Latest / Presented by Speaking Human / #202: Battle of the AI Ads

Transcript

#202: Battle of the AI Ads · Presented by Speaking Human

• 0:00
  Speaker 1: Speaking Human.
• 0:06
  Speaker 2: Today, on Speaking Human, we prompt a showdown between recent
• 0:10
  Speaker 2: commercials from AI, power players, Chat, GBT, Claude and Gemini,
• 0:17
  Speaker 2: and then crown the spot that comes out on top.
• 0:23
  Speaker 1: Specking Human.
• 0:30
  Speaker 3: Welcome to Speaking Human, where we simplify the world of
• 0:34
  Speaker 3: marketing for humans. I'm Shad Conley and with me is
• 0:38
  Speaker 3: my co host Patrick Jebber.
• 0:41
  Speaker 2: How are you Patrick, I'm splendid.
• 0:44
  Speaker 3: Oh not a word I hear from you a lot,
• 0:46
  Speaker 3: so must be really meaningful.
• 0:49
  Speaker 2: I you know, I try.
• 0:50
  Speaker 3: Well, I have something splendid for you to start this episode,
• 0:55
  Speaker 3: and that of course is some trivia questions. These ones
• 0:59
  Speaker 3: are about out AI the topic of the moment, and
• 1:04
  Speaker 3: they're a little challenging, but you do get some multiple
• 1:08
  Speaker 3: choice on this one.
• 1:09
  Speaker 2: Okay, Well, these ones, there's a.
• 1:11
  Speaker 3: Few questions for you. Question one, buckle up, what was
• 1:16
  Speaker 3: the total global market size revenue of the generative AI
• 1:22
  Speaker 3: market in twenty twenty four. So total global market size
• 1:28
  Speaker 3: generative AI in twenty twenty four. I got multiple.
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  Speaker 1: Choices for you.
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  Speaker 2: Yeah, if you could give me multiple choice, that'd be great.
• 1:36
  Speaker 3: Probably don't want to go off the cuff on that.
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  Speaker 3: So your choices are a eight point five billion dollars,
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  Speaker 3: B sixteen point eight seven billion dollars C twenty five
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  Speaker 3: point four billion dollars or D thirty three point seven
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  Speaker 3: billion dollars cumulative cumulative total global market size generative AI
• 2:03
  Speaker 3: twenty twenty four, not twenty twenty five. So this is
• 2:05
  Speaker 3: last year. We know it's grown a lot this year.
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  Speaker 2: What's what was the last option? D might go with D.
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  Speaker 3: Yeah, that was the highest amount, thirty three point seven billion. No,
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  Speaker 3: not that big. The correct answer is sixteen point eight
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  Speaker 3: seven billion.
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  Speaker 2: Okay? Was that A?
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  Speaker 3: That was B?
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  Speaker 2: Okay B.
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  Speaker 3: So let's let's jump ahead a little bit. What is
• 2:30
  Speaker 3: the projected size of the global generative AI market by
• 2:35
  Speaker 3: twenty thirty? So you know twenty you know twenty twenty
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  Speaker 3: four was sixteen point eight seven what's the projected size
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  Speaker 3: by twenty thirty? Your choices are A fifty billion, B
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  Speaker 3: seventy five billion, C one hundred and nine point three
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  Speaker 3: seven billion, or D one hundred and fifty billion.
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  Speaker 2: One hundred and nine. Seems really specific, isn't it. So
• 3:01
  Speaker 2: I'm just gonna go D because I don't know if
• 3:03
  Speaker 2: they'd be that specific.
• 3:05
  Speaker 3: They were. This is me trying to throw you off.
• 3:07
  Speaker 3: So this is one hundred and nine point thirty seven billion.
• 3:10
  Speaker 2: Wow.
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  Speaker 3: It's like either he'll go right for it or he'll
• 3:13
  Speaker 3: stay away from it.
• 3:14
  Speaker 2: Yeah, and I did. Still I stayed away from it.
