What Auto Retail Can Learn From Casinos About Guest Experience
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Most people think casinos and car dealerships live in different worlds. Until you hear Sal Scheri talk about guest experience.
As COO of Agua Caliente Casinos, Sal lays out exactly why customers will drive past multiple competitors just to get to a place that consistently delivers a better feeling — and why most businesses still underestimate what “hospitality” actually means.
From premium spas to high-energy gaming floors, Sal explains how his team builds sensory-driven experiences that make people want to come back. He also shares the story of starting his career handing…
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