Latest / Kenny Wallace Media / Get To Know NASCAR YouTube Sensation Eric Estepp!
Transcript
- 0:00Hello everyone and welcome back to any conversation brought to
- 0:05you by Jags, the leader in high performance aftermarket car
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- 0:13they told me to tell you that they have Jeep parts and truck
- 0:17parts and anything to fix your hot rod up.
- 0:21Every once in awhile, somebody pops up on your radar and it
- 0:26makes you look at him and go, wow, I never knew about this
- 0:30guy. He's incredible.
- 0:32And then I did more studying. He is truly an artist.
- 0:36Eric. Esep.
- 0:37Eric, welcome to Kenny Conversation.
- 0:40Hey thank you so much for having me Kenny.
- 0:42That was a a very kind intro. I am I'm excited to be here I
- 0:47because I've watched your YouTube channel for the past
- 0:49couple years. Obviously I've watched you on TV
- 0:51growing up and but watching your channel I see you're talking to
- 0:53Kyle Busch, Kyle Larson, you know, Danica Patrick, stars of
- 0:58the sport. When you first messaged me on
- 1:00Twitter I was had to double check and make sure it was the
- 1:02real Kenny Wallace. Cuz I'm like that, I I hope, I
- 1:04hope I can bring some fun perspective, something
- 1:07interesting to the show, because those are some tough acts to
- 1:09follow. Well, you know, I did a lot of
- 1:12racing with them and this show, you know, the Kenny Wallace show
- 1:17was not my idea. It was Charlie's and I moved
- 1:20from North Carolina back home. And Charlie was working at
- 1:24Channel 2, and he quit Channel 2 and he said, let me start you a
- 1:28YouTube show. And I said no, you know, like a
- 1:32month later, he asked me again. And so here we are.
- 1:35But listen, Eric, it's all about you #1.
- 1:38There's so much to talk about. But your logo, that thing's
- 1:43really good. You know, logos are very
- 1:46important when you start something.
- 1:49Did you create your own logo? So I guess I have two logos.
- 1:52You're talking about the face? Yeah, the face.
- 1:54The face. Yeah, so I took a photo of
- 1:56myself and then just, yeah, change the colors around to make
- 2:00it black and yellow because those have always been my show
- 2:02colors. I think it pops.
- 2:04And there was a stretch, you know, a few years ago where I
- 2:06realized if I want to do YouTube full time, at some point I I'm
- 2:11going to have to be more of the brand, I guess, than just the
- 2:14things I talk about. And so I'm like, what better way
- 2:17than to quite literally make my face the logo?
- 2:21And that's how that's how it came to be.
- 2:23Well, let me say this, you are an incredible artist.
- 2:28Listen to this. You are the number one NASCAR
- 2:32creator on YouTube. You you are the best.
- 2:35Now listeners Dale Junior. But Junior's got an army and and
- 2:40listen, he's a dear friend of mine, everybody knows that.
- 2:43But buddy, you're sitting there doing all this stuff yourself.
- 2:46And when I say you're an artist, you created your show, which is
- 2:51called Out of the Groove. It's dedicated to all things
- 2:55NASCAR. You have 136 million views and
- 3:02and one more thing, you have 225,000 subscribers and I'm
- 3:07thinking you did all that yourself, Did you?
- 3:12I mean, no, absolutely not all myself Now from a technical
- 3:15standpoint, I mean, it's me on camera.
- 3:18I like this. The setting I edit, I do most,
- 3:21all my own research. But yeah, I've had folks over
- 3:24the years, whether it's been, you know, bouncing ideas off of
- 3:27them, working on larger projects like, you know, I've had my face
- 3:31on a NASCAR Xfinity Series car before, that kind of stuff I
- 3:34could not do on my own. I've had some other people help
- 3:36me with bigger projects like that that have taken things I
- 3:39think to that next level. But when I first started the
- 3:42show I do now, I was just, you know, in College in my dorm
- 3:46room, I had a stranger as a roommate and anytime he wasn't
- 3:49in the room like out of class or something, I would fire up the
- 3:51camera and just talk. And so it's still in very many
- 3:55ways is that you're just, you know, from a technical
- 3:58standpoint, that's what it is. But no, from other folks, from
- 4:02my parents who supported me through this journey when I told
- 4:05them that, hey, I graduate college, you know, and they're
- 4:07like, you know, what are you going to do?