• 3:17
  Speaker 2: I thought it could go either way, you know, because
• 3:20
  Speaker 2: it's so specific, and you know, twenty thirty, it seems like,
• 3:24
  Speaker 2: oh well, I guess ma, Yeah.
• 3:26
  Speaker 3: A little bit of a trick. I almost think by
• 3:27
  Speaker 3: twenty thirty it's gonna be way bigger than one hundred
• 3:30
  Speaker 3: and nine billion, you think, So I do one more
• 3:34
  Speaker 3: for you. I think you might get this one. As
• 3:37
  Speaker 3: of late twenty twenty five, approximately what percentage of the
• 3:41
  Speaker 3: global generative AI chat bought market does chat GPT hold
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  Speaker 3: Your choices are A approximately forty five percent, B approximately
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  Speaker 3: sixty percent, C approximately eighty two percent, or D approximately
• 4:00
  Speaker 3: ninety five percent.
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  Speaker 2: Give me the first two numbers.
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  Speaker 3: A was forty five percent and B was sixty percent.
• 4:09
  Speaker 2: And this is the percentage is indicative of what.
• 4:14
  Speaker 3: What percent does chat GPT hold of all the generative
• 4:20
  Speaker 3: AI chatbot market. So you're thinking of you know, your Gemini,
• 4:25
  Speaker 3: your Claude.
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  Speaker 2: I'd say it's probably sixty as.
• 4:29
  Speaker 3: I thought you got this one sixty one point three
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  Speaker 3: percent as of December twenty twenty five. But good lead
• 4:37
  Speaker 3: in you know, talking about chat gpt as we know
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  Speaker 3: kind of cornering the market, but some other people clicking
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  Speaker 3: on their heels, they're gaining on them. A little bit
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  Speaker 3: related to what we're going to talk about today, that
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  Speaker 3: kind of marketing, That is the wave of marketing that
• 4:52
  Speaker 3: has kind of been hitting us from some of these
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  Speaker 3: generative AI companies in recent months.
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  Speaker 2: Yeah, So to give everybody a little bit of background,
• 5:02
  Speaker 2: you know, we have essentially a showdown today.
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  Speaker 3: We love a good showdown.
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  Speaker 2: An AI at showdown. Yeah, they've started releasing these commercials
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  Speaker 2: right and you've probably seen them. They're trying to build
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  Speaker 2: confidence with us, the consumers of AI because early on,
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  Speaker 2: you know, it was the people who are sort of
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  Speaker 2: like the early adopters, the testers.
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  Speaker 3: Yeah, it was just getting anybody to kind of grab
• 5:28
  Speaker 3: it and use it. Now we've kind of reached the
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  Speaker 3: point where so many people have used it, it's like, okay,
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  Speaker 3: we got to kick up to this next level. These
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  Speaker 3: people who haven't touched it yet. We got to show
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  Speaker 3: them what this can do. We're going to sell your
• 5:41
  Speaker 3: mom on it.
• 5:42
  Speaker 2: Yeah, we get everybody on board, so that they all
• 5:45
  Speaker 2: feel very comfortable. So today we're going to talk about
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  Speaker 2: three of the efforts that have happened in recent months,
• 5:52
  Speaker 2: I would say, and the different approaches that they take,
• 5:55
  Speaker 2: and then we'll talk a little bit about who we
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  Speaker 2: think is winning the commercial battle, if you will. So
• 6:00
  Speaker 2: let's meet the contestants. We've got Open Ai with the
• 6:05
  Speaker 2: chat GPT series. This is an actually pretty interesting series.
• 6:10
  Speaker 2: There's a like three or four of them to start
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  Speaker 2: from Open Ai. Who is you know, sort of like
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  Speaker 2: alphabet and Google is how I always compare it, you know.
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  Speaker 2: The commercials are mainly to highlight the everyday benefits of
• 6:24
  Speaker 2: chat GPT, and they're currently four commercials and I think
• 6:28
  Speaker 2: that's growing too as we go. Like it's a playlist
• 6:32
  Speaker 2: of sorts, like if you go on YouTube you could
• 6:34
  Speaker 2: see it, but it will also have it on speaking human.
