  an
• 14:46
  amazing
• 14:47
  kind
• 14:47
  of
• 14:48
  farm
• 14:49
  Kind
• 14:49
  of
• 14:50
  experience
• 14:51
  where
• 14:51
  we
• 14:51
  have
• 14:51
  rebuilt
• 14:52
  the
• 14:52
  farmer's
• 14:53
  house
• 14:53
  from
• 14:53
  Shaun
• 14:53
  the
• 14:53
  Sheep
• 14:54
  in
• 14:54
  real
• 14:54
  life
• 14:55
  at
• 14:55
  real
• 14:55
  size
• 14:56
  and
• 14:56
  you
• 14:57
  can
• 14:57
  kind
• 14:57
  of
• 14:57
  visit
• 14:57
  it.
• 14:58
  I've
• 14:58
  been
• 14:58
  there,
• 14:59
  it
• 14:59
  was
• 14:59
  absolutely
• 15:00
  incredible.
• 15:00
  People
• 15:00
  get
• 15:01
  married
• 15:01
  there.
• 15:02
  It
• 15:03
  is
• 15:03
  a.
• 15:03
  Yeah.
• 15:04
  Whereabouts
• 15:04
  in
• 15:04
  Japan.
• 15:06
  It's
• 15:06
  about.
• 15:07
  It's
• 15:07
  about
• 15:07
  a
• 15:07
  couple
• 15:07
  of
• 15:08
  hours
• 15:08
  outside
• 15:09
  Tokyo
• 15:09
  and
• 15:09
  it
• 15:10
  is
• 15:10
  just.
• 15:11
  It's
• 15:11
  a
• 15:11
  place
• 15:12
  called
• 15:12
  Rosa
• 15:12
  and
• 15:13
  Berry,
• 15:13
  English
• 15:13
  Rose
• 15:14
  garden.
• 15:14
  And
• 15:14
  it's
• 15:14
  beautiful.
• 15:16
  It's
• 15:16
  got
• 15:16
  workshops,
• 15:17
  there's
• 15:17
  a
• 15:17
  bakery,
• 15:18
  you
• 15:18
  can
• 15:18
  bake
• 15:18
  sha
• 15:19
  shaped
• 15:20
  buns.
• 15:21
  But,
• 15:21
  you
• 15:21
  know,
• 15:21
  I
• 15:21
  expect
• 15:22
  to
• 15:22
  see
• 15:22
  families
• 15:22
  there
• 15:23
  because.
• 15:23
  Because,
• 15:23
  you
• 15:23
  know,
• 15:23
  and
• 15:24
  actually
• 15:24
  it
• 15:24
  was
• 15:24
  all
• 15:25
  couples
• 15:26
  in
• 15:26
  their
• 15:26
  20s
• 15:26
  on
• 15:27
  dates.
• 15:28
  And
• 15:28
  that
• 15:28
  is,
• 15:29
  that
• 15:29
  is
• 15:29
  the
• 15:30
  fandom
• 15:30
  we
• 15:30
  have
• 15:30
  there.
• 15:30
  So
• 15:31
  we
• 15:31
  do,
• 15:32
  we
• 15:32
  have.
• 15:32
  We've
• 15:32
  restructured
• 15:33
  as.
• 15:33
  Again,
• 15:34
  kind
• 15:34
  of
• 15:34
  in
• 15:34
  the
• 15:34
  way
• 15:34
  we
• 15:35
  work
• 15:36
  so
• 15:36
  that
• 15:36
  across
• 15:37
  our
• 15:37
  brands
• 15:37
  and
• 15:37
  licensing
• 15:38
  team,
• 15:38
  where
• 15:38
  we
• 15:38
  have
• 15:39
  content
• 15:39
  sales,
• 15:39
  we
• 15:39
  have
• 15:40
  licensing
• 15:40
  teams,
• 15:40
  we
• 15:41
  have
• 15:41
  attractions,
• 15:41
  live
• 15:42
  events,
• 15:42
  brand
• 15:42
  and
• 15:43
  digital
• 15:43
  and
• 15:43
  social.
• 15:44
  So
• 15:44
  across
• 15:45
  each
• 15:45
  of
• 15:45
  those
• 15:46
  teams
• 15:46
  we
• 15:46
  have
• 15:47
  kind
• 15:47
  of
• 15:47
  territory
• 15:48
  experts
• 15:49
  so
• 15:49
  that
• 15:49
  we
• 15:49
  have
• 15:49
  a
• 15:49
  real
• 15:50
  scrum,
• 15:50
  if
• 15:51
  you
• 15:51
  like,
• 15:51
  of
• 15:51
  experts
• 15:52
  around
• 15:52
  Japan
• 15:52
  who
• 15:53
  all
• 15:53
  understand
• 15:53
  how
• 15:54
  to
• 15:54
  interact
• 15:54
  and
• 15:55
  support
• 15:55
  each
• 15:55
  other
• 15:55
  in
• 15:56
  growing
• 15:56
  and
• 15:56
  what
• 15:56
  the
• 15:57
  opportunities
• 15:57
  might
• 15:57
  be
• 15:57
  coming
• 15:58
  from
• 15:58
  each
• 15:58
  area
• 15:59
  and
• 15:59
  in
• 15:59
  our
• 15:59
  key
• 16:00
  markets.
• 16:00
  That's
• 16:00
  sort
• 16:01
  of
• 16:01
  how
• 16:01
  we
• 16:01
  started
• 16:01
  to
• 16:02
  work.
• 16:02
  And
• 16:02
  it's
• 16:02
  been
• 16:02
  brilliant
• 16:03
  actually
• 16:03
  to
• 16:03
  get
• 16:03
  that
• 16:03
  depth
• 16:04
  of
• 16:04
  knowledge
• 16:05
  and
• 16:05
  that
• 16:05
  communication
• 16:06
  kind
• 16:06
  of
• 16:06
  to
• 16:07
  grow
• 16:07
  a
• 16:07
  brand
• 16:07
  in
• 16:07
  a
• 16:08
  market
• 16:08
  that
• 16:09
  is
• 16:09
  quite
• 16:09
  different
• 16:09
  to
• 16:10
  the
• 16:10
  uk.
• 16:10
  Just
• 16:11
  want
• 16:11
  to.
• 16:11
  Just
• 16:11
  following
• 16:11
  up
• 16:12
  on
• 16:12
  that,
• 16:12
  I
• 16:12
  was
• 16:13
  intrigued
• 16:14
  to
• 16:14
  hear
• 16:16
  whether
• 16:16
  there
• 16:16
  are
• 16:16
  any
• 16:16
  particular
• 16:17
  characters
• 16:17
  from
• 16:17
  Aardman
• 16:18
  that
• 16:19
  really
• 16:19
  appeal
• 16:20
  in
• 16:20
  Japan
• 16:21
  that
• 16:21
  are
• 16:21
  kind
• 16:22
  of
• 16:22
  a
• 16:22
  surprise
• 16:23
  or
• 16:23
  kind
• 16:23
  of
• 16:24
  what.
• 16:24
  What
• 16:24
  the
• 16:25
  kind
• 16:25
  of
• 16:25
  the
• 16:25
  big
• 16:25
  brands
• 16:26
  are
• 16:26
  for
• 16:27
  Aardman
• 16:27
  in
• 16:27
  Japan.
• 16:28
  Shaun
• 16:28
  the
• 16:29
  Sheep
• 16:29
  is
• 16:29
  the
• 16:29
  biggest
• 16:29
  in
• 16:29
  Japan
• 16:30
  by
• 16:30
  far.
• 16:31
  That's
• 16:31
  really
• 16:31
  kind
• 16:32
  of
• 16:32
  been
• 16:32
  fantastic.
• 16:33
  But
• 16:34
  I
• 16:34
  think
• 16:34
  in
• 16:34
  terms
• 16:34
  of
• 16:34
  sort
• 16:35
  of
• 16:35
  the
• 16:36
  things
• 16:36
  that
• 16:36
  surprise
• 16:37
  us,
• 16:37
  I
• 16:37
  guess
• 16:38
  is
• 16:39
  it
• 16:39
  was
• 16:39
  wonderful
• 16:40
  to
• 16:40
  see
• 16:40
  after
• 16:40
  Vengeance
• 16:41
  Most
• 16:41
  Foul
• 16:42
  that
• 16:42
  people
• 16:43
  in
• 16:43
  China
• 16:43
  are
• 16:43
  getting
• 16:43
  tattoos,
• 16:44
  the
• 16:44
  feathers,
• 16:44
  McGraw.
• 16:45
  And
• 16:45
  it
• 16:45
  was
• 16:45
  in
• 16:45
  the
• 16:46
  China
• 16:46
  Morning
• 16:46
  Post
• 16:47
  that
• 16:47
  was
• 16:47
  a
• 16:47
  kind
• 16:47
  of
• 16:48
  not
• 16:48
  expected,
• 16:49
  I
• 16:49
  would
• 16:49
  say.
• 16:50
  And
• 16:51
  Grommet
• 16:52
  is
• 16:52
  hugely
• 16:53
  popular
• 16:53
  in
• 16:53
  South
• 16:53
  Korea.
• 16:55
  You
• 16:55
  know,
• 16:55
  Wallace
• 16:55
  and
• 16:56
  Grommet
• 16:56
  as
• 16:56
  a
• 16:56
  brand.
• 16:56
  But
• 16:57
  particularly
• 16:57
  we
• 16:57
  have
• 16:57
  a
• 16:57
  lot
• 16:57
  of
• 16:58
  Grommet
• 16:58
  plush
• 16:59
  and
• 16:59
  that
• 16:59
  does
• 17:00
  incredibly
• 17:00
  well
• 17:01
  kind
• 17:01
  of
• 17:01
  acute
• 17:02
  kind
• 17:02
  of
• 17:02
  factor.
• 17:02
  So
• 17:03
  yeah,
• 17:03
  it's,
• 17:03
  it's
• 17:04
  really
• 17:04
  interesting
• 17:05
  to
• 17:05
  see
• 17:07
  what,
• 17:07
  what
• 17:07
  works
• 17:08
  and
• 17:08
  Indonesia
• 17:09
  does.
• 17:09
  You
• 17:09
  know,
• 17:09
  Indonesia
• 17:10
  is
• 17:10
  probably
• 17:10
  one
• 17:11
  of
• 17:11
  the
• 17:11
  strongest
• 17:11
  territories
• 17:11
  interestingly
• 17:12
  on
• 17:12
  our
• 17:12
  socials
• 17:13
  and
• 17:13
  our
• 17:13
  YouTube.
• 17:14
  So
• 17:14
  we're
• 17:15
  exploring
• 17:15
  kind
• 17:15
  of
• 17:16
  more
• 17:16
  live
• 17:16
  experience
• 17:16
  opportunities
• 17:17
  there.
• 17:17
  So
• 17:18
  there's,
• 17:18
  you
• 17:18
  know,
• 17:18
  there
• 17:19
  is
• 17:19
  a
• 17:19
  lot
• 17:19
  of,
• 17:20
  yeah,
• 17:20
  regionally
• 17:21
  specific
• 17:22
  opportunities,
• 17:23
  but
• 17:23
  we,
• 17:23
  we
• 17:24
  are
• 17:24
  lucky
• 17:24
  to
• 17:24
  have
• 17:24
  a
• 17:24
  great
• 17:25
  fan
• 17:25
  base
• 17:26
  on
• 17:26
  YouTube
• 17:26
  and
• 17:27
  social.
• 17:27
  I
• 17:27
  think
• 17:27
  we've
• 17:27
  got
• 17:28
  about
• 17:28
  30
• 17:28
  million
• 17:29
  subscribers
• 17:29
  on
• 17:29
  YouTube
• 17:30
  and
• 17:30
  about
• 17:30
  10
• 17:31
  million
• 17:31
  across
• 17:31
  our
• 17:31
  social
• 17:31
  channels.
• 17:32
  And
• 17:32
  so
• 17:32
  that.