- 4:08I'm like, I'm going to commit to this YouTube thing full time and
- 4:11just see what happens, see where it goes.
- 4:13And they support it. I I guess that they figured he,
- 4:15he must know what he's doing if he's this confident about it.
- 4:18And so it wouldn't be possible without a lot of folks like that
- 4:21in my life. I I mean this.
- 4:26You're unique. And I mean that in a good way.
- 4:29You know some people he's unique.
- 4:30Meaning he's weird. But you're not.
- 4:32You're not weird. I keep going back to the word
- 4:34artist and here's why as I as I studied up on you last night.
- 4:41You're brave. You you went to work at Disney
- 4:44and and there's a there's a picture there of you working.
- 4:49What is it? The Tower of Terror.
- 4:51I did do that. And and that and that picture is
- 4:54like it's down on the floor. And I do want to talk about you
- 4:59being very tall, but when did you work at Disney and what made
- 5:03you go to work there? That was a few years ago is when
- 5:07I was in college. I just went for a few months.
- 5:10I thought it'd be fun. I I've always, you know I I went
- 5:13to school to study filmmaking and so I've always enjoyed you
- 5:17know visual storytelling and things like that and you know
- 5:20Disney a lot of those theme parks it all is just telling one
- 5:22big story. So I figured why not you get to
- 5:24go hang out at the parks for a few months during your downtime
- 5:28and it was a a weird experience but especially to look back.
- 5:32Now. What I do now it and really no
- 5:33way shape or form correlates to what I do now but it was it was
- 5:37fun And yes being I'm 6 foot seven so being tall and working
- 5:40at an attraction like the Tower of Terror worked in my advantage
- 5:43for sure. Exactly where I was going with
- 5:47that. That's what I mean by being an
- 5:49artist, you know, Tower of Terror.
- 5:51You're tall, you got the long trench coat on.
- 5:53I'm like this this guy. It is is incredible when I got
- 5:58to be honest, out of everything you've done, you know, I'm into
- 6:01psychology. I've been to sports therapy, so
- 6:04I can be the best I can be. All the NASCAR drivers.
- 6:07Now take sports psychologist. You know, so people don't get
- 6:11you. US racers are already we're
- 6:13ready to fight, you know what I mean?
- 6:15And I study people and you were very unique and I just admire
- 6:19you. And another thing, I watch your
- 6:22shows. Sometimes in life, it all comes
- 6:26together. You have a great style, your
- 6:29voice and the way you deliver. Was that mistake or did you
- 6:34practice that? I don't know if I I guess I
- 6:37practice by doing it. Over the years I used to talk
- 6:40way too fast. I used to stumble over myself
- 6:42more. Just me too.
- 6:43Me too. Well I The thing is I I'm so
- 6:47self-conscious about it. I I edit a lot of my, you know
- 6:50mistakes out. You'll see a lot of jump cuts
- 6:52and that comes from I think just early days of YouTube.
- 6:54See I grew up in the as YouTube was booming and a lot of
- 6:57Youtubers I watched. It was quick.
- 6:59It was fast-paced. You have to keep the audience
- 7:00engaged because you're right there on the side.
- 7:02Even people watching this video there's a ton of other things
- 7:04they could click on right there on screen most likely.
- 7:07And so how do you keep them locked in?
- 7:08Quick, quick, quick, get to the point get to the point quickly.
- 7:11So you know it's been practice over the years.
- 7:13I grew up watching sports shows. Like every morning before school
- 7:16I would watch the previous night's, you know, midnight
- 7:18edition of Sports Center. When I got home from school I'd
- 7:21watch other shows on ESPN, Fox Sports One, Shoot.
- 7:24I watched, you know Speed Channel and and what during on
- 7:26Fridays and Saturdays I'd watch all the NASCAR pre race and
- 7:29stuff. And so I grew up just all around
- 7:31sports and and again I like filmmaking and TV.
- 7:34So I kind of just always enjoyed that stuff and was able to sort
- 7:38of marry the two together when I started this show.
- 7:40But it took, I mean it took years I guess to get to where
- 7:42I'm at now and I'm still not great at it.