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  Speaker 2: They're like thirty seconds long. A person with a problem
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  Speaker 2: chat gpt provides this solution and then as they scroll
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  Speaker 2: that solution on screen, so you can kind of see
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  Speaker 2: how did it respond, how did it solve the problem?
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  Speaker 3: And they all have like a music or like a
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  Speaker 3: catchy tune like a pop song or something playing in
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  Speaker 3: the background.
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  Speaker 2: Yeah, they're all pretty good. There's dish with chat GPT
• 7:03
  Speaker 2: where you get these two people who are romantic and
• 7:06
  Speaker 2: they're getting an idea for a dinner a cool date meal. Yeah,
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  Speaker 2: date meal. Another one is a pull up with chat
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  Speaker 2: GPT where the guys he wants to be able to
• 7:17
  Speaker 2: do pull ups and chat GEP He's like, yeah, I
• 7:19
  Speaker 2: can help you with that. And then the other one
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  Speaker 2: is a road trip where it's like a brother and
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  Speaker 2: a sister. The brother's like, I wanted to go on
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  Speaker 2: a road trip with my sister. Give me some ideas
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  Speaker 2: and that it gives ideas on what the road trip
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  Speaker 2: should be. And then the other one is space. I
• 7:35
  Speaker 2: don't even remember what the original prompt was.
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  Speaker 3: He wanted like a place to study.
• 7:39
  Speaker 2: Yeah.
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  Speaker 3: The girl in there is looking like how can I
• 7:42
  Speaker 3: get my studying done or find space for studying?
• 7:45
  Speaker 2: Yeah, And they're fairly quick. Thirty seconds is a pretty
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  Speaker 2: quick commercial, especially today's day and age. I feel like
• 7:51
  Speaker 2: they get longer nowadays with these commercials. What did you
• 7:54
  Speaker 2: think of these? Like which one was your favorite?
• 7:56
  Speaker 1: Overall?
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  Speaker 3: I think they're, you know, pretty good in that they're
• 7:59
  Speaker 3: simple and they have a clear template that they can
• 8:02
  Speaker 3: just plug in you know, hundreds of these things. My
• 8:06
  Speaker 3: favorite I probably like the pull Ups one the best.
• 8:11
  Speaker 3: I think it's probably the most effective. It kind of
• 8:13
  Speaker 3: has a Napoleon Dynamite vibe a little bit, like the
• 8:16
  Speaker 3: music made me think a little bit of the eighties
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  Speaker 3: and the guy's hair and stuff like that. It just
• 8:20
  Speaker 3: kind of gave me that vibe a little bit. I
• 8:22
  Speaker 3: liked the road Trip one. I thought it was a
• 8:24
  Speaker 3: little weird that they were brother and sister. I thought
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  Speaker 3: they should have been like boyfriend and girlfriend. When I
• 8:29
  Speaker 3: found out they were brother and sister, it threw me
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  Speaker 3: off a little bit. So, yeah, it was probably the
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  Speaker 3: pull Ups one where I thought it was clearly like, Okay,
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  Speaker 3: this gives you the best idea of like a use
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  Speaker 3: case for chet EPT in everyday life. I want to
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  Speaker 3: do this thing, I'm not quite sure how to get
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  Speaker 3: started or go about it, so I type it in,
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  Speaker 3: I ask it gives me the plan for how to
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  Speaker 3: get from A to B, you know, and you kind
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  Speaker 3: of get that across. I think probably better than the
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  Speaker 3: other ones, but in general, they all kind of do
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  Speaker 3: a similar job of just simplifying the tool, you know,
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  Speaker 3: not making it seem super complex. It's just like, how
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  Speaker 3: do I do this? Here's how Yeah, which one do
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  Speaker 3: you like the best?
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  Speaker 2: Ironically? I think I like the feel of the road
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  Speaker 2: trip one the best.