• 17:32
  That
• 17:33
  data
• 17:33
  has
• 17:34
  become
• 17:34
  increasingly
• 17:34
  important
• 17:35
  in
• 17:36
  talking
• 17:36
  to
• 17:36
  those
• 17:36
  next
• 17:37
  stage
• 17:37
  of
• 17:37
  brand
• 17:37
  growth.
• 17:38
  You
• 17:38
  know,
• 17:38
  understanding
• 17:39
  where
• 17:39
  we
• 17:39
  should
• 17:40
  focus
• 17:40
  on
• 17:40
  our
• 17:40
  efforts.
• 17:41
  Because
• 17:41
  we
• 17:41
  are
• 17:41
  a
• 17:42
  relatively
• 17:42
  small
• 17:43
  team,
• 17:44
  I
• 17:44
  think
• 17:45
  we're
• 17:45
  in
• 17:45
  terms
• 17:45
  of
• 17:45
  brands
• 17:46
  and
• 17:46
  licensing
• 17:46
  30
• 17:47
  people
• 17:47
  or
• 17:48
  so
• 17:48
  across
• 17:48
  all
• 17:49
  of
• 17:49
  those
• 17:49
  different
• 17:49
  areas.
• 17:50
  So
• 17:50
  we
• 17:50
  have
• 17:50
  to
• 17:50
  really
• 17:51
  focus
• 17:51
  and
• 17:52
  prioritize.
• 17:52
  But
• 17:53
  I
• 17:53
  think
• 17:53
  that's
• 17:54
  you
• 17:54
  know,
• 17:54
  the
• 17:54
  benefit
• 17:55
  really
• 17:56
  of
• 17:57
  having
• 17:57
  a
• 17:57
  great
• 17:58
  squad
• 18:00
  to
• 18:00
  take
• 18:00
  the
• 18:00
  brands
• 18:01
  where
• 18:01
  we
• 18:01
  can
• 18:01
  take
• 18:01
  them.
• 18:03
  How
• 18:03
  are
• 18:03
  you
• 18:03
  seeing
• 18:03
  that
• 18:04
  extension
• 18:04
  into
• 18:05
  real
• 18:05
  life
• 18:06
  like
• 18:06
  pay
• 18:07
  off?
• 18:07
  Right,
• 18:07
  because
• 18:07
  it's
• 18:09
  drives
• 18:09
  revenue
• 18:09
  but
• 18:09
  also
• 18:10
  like
• 18:10
  that
• 18:10
  kind
• 18:10
  of.
• 18:11
  It
• 18:11
  also
• 18:11
  drives
• 18:12
  fandom
• 18:12
  in
• 18:12
  of
• 18:13
  itself.
• 18:14
  Definitely.
• 18:14
  I
• 18:14
  mean
• 18:15
  we
• 18:15
  saw
• 18:15
  a
• 18:15
  lot
• 18:15
  of
• 18:16
  great
• 18:16
  social
• 18:17
  content
• 18:17
  around
• 18:17
  Longley.
• 18:18
  You
• 18:18
  know,
• 18:18
  that
• 18:18
  was
• 18:18
  such
• 18:18
  an
• 18:19
  immersive
• 18:19
  experience.
• 18:20
  I
• 18:20
  don't
• 18:20
  know
• 18:20
  if
• 18:20
  any
• 18:21
  of
• 18:21
  you
• 18:21
  guys
• 18:21
  had
• 18:21
  the
• 18:21
  chance
• 18:21
  to
• 18:21
  go
• 18:22
  but
• 18:22
  there
• 18:22
  was,
• 18:22
  you
• 18:23
  know,
• 18:23
  the
• 18:23
  scale
• 18:23
  of
• 18:23
  it
• 18:24
  was
• 18:24
  exceptional.
• 18:24
  The
• 18:25
  crossover
• 18:26
  for
• 18:26
  international
• 18:28
  so
• 18:29
  so
• 18:29
  long
• 18:30
  is
• 18:30
  wonderful.
• 18:31
  You
• 18:31
  know,
• 18:31
  it's
• 18:31
  a,
• 18:32
  it's
• 18:32
  an
• 18:32
  incredible
• 18:33
  location,
• 18:33
  stately
• 18:34
  home
• 18:34
  and
• 18:34
  kind
• 18:34
  of
• 18:34
  safari
• 18:35
  park.
• 18:36
  And
• 18:36
  around
• 18:36
  each
• 18:37
  Christmas
• 18:39
  time
• 18:39
  they
• 18:39
  have
• 18:40
  an
• 18:40
  amazing
• 18:40
  lantern
• 18:41
  experience
• 18:42
  sort
• 18:42
  of
• 18:42
  walkthrough
• 18:43
  lantern
• 18:43
  experience
• 18:43
  outside
• 18:44
  that
• 18:44
  gets
• 18:44
  lit
• 18:44
  up
• 18:45
  in
• 18:45
  the
• 18:45
  evening
• 18:46
  and
• 18:47
  is
• 18:47
  just
• 18:47
  a
• 18:47
  work
• 18:48
  of
• 18:48
  art.
• 18:48
  And
• 18:48
  they
• 18:48
  partner
• 18:49
  with
• 18:49
  incredible
• 18:49
  craftspeople
• 18:50
  to
• 18:50
  create
• 18:51
  these
• 18:51
  lantern
• 18:51
  hand
• 18:52
  painted
• 18:52
  silk.
• 18:53
  So
• 18:53
  there
• 18:53
  was
• 18:53
  a
• 18:53
  really,
• 18:54
  you
• 18:54
  know,
• 18:54
  there's
• 18:54
  a
• 18:54
  real
• 18:55
  craft
• 18:56
  kind
• 18:56
  of
• 18:56
  alignment
• 18:57
  for
• 18:57
  us
• 18:57
  with
• 18:59
  what
• 18:59
  they
• 18:59
  do.
• 19:00
  And
• 19:00
  we
• 19:00
  were
• 19:01
  delighted
• 19:01
  yeah
• 19:01
  to,
• 19:02
  to
• 19:02
  partner
• 19:03
  with
• 19:03
  them
• 19:03
  this
• 19:03
  year
• 19:03
  on
• 19:03
  it.
• 19:04
  And
• 19:04
  you
• 19:04
  know,
• 19:04
  we
• 19:05
  took
• 19:05
  you
• 19:05
  through
• 19:05
  an
• 19:05
  anthology
• 19:06
  of
• 19:06
  all
• 19:07
  of
• 19:07
  our
• 19:07
  films
• 19:07
  and
• 19:07
  characters.
• 19:08
  So
• 19:08
  everything
• 19:09
  from
• 19:09
  Morph
• 19:09
  to
• 19:10
  early
• 19:10
  man
• 19:11
  to
• 19:11
  Shaun
• 19:12
  the
• 19:12
  sheep
• 19:13
  farmers,
• 19:13
  llamas,
• 19:14
  you
• 19:14
  know,
• 19:14
  then
• 19:14
  we
• 19:14
  had
• 19:14
  an
• 19:15
  amazing
• 19:15
  West
• 19:15
  Wallaby
• 19:16
  street
• 19:16
  all
• 19:16
  recreated
• 19:17
  the
• 19:17
  actual
• 19:17
  street
• 19:18
  in
• 19:18
  lanterns
• 19:19
  and,
• 19:20
  and
• 19:21
  you
• 19:21
  know,
• 19:21
  Chicken
• 19:21
  Run
• 19:21
  was
• 19:22
  there.
• 19:22
  I
• 19:22
  mean
• 19:22
  it
• 19:22
  was
• 19:22
  really
• 19:23
  a
• 19:23
  whole
• 19:23
  Aardman
• 19:25
  experience
• 19:25
  and
• 19:25
  music
• 19:26
  too
• 19:26
  and,
• 19:26
  and
• 19:27
  audio
• 19:27
  as
• 19:28
  well
• 19:28
  as
• 19:28
  you
• 19:28
  went
• 19:28
  around.
• 19:28
  So
• 19:28
  it
• 19:29
  kind
• 19:29
  of
• 19:29
  again
• 19:29
  that
• 19:29
  immersion
• 19:30
  and
• 19:31
  a
• 19:31
  lot
• 19:31
  of
• 19:31
  the
• 19:31
  social,
• 19:31
  you
• 19:32
  know,
• 19:32
  that's
• 19:32
  what
• 19:32
  people
• 19:32
  love
• 19:32
  sharing
• 19:33
  is
• 19:33
  those
• 19:33
  family
• 19:33
  experiences.
• 19:34
  And
• 19:34
  I
• 19:35
  think
• 19:35
  you
• 19:35
  know,
• 19:35
  for
• 19:35
  Aardman
• 19:36
  is,
• 19:36
  you
• 19:37
  know,
• 19:37
  for
• 19:37
  a
• 19:38
  lot
• 19:38
  of
• 19:38
  our
• 19:38
  content
• 19:38
  is
• 19:38
  really
• 19:39
  for
• 19:39
  families.
• 19:39
  That
• 19:40
  21.6
• 19:40
  million
• 19:41
  on
• 19:41
  the
• 19:41
  BBC
• 19:41
  for
• 19:41
  Vengeance
• 19:42
  most
• 19:42
  Foul
• 19:42
  was
• 19:43
  definitely
• 19:43
  families.
• 19:44
  So
• 19:45
  you
• 19:45
  know,
• 19:45
  if
• 19:45
  we
• 19:45
  can
• 19:46
  provide
• 19:47
  places
• 19:47
  that
• 19:48
  they
• 19:48
  can
• 19:49
  then
• 19:49
  take
• 19:49
  that
• 19:50
  joy
• 19:50
  and
• 19:51
  experience
• 19:51
  it
• 19:51
  together
• 19:52
  beyond
• 19:52
  sitting
• 19:53
  in
• 19:53
  front
• 19:53
  of
• 19:53
  it,
• 19:53
  you
• 19:53
  know,
• 19:53
  the
• 19:54
  TV
• 19:54
  and
• 19:54
  the
• 19:55
  cinema
• 19:55
  screen,
• 19:55
  I
• 19:56
  think
• 19:56
  that's,
• 19:56
  that
• 19:56
  is
• 19:56
  thrilling
• 19:57
  and
• 19:57
  it's
• 19:58
  I
• 19:58
  mean
• 19:58
  it
• 19:58
  was
• 19:58
  a
• 19:59
  joy
• 19:59
  to
• 19:59
  be
• 19:59
  there.
• 19:59
  I
• 19:59
  had
• 19:59
  such
• 20:00
  a
• 20:00
  good
• 20:00
  time.
• 20:00
  So
• 20:02
  yeah,
• 20:02
  I
• 20:02
  think
• 20:02
  our
• 20:03
  fans
• 20:03
  love
• 20:03
  that.
• 20:04
  And
• 20:05
  you're
• 20:05
  doing
• 20:05
  something
• 20:05
  with
• 20:06
  the
• 20:06
  V
• 20:06
  and
• 20:06
  A
• 20:06
  soon
• 20:07
  as
• 20:07
  well.
• 20:07
  Tell
• 20:07
  us
• 20:07
  about
• 20:08
  that.
• 20:09
  So
• 20:09
  the
• 20:09
  VA
• 20:10
  is
• 20:10
  really
• 20:10
  exciting.
• 20:11
  So
• 20:11
  that
• 20:11
  is
• 20:12
  launching
• 20:12
  very
• 20:13
  soon
• 20:13
  actually.
• 20:14
  In
• 20:14
  February
• 20:15
  again
• 20:15
  for
• 20:16
  international
• 20:16
  issues.
• 20:17
  What's
• 20:17
  the
• 20:17
  V
• 20:17
  and
• 20:17
  A?
• 20:18
  Oh,
• 20:18
  thank
• 20:19
  you
• 20:19
  so
• 20:19
  much.
• 20:20
  So
• 20:20
  the
• 20:20
  VA
• 20:21
  is
• 20:21
  the
• 20:21
  Victorian
• 20:21
  Albert
• 20:21
  Museum
• 20:22
  in
• 20:22
  London.
• 20:23
  And
• 20:24
  it
• 20:24
  is
• 20:24
  an
• 20:24
  absolute
• 20:25
  iconic
• 20:26
  institution
• 20:27
  that
• 20:27
  supports,
• 20:28
  you
• 20:28
  know,
• 20:29
  exhibitions
• 20:29
  around
• 20:30
  all
• 20:30
  kinds
• 20:30
  of
• 20:30
  arts.
