The Power of Billboards: Advertising in Dubai | Mira Business FM
In this episode of Daybreak, presented by Mira Business FM, host Inzamam Rashid is joined by Mohamad Wais, Head of Advertising at Mira Developments. They discuss the surprising relevance and growth of offline advertising in Dubai, particularly the prevalence of large-scale billboards and out-of-home media. The conversation explores why real estate developers are still investing millions in this traditional form of media and the strategies and regulations behind it.
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