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  Speaker 3: Yeah, were you okay with the brother the brother sister piece?
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  Speaker 3: You didn't have?
• 9:16
  Speaker 2: Maybe that's my I get what you're I pick up
• 9:19
  Speaker 2: what you're laying down there. Yeah, And let me tell
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  Speaker 2: you that was the part that I thought. It was
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  Speaker 2: like highly improbable situation with a brother and like, hey,
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  Speaker 2: I want to go on a road trip with my
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  Speaker 2: sister and give me some ideas. Two siblings who want
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  Speaker 2: to hang out with each other on a break, you know.
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  Speaker 3: Maybe not, maybe we're you know, maybe it's just got
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  Speaker 3: to be the right family.
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  Speaker 1: Yeah.
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  Speaker 2: Yeah, So who are these kids? I guess is my question.
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  Speaker 2: The acting was really good in this one, or maybe
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  Speaker 2: it was something about how close up it was in
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  Speaker 2: the car.
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  Speaker 3: Yeah. Yeah. Notes two on all of these that I
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  Speaker 3: thought was interesting, all very youth focused. Yeah, you know,
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  Speaker 3: they're all like kids in there, probably early twenties. There's
• 10:02
  Speaker 3: nothing here that's like, hey, person in your forties or fifties,
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  Speaker 3: let alone like sixties or seventies. This is all very
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  Speaker 3: targeted to a younger population.
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  Speaker 2: Yeah, and maybe that's the plan. Maybe maybe they'll branch
• 10:15
  Speaker 2: off and do other age groups as time goes on,
• 10:18
  Speaker 2: or maybe this is their ideal target demographic. Eventually, this
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  Speaker 2: demographic is going to get older, and if you get
• 10:26
  Speaker 2: them indoctrinated now, they'll be using it forever.
• 10:29
  Speaker 3: Hook em early, I think, is what you always say.
• 10:32
  Speaker 2: Yeah, do I say that?
• 10:33
  Speaker 3: No?
• 10:33
  Speaker 2: You hook them early? Hook em early sounds pretty diabolical.
• 10:39
  Speaker 3: Sage marketing advice. So that one's, you know, pretty solid
• 10:41
  Speaker 3: from chat gpt our next one is from Anthropic.
• 10:46
  Speaker 2: Yeah, Anthropic, yep, Anthropic.
• 10:48
  Speaker 3: Keep thinking with Claude. So again Anthropic, the company behind Claude,
• 10:53
  Speaker 3: the tool. This one much different feel. We have a
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  Speaker 3: one minute thirty second commercial. The whole premise here is
• 11:01
  Speaker 3: there's never been a better time to have a problem
• 11:04
  Speaker 3: because tools like Claude are there to help you find solutions.
• 11:08
  Speaker 3: So this one is just very self contained, much different
• 11:12
  Speaker 3: vibe going here. It's almost even hard to kind of
• 11:15
  Speaker 3: explain it. You have to kind of watch it to
• 11:18
  Speaker 3: see how the editing, the rhythm of it gets the
• 11:21
  Speaker 3: idea sort of across. Did you like this one? Patrick?
• 11:25
  Speaker 3: What do you think it does? Good? Not so good?
• 11:28
  Speaker 3: And how is it different than you know, what we
• 11:30
  Speaker 3: just talked about with what chat ept is doing.
• 11:33
  Speaker 2: Well, Here's what it does well. Is it tries to
• 11:36
  Speaker 2: flip the negative skeptical feelings that people have by describing
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  Speaker 2: how AI can help us overcome some of the shortcomings
• 11:45
  Speaker 2: of being human. It's an awful time to be alive
• 11:48
  Speaker 2: and no, it's a great time to be alive because
• 11:51
  Speaker 2: of AI. AI can help you overcome all these challenges
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  Speaker 2: that you can't overcome on your own. What it's doing
• 11:58
  Speaker 2: differently than chat ept. Chat GPT is looking at one problem,
• 12:02
  Speaker 2: one solution, real and in the throes of like your
• 12:06
  Speaker 2: everyday life, and like, this is a problem I had,
• 12:08
  Speaker 2: and it's a fairly innocent problem in anthropics, it's like
• 12:12
  Speaker 2: humanity's problem and what I would call conceptual You see
• 12:16
  Speaker 2: someone as like stem cell or I don't know, there
• 12:19
  Speaker 2: was like an artificial limb. Those things are such big
• 12:23
  Speaker 2: conceptual ideas that you know, the specific use case scenario
• 12:27
  Speaker 2: of chat GPT, I think it hits home a little
• 12:30
  Speaker 2: bit better in terms of like why someone would want
• 12:33
  Speaker 2: to use it.