• 20:31
  And
• 20:31
  they
• 20:31
  have
• 20:31
  a
• 20:31
  specific
• 20:32
  venue
• 20:33
  in
• 20:33
  Bethnal
• 20:33
  Green
• 20:34
  in
• 20:34
  East
• 20:35
  London
• 20:35
  called
• 20:35
  the
• 20:36
  Young
• 20:36
  V
• 20:36
  and
• 20:36
  A
• 20:36
  which
• 20:36
  is
• 20:37
  really
• 20:37
  for,
• 20:38
  you
• 20:38
  know,
• 20:39
  children
• 20:39
  and
• 20:39
  families.
• 20:40
  And
• 20:40
  so
• 20:40
  we're
• 20:41
  partnering
• 20:41
  with
• 20:41
  them
• 20:42
  on
• 20:42
  this
• 20:43
  wonderful
• 20:44
  exhibition
• 20:44
  which
• 20:44
  is
• 20:44
  really
• 20:45
  a
• 20:45
  kind
• 20:45
  of
• 20:45
  celebration
• 20:46
  of
• 20:46
  the
• 20:46
  craft,
• 20:46
  but
• 20:47
  really
• 20:47
  invites
• 20:48
  children,
• 20:49
  families
• 20:49
  to
• 20:49
  kind
• 20:49
  of
• 20:50
  actually
• 20:50
  get
• 20:50
  stuck
• 20:50
  in
• 20:50
  like
• 20:51
  there's
• 20:51
  a
• 20:51
  lot
• 20:51
  of
• 20:51
  hands
• 20:52
  on
• 20:52
  opportunity
• 20:53
  for
• 20:53
  them
• 20:53
  to
• 20:53
  see
• 20:53
  the
• 20:54
  animation
• 20:54
  process
• 20:55
  from
• 20:55
  start
• 20:55
  to
• 20:55
  finish.
• 20:56
  And
• 20:57
  you
• 20:57
  know,
• 20:57
  I
• 20:57
  think
• 20:57
  big
• 20:58
  part
• 20:58
  of
• 20:58
  we've
• 20:58
  got
• 20:59
  the
• 20:59
  Aardman
• 20:59
  Academy
• 21:00
  which
• 21:00
  trains,
• 21:00
  you
• 21:00
  know,
• 21:00
  next
• 21:01
  generation
• 21:01
  of
• 21:01
  animators.
• 21:02
  But
• 21:02
  I
• 21:02
  think,
• 21:02
  you
• 21:02
  know,
• 21:02
  the
• 21:03
  big
• 21:03
  part
• 21:03
  of
• 21:04
  Aardman
• 21:04
  is
• 21:04
  supporting
• 21:04
  that
• 21:05
  next
• 21:05
  generation
• 21:05
  of
• 21:06
  creativity.
• 21:06
  And
• 21:06
  this
• 21:06
  is
• 21:07
  a
• 21:07
  lovely
• 21:07
  way
• 21:08
  to
• 21:08
  do
• 21:08
  that
• 21:09
  with
• 21:09
  an
• 21:10
  amazing
• 21:10
  partner.
• 21:14
  And
• 21:15
  tell
• 21:15
  us
• 21:16
  about
• 21:17
  your
• 21:17
  D2C
• 21:18
  strategy
• 21:19
  because
• 21:19
  we
• 21:20
  talked
• 21:21
  about
• 21:21
  helping
• 21:22
  kind
• 21:22
  of
• 21:22
  inviting
• 21:23
  fans
• 21:23
  in,
• 21:24
  in
• 21:24
  a
• 21:24
  slightly
• 21:25
  more
• 21:25
  participatory
• 21:26
  way.
• 21:26
  And
• 21:26
  you
• 21:27
  know,
• 21:27
  the,
• 21:28
  the
• 21:28
  Social
• 21:28
  series
• 21:29
  and
• 21:29
  the
• 21:29
  Clayos
• 21:29
  I
• 21:30
  think
• 21:30
  is
• 21:30
  a
• 21:30
  really
• 21:31
  great
• 21:31
  way
• 21:31
  to
• 21:31
  do
• 21:32
  that.
• 21:32
  How
• 21:32
  are
• 21:33
  you
• 21:33
  going
• 21:33
  direct
• 21:33
  to
• 21:33
  them
• 21:34
  with
• 21:34
  products
• 21:35
  and
• 21:35
  that
• 21:36
  kind
• 21:36
  of
• 21:37
  E
• 21:37
  Com
• 21:37
  kind
• 21:37
  of
• 21:38
  strategy?
• 21:38
  Yeah,
• 21:40
  well
• 21:40
  I
• 21:41
  think
• 21:41
  that's
• 21:41
  for
• 21:42
  me
• 21:42
  that's
• 21:42
  a
• 21:42
  big
• 21:42
  priority
• 21:43
  at
• 21:43
  the
• 21:43
  moment
• 21:43
  is
• 21:43
  for
• 21:44
  us
• 21:44
  to
• 21:44
  look
• 21:44
  at
• 21:44
  that,
• 21:45
  you
• 21:45
  know,
• 21:45
  we,
• 21:45
  we
• 21:46
  have
• 21:46
  great
• 21:46
  partnerships
• 21:47
  with
• 21:48
  different
• 21:49
  licenses
• 21:49
  and
• 21:50
  products
• 21:51
  all
• 21:51
  around
• 21:52
  the
• 21:52
  world.
• 21:52
  And
• 21:54
  because
• 21:54
  it's
• 21:54
  quite
• 21:54
  territory
• 21:55
  specific
• 21:56
  that
• 21:56
  does
• 21:57
  lead
• 21:57
  itself
• 21:57
  to
• 21:58
  kind
• 21:58
  of
• 21:58
  thinking
• 21:58
  about
• 21:58
  E
• 21:59
  commerce
• 21:59
  in
• 21:59
  quite
• 21:59
  a
• 21:59
  territory
• 22:00
  specific
• 22:00
  way
• 22:01
  as
• 22:01
  well
• 22:01
  as
• 22:01
  trying
• 22:02
  to
• 22:02
  find
• 22:02
  the
• 22:02
  global
• 22:02
  overlays
• 22:03
  where
• 22:03
  we
• 22:03
  can.
• 22:05
  So
• 22:05
  it's,
• 22:05
  it's
• 22:05
  something
• 22:06
  that's
• 22:06
  in
• 22:06
  play
• 22:06
  at
• 22:07
  the
• 22:07
  moment.
• 22:07
  We're
• 22:07
  working
• 22:07
  it
• 22:08
  out
• 22:08
  but
• 22:08
  you
• 22:09
  know,
• 22:09
  certainly
• 22:10
  thinking
• 22:10
  about
• 22:11
  how
• 22:11
  we
• 22:11
  can
• 22:11
  shop
• 22:11
  on
• 22:12
  TikTok
• 22:12
  shop,
• 22:12
  Instagram
• 22:13
  shop,
• 22:14
  you
• 22:14
  know,
• 22:14
  making
• 22:14
  it
• 22:15
  easier
• 22:15
  for
• 22:15
  fans.
• 22:16
  You
• 22:16
  know,
• 22:16
  we
• 22:16
  have
• 22:16
  a
• 22:17
  great
• 22:17
  Wallace
• 22:17
  and
• 22:17
  Gromit
• 22:18
  and
• 22:18
  Shaun
• 22:18
  the
• 22:19
  Sheep
• 22:19
  online
• 22:20
  store
• 22:20
  with
• 22:20
  T
• 22:20
  Mill,
• 22:21
  which
• 22:21
  has
• 22:21
  been
• 22:21
  fantastic
• 22:22
  and,
• 22:22
  and
• 22:23
  saw,
• 22:23
  you
• 22:23
  know,
• 22:24
  particularly
• 22:24
  after
• 22:24
  the
• 22:24
  film
• 22:25
  Venice,
• 22:26
  Ms.
• 22:26
  Files
• 22:26
  saw
• 22:26
  a
• 22:26
  real,
• 22:28
  you
• 22:28
  know,
• 22:28
  Halo
• 22:28
  across
• 22:29
  that.
• 22:29
  But
• 22:29
  I
• 22:29
  think
• 22:30
  it
• 22:30
  is
• 22:30
  how
• 22:30
  can
• 22:30
  we
• 22:31
  consistently
• 22:31
  make
• 22:31
  it
• 22:31
  easy
• 22:31
  for
• 22:32
  fan
• 22:32
  to
• 22:32
  fans
• 22:32
  to
• 22:33
  find.
• 22:33
  So
• 22:34
  particularly
• 22:34
  this
• 22:35
  50th
• 22:35
  anniversary
• 22:36
  year,
• 22:36
  we're
• 22:36
  relaunching
• 22:37
  five
• 22:39
  iconic
• 22:40
  products
• 22:41
  from
• 22:41
  the
• 22:42
  50
• 22:42
  years,
• 22:42
  if
• 22:42
  you
• 22:42
  like.
• 22:43
  So
• 22:43
  I
• 22:43
  can
• 22:44
  go
• 22:45
  on
• 22:45
  then
• 22:45
  the.
• 22:45
  Backpack,
• 22:46
  that
• 22:46
  was
• 22:46
  a
• 22:46
  while
• 22:47
  back.
• 22:47
  It
• 22:48
  was.
• 22:48
  Well,
• 22:48
  you
• 22:48
  couldn't
• 22:48
  move
• 22:49
  for
• 22:49
  Shaun
• 22:49
  the
• 22:49
  Sheep
• 22:49
  backpacks.
• 22:50
  Oh,
• 22:51
  so
• 22:51
  Baby
• 22:51
  Spice.
• 22:51
  Yeah,
• 22:52
  thank
• 22:52
  you,
• 22:52
  Emma
• 22:52
  Bunting.
• 22:53
  But
• 22:53
  that's
• 22:54
  iconic
• 22:55
  shot.
• 22:55
  So,
• 22:55
  yeah,
• 22:55
  the
• 22:55
  Sean
• 22:56
  backpack,
• 22:56
  you
• 22:57
  know,
• 22:57
  we've
• 22:57
  got
• 22:57
  the
• 22:57
  feathers
• 22:57
  water
• 22:58
  bottle.
• 22:59
  There's
• 22:59
  a
• 22:59
  grommet
• 23:00
  mug
• 23:00
  which
• 23:00
  was
• 23:01
  as
• 23:01
  we
• 23:01
  did
• 23:01
  a
• 23:02
  version
• 23:02
  actually
• 23:02
  with
• 23:02
  I
• 23:02
  think
• 23:03
  it
• 23:03
  was
• 23:03
  for
• 23:03
  Christmas
• 23:03
  or
• 23:04
  Comic
• 23:04
  Relief,
• 23:05
  where
• 23:05
  the
• 23:05
  nose
• 23:05
  went
• 23:06
  red
• 23:06
  as
• 23:06
  you
• 23:06
  filled
• 23:06
  up
• 23:06
  your
• 23:07
  mug.
• 23:07
  So
• 23:07
  there's,
• 23:08
  you
• 23:08
  know,
• 23:08
  this,
• 23:09
  this
• 23:09
  us
• 23:09
  trying
• 23:09
  to
• 23:10
  find
• 23:10
  those
• 23:10
  kind
• 23:10
  of
• 23:10
  iconic
• 23:11
  products
• 23:11
  and,
• 23:11
  and,
• 23:11
  you
• 23:12
  know,
• 23:12
  bring
• 23:12
  them
• 23:12
  to
• 23:13
  consumers.
• 23:13
  But
• 23:13
  partnerships
• 23:14
  is
• 23:14
  an
• 23:14
  area
• 23:14
  which
• 23:15
  we
• 23:15
  have
• 23:15
  done,
• 23:16
  you
• 23:16
  know,
• 23:16
  really
• 23:16
  well
• 23:17
  historically,
• 23:17
  but
• 23:17
  I
• 23:17
  think
• 23:18
  again,
• 23:18
  thinking
• 23:19
  much
• 23:19
  more
• 23:20
  strategically
• 23:21
  about
• 23:21
  where
• 23:22
  which
• 23:22
  are
• 23:22
  the
• 23:22
  partners
• 23:23
  that
• 23:23
  can
• 23:23
  really
• 23:23
  creatively
• 23:24
  add
• 23:25
  to
• 23:25
  the
• 23:25
  brand
• 23:26
  value.
