Latest / The World Pickleball Podcast
How Do You Build Pickleball Culture? Ron Shell on the NPL, Rivalries and What Comes Next
What does it take to build a professional pickleball league when the culture around the sport is still being created?
World Pickleball Podcast sits down with National Pickleball League CEO Ron Shell for a wide-ranging conversation about the growth of the NPL in Australia, the arrival of New Zealand, and why building a successful league involves far more than putting good players on a court.
Shell explains why he sees the NPL as a marketing vehicle for pickleball itself, why attracting people from outside the existing pickleball community matters, and how the league is trying to create venues…
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