- 7:44Which is again, why you see so many edits and cuts to hide the
- 7:47imperfections, I suppose. Well, I would say this.
- 7:52I race a lot still and I have family that come up to me, a mom
- 7:57or dad, and they say my kid is 13 years old, he's won 8
- 8:02championships, He is going to be the next Cal Larson.
- 8:05And I tell them I say get in line, get in line because
- 8:10there's way more of that all over America.
- 8:14And that's what I'm saying. And I saw about you.
- 8:16I'm thinking to myself, there are so many YouTube creators,
- 8:21this is a crowded space, but yet you stood out to me.
- 8:26So you basically to everybody that wants to be like you.
- 8:32How did you become this person? I mean, you said early that your
- 8:35mom and dad said you want to do this.
- 8:37How did you become this person? That's that's a great question.
- 8:40I I do think sometimes timing is everything that's that way.
- 8:44I'm sure in racing as well, when opportunities, you know, may
- 8:46fall in your lap or may go away, I I think I got in early enough
- 8:52that it was still a crowded space for sure, but it wasn't
- 8:56nearly as crowded as it is now. I see so many folks on on just
- 8:59the NASCAR side of the YouTube space sharing their opinions,
- 9:02going to race tracks, documenting their experience.
- 9:05And it's great. It's great to have you because
- 9:06the more voices in the sport, the more opinions they're out
- 9:09are out there and the more things for fans to engage with
- 9:11Monday through Friday especially.
- 9:14But I think when I just started there weren't a ton.
- 9:16So that helped kind of being one of the early adopters to YouTube
- 9:20was a big deal. But other than that, I I don't
- 9:23know. I guess I think I I stood out in
- 9:26some ways because I was a younger fan.
- 9:28Most of the folks on YouTube creating content are younger
- 9:31typically. But you know, at that time the
- 9:34NASCAR media world was older and obviously like ton of respect
- 9:39for the folks at MRN or FOX or you know, even Dirty MO Media.
- 9:43Like they've been around so long, they know way more than I
- 9:45do. They have great stories and and
- 9:47experiences to share. But I feel like sometimes maybe
- 9:50they don't always do as good of a job speaking to that 20 to 30
- 9:54year old demographic. And I think when I started my
- 9:57show, I was able to do that because that's what I was.
- 9:59I was a college kid and so I could kind of speak to that a
- 10:01little more. I had the face to go with it I
- 10:03guess. So I think at the time, that's
- 10:06maybe what helped me stand out, at least apart from other
- 10:09traditional NASCAR media apart on YouTube.
- 10:12It's hard. I don't know.
- 10:13I don't know how to do it. Maybe I've just unleashed or or
- 10:16hacked the YouTube algorithm, figured out the cheat code.
- 10:18I have no idea. It's a huge mystery to me,
- 10:20honestly. Well, as I studied you, you
- 10:26became extremely popular. I'm talking 1015 million views
- 10:33on one video for stop motion racing videos.
- 10:37Look, I did my studying on you. There you go.
- 10:39Wow. I I go I go into my resume.
- 10:41Right there. Well, you.
- 10:43You know what? It's easy.
- 10:44You just you just. There it is.
- 10:46But I I. But what as I scrolled back this
- 10:49talent that you had it it was almost it.
- 10:53It they're they're incredible videos.
- 10:56They're incredible. Thank you it and and I as I
- 10:59looked at your stop motion racing videos because I'm a
- 11:03mechanic fabricator. I'll leave here when I'm done
- 11:06talking to you and I'll go up and I'll work on my race car.
- 11:09I'll Weld, I'll bend tubing. So I'm a hard worker like you.
- 11:14So when I watched your stop motion racing videos, I thought
- 11:18to myself, my God, he had to move them an inch, take a
- 11:21picture, move them an how long did a 8 minute video of that?
- 11:29How long would an 8 minute video take for you to do?
- 11:33Yeah. So yeah, I did those stop motion
- 11:35races basically through high school.
- 11:37That was sort of got me my first established audience on on Well,
- 11:39they. Established you.
- 11:41Yeah. And.
- 11:42Yeah, the the views were incredible at the time.
