Icelandair: The Forgotten Rebel That Outlived Its Rivals
In 2025, Icelandair carried a record 5.1 million passengers, outlived two Icelandic challengers in WOW Air and PLAY, and still lost money. This is the full story of how a 1937 startup on Iceland's north coast and a loophole across the Atlantic turned a tiny island into a bridge between Europe and North America. Now Icelandair is changing which passengers it wants on that bridge, and retiring the 757 that built it.
The skinny
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