Latest / The Life-First Solopreneur
265. The Psychology Behind Pricing That Actually Converts
If you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.
In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.
You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting toward value-based pricing can protect your…
The skinny
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