- 11:44It was it was remarkable. I I still can't believe it, but
- 11:48I got it down to a process. It was tedious, but I I had it
- 11:52down to a process where I could do probably an 8 minute video,
- 11:56you know, take. I'd probably take about 1500
- 11:58photos to get all these cars going around this track and I'd
- 12:01set these up. I'd set these up in my bedroom
- 12:03or my parents had like a spare room.
- 12:05They'd let me set some of these tracks up to record.
- 12:07I'd have lights and stuff Again. I turned it into like a process.
- 12:10At this point I got to where I could do a video in probably 15
- 12:13to 20 hours. So you know, I do when I got
- 12:16home from school. So I go to school, obviously
- 12:17during the week I'd come home and when, you know, a few hours
- 12:19here and there would put get to work.
- 12:21I listen to podcast, watch TV while I did it and I could get a
- 12:25video out every week or two for a while there.
- 12:27That's another big thing about YouTube is you need to be
- 12:29consistent. The audience expects consistent
- 12:31uploads. And so now I post almost every
- 12:34day. It's like a daily talk show.
- 12:35But back then, just trying to get a video out every week was a
- 12:38challenge with school and all the other things I had to
- 12:41balance. But yeah, it was a process.
- 12:42It was tedious, did a lot of them.
- 12:44It was fun, got my foot in the door, got me kind of, you know,
- 12:48engaged with the online NASCAR community in a way I've never
- 12:51been before, which was awesome. But boy, yeah, they they took a
- 12:54lot of time back in those days I.
- 12:56Love your back story, because that's what interested me the
- 12:59most. OK, was your back story how you
- 13:03know the reason I wanted to talk to you was how did Eric Eastep
- 13:07become Eric Eastep? And in your early days is what
- 13:11was fascinating. Now let's Fast forward.
- 13:14Here you are. You're you're a big NASCAR fan
- 13:17and I see that you have already met Bubba Wallace my brother and
- 13:22and let's go to your hike now because you did a show on your
- 13:26hike and and your editing skills are just.
- 13:29I mean look at my hand on my forehead.
- 13:30I'm like this guy's editing is unreal but you said Bubba.
- 13:36You introduce yourself to Bubba from behind you poked him on the
- 13:39back and you turn around he he looked you right in the chest.
- 13:42So tell us how tall you are and tell us about your encounter
- 13:46with Bubba Wallace. Yeah.
- 13:48That was a few years ago. So I'm like I said, I'm 6 foot
- 13:50seven. Wow.
- 13:51Which I think, I think I did my own research back then and I
- 13:54think that's taller than any NASCAR driver ever.
- 13:56I think if I remember, you know, Michael Waltrip, 6465, there's a
- 14:01couple other guys in that same range, Carson Hosevar nowadays.
- 14:03How tall is he? 646?
- 14:05He's pretty. Tall.
- 14:05I meant, yeah, I've talked to him quite a bit, but yeah.
- 14:09He's a tall guy. But no, I I was that was a few
- 14:11years ago. I was probably 2018 or 19.
- 14:13I was at Talladega in the infield where all great things
- 14:16happen and just saw Bubba hanging out and I was, you know,
- 14:19at this point, this is 5-6 years ago.
- 14:20I was purely a fan, just wanted to.
- 14:22I just want to get a photo of Bubba Wallace, you know, that's
- 14:24awesome. And tapped him on the shoulder.
- 14:26He turned around and almost fell over, unfortunately and and I
- 14:29don't remember exactly what he said.
- 14:30I think there's an expletive or two involved, but he was stunned
- 14:33by my height. I he probably saw like a shadow
- 14:36come over him and didn't know like what was going on.
- 14:38Thought it was the apocalypse or another eclipse or something and
- 14:41panic for a moment. But I try not to startle people.
- 14:43I did that video you're talking about a couple years ago,
- 14:46partially because now when I go to so many races, a lot of fans
- 14:48spot me, want to come say hi, and the number one comment I get
- 14:53is wow, you're way taller than I thought you would be.
- 14:55Which I I don't. You know, it doesn't bother me.
- 14:58People always apologize. I'm sorry.
- 14:59We're always talking about how tall you're.
- 15:00No, no, it's hilarious. I think it's amazing.
- 15:02I I puts a smile on people's face.