• 12:34
  Speaker 3: Yeah, no, I'm on the same page. This is definitely
• 12:37
  Speaker 3: you know, you go from the very micro with chat GPT.
• 12:40
  Speaker 3: How do I do a pull up to something much
• 12:44
  Speaker 3: more epic in scope here where you're talking about, you know,
• 12:48
  Speaker 3: solving the biggest problems. Yeah, and that being like everything science,
• 12:53
  Speaker 3: it's the arts, it's you know, chess, images of people
• 12:56
  Speaker 3: running and you kind of see their lungs. It's like
• 12:58
  Speaker 3: this thing wants to encompass large problems humanity is experiencing,
• 13:03
  Speaker 3: probably very different from you. I didn't get the like
• 13:05
  Speaker 3: necessarily the take as much where it's like you human
• 13:09
  Speaker 3: can't do this, I AI will, They'll solve this for you.
• 13:13
  Speaker 3: Was more like, we have this tool in your hands
• 13:15
  Speaker 3: now we can kind of accomplish great things. The ad
• 13:19
  Speaker 3: itself I found pretty fascinating and kind of I really
• 13:23
  Speaker 3: like it. I like the like the editing, the imagery.
• 13:25
  Speaker 3: It's kind of like a music, like an old time
• 13:28
  Speaker 3: music video in some ways, and there's a unique rhythm
• 13:32
  Speaker 3: to how they present all the imagery and stuff like that,
• 13:34
  Speaker 3: and like take you through it. But I agree with you,
• 13:36
  Speaker 3: its scope is kind of like to its benefit and detriment.
• 13:39
  Speaker 3: You know, there's a certain person This probably will appeal
• 13:43
  Speaker 3: to people you know who work in science or people
• 13:45
  Speaker 3: who are like oh man, let's use this for these
• 13:49
  Speaker 3: professional areas or you know in these you know, massive,
• 13:53
  Speaker 3: large scale things, and maybe that's who they're going for.
• 13:56
  Speaker 3: But the everyday person, I think this is much too
• 14:00
  Speaker 3: large to kind of wrap your hands around, Like what
• 14:03
  Speaker 3: can I do with Claude? I don't think you walk
• 14:04
  Speaker 3: away from this ad with an understanding of that.
• 14:07
  Speaker 2: That's the thing about it is that I think what
• 14:10
  Speaker 2: it's trying to say is it's trying to get the
• 14:13
  Speaker 2: average person to understand that these things are all possible
• 14:18
  Speaker 2: with AI, and it's really just creating sentiment like I'm
• 14:22
  Speaker 2: watching the football game and this Claude commercial comes on
• 14:25
  Speaker 2: and like, oh, I've never heard of that. That kind
• 14:27
  Speaker 2: of sounds interesting and oh I didn't know that they
• 14:29
  Speaker 2: could do that. But I don't think they're really trying
• 14:32
  Speaker 2: to say you can do that with this.
• 14:34
  Speaker 3: Yeah, I get that, And that's a good point. You know,
• 14:36
  Speaker 3: maybe the whole point of it is the idea behind
• 14:40
  Speaker 3: it is just you know, breaking through the AI barrier.
