“Do you even floss?” Cocofloss Founders Catherine & Chrystle Cu on changing the human behaviours behind flossing

Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) · Oct 29, 2020 · 54m · transcript

Everyone hates it when the dentist tells you to floss. It’s like that thing that you know you need to do - that will prevent most of the issues with your teeth and gums yet you don’t do it. And you certainly don’t meet many people who say they LOVE flossing. Right? Well, Chrystle and Catherine are changing that and the way we think about flossing.

Founded by a dentist and her self confessed lazy flosser sister, Cocofloss is on a mission to make flossing a fun and rewarding part of everyone’s self-care routine. They set out to make it a ritual to love instead of something that was a total pain…