- 15:04But I made that video because I didn't want to shock people the
- 15:07way I think I accidentally shocked Bubba Wallace that one
- 15:10time. So hopefully nobody has a heart
- 15:13attack when I come around the corner and startle them.
- 15:16I think you and I are a lot more similar than we think because as
- 15:21you're talking, I'm listening to you and I know that.
- 15:26Let's go to this. Let's go to social media just
- 15:28for a minute, OK. YouTube, YouTube is is great.
- 15:31It's way different. It's their daily TV.
- 15:33Social media is totally different.
- 15:35It's where there's quick conversation.
- 15:37And I find that people are are a little afraid that they're
- 15:42guilty. They're like, oh, I don't need
- 15:44to be on the phone too much. I, you know, I it it makes me
- 15:47feel bad. It's not real.
- 15:50And I'm the opposite. I'm like, no, no, you're
- 15:53thinking wrong. I'm on social media all the
- 15:55time. And then, you know, I'm out in
- 15:57the wild too. You know, I'm out there.
- 16:00And that way when people meet me, they know me and and I like
- 16:04what you're saying because now you've done these videos.
- 16:07Look, I'm super tall. So now everybody's looking for
- 16:10the Super tall guy. Yeah.
- 16:12Yeah, absolutely. Good.
- 16:13Strategy on your part, yeah. No.
- 16:15And kind of it's a good conversation about social media
- 16:18because that's something I, you know, I struggle with sometimes.
- 16:20My whole life career I should say is on social media now and
- 16:25and so you know, I I feel guilty spending so much time on on
- 16:28Twitter or X or whatever you want to call it now.
- 16:30But that's, you know for me it's such a a good source of
- 16:33information. It's also like you're saying a
- 16:35great way to engage with fans, just like minded peers, the
- 16:39audience. It can be tough sometimes.
- 16:42I I still prefer you to because like we're doing here we can
- 16:45talk for 10/15/20 minutes. Put your full thoughts into a
- 16:49video make yourself very clear on social media.
- 16:53You have to be concise and sometimes it can be hard to not
- 16:57you know ruffle feathers if you omit something or maybe people
- 17:00read into what exactly you're saying and and read into
- 17:03something that's not actually there.
- 17:04And so it's a challenge I like. I find myself doing more
- 17:07watching now on Twitter than posting at least as opposed,
- 17:12except on race day, race day. I'm posting all the time because
- 17:15it is, you know, now with my show being everyday.
- 17:17If you really want to know what I think, you can come to YouTube
- 17:20and you'll get the full context as opposed to Twitter, which
- 17:24sometimes context can be lacking.
- 17:26And that gets that gets people into trouble all the time, I
- 17:28suppose. But I'm sure you know you've
- 17:30seen that too. I do.
- 17:32And my strategy is I comment on what I see.
- 17:38That's all there is to it. I don't dream up anything on my
- 17:40own. I'm not an artist.
- 17:42I'm like, OK, they just said that the next Gen. car cost too
- 17:46much money. It did.
- 17:48It did not save money. I'm like, oh, that's a show.
- 17:51So that's a show, you know? And if I say something and
- 17:55people don't like it and they MF make, hey, that's a show, you
- 17:59know, I'm thick skinned now, 'cause I'm 60 years old and you
- 18:05can't hurt my feelings anymore, you know, so, but but I just
- 18:09wanted to point out that you're just extremely talented and I
- 18:14really like you and I wanted to find out more about you.
- 18:19Let's let's end it like this. We're not totally ending, but I
- 18:25look up to you because you know a lot.
- 18:28And I'm going to ask you this because I think a lot of you and
- 18:31I asked the race car drivers this What is your thoughts on
- 18:36NASCAR today? That is a big question.
- 18:42So I think back to like, what got me into NASCAR as a kid.
- 18:46I was like 7 years old. No one in my family watched
- 18:48NASCAR. Like I always tell people, I got
- 18:50my dad into NASCAR at the same time.
- 18:52So I always look at NASCAR. I watch it over most other motor
- 18:58sports. I think first and foremost
- 19:00because it's relatable in some ways.
- 19:02Obviously they're not real stock cars, but they look like stock
- 19:05cars you see on the streets. So naturally that part is sort
- 19:07of relatable. I love the how patriotic the
- 19:10sport is. It's unapologetically American.