• 23:26
  And
• 23:26
  that's
• 23:26
  why
• 23:26
  the
• 23:26
  M
• 23:27
  and
• 23:27
  S
• 23:27
  apparel
• 23:28
  range
• 23:28
  was
• 23:28
  so
• 23:29
  thrilling,
• 23:29
  because
• 23:29
  it
• 23:29
  was
• 23:29
  new
• 23:30
  design
• 23:30
  with
• 23:31
  them
• 23:32
  really
• 23:32
  for
• 23:32
  that
• 23:32
  kind
• 23:32
  of
• 23:33
  new
• 23:33
  audience
• 23:34
  that,
• 23:34
  that
• 23:35
  perhaps
• 23:35
  it's
• 23:35
  coming
• 23:36
  across,
• 23:36
  you
• 23:36
  know,
• 23:36
  at
• 23:36
  age
• 23:36
  9
• 23:37
  to
• 23:37
  16.
• 23:37
  The
• 23:38
  last
• 23:39
  Wallace
• 23:39
  and
• 23:39
  Gromit
• 23:39
  film
• 23:40
  was
• 23:40
  over
• 23:40
  16
• 23:40
  years
• 23:40
  ago.
• 23:41
  So
• 23:41
  this
• 23:41
  is
• 23:41
  their
• 23:41
  first
• 23:42
  time
• 23:43
  engaging
• 23:43
  with
• 23:44
  the
• 23:44
  brand
• 23:45
  and
• 23:45
  how
• 23:45
  can
• 23:45
  we
• 23:45
  make
• 23:45
  it
• 23:46
  more
• 23:46
  relevant
• 23:46
  for
• 23:46
  them?
• 23:47
  So,
• 23:47
  yeah,
• 23:47
  partnerships
• 23:48
  and
• 23:48
  that
• 23:48
  E
• 23:48
  commerce
• 23:48
  piece
• 23:49
  are
• 23:49
  both
• 23:49
  kind
• 23:49
  of
• 23:50
  key
• 23:50
  for
• 23:50
  us.
• 23:50
  Yeah.
• 23:53
  And
• 23:53
  also
• 23:54
  Aardman
• 23:54
  are
• 23:55
  branching
• 23:55
  out
• 23:55
  beyond
• 23:55
  then
• 23:55
  your
• 23:56
  own
• 23:56
  brands
• 23:56
  too,
• 23:56
  because
• 23:56
  I
• 23:56
  know
• 23:56
  you.
• 23:57
  You
• 23:57
  announced
• 23:57
  a
• 23:59
  development
• 23:59
  on
• 23:59
  Pingu.
• 24:00
  There
• 24:00
  was
• 24:00
  an
• 24:01
  announcement
• 24:01
  on
• 24:01
  Pokemon.
• 24:02
  So
• 24:02
  how
• 24:02
  are
• 24:02
  you
• 24:02
  guys
• 24:03
  thinking
• 24:03
  about
• 24:03
  where
• 24:04
  Aardman
• 24:04
  adds
• 24:05
  value
• 24:05
  in
• 24:05
  those
• 24:05
  sorts
• 24:05
  of
• 24:06
  relationships?
• 24:07
  Yeah,
• 24:08
  it's
• 24:09
  amazing
• 24:09
  opportunity
• 24:10
  to
• 24:10
  partner
• 24:11
  on
• 24:11
  those
• 24:11
  IPs
• 24:12
  creatively.
• 24:13
  The
• 24:13
  teams
• 24:13
  have
• 24:13
  been
• 24:13
  super
• 24:14
  excited
• 24:15
  and
• 24:15
  it's
• 24:15
  really
• 24:16
  from
• 24:16
  our
• 24:16
  kind
• 24:16
  of
• 24:16
  creative
• 24:17
  slate
• 24:18
  standpoint,
• 24:19
  we
• 24:20
  have
• 24:21
  really
• 24:21
  looked
• 24:21
  at
• 24:22
  kind
• 24:22
  of
• 24:22
  what
• 24:22
  is
• 24:22
  that
• 24:23
  ecology
• 24:23
  that
• 24:24
  we
• 24:24
  think
• 24:24
  we
• 24:24
  need
• 24:25
  as
• 24:25
  a
• 24:25
  studio
• 24:26
  and
• 24:27
  to
• 24:27
  both
• 24:27
  kind
• 24:28
  of
• 24:28
  creatively
• 24:29
  evolve
• 24:29
  and
• 24:29
  also
• 24:30
  from
• 24:30
  a.
• 24:31
  A
• 24:31
  kind
• 24:31
  of,
• 24:32
  I
• 24:32
  guess,
• 24:34
  capacity
• 24:35
  perspective,
• 24:36
  how
• 24:36
  can
• 24:36
  we
• 24:36
  kind
• 24:36
  of
• 24:37
  make
• 24:37
  sure
• 24:37
  the
• 24:37
  studio
• 24:38
  is
• 24:38
  supported
• 24:38
  and
• 24:40
  active
• 24:40
  and
• 24:41
  kind
• 24:41
  of
• 24:41
  keeping
• 24:42
  creating?
• 24:43
  And
• 24:43
  so
• 24:43
  we,
• 24:44
  you
• 24:44
  know,
• 24:44
  key
• 24:45
  pillar
• 24:45
  is
• 24:45
  obviously
• 24:45
  our
• 24:46
  own
• 24:46
  ip,
• 24:47
  Shaun
• 24:47
  the
• 24:47
  Sheet,
• 24:48
  Wallace
• 24:48
  and
• 24:48
  Gromit.
• 24:48
  And
• 24:48
  that's
• 24:49
  a
• 24:49
  big
• 24:49
  part
• 24:49
  of
• 24:49
  our
• 24:49
  conversations
• 24:50
  around
• 24:51
  what
• 24:51
  does
• 24:51
  the
• 24:51
  future
• 24:51
  slate
• 24:52
  look
• 24:52
  like.
• 24:52
  So
• 24:53
  there
• 24:53
  are
• 24:53
  always
• 24:54
  things
• 24:54
  in
• 24:54
  development
• 24:55
  that
• 24:55
  we're
• 24:55
  thinking
• 24:56
  about
• 24:56
  for
• 24:56
  those
• 24:57
  brands.
• 24:57
  And.
• 24:58
  And
• 24:58
  then,
• 24:58
  you
• 24:59
  know,
• 24:59
  there
• 24:59
  is
• 25:00
  naturally
• 25:00
  a
• 25:00
  kind
• 25:01
  of
• 25:01
  an
• 25:01
  opportunity
• 25:02
  increasingly
• 25:02
  for
• 25:03
  working
• 25:04
  with
• 25:05
  those
• 25:05
  kind
• 25:05
  of
• 25:06
  partners
• 25:06
  on
• 25:07
  their
• 25:08
  ip,
• 25:08
  you
• 25:08
  know,
• 25:09
  and
• 25:09
  Pokemon
• 25:10
  approached
• 25:10
  us
• 25:10
  kind
• 25:11
  of
• 25:11
  a
• 25:11
  few
• 25:11
  years
• 25:12
  ago
• 25:12
  and
• 25:13
  it
• 25:13
  was
• 25:13
  felt
• 25:14
  like
• 25:14
  a
• 25:14
  really
• 25:14
  exciting
• 25:15
  opportunity
• 25:15
  to
• 25:16
  do
• 25:16
  that
• 25:16
  take.
• 25:16
  And
• 25:17
  I
• 25:17
  think
• 25:18
  what
• 25:18
  they
• 25:18
  have,
• 25:19
  you
• 25:19
  know,
• 25:19
  said
• 25:19
  that
• 25:20
  they've
• 25:20
  been
• 25:20
  excited
• 25:20
  by.
• 25:21
  And
• 25:21
  what
• 25:21
  we
• 25:21
  were
• 25:21
  excited
• 25:21
  by
• 25:22
  is
• 25:22
  that
• 25:22
  mutual
• 25:23
  kind
• 25:23
  of
• 25:23
  respect
• 25:24
  for
• 25:24
  each
• 25:24
  other's
• 25:24
  creativity
• 25:25
  and.
• 25:26
  And
• 25:26
  the
• 25:26
  benefit
• 25:27
  of
• 25:27
  bringing
• 25:27
  those
• 25:27
  two
• 25:27
  things
• 25:28
  together
• 25:28
  feels
• 25:29
  thrilling.
• 25:29
  And
• 25:30
  then,
• 25:30
  you
• 25:30
  know,
• 25:30
  Pingu,
• 25:31
  I
• 25:31
  mean,
• 25:32
  it's
• 25:32
  iconic
• 25:32
  Pingu,
• 25:33
  and
• 25:33
  it
• 25:33
  is
• 25:33
  so
• 25:34
  squash
• 25:34
  and
• 25:34
  squeezy
• 25:36
  in
• 25:36
  a
• 25:36
  kind
• 25:36
  of
• 25:36
  visual
• 25:37
  way
• 25:37
  that
• 25:37
  it
• 25:38
  felt
• 25:38
  like
• 25:38
  a
• 25:39
  real
• 25:39
  natural
• 25:41
  partnership
• 25:41
  with
• 25:41
  Mattel
• 25:42
  to
• 25:42
  want
• 25:43
  to
• 25:43
  explore
• 25:44
  that
• 25:45
  together.
• 25:46
  So
• 25:46
  I
• 25:46
  think,
• 25:47
  you
• 25:47
  know,
• 25:47
  it's
• 25:47
  important
• 25:48
  for
• 25:48
  us
• 25:48
  that
• 25:48
  we.
• 25:49
  We
• 25:49
  keep
• 25:50
  making
• 25:50
  our
• 25:50
  own
• 25:51
  shows
• 25:52
  and
• 25:52
  our
• 25:52
  own
• 25:54
  brands,
• 25:54
  but
• 25:55
  it's
• 25:55
  definitely
• 25:56
  part
• 25:56
  of
• 25:57
  what
• 25:57
  we
• 25:57
  look
• 25:57
  at
• 25:57
  is
• 25:58
  who
• 25:58
  are
• 25:58
  those
• 25:59
  partners?
• 25:59
  You
• 25:59
  know,
• 25:59
  we
• 25:59
  partner
• 26:00
  with
• 26:00
  Lego
• 26:00
  as
• 26:00
  well
• 26:01
  and
• 26:01
  a
• 26:01
  campaign
• 26:02
  around
• 26:02
  their
• 26:02
  animator
• 26:03
  app
• 26:03
  to
• 26:03
  create
• 26:03
  some
• 26:03
  content
• 26:04
  for
• 26:04
  them.
• 26:05
  So
• 26:05
  there's
• 26:06
  definitely
• 26:06
  partnerships,
• 26:07
  I
• 26:07
  think
• 26:07
  feels
• 26:07
  really
• 26:08
  exciting.
• 26:08
  But
• 26:09
  alongside
• 26:09
  our
• 26:10
  own
• 26:10
  IP
• 26:10
  and
• 26:10
  also
• 26:10
  new
• 26:11
  ip,
• 26:11
  you
• 26:11
  know,
• 26:12
  we're
• 26:12
  always
• 26:12
  thinking
• 26:12
  about
• 26:13
  that,
• 26:13
  the
• 26:13
  what's
• 26:14
  next
• 26:14
  from
• 26:15
  Aardman.