• 14:43
  Speaker 3: This kind of inspirational thing. And we saw these, you know,
• 14:46
  Speaker 3: back in the day from like Apple and Google as
• 14:49
  Speaker 3: their technologies are emerging, and not everybody understands it or
• 14:53
  Speaker 3: has embraced it, or even or fearing it in some way.
• 14:56
  Speaker 1: Yeah.
• 14:56
  Speaker 3: You know, you get these kind of like inspirational con sectual,
• 15:00
  Speaker 3: as you said, pieces that are just designed more to
• 15:03
  Speaker 3: give you a feeling and make you feel okay about it, yeah,
• 15:07
  Speaker 3: versus like sell you on the actual thing on a
• 15:10
  Speaker 3: smaller scale.
• 15:11
  Speaker 1: Yeah.
• 15:11
  Speaker 2: I think that's what it's trying to do.
• 15:13
  Speaker 1: Anyway.
• 15:14
  Speaker 2: Beyond that, then we have Google and Google Gemini, which
• 15:18
  Speaker 2: people have heard Gemini. I feel like this is all
• 15:21
  Speaker 2: over the place. Now they have an add out called
• 15:23
  Speaker 2: Mister Fuzzy's Big Adventure. This is a minute commercial on screen.
• 15:28
  Speaker 2: It's basically showing how parents are using Gemini to tell
• 15:33
  Speaker 2: the story of how their kid lost his favorite stuffed
• 15:36
  Speaker 2: animal on a plane, mister Fuzzy. You know, the parents
• 15:40
  Speaker 2: are basically writing this ai story so that the child
• 15:45
  Speaker 2: thinks mister Fuzzy's just like on an adventure right now,
• 15:49
  Speaker 2: while they're simultaneously they've ordered a new mister Fuzzy, right
• 15:53
  Speaker 2: because mister Fuzzy's gone in reality, right, He's never coming back.
• 15:57
  Speaker 3: His adventure is death.
• 16:00
  Speaker 2: Yeah yeah, yeah, but they've reordered you know, mister Fuzzy,
• 16:03
  Speaker 2: and when he comes basically they have all these like
• 16:07
  Speaker 2: clips that show where mister Fuzzy's been in that in
• 16:11
  Speaker 2: that time when he's been gone. This to me, this
• 16:13
  Speaker 2: is one of the reasons why we're doing the episode.
• 16:16
  Speaker 2: It's the perfect use in my opinion, of what people
• 16:19
  Speaker 2: are actually using it for a lot of but that
• 16:22
  Speaker 2: in a non destructive way. You'll hear this word a lot.
• 16:26
  Speaker 2: There's so much AI slop on the internet now.
• 16:29
  Speaker 3: Word of the year, Webster is word. There's somebody's word
• 16:32
  Speaker 3: of the year.
• 16:33
  Speaker 2: Was it Webster's Yeah, I think it's websters. That's what
• 16:35
  Speaker 2: you see all over the internet right now. It's just
• 16:38
  Speaker 2: very destructive, mentally destructive. It's put there to deceive for
• 16:44
  Speaker 2: the most part. You can argue that or not, but
• 16:46
  Speaker 2: it's there to deceive. In mister Fuzzy's Big Adventure. I mean,
• 16:50
  Speaker 2: I guess you could say this is parents who are
• 16:52
  Speaker 2: deceiving their children, but but to me, it's like a
• 16:57
  Speaker 2: very light, comical sort of approach to it, and it's
• 17:01
  Speaker 2: creative and its execution, you know, like, how do we
• 17:04
  Speaker 2: give this stuffed animal a story for our child because
• 17:08
  Speaker 2: you know he lost it?
• 17:10
  Speaker 3: Yeah, this ad is a very you know, straight out
• 17:14
  Speaker 3: of the Google playbook. Yeah, if you've seen any of
• 17:17
  Speaker 3: their like search ads past, they've perfected this format of
• 17:22
  Speaker 3: let's tell them a story just through screen use, and
• 17:26
  Speaker 3: that's what's happening here. You're seeing what they're doing, how
• 17:29
  Speaker 3: they're using the technology. You know, it's all taking place
• 17:32
  Speaker 3: for your interactions with Gemini combined with kind of photos
• 17:36
  Speaker 3: and voiceovers. And they're good at this. You know, it's effective,
• 17:40
  Speaker 3: it works, and that's kind of how it separates itself
• 17:44
  Speaker 3: from the other, you know, other ads we've been talking about.