- 19:12It's hard for me to get into F1 the same way, 'cause I can't
- 19:15relate to Monaco the way I relate to, you know, like Texas
- 19:18Motor Speedway this past weekend.
- 19:20And let me. Interrupt you.
- 19:22Where are you from in Texas? I'm.
- 19:24From Houston. I now live near Dallas.
- 19:28So yeah, Lone Star State born and raised.
- 19:30But yeah. And what I was going to say was
- 19:32another thing that I think is relatable to me is because I
- 19:34watch so many other sports, even the idea of a playoffs, which I
- 19:37know is very polarizing, still amongst race fans, Like, is the
- 19:41format perfect today? No.
- 19:43But like, I don't hate the idea of a playoffs every other sport
- 19:46I watch, Yeah, the end of the season matters more.
- 19:48You got to bring your best stuff when it matters most.
- 19:51Like, you know, I don't watch college basketball except for
- 19:53March, and most other people don't either.
- 19:55It's like I I feel like that's relatable to me and to the
- 19:58average sports fans at Sports Fan in America.
- 20:00So there's a lot about the existing NASCAR platform that I
- 20:03think is really strong. It is relatable and it goes back
- 20:0620 plus years to when I first started watching the sport.
- 20:08But at the same time they're in a difficult spot because they
- 20:13have to toe this line. I think between appeasing the
- 20:16old long term, you know, loyal fans and trying to reach younger
- 20:20fans like myself and even younger fans than I am.
- 20:23And that's tough. I think they've done a good job
- 20:25the past few years, especially going to different venues, you
- 20:28know, for every, you know, Chicago street race clash at the
- 20:31Coliseum, they've also brought back North Wilkesboro Speedway.
- 20:35You know, I think that's a good trade off.
- 20:37So it's tough. You even see it with teams like
- 20:40you still got the legacy teams like Hendrick and Joe Gibbs
- 20:42Racing and Richard Childress all winning races, contending for
- 20:45championships. But you got these new teams with
- 20:47completely new philosophies like 2311 track house that you know
- 20:50are starting to stand out and and even the drivers like my
- 20:54favorite driver growing up was Matt Kenseth.
- 20:55I was a big Matt Kenseth fan. Matt.
- 20:57The brat? Yep.
- 20:58Absolutely. And you know, he retired and
- 21:01around the same time Dale Junior did and Tony Stewart did and
- 21:04Danica did. And you know, go on and on and
- 21:07on. Carl Edwards did.
- 21:08And you know they tried to push the youth movement.
- 21:10You know, Chase Elliott's the next big thing, Eric Jones, Ryan
- 21:13Blaney and it took a few years. Now I think we're in a nice
- 21:16sweet spot again, towing that line where you have Kyle Busch,
- 21:20Denny Hamlin, Martin, Turex still up front, still winning
- 21:24races. They're that tie to NASCAR's
- 21:26heyday. But you've got the young guys
- 21:28like Blaney just won the championship.
- 21:30Chase Elliott's a champion, you know, go on a Ross Chastain.
- 21:33You also got Chase Elliott, who sort of bridges that gap in some
- 21:37ways. He's a young guy, but he's an
- 21:39Elliott. So the long time Bill Elliott
- 21:41fans still love him as well. So I think NASCAR's in a good
- 21:44place, but they're also in a difficult place.
- 21:46Everything I just mentioned, they're striking a good balance
- 21:48between the new and the old. I just don't know how long
- 21:51that's sustainable for. You know, I wonder if at some
- 21:54point, like another great example is streaming.
- 21:56They've been on cable and broadcast TV forever.
- 21:59Obviously that's still very important because that's where a
- 22:01lot of their fans still reside, I guess.
- 22:04But now they're dabbling with Amazon next year.
- 22:05Like, again, they're they're they're, I think they're
- 22:07approaching it well. They're making the right moves,
- 22:10but it's a really tricky balance because you know, NASCAR fans
- 22:14are vocal and and anyone change can be is to often receive
- 22:19negatively. When something's been done the
- 22:20same way for many years, you know you change it, there's
- 22:23going to be some blowback. So all that is to say is I don't
- 22:27really know. I think they're doing a good job
- 22:29of towing that line, but it is a very difficult line to stay
- 22:32balanced on. And I want to, I want to end
- 22:35like this. Now you know what I'm going
- 22:38through because I'm going to tell you something that's going
- 22:40to blow your mind. We are at 23 minutes and I just
- 22:43started talking to you. So in in a world where I have
- 22:47just got done making fun and and Dirty MO Media and Dale Junior,
- 22:51I do a video 8 minutes and people lose their ever living
- 22:54mind. It's too long.