• 26:15
  And
• 26:15
  we've
• 26:15
  got
• 26:16
  developments
• 26:17
  both,
• 26:17
  you
• 26:17
  know,
• 26:17
  from
• 26:18
  a
• 26:18
  position
• 26:19
  where
• 26:19
  we
• 26:19
  can
• 26:19
  own
• 26:20
  that
• 26:21
  through
• 26:21
  kind
• 26:21
  of
• 26:21
  more
• 26:21
  traditional
• 26:22
  broadcast
• 26:22
  models
• 26:23
  and
• 26:23
  then
• 26:23
  also
• 26:23
  with
• 26:23
  platforms
• 26:24
  where
• 26:24
  we
• 26:24
  might,
• 26:25
  you
• 26:25
  know,
• 26:25
  not
• 26:25
  have
• 26:26
  the
• 26:26
  ip,
• 26:26
  but
• 26:26
  it's
• 26:26
  a
• 26:27
  fantastic
• 26:27
  creative
• 26:28
  opportunity
• 26:28
  to
• 26:29
  develop
• 26:29
  some
• 26:29
  new
• 26:30
  characters
• 26:30
  in
• 26:30
  a
• 26:30
  new,
• 26:31
  new
• 26:31
  world.
• 26:32
  So
• 26:32
  it's
• 26:33
  sort
• 26:33
  of.
• 26:33
  Yeah,
• 26:33
  those
• 26:33
  three
• 26:34
  pillars,
• 26:34
  I
• 26:34
  guess,
• 26:35
  is
• 26:35
  how
• 26:36
  we
• 26:36
  look
• 26:36
  at
• 26:36
  it.
• 26:36
  What,
• 26:37
  and
• 26:37
  what.
• 26:38
  What
• 26:38
  are
• 26:38
  your.
• 26:39
  What's
• 26:39
  the
• 26:40
  kind
• 26:40
  of
• 26:40
  guiding
• 26:40
  principles
• 26:41
  when
• 26:41
  you're
• 26:41
  looking
• 26:41
  to
• 26:42
  develop
• 26:42
  new
• 26:42
  ip,
• 26:43
  which.
• 26:43
  What
• 26:43
  makes
• 26:44
  something
• 26:44
  for
• 26:44
  you
• 26:45
  quintessentially
• 26:46
  Aardman
• 26:46
  esque?
• 26:48
  We
• 26:48
  talk
• 26:49
  a
• 26:49
  lot
• 26:49
  about
• 26:49
  being
• 26:49
  more
• 26:49
  Aardman
• 26:50
  in
• 26:50
  everything
• 26:50
  we
• 26:51
  do.
• 26:51
  Right.
• 26:52
  And
• 26:52
  I
• 26:52
  think
• 26:52
  that
• 26:52
  is,
• 26:53
  you
• 26:54
  know,
• 26:54
  so
• 26:54
  it's
• 26:54
  a
• 26:54
  good
• 26:54
  question.
• 26:54
  What
• 26:55
  does
• 26:55
  that
• 26:55
  mean?
• 26:55
  It
• 26:56
  is,
• 26:56
  I
• 26:56
  think,
• 26:56
  you
• 26:56
  know,
• 26:57
  comedy
• 26:57
  is
• 26:58
  absolutely
• 26:58
  at
• 26:58
  the
• 26:59
  heart,
• 26:59
  it
• 27:00
  has
• 27:00
  got
• 27:00
  to
• 27:00
  have
• 27:01
  that
• 27:01
  Aardman
• 27:02
  irreverence,
• 27:03
  mischief,
• 27:04
  silliness,
• 27:05
  absurdity.
• 27:06
  Sometimes,
• 27:07
  you
• 27:07
  know,
• 27:07
  I
• 27:07
  think
• 27:07
  having
• 27:08
  that
• 27:08
  at
• 27:08
  the
• 27:08
  heart
• 27:08
  of
• 27:08
  it
• 27:09
  is
• 27:09
  really
• 27:09
  important.
• 27:10
  The
• 27:10
  craft,
• 27:11
  which,
• 27:13
  yes,
• 27:13
  you
• 27:13
  know,
• 27:14
  a
• 27:14
  lot
• 27:14
  of
• 27:14
  the
• 27:14
  time
• 27:15
  that
• 27:15
  manifests
• 27:15
  a
• 27:15
  stop
• 27:16
  frame,
• 27:16
  but
• 27:16
  we
• 27:16
  have
• 27:16
  incredible
• 27:17
  CG
• 27:18
  and
• 27:18
  VFX
• 27:18
  teams
• 27:19
  in
• 27:19
  house
• 27:19
  that
• 27:20
  craft
• 27:21
  a
• 27:21
  lot
• 27:21
  of.
• 27:21
  Of
• 27:22
  that
• 27:22
  work
• 27:22
  as
• 27:22
  well.
• 27:23
  So,
• 27:23
  you
• 27:23
  know,
• 27:23
  with
• 27:23
  Wallace
• 27:24
  and
• 27:24
  Gromit
• 27:24
  and
• 27:24
  Chicken
• 27:24
  Run
• 27:25
  feature
• 27:25
  films,
• 27:26
  that
• 27:26
  is
• 27:26
  always
• 27:26
  a
• 27:27
  complementary
• 27:27
  kind
• 27:28
  of
• 27:28
  combination
• 27:28
  of
• 27:28
  all
• 27:29
  of
• 27:29
  those
• 27:29
  different
• 27:29
  techniques.
• 27:31
  So
• 27:31
  thinking
• 27:32
  about
• 27:32
  the
• 27:32
  craft,
• 27:33
  storytelling
• 27:33
  is,
• 27:34
  you
• 27:34
  know,
• 27:34
  that
• 27:34
  is
• 27:35
  stories
• 27:35
  have
• 27:36
  got
• 27:36
  to
• 27:36
  stand
• 27:36
  up
• 27:37
  and
• 27:37
  be,
• 27:37
  you
• 27:37
  know,
• 27:37
  absolutely
• 27:39
  compelling
• 27:39
  and
• 27:39
  fantastic.
• 27:40
  And
• 27:40
  we've
• 27:40
  always
• 27:40
  got
• 27:40
  to
• 27:40
  know,
• 27:41
  want
• 27:41
  to
• 27:41
  learn
• 27:42
  more
• 27:42
  what
• 27:43
  does
• 27:43
  happen
• 27:43
  to
• 27:43
  Feathers
• 27:44
  McCall?
• 27:45
  You
• 27:46
  know,
• 27:46
  but
• 27:46
  I
• 27:47
  think
• 27:47
  so,
• 27:47
  yeah,
• 27:48
  the
• 27:48
  comedy,
• 27:48
  the
• 27:49
  craft
• 27:49
  and
• 27:49
  the
• 27:49
  character,
• 27:50
  I
• 27:50
  think
• 27:50
  the
• 27:50
  characters,
• 27:51
  you
• 27:51
  know,
• 27:51
  we
• 27:52
  talk
• 27:52
  a
• 27:52
  lot
• 27:53
  when
• 27:54
  we're
• 27:54
  talking
• 27:54
  to
• 27:54
  brand
• 27:54
  partners,
• 27:55
  particularly
• 27:55
  when
• 27:55
  we
• 27:55
  make
• 27:56
  ads
• 27:56
  for
• 27:56
  them,
• 27:57
  you
• 27:57
  know,
• 27:57
  commercials,
• 27:58
  which
• 27:58
  we
• 27:58
  do
• 27:59
  as
• 27:59
  well,
• 28:00
  about
• 28:00
  character
• 28:01
  being
• 28:01
  critical,
• 28:02
  because
• 28:03
  particularly
• 28:03
  in
• 28:03
  the
• 28:03
  advertising
• 28:04
  space,
• 28:04
  you
• 28:04
  know,
• 28:04
  for
• 28:05
  them,
• 28:05
  that
• 28:05
  character
• 28:06
  is
• 28:06
  what
• 28:06
  makes
• 28:06
  that
• 28:06
  connection
• 28:08
  and
• 28:08
  that.
• 28:09
  It's
• 28:09
  a
• 28:09
  huge.
• 28:10
  It's
• 28:10
  the
• 28:10
  emotional
• 28:11
  heart
• 28:11
  of
• 28:12
  how
• 28:12
  you
• 28:12
  connect
• 28:13
  with
• 28:13
  your
• 28:13
  audience.
• 28:14
  So,
• 28:14
  yeah,
• 28:15
  those
• 28:15
  four
• 28:15
  comedy,
• 28:16
  character,
• 28:16
  craft
• 28:16
  and
• 28:17
  storytelling
• 28:17
  are
• 28:17
  the
• 28:18
  kind
• 28:18
  of
• 28:18
  pillars,
• 28:18
  if
• 28:19
  you
• 28:19
  like,
• 28:19
  of
• 28:19
  how
• 28:19
  we
• 28:19
  look
• 28:20
  at
• 28:20
  things.
• 28:22
  Interesting.
• 28:23
  Just
• 28:23
  going
• 28:23
  back
• 28:24
  to
• 28:24
  the
• 28:24
  partnership
• 28:24
  with
• 28:25
  Pokemon,
• 28:26
  because
• 28:26
  just
• 28:26
  thinking
• 28:26
  about
• 28:26
  it
• 28:26
  as
• 28:27
  you
• 28:27
  were
• 28:27
  talking,
• 28:28
  it
• 28:28
  feels
• 28:29
  actually
• 28:29
  quite
• 28:29
  natural,
• 28:30
  even
• 28:30
  though
• 28:30
  they're
• 28:31
  two
• 28:31
  very
• 28:31
  different
• 28:31
  ip.
• 28:32
  But
• 28:32
  again,
• 28:33
  there's.
• 28:34
  There's
• 28:34
  the
• 28:34
  craft.
• 28:35
  And
• 28:36
  Pokemon
• 28:36
  sits
• 28:36
  atop
• 28:37
  of
• 28:37
  the
• 28:37
  most
• 28:37
  valuable
• 28:38
  franchise
• 28:39
  tree
• 28:39
  for
• 28:39
  a
• 28:40
  reason,
• 28:40
  because,
• 28:40
  you
• 28:41
  know,
• 28:41
  they
• 28:42
  respect
• 28:42
  their
• 28:42
  fandom
• 28:43
  and
• 28:43
  they.
• 28:43
  They
• 28:43
  work
• 28:44
  their
• 28:44
  fandom
• 28:44
  hard.
• 28:45
  But
• 28:45
  it's
• 28:45
  interesting
• 28:46
  what
• 28:46
  you
• 28:46
  were
• 28:46
  saying
• 28:46
  about
• 28:47
  the
• 28:47
  designs
• 28:47
  with
• 28:47
  MNS
• 28:48
  as
• 28:48
  well.
• 28:48
  There's
• 28:48
  so
• 28:49
  the
• 28:50
  iconic
• 28:50
  designs
• 28:51
  of
• 28:51
  Aardman
• 28:52
  and.
• 28:52
  But
• 28:53
  actually
• 28:53
  that
• 28:53
  clash
• 28:54
  of
• 28:54
  styles
• 28:54
  with
• 28:55
  that
• 28:55
  more
• 28:55
  kind
• 28:55
  of
• 28:55
  anime
• 28:56
  and
• 28:57
  South
• 28:57
  Korean
• 28:57
  kind
• 28:58
  of
• 28:58
  sensibility
• 28:58
  that
• 28:58
  is
• 29:00
  really
• 29:00
  popular
• 29:01
  with
• 29:01
  teens.
• 29:01
  Actually,
• 29:02
  when
• 29:02
  you
• 29:02
  put
• 29:02
  those
• 29:03
  two
• 29:03
  together,
• 29:03
  that
• 29:04
  can
• 29:04
  be
• 29:04
  really
• 29:04
  interesting.
• 29:05
  You
• 29:05
  can
• 29:05
  still
• 29:05
  maintain
• 29:06
  the
• 29:06
  recognition
• 29:06
  of
• 29:07
  Aardman
• 29:07
  characters,
• 29:08
  but
• 29:08
  there's
• 29:08
  a
• 29:08
  new,
• 29:09
  fresh
• 29:09
  way
• 29:09
  to
• 29:09
  articulate
• 29:10
  it
• 29:10
  that
• 29:10
  feels
• 29:11
  a
• 29:11
  rich
• 29:12
  vein
• 29:12
  of
• 29:12
  opportunity
• 29:13
  for
• 29:14
  Aardman
• 29:14
  as
• 29:14
  it
• 29:14
  moves
• 29:15
  through
• 29:16
  its
• 29:16
  50th
• 29:16
  year.