• 17:46
  Speaker 3: It tells this full story and it shows us people
• 17:50
  Speaker 3: using the tool. This is probably the most human of
• 17:53
  Speaker 3: the ads where you're really getting a human story. You know,
• 17:56
  Speaker 3: how this ad is like helping people on a on
• 18:00
  Speaker 3: a human everyday level, you know, helping people like connect
• 18:03
  Speaker 3: with each other and solve a family problem. So the
• 18:05
  Speaker 3: story here really works. If there's a con here. It's
• 18:09
  Speaker 3: a lot of image based stuff, you know, versus like
• 18:12
  Speaker 3: something like chat GPT. It's like, okay, simple question, here's
• 18:16
  Speaker 3: an answer to that. Here's what you do. This is
• 18:19
  Speaker 3: more like, okay, I see how they're doing this. This
• 18:22
  Speaker 3: is really cool, but how does that apply to somebody else?
• 18:25
  Speaker 3: You know, necessarily do you make that correlation. Gemini is
• 18:28
  Speaker 3: the best at images, but I don't know if that's
• 18:30
  Speaker 3: going to translate for everybody, especially people who are like
• 18:34
  Speaker 3: unfamiliar or not using this at this point for these
• 18:36
  Speaker 3: kind of things. So you know, that's something you can
• 18:40
  Speaker 3: kind of nitpick on it. But I think this one
• 18:43
  Speaker 3: just it does what Google does so well, and that's
• 18:46
  Speaker 3: like they tell a story through screen use, so you
• 18:49
  Speaker 3: get to see people actually using the thing, which you
• 18:52
  Speaker 3: don't see in any of these other ones. Really you
• 18:55
  Speaker 3: get the hints of it, but you don't actually see that.
• 18:57
  Speaker 2: Yeah, And that's kind of what I love about it.
• 19:00
  Speaker 2: Is a lot of what works in the chat Cheapt
• 19:03
  Speaker 2: version of these ads, Like you know, that's specific use
• 19:06
  Speaker 2: case scenario. I like the execution of this better, even
• 19:10
  Speaker 2: though I like the camera work in the chat Cheapt version.
• 19:15
  Speaker 2: The cons that I would probably take away from the
• 19:17
  Speaker 2: chat Cheapt version are that the scroll is kind of quick,
• 19:21
  Speaker 2: so you miss some things, and I don't know if
• 19:23
  Speaker 2: that's a good thing or a bad thing. Like I've
• 19:26
  Speaker 2: I've kind of battled whether you get more out of
• 19:28
  Speaker 2: it the second time you watch it. But yeah, I
• 19:30
  Speaker 2: really like this. I think all three of them do
• 19:33
  Speaker 2: something to better the impression of AI on the general public.
• 19:40
  Speaker 3: Yeah, they all have some pros and cons. They're all
• 19:43
  Speaker 3: I would say, better than average. Yeah, and when you
• 19:46
  Speaker 3: look at them and when you think about them, they
• 19:48
  Speaker 3: all kind of make sense for the brand, each brand
• 19:51
  Speaker 3: in its market position. Yeah, you know what it's trying
• 19:54
  Speaker 3: to do, like chat GPT being the top dog, you know,
• 19:57
  Speaker 3: trying to really going to try to just go for
• 19:59
  Speaker 3: the masses here. You know, Gemini kind of like selling
• 20:03
  Speaker 3: its imagery and it's like Google miss, I would say.
