Beyond the hype: Organisational adoption of Generative AI through the lens of the TOE framework–A mixed methods perspective — Hughes et al. (2026)
It is widely accepted that the impact of Generative Artificial Intelligence (GenAI) has been nothing short of transformational, with tangible impacts on industry, education, healthcare and government. But beyond the headlines, how are organisations actually using GenAI, what are the key challenges experienced by decision makers and has the reality on the ground matched the hype? This study adopts a mixed-methods approach utilising the Technology-Organisation-Environment (TOE) framework to reveal greater insights to how organi- sations are adopting GenAI, the drivers that affect decision…
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