• 29:17
  And
• 29:17
  we
• 29:17
  talk
• 29:18
  in
• 29:18
  that,
• 29:18
  we
• 29:19
  talk
• 29:19
  a
• 29:19
  lot
• 29:20
  together
• 29:21
  about
• 29:22
  keeping
• 29:23
  that
• 29:23
  character
• 29:23
  at
• 29:23
  the
• 29:24
  core
• 29:24
  in
• 29:24
  each
• 29:25
  of
• 29:25
  those
• 29:25
  iterations.
• 29:26
  And
• 29:27
  that
• 29:27
  takes
• 29:27
  a
• 29:27
  lot
• 29:28
  more
• 29:28
  thought,
• 29:28
  I
• 29:28
  think,
• 29:28
  than
• 29:29
  people
• 29:29
  might
• 29:29
  realise,
• 29:30
  that
• 29:30
  that
• 29:30
  pose
• 29:31
  of
• 29:32
  grommet
• 29:33
  on
• 29:33
  a
• 29:33
  T
• 29:33
  shirt
• 29:33
  has
• 29:34
  actually
• 29:34
  had
• 29:35
  a
• 29:35
  huge
• 29:35
  amount
• 29:35
  of
• 29:36
  thought
• 29:36
  put
• 29:36
  into
• 29:37
  it
• 29:37
  so
• 29:37
  that
• 29:37
  it
• 29:37
  is
• 29:38
  truly
• 29:38
  grommet.
• 29:39
  And
• 29:39
  if
• 29:40
  we're
• 29:40
  doing
• 29:40
  something
• 29:40
  with
• 29:41
  Sean
• 29:41
  or
• 29:41
  Timmy
• 29:42
  in
• 29:42
  2D
• 29:42
  for
• 29:43
  YouTube,
• 29:43
  we're
• 29:43
  thinking,
• 29:45
  what
• 29:45
  would
• 29:45
  Shaun
• 29:46
  do
• 29:46
  in
• 29:46
  this
• 29:46
  world?
• 29:48
  It's
• 29:48
  that
• 29:48
  character.
• 29:49
  It
• 29:49
  comes
• 29:49
  back
• 29:49
  to
• 29:49
  that
• 29:50
  kind
• 29:50
  of
• 29:50
  the
• 29:50
  authenticity
• 29:52
  of.
• 29:52
  Across
• 29:53
  everything
• 29:53
  we
• 29:53
  do,
• 29:54
  whether
• 29:54
  it's,
• 29:54
  you
• 29:55
  know,
• 29:55
  on
• 29:55
  a
• 29:55
  T
• 29:55
  shirt
• 29:56
  or
• 29:56
  whether
• 29:56
  it
• 29:56
  is,
• 29:57
  you
• 29:57
  know,
• 29:57
  as
• 29:57
  part
• 29:58
  of
• 29:58
  an
• 29:58
  exhibition
• 29:58
  or.
• 29:59
  Or
• 29:59
  in
• 29:59
  a.
• 30:00
  Something
• 30:00
  for
• 30:01
  social.
• 30:01
  You
• 30:02
  know,
• 30:02
  it's
• 30:02
  got
• 30:03
  to
• 30:03
  feel
• 30:03
  authentic.
• 30:05
  And
• 30:05
  so
• 30:05
  we
• 30:06
  hold
• 30:06
  ourselves
• 30:06
  to
• 30:06
  a
• 30:06
  very
• 30:07
  high
• 30:07
  standard
• 30:07
  on
• 30:07
  that.
• 30:08
  But
• 30:08
  it's.
• 30:09
  It's
• 30:09
  important
• 30:09
  because
• 30:10
  otherwise,
• 30:10
  you
• 30:10
  know,
• 30:10
  you.
• 30:12
  It's
• 30:12
  what
• 30:12
  people
• 30:13
  love
• 30:13
  and
• 30:13
  you
• 30:13
  want
• 30:13
  to
• 30:14
  kind
• 30:14
  of
• 30:14
  keep
• 30:14
  that.
• 30:16
  Yeah,
• 30:16
  there's.
• 30:17
  There's
• 30:17
  a
• 30:17
  kind
• 30:17
  of
• 30:17
  a
• 30:17
  charm.
• 30:18
  There's
• 30:18
  such
• 30:18
  a
• 30:18
  charm
• 30:19
  to
• 30:19
  Aardman's
• 30:20
  brand
• 30:21
  and
• 30:21
  the
• 30:21
  characters
• 30:22
  you've
• 30:22
  got.
• 30:22
  And
• 30:22
  I
• 30:23
  think
• 30:23
  part
• 30:23
  of
• 30:23
  it
• 30:23
  is
• 30:23
  the
• 30:23
  characters
• 30:24
  and
• 30:24
  part
• 30:24
  of
• 30:24
  it
• 30:24
  is
• 30:24
  the
• 30:25
  craft.
• 30:25
  And
• 30:26
  there's
• 30:26
  almost
• 30:27
  a
• 30:27
  nostalgic
• 30:28
  element
• 30:28
  to
• 30:28
  it
• 30:28
  as
• 30:29
  well.
• 30:29
  And
• 30:29
  you
• 30:29
  can
• 30:30
  see
• 30:30
  how.
• 30:31
  Yeah,
• 30:31
  it
• 30:31
  has
• 30:31
  a
• 30:31
  lot
• 30:32
  of
• 30:32
  appeal.
• 30:32
  I
• 30:32
  mean,
• 30:33
  I.
• 30:33
  One
• 30:33
  of
• 30:33
  the
• 30:33
  things
• 30:33
  I
• 30:34
  think
• 30:35
  lends
• 30:35
  itself
• 30:36
  to
• 30:36
  being
• 30:36
  a
• 30:36
  really
• 30:37
  fan
• 30:37
  first
• 30:38
  brand
• 30:38
  is
• 30:39
  that
• 30:39
  that's
• 30:40
  handmade
• 30:41
  feel
• 30:41
  to
• 30:41
  the
• 30:41
  stop
• 30:42
  motion.
• 30:42
  Even
• 30:42
  though,
• 30:44
  even
• 30:44
  though
• 30:44
  there's
• 30:45
  a
• 30:45
  lot
• 30:45
  of
• 30:45
  CGI
• 30:45
  now
• 30:46
  and
• 30:46
  there's
• 30:46
  kind
• 30:46
  of
• 30:46
  a
• 30:46
  mix
• 30:47
  of
• 30:47
  other
• 30:47
  animation
• 30:47
  styles,
• 30:48
  they're
• 30:48
  always,
• 30:49
  it
• 30:49
  always
• 30:49
  has
• 30:50
  that
• 30:50
  kind
• 30:50
  of
• 30:50
  tactile
• 30:51
  kind
• 30:51
  of
• 30:51
  handmade
• 30:52
  quality
• 30:52
  to
• 30:52
  it.
• 30:53
  And
• 30:53
  I
• 30:53
  think
• 30:54
  people
• 30:55
  look
• 30:55
  at
• 30:55
  that
• 30:55
  and
• 30:55
  they
• 30:56
  know
• 30:56
  that
• 30:56
  they
• 30:56
  couldn't
• 30:56
  do
• 30:57
  that,
• 30:57
  but
• 30:57
  there's
• 30:57
  almost
• 30:57
  a
• 30:58
  feeling
• 30:58
  that
• 30:58
  they
• 30:58
  could
• 30:59
  try
• 30:59
  and
• 30:59
  do
• 31:00
  that
• 31:00
  animation
• 31:00
  themselves.
• 31:01
  And
• 31:01
  I
• 31:01
  think
• 31:01
  that
• 31:02
  has
• 31:02
  that
• 31:02
  real
• 31:03
  crossover
• 31:03
  with
• 31:03
  kind
• 31:04
  of
• 31:04
  fandoms
• 31:04
  as
• 31:05
  well.
• 31:05
  It
• 31:05
  makes
• 31:05
  it
• 31:06
  a
• 31:06
  really
• 31:06
  powerful
• 31:06
  brand.
• 31:07
  There's
• 31:07
  a,
• 31:07
  there's
• 31:08
  definitely
• 31:08
  a
• 31:08
  connection.
• 31:09
  I
• 31:09
  mean,
• 31:09
  we're
• 31:10
  all
• 31:10
  seeing
• 31:10
  so
• 31:10
  much
• 31:10
  connection
• 31:11
  with
• 31:11
  more
• 31:11
  analog
• 31:13
  pursuits,
• 31:13
  if
• 31:13
  you
• 31:14
  like
• 31:14
  knitting
• 31:14
  and,
• 31:15
  you
• 31:15
  know,
• 31:16
  and
• 31:16
  all
• 31:16
  of
• 31:16
  that.
• 31:16
  And
• 31:16
  I
• 31:16
  think
• 31:17
  there
• 31:17
  is
• 31:17
  something
• 31:17
  about,
• 31:17
  as
• 31:18
  you
• 31:18
  say,
• 31:18
  that
• 31:18
  connection
• 31:19
  to
• 31:19
  something
• 31:20
  handmade.
• 31:21
  We
• 31:21
  do
• 31:22
  a
• 31:22
  lot
• 31:22
  of
• 31:22
  workshops
• 31:23
  as
• 31:23
  well
• 31:23
  where
• 31:24
  people
• 31:24
  can
• 31:24
  make
• 31:25
  a
• 31:25
  clay,
• 31:25
  shorn
• 31:26
  the
• 31:26
  sheep
• 31:26
  or
• 31:27
  feathers
• 31:27
  or
• 31:27
  grommet.
• 31:28
  And
• 31:29
  I
• 31:29
  actually
• 31:29
  did
• 31:29
  one
• 31:29
  last
• 31:30
  weekend
• 31:30
  for
• 31:30
  my
• 31:30
  kids
• 31:32
  Scouts
• 31:32
  group
• 31:33
  which
• 31:33
  is
• 31:34
  27
• 31:34
  unruly
• 31:35
  7
• 31:35
  year
• 31:35
  olds.
• 31:36
  But
• 31:36
  it
• 31:37
  is
• 31:37
  amazing
• 31:38
  to
• 31:38
  see
• 31:39
  how
• 31:39
  they,
• 31:40
  you
• 31:40
  know,
• 31:40
  there's
• 31:40
  an
• 31:41
  absolute
• 31:41
  thrill
• 31:42
  in
• 31:42
  that
• 31:42
  handmade,
• 31:43
  even
• 31:44
  if
• 31:44
  the
• 31:44
  outcomes
• 31:45
  are,
• 31:45
  you
• 31:45
  know,
• 31:45
  slightly
• 31:47
  creative
• 31:47
  version
• 31:48
  of
• 31:49
  what
• 31:49
  we
• 31:49
  would
• 31:49
  make.
• 31:49
  But
• 31:49
  I
• 31:50
  think,
• 31:53
  but
• 31:53
  it
• 31:53
  was.
• 31:53
  They
• 31:54
  weren't
• 31:54
  actually,
• 31:54
  you
• 31:55
  know,
• 31:55
  they're
• 31:55
  pretty
• 31:55
  close
• 31:55
  to
• 31:55
  what
• 31:56
  the
• 31:56
  adults
• 31:56
  do
• 31:56
  when
• 31:56
  we
• 31:56
  do
• 31:57
  them.
• 31:57
  So
• 31:57
  she's
• 31:58
  that.
• 31:58
  But
• 31:59
  it
• 31:59
  was.
• 31:59
  No,
• 32:00
  it
• 32:00
  was,
• 32:00
  it's.
• 32:00
  It's
• 32:00
  that
• 32:01
  it's
• 32:01
  a
• 32:01
  thrill
• 32:01
  to
• 32:01
  be
• 32:02
  able
• 32:02
  to
• 32:02
  invite
• 32:02
  people
• 32:02
  to
• 32:03
  connect
• 32:03
  like
• 32:03
  that.
• 32:03
  Yeah,
• 32:04
  yeah,
• 32:05
  yeah.
• 32:05
  That's
• 32:05
  that
• 32:05
  tactility.