- 22:56I, I, Eric, I just started talking to you.
- 22:59I've just scratched the surface of you.
- 23:01We're at 23 minutes. We're we're going to end it like
- 23:04this time. What is your thought?
- 23:09You and I are are having fun. I don't do this for a living.
- 23:12You do. What is your thought of time?
- 23:16What's wrong with people nowadays?
- 23:18Why can't I do an 8 minute video?
- 23:19Why is it? Why is it so long?
- 23:22What is I? I see all your videos are 13
- 23:24minutes. What have you zoned in on?
- 23:27Yeah, that's a great question. 24 minutes I just started
- 23:32talking to you. I.
- 23:33Think well I think there's no in between anymore because there is
- 23:35a place for like podcasts. People love to sit down a long
- 23:39drive, a workout lunch break and listen to a 30 minute hour long
- 23:43podcast that that is there is a place for things like that,
- 23:45things like this. But I mean with the rise of
- 23:49TikTok and and YouTube shorts, and you know, even before that,
- 23:52I think just scrolling Twitter or scrolling Instagram or
- 23:55scrolling Facebook, I think there's, you know, people been
- 23:58trained to demand results instantly.
- 24:01Instant gratification, I suppose.
- 24:03There you go. And I think that's what will
- 24:05tell me what it comes down to. And I'm guilty of this too.
- 24:07Like there's there's times I. Me too, everyone.
- 24:09Is like as a society I think we just have been conditioned by by
- 24:13media to to just quick, quick, quick quick, quick.
- 24:16And so I've. Waited 30 seconds for my
- 24:18hamburgers at McDonald's. What's going on in there
- 24:21exactly? No, You know, we got places to
- 24:23be. Time is precious.
- 24:24I think that's what it is. We've been trained to believe
- 24:26that our time is very precious, which it is, but you know, it
- 24:29makes it harder now for people to really commit and invest.
- 24:32There's a stretch where I wouldn't even I told you I went
- 24:34to school for film making and I hardly watched any movies for
- 24:36like a year. I was mostly just watching
- 24:39YouTube and social media, short form content, the occasional
- 24:42podcast. That's changed, you know.
- 24:44Since then I've been trying to force myself to enjoy long form
- 24:47content and you really dive into something, but it's tricky.
- 24:51I I I think with what I do is 10 to 15 minutes is enough time to
- 24:57you know dive in fairly deep on a subject but not so long that
- 25:00folks feel like they used up their entire lunch break during
- 25:03their work hours or you know that's perfect link for their
- 25:05drive home something like that. So it's I'm sort of in that
- 25:10weird in between your range but it's worked out so far and again
- 25:14I I just I edit edit edit. I don't like to add too much
- 25:18fluff. I want to get straight to the
- 25:19point because I know people want me to get straight to the point.
- 25:23So I guess that's that's my long answer to talking about short
- 25:26content. Eric Eastep, thank you so much
- 25:31for coming on Kenny conversation on purpose.
- 25:34I have a lot more questions. I can go on for another hour
- 25:36with you, but on purpose. That's it.
- 25:39Listen up everybody. We are in podcast form.
- 25:42Like Eric said, you can listen to Eric Eastep on your way to
- 25:45work and then shut the car off. Go to work, get back in your
- 25:49car. Listen to Eric on your way back
- 25:51home. We are in Spotify, iTunes and we
- 25:54are showing up. Eric, thank you so much.
- 25:57Hey. Thank you so much, Kenny.
- 25:58It was an honor to be here. I really appreciate it.
- 26:00You're. Awesome, man.
- 26:01All right, everybody, listen, they're in the pipeline.
- 26:04We got Tim McCready, We got Mark Richards, the owner of Rocket
- 26:07Chassis. We just got done with Eric
- 26:10Anders. I'm talking to Brad Keselowski
- 26:12for a follow up. Until next time.
- 26:14We'll see you then.