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Episode 67 - Overcoming Discomfort Talking About Price
Talking about money can feel uncomfortable, even for experienced sales professionals.
Our personal beliefs about money often shape how confidently we discuss pricing, budget, and financial impact with buyers.
In this episode of Sales Tales, sales experts Josh Shirley and David Doherty explore how internal money stories influence sales conversations, and how those beliefs can create hesitation when discussing cost, investment, and value.
Joined by special guest Alana Nicol, the team examines real sales situations where budget conversations feel difficult and why sellers sometimes avoid…
The skinny
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