• 32:06
  But
• 32:06
  I
• 32:06
  think
• 32:06
  it's
• 32:06
  also
• 32:07
  like
• 32:08
  the
• 32:08
  characters
• 32:09
  have
• 32:09
  remained
• 32:09
  fresh.
• 32:10
  Right.
• 32:10
  Like,
• 32:11
  I
• 32:11
  don't
• 32:11
  know
• 32:11
  if
• 32:11
  it's
• 32:11
  because
• 32:12
  they're
• 32:12
  so
• 32:13
  irreverent
• 32:13
  or
• 32:13
  daft
• 32:14
  or
• 32:14
  it's.
• 32:14
  Just
• 32:14
  fresh,
• 32:14
  fun
• 32:14
  and
• 32:15
  funny
• 32:15
  and
• 32:15
  it's.
• 32:15
  It'S,
• 32:16
  you
• 32:16
  know,
• 32:17
  it's
• 32:18
  not
• 32:18
  that
• 32:19
  they
• 32:19
  don't
• 32:19
  take
• 32:19
  themselves
• 32:19
  seriously.
• 32:20
  They
• 32:20
  sometimes
• 32:21
  they
• 32:21
  take
• 32:21
  themselves
• 32:21
  comically
• 32:22
  seriously.
• 32:22
  But
• 32:23
  you
• 32:23
  know,
• 32:24
  that
• 32:24
  freshness
• 32:24
  of
• 32:25
  characters
• 32:26
  that
• 32:26
  hasn't
• 32:26
  aged,
• 32:27
  you
• 32:27
  know,
• 32:27
  and
• 32:27
  that's
• 32:28
  difficult,
• 32:28
  you
• 32:28
  know,
• 32:29
  even
• 32:29
  if
• 32:29
  you
• 32:29
  look
• 32:29
  back
• 32:29
  at
• 32:29
  Disney,
• 32:30
  you
• 32:30
  know,
• 32:30
  Disney
• 32:31
  movies
• 32:31
  from
• 32:31
  20
• 32:31
  years
• 32:31
  ago.
• 32:31
  Right.
• 32:32
  Not
• 32:32
  all
• 32:33
  of
• 32:33
  that
• 32:33
  has
• 32:33
  stayed
• 32:33
  super
• 32:34
  fresh.
• 32:35
  Yep.
• 32:36
  That
• 32:36
  relevancy
• 32:37
  is
• 32:37
  a
• 32:37
  challenge,
• 32:37
  you
• 32:37
  know,
• 32:38
  and
• 32:38
  again,
• 32:38
  that's
• 32:39
  something
• 32:39
  that
• 32:40
  remaining
• 32:41
  kind
• 32:41
  of
• 32:41
  evergreen
• 32:42
  but
• 32:43
  relevant
• 32:44
  simultaneously
• 32:46
  is
• 32:47
  a
• 32:47
  real
• 32:47
  line
• 32:47
  to
• 32:48
  walk.
• 32:51
  I
• 32:51
  guess.
• 32:52
  Mischief.
• 32:52
  And
• 32:53
  I'm
• 32:53
  thinking
• 32:53
  about
• 32:53
  Shaun
• 32:54
  the
• 32:54
  sheep
• 32:54
  and
• 32:54
  Timmy.
• 32:55
  Kind
• 32:55
  of
• 32:56
  mischief
• 32:57
  is
• 32:57
  kind
• 32:57
  of
• 32:57
  enduring,
• 32:57
  isn't
• 32:58
  it?
• 32:58
  You
• 32:58
  know,
• 32:58
  it's
• 32:59
  always
• 32:59
  appealing.
• 33:00
  So
• 33:01
  are
• 33:01
  eyeball
• 33:01
  rolls
• 33:02
  with
• 33:02
  Gromit
• 33:02
  and
• 33:02
  Bitzer.
• 33:03
  Yeah.
• 33:04
  Yes.
• 33:06
  Yeah.
• 33:06
  There's
• 33:06
  a
• 33:06
  wonderful
• 33:06
  irreverence
• 33:07
  there,
• 33:07
  isn't
• 33:08
  there?
• 33:08
  There
• 33:09
  is.
• 33:09
  There
• 33:10
  is.
• 33:10
  Gromit
• 33:11
  is
• 33:11
  one
• 33:11
  of
• 33:11
  those
• 33:12
  characters
• 33:12
  that
• 33:12
  everybody
• 33:13
  relates
• 33:13
  to
• 33:14
  in
• 33:14
  that
• 33:15
  moment
• 33:15
  of.
• 33:15
  The
• 33:15
  eye
• 33:15
  roll,
• 33:16
  it's
• 33:16
  like,
• 33:17
  you
• 33:17
  know,
• 33:17
  and
• 33:17
  he's.
• 33:18
  And
• 33:18
  yet
• 33:18
  he's
• 33:18
  never
• 33:18
  said
• 33:19
  a
• 33:19
  word.
• 33:19
  It
• 33:19
  is
• 33:20
  all
• 33:20
  in
• 33:20
  his
• 33:20
  brow.
• 33:21
  We
• 33:21
  all
• 33:22
  know
• 33:22
  him
• 33:22
  just
• 33:22
  through
• 33:23
  his
• 33:23
  brow.
• 33:23
  Yeah.
• 33:24
  It's
• 33:24
  amazing
• 33:24
  the
• 33:25
  character
• 33:25
  that
• 33:25
  can
• 33:25
  come
• 33:26
  through.
• 33:26
  And
• 33:26
  I
• 33:26
  think,
• 33:26
  you
• 33:27
  know,
• 33:28
  it's
• 33:28
  wonderful.
• 33:29
  We
• 33:29
  invite,
• 33:29
  you
• 33:29
  know,
• 33:29
  we
• 33:29
  have
• 33:29
  a
• 33:30
  lot
• 33:30
  of
• 33:30
  people
• 33:30
  visit
• 33:30
  the
• 33:30
  studio,
• 33:32
  a
• 33:32
  lot
• 33:32
  of
• 33:32
  our
• 33:33
  partners.
• 33:33
  And
• 33:33
  it
• 33:33
  is,
• 33:34
  you
• 33:35
  know,
• 33:35
  I'm
• 33:35
  still
• 33:35
  fangirling
• 33:36
  over
• 33:36
  it,
• 33:36
  frankly,
• 33:37
  when
• 33:37
  I
• 33:37
  get
• 33:37
  to
• 33:37
  see,
• 33:37
  you
• 33:37
  know,
• 33:38
  then
• 33:38
  we've
• 33:38
  got
• 33:38
  metal
• 33:38
  workshops
• 33:39
  that
• 33:39
  create
• 33:39
  the
• 33:39
  metal
• 33:40
  skeletons.
• 33:40
  We've
• 33:41
  got
• 33:41
  incredible
• 33:42
  set
• 33:42
  designers
• 33:43
  who
• 33:43
  are
• 33:43
  using
• 33:43
  CAD
• 33:44
  and
• 33:44
  architecture
• 33:45
  kind
• 33:45
  of
• 33:45
  software
• 33:46
  to
• 33:46
  design
• 33:46
  the
• 33:46
  sets.
• 33:47
  We've
• 33:47
  got,
• 33:47
  you
• 33:48
  know,
• 33:48
  it's
• 33:48
  the,
• 33:48
  the
• 33:49
  level
• 33:49
  of
• 33:49
  detail
• 33:50
  and
• 33:50
  craft
• 33:50
  that
• 33:50
  goes
• 33:51
  in
• 33:51
  is.
• 33:51
  Is
• 33:51
  exceptional.
• 33:52
  And
• 33:52
  it's,
• 33:53
  you
• 33:53
  know,
• 33:53
  a
• 33:53
  big
• 33:53
  part
• 33:54
  of
• 33:54
  what
• 33:54
  I'm
• 33:54
  excited
• 33:55
  about
• 33:55
  as
• 33:55
  well
• 33:55
  through
• 33:55
  our
• 33:56
  social
• 33:56
  and
• 33:56
  digital
• 33:56
  is
• 33:56
  actually
• 33:57
  lifting
• 33:57
  the
• 33:57
  lid
• 33:57
  on
• 33:58
  that
• 33:58
  on
• 33:58
  a
• 33:58
  more
• 33:59
  ongoing
• 34:00
  basis
• 34:00
  for
• 34:00
  fans.
• 34:01
  Because,
• 34:01
  you
• 34:01
  know,
• 34:02
  a
• 34:02
  lot
• 34:02
  of
• 34:02
  our
• 34:02
  time
• 34:02
  lapses
• 34:03
  of
• 34:03
  the
• 34:03
  real
• 34:04
  film
• 34:04
  versus
• 34:05
  how
• 34:05
  you
• 34:05
  make
• 34:06
  it,
• 34:06
  where
• 34:06
  you
• 34:06
  see
• 34:06
  the
• 34:07
  hands
• 34:07
  coming
• 34:07
  in
• 34:08
  on
• 34:08
  a
• 34:08
  time
• 34:08
  lapse
• 34:09
  to
• 34:09
  sort
• 34:09
  of
• 34:09
  animate
• 34:09
  is
• 34:10
  they
• 34:10
  do
• 34:10
  fantastically
• 34:11
  well
• 34:11
  on
• 34:11
  social.
• 34:11
  So
• 34:12
  the
• 34:12
  more
• 34:12
  we
• 34:12
  can
• 34:12
  do
• 34:13
  again
• 34:13
  to
• 34:13
  lift
• 34:13
  the
• 34:13
  lid
• 34:14
  on
• 34:14
  that
• 34:14
  craft,
• 34:14
  I
• 34:15
  think
• 34:15
  that,
• 34:15
  you
• 34:16
  know,
• 34:16
  really,
• 34:16
  fans
• 34:16
  really
• 34:17
  respond
• 34:17
  to.
• 34:19
  Yeah.
• 34:19
  And
• 34:19
  I
• 34:19
  remember,
• 34:20
  I
• 34:20
  think
• 34:20
  I
• 34:20
  saw
• 34:20
  Steven
• 34:21
  Spielberg
• 34:21
  talk
• 34:21
  about
• 34:22
  the
• 34:22
  Close
• 34:22
  Shave
• 34:23
  as
• 34:23
  one
• 34:23
  of
• 34:23
  his
• 34:23
  favorite
• 34:24
  movies
• 34:24
  ever.
• 34:25
  And
• 34:25
  it
• 34:25
  reminded
• 34:25
  me
• 34:26
  of
• 34:26
  how
• 34:26
  kind
• 34:26
  of
• 34:27
  how
• 34:27
  big
• 34:27
  some
• 34:27
  of
• 34:27
  the
• 34:28
  star,
• 34:28
  how
• 34:28
  big
• 34:29
  some
• 34:29
  of
• 34:29
  the
• 34:29
  fans
• 34:30
  of
• 34:30
  Aardman
• 34:31
  are
• 34:31
  as
• 34:31
  well.
• 34:32
  Yeah.
• 34:33
  Favorite
• 34:34
  story
• 34:34
  relating
• 34:35
  to
• 34:35
  that
• 34:35
  since
• 34:35
  you
• 34:36
  joined.
• 34:36
  What's
• 34:36
  that
• 34:36
  story
• 34:37
  that
• 34:37
  you
• 34:37
  say
• 34:37
  at
• 34:37
  dinner
• 34:38
  parties
• 34:38
  where
• 34:38
  you're
• 34:38
  like,
• 34:39
  did
• 34:39
  you
• 34:39
  know
• 34:39
  this?
• 34:39
  Did
• 34:40
  you
• 34:40
  know
• 34:40
  that?
• 34:42
  I
• 34:42
  think,
• 34:42
  oh,
• 34:43
  God,
• 34:43
  that's
• 34:43
  such
• 34:43
  a
• 34:43
  good
• 34:44
  question.
• 34:45
  What
• 34:45
  is
• 34:45
  my
• 34:46
  favorite
• 34:46
  story?
• 34:46
  I
• 34:46
  mean,
• 34:47
  do
• 34:47
  you
• 34:47
  know,
• 34:47
  there
• 34:47
  is.
• 34:47
  There's
• 34:48
  almost
• 34:48
  too
• 34:48
  many.
