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From Cherry Prince to CEO - Episode 8 with Trevor Tkach
Some leaders shape a community by arriving with a plan. Others shape it by growing up inside it. In Episode 8 of Inheriting the Future, we sit down with Trevor Tkach - President & CEO of Traverse City Tourism - to talk about what it means to guide a place you've called home your entire life. We explore how growing up in Traverse City influences the decisions he makes today, from balancing visitor demand with local quality of life to protecting the character of a region facing rapid growth. Trevor shares what he learned from a decade behind the scenes at the National Cherry Festival, including…
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