• 34:49
  We've
• 34:49
  actually
• 34:50
  just
• 34:50
  celebrated
• 34:50
  someone
• 34:51
  in
• 34:51
  the
• 34:51
  studio's
• 34:51
  25
• 34:52
  year
• 34:52
  anniversary
• 34:53
  here
• 34:54
  just
• 34:54
  before
• 34:54
  I
• 34:55
  stepped
• 34:55
  on
• 34:55
  the
• 34:55
  call.
• 34:56
  And
• 34:56
  because
• 34:56
  there
• 34:57
  is,
• 34:57
  you
• 34:58
  know,
• 34:58
  it's
• 34:58
  50
• 34:58
  years.
• 34:59
  There
• 34:59
  is.
• 34:59
  There
• 35:00
  are
• 35:00
  so
• 35:00
  many.
• 35:00
  I've
• 35:01
  heard,
• 35:01
  you
• 35:01
  know,
• 35:01
  anecdotes
• 35:02
  from
• 35:02
  Dave
• 35:02
  Sproxton,
• 35:03
  our
• 35:03
  founder,
• 35:04
  on
• 35:04
  being
• 35:04
  on
• 35:04
  Concord
• 35:05
  on
• 35:05
  the
• 35:05
  way
• 35:05
  to
• 35:05
  New
• 35:05
  York
• 35:06
  to
• 35:06
  do
• 35:06
  advertising
• 35:07
  pictures.
• 35:07
  I've
• 35:08
  heard,
• 35:08
  you
• 35:08
  know,
• 35:08
  the
• 35:08
  stories
• 35:09
  of
• 35:09
  feathers
• 35:09
  McGraw,
• 35:10
  kind
• 35:10
  of
• 35:11
  the
• 35:11
  whole
• 35:11
  size
• 35:12
  of
• 35:12
  a
• 35:12
  lot
• 35:12
  of
• 35:12
  feathers,
• 35:13
  and
• 35:13
  the
• 35:13
  puppets
• 35:13
  being
• 35:14
  dictated
• 35:14
  by
• 35:14
  the
• 35:14
  joints
• 35:15
  on
• 35:15
  the
• 35:15
  metal
• 35:16
  skeleton.
• 35:16
  You
• 35:16
  know,
• 35:16
  this
• 35:17
  metal
• 35:17
  skeleton
• 35:18
  framework,
• 35:18
  because
• 35:19
  that's
• 35:19
  as
• 35:19
  small
• 35:20
  as
• 35:20
  you
• 35:20
  can
• 35:20
  get
• 35:20
  it.
• 35:20
  So
• 35:21
  that
• 35:21
  defines
• 35:21
  the
• 35:22
  size
• 35:22
  of
• 35:22
  the
• 35:22
  puppet.
• 35:23
  You
• 35:23
  know,
• 35:23
  the,
• 35:25
  the
• 35:25
  stories
• 35:25
  and
• 35:25
  the
• 35:26
  detail
• 35:26
  and,
• 35:26
  and,
• 35:27
  you
• 35:27
  know,
• 35:27
  how
• 35:27
  things
• 35:28
  came
• 35:28
  to
• 35:28
  be.
• 35:28
  I
• 35:28
  mean,
• 35:28
  Nick
• 35:29
  Parks
• 35:29
  talked
• 35:30
  about
• 35:30
  how
• 35:30
  Gromit
• 35:31
  started
• 35:31
  off
• 35:31
  as
• 35:31
  a
• 35:31
  cat.
• 35:34
  And,
• 35:34
  you
• 35:34
  know,
• 35:35
  so
• 35:35
  there's.
• 35:36
  There's
• 35:36
  just.
• 35:37
  Yeah,
• 35:37
  there's.
• 35:37
  There's
• 35:38
  endless
• 35:38
  anecdotes
• 35:39
  and
• 35:39
  I,
• 35:39
  you
• 35:39
  know,
• 35:40
  I'm
• 35:40
  hopeful
• 35:40
  in.
• 35:40
  In
• 35:41
  this
• 35:41
  year
• 35:41
  we'll
• 35:42
  find
• 35:42
  ways
• 35:43
  across
• 35:43
  all
• 35:43
  of
• 35:43
  the
• 35:44
  things
• 35:44
  we
• 35:44
  do
• 35:44
  to
• 35:44
  bring
• 35:44
  those
• 35:45
  nuggets
• 35:45
  out
• 35:46
  for
• 35:46
  fans.
• 35:48
  Yeah,
• 35:48
  that's
• 35:49
  so
• 35:49
  funny.
• 35:52
  Well,
• 35:53
  tell
• 35:53
  us.
• 35:53
  Tell
• 35:54
  what?
• 35:54
  Just
• 35:54
  before
• 35:54
  we
• 35:54
  finish,
• 35:55
  tell
• 35:55
  us
• 35:55
  what
• 35:56
  you're
• 35:56
  excited
• 35:56
  about
• 35:58
  going
• 35:58
  forwards.
• 35:59
  What's
• 36:00
  going
• 36:00
  forward,
• 36:02
  you're
• 36:02
  looking
• 36:02
  forward
• 36:03
  to.
• 36:03
  Well,
• 36:03
  this
• 36:04
  year,
• 36:04
  you
• 36:04
  know,
• 36:04
  we've
• 36:05
  got.
• 36:05
  We've
• 36:05
  got
• 36:05
  a
• 36:05
  lot
• 36:06
  happening
• 36:06
  this
• 36:06
  year
• 36:07
  that
• 36:07
  is
• 36:07
  really
• 36:08
  exciting.
• 36:08
  A
• 36:08
  lot
• 36:08
  I
• 36:08
  cannot
• 36:09
  say
• 36:09
  yet
• 36:10
  because
• 36:10
  it's
• 36:10
  yet
• 36:10
  to
• 36:11
  be
• 36:11
  announced.
• 36:11
  So
• 36:11
  watch
• 36:12
  this
• 36:12
  space.
• 36:12
  Well,
• 36:13
  we've
• 36:13
  got
• 36:13
  the
• 36:14
  courts,
• 36:16
  but
• 36:16
  there's
• 36:17
  a
• 36:17
  lot
• 36:17
  more,
• 36:17
  you
• 36:18
  know,
• 36:18
  coming
• 36:18
  down
• 36:18
  the
• 36:18
  track.
• 36:19
  And
• 36:19
  I
• 36:19
  think
• 36:19
  particularly,
• 36:20
  you
• 36:20
  know,
• 36:21
  it
• 36:21
  is
• 36:22
  still
• 36:23
  thrilling
• 36:24
  for
• 36:24
  the
• 36:24
  studio
• 36:25
  to
• 36:25
  have
• 36:25
  a
• 36:25
  feature
• 36:25
  film
• 36:26
  release
• 36:27
  theatrically
• 36:28
  like
• 36:28
  that
• 36:29
  is
• 36:29
  a
• 36:29
  huge
• 36:29
  deal.
• 36:30
  And
• 36:30
  so
• 36:31
  to
• 36:31
  have
• 36:31
  It's
• 36:32
  Sean
• 36:32
  the
• 36:32
  Sheep,
• 36:32
  the
• 36:32
  Beast
• 36:33
  of
• 36:33
  Mossy
• 36:33
  Bottom
• 36:33
  coming
• 36:34
  out
• 36:34
  this
• 36:35
  kind
• 36:35
  of
• 36:36
  around
• 36:36
  Halloween
• 36:37
  is
• 36:37
  just,
• 36:37
  you
• 36:38
  know,
• 36:38
  a
• 36:38
  huge
• 36:38
  thing.
• 36:39
  And
• 36:39
  it's
• 36:39
  in
• 36:39
  production.
• 36:40
  We
• 36:40
  finished
• 36:40
  shooting
• 36:41
  towards
• 36:41
  the
• 36:42
  end
• 36:42
  of,
• 36:42
  I
• 36:42
  think,
• 36:42
  May
• 36:43
  June,
• 36:43
  so
• 36:43
  we
• 36:43
  are
• 36:44
  all
• 36:44
  guns
• 36:44
  blazing
• 36:44
  on
• 36:45
  that.
• 36:45
  And
• 36:45
  actually,
• 36:46
  you
• 36:46
  know,
• 36:46
  even
• 36:46
  tomorrow
• 36:47
  we're
• 36:47
  seeing
• 36:47
  a
• 36:48
  latest
• 36:48
  reel
• 36:49
  and
• 36:49
  all
• 36:49
  the
• 36:49
  latest
• 36:50
  shots
• 36:50
  in
• 36:50
  that.
• 36:51
  So
• 36:51
  it's
• 36:51
  just
• 36:51
  seeing
• 36:51
  that
• 36:52
  craft
• 36:52
  come
• 36:52
  together
• 36:53
  from
• 36:53
  the
• 36:54
  very
• 36:54
  first
• 36:54
  animatic
• 36:56
  to
• 36:56
  that
• 36:56
  finished
• 36:57
  film.
• 36:57
  And
• 36:57
  it's
• 36:57
  looking
• 36:58
  incredible.
• 36:59
  And
• 36:59
  it's
• 36:59
  going
• 36:59
  to
• 36:59
  be,
• 37:00
  I
• 37:00
  think,
• 37:00
  a
• 37:00
  real.
• 37:01
  Yeah,
• 37:01
  hopefully
• 37:01
  a
• 37:02
  real
• 37:02
  success
• 37:02
  with
• 37:03
  sky
• 37:03
  and
• 37:03
  Studio
• 37:04
  Canal.
• 37:04
  So
• 37:05
  that.
• 37:05
  That's
• 37:06
  going
• 37:06
  to
• 37:06
  be
• 37:06
  a
• 37:06
  highlight
• 37:06
  for
• 37:07
  sure.
• 37:07
  And
• 37:08
  of
• 37:08
  course,
• 37:08
  a
• 37:08
  50th
• 37:09
  birthday
• 37:09
  party.
• 37:12
  Of
• 37:12
  course.
• 37:13
  Well,
• 37:13
  thank
• 37:13
  you
• 37:14
  so
• 37:14
  much
• 37:14
  for
• 37:14
  coming
• 37:15
  and
• 37:15
  sharing
• 37:15
  that
• 37:15
  with
• 37:15
  us.
• 37:15
  I'm
• 37:16
  definitely
• 37:17
  looking
• 37:17
  forward
• 37:17
  to
• 37:17
  the
• 37:17
  Beast
• 37:17
  of
• 37:18
  Mossybottom.
• 37:19
  And,
• 37:20
  Andy,
• 37:20
  do
• 37:21
  you
• 37:21
  want
• 37:21
  to
• 37:21
  do
• 37:21
  the
• 37:21
  sign
• 37:21
  off?
• 37:22
  Yeah,
• 37:22
  I'll
• 37:22
  do
• 37:23
  the
• 37:23
  quick
• 37:23
  sign
• 37:23
  off.
• 37:24
  So
• 37:24
  thanks
• 37:24
  again,
• 37:25
  Emma,
• 37:25
  and
• 37:25
  thank
• 37:26
  you
• 37:26
  guys
• 37:26
  for
• 37:26
  listening.
• 37:28
  Hope
• 37:28
  you've
• 37:28
  enjoyed
• 37:29
  that
• 37:29
  discussion
• 37:30
  on
• 37:30
  how
• 37:30
  Aardman
• 37:31
  is
• 37:31
  adapting
• 37:32
  and
• 37:32
  innovating
• 37:33
  and
• 37:33
  finding
• 37:33
  new
• 37:33
  ways
• 37:34
  to
• 37:34
  connect
• 37:34
  to
• 37:35
  their
• 37:35
  audience.
• 37:36
  And
• 37:37
  you
• 37:37
  can
• 37:38
  find
• 37:38
  us
• 37:38
  wherever
• 37:39
  you
• 37:39
  get
• 37:39
  your
• 37:39
  podcasts
• 37:40
  and
• 37:41
  we
• 37:41
  will
• 37:41
  see
• 37:41
  you
• 37:42
  next
• 37:42
  week.
• 37:42
  Thanks
• 37:43
  for
• 37:43
  listening.