• 20:07
  Speaker 3: And then you have Claude where we're going, hey, we're
• 20:10
  Speaker 3: kind of like a little more niche and we're kind
• 20:12
  Speaker 3: of like pushing more the technology and this macro idea
• 20:16
  Speaker 3: of like problem solving. When you see like how they're
• 20:20
  Speaker 3: positioning themselves, you can you get that impression pretty well
• 20:24
  Speaker 3: through these ads, Like there's nothing here that I'm like,
• 20:27
  Speaker 3: this is not this is not good.
• 20:28
  Speaker 2: Or below average tag teaming wise, I think that they
• 20:31
  Speaker 2: all work together in a way, yeah, to hit all
• 20:34
  Speaker 2: of the difference.
• 20:35
  Speaker 3: You're telling the AI story right, Yeah.
• 20:37
  Speaker 2: I appreciate that about them because you know, they're all
• 20:40
  Speaker 2: very different. The execution's very different. The way they tell
• 20:43
  Speaker 2: the stories very different. I appreciate that part of it,
• 20:46
  Speaker 2: you know, because I think this has got to be
• 20:48
  Speaker 2: an incredibly difficult thing to do, especially because the sensitivity
• 20:54
  Speaker 2: around the topic. You know, people everywhere talking about it,
• 20:58
  Speaker 2: the pros and cons, how we're all interacting with AI,
• 21:02
  Speaker 2: blah blah blah. There's so much to think about in
• 21:06
  Speaker 2: terms of what's the right way to approach a widespread commercial,
• 21:10
  Speaker 2: let alone the nuances of them telling that story.
• 21:14
  Speaker 3: Yeah, and they have to get past the fact that
• 21:16
  Speaker 3: deep down we all know AI is evil.
• 21:18
  Speaker 2: Yeah, I mean, AI is coming for us.
• 21:21
  Speaker 3: It will kill us all. So to wrap up here,
• 21:25
  Speaker 3: our showdown now or just our showdown, but it's happening
• 21:28
  Speaker 3: right now. I think I know your answer here, But
• 21:31
  Speaker 3: which of these commercials is your favorite? Where'd you land?
• 21:34
  Speaker 2: Mister Fuzzy? It just connects with people emotionally. As a parent,
• 21:39
  Speaker 2: I've probably felt this, so that's also why it's top
• 21:44
  Speaker 2: on my list. I mean, I'm a little far removed
• 21:46
  Speaker 2: from the stuffed animal days, but.
• 21:48
  Speaker 3: No stranger though to finding creative solutions to parenting problems,
• 21:54
  Speaker 3: I'm sure.
• 21:55
  Speaker 2: Yeah, to have a tool like this would have been nice.
• 21:58
  Speaker 3: I thought you were going to say, there's something to
• 22:00
  Speaker 3: say for just telling you're a child their stuffed animal
• 22:03
  Speaker 3: is dead.
• 22:05
  Speaker 2: No, no, no, lie deceive, Yeah.
• 22:10
  Speaker 3: Always lie to your children. Yeah, it's key, I will
• 22:13
  Speaker 3: say I did creatively. I really like the clawed ad.
• 22:16
  Speaker 3: It's like a unique piece. It's the one I would
• 22:18
  Speaker 3: probably like to revisit the most because I think there's
• 22:22
  Speaker 3: the most interesting aspects to it, and I like how
• 22:25
  Speaker 3: it was put together. But there were some issues in
• 22:28
  Speaker 3: terms of what it's getting across and how it's getting across.
• 22:30
  Speaker 3: So I end up going with Google because of that
• 22:32
  Speaker 3: emotional connection, you know. I like just the feel of it.
• 22:36
  Speaker 3: I don't know if it'll compel more people to use
• 22:39
  Speaker 3: Gemini or to even like use AI, but I think
• 22:42
  Speaker 3: it definitely gets something across. It adds a warmth to
• 22:45
  Speaker 3: AI and to these tools that I think most people
• 22:48
  Speaker 3: aren't really thinking that way about them right now.
• 22:51
  Speaker 2: Yeah. Again, not a bad one in the bunch. But
• 22:54
  Speaker 2: these are a few really good, showdown quality commercials from AMI,
• 23:00
  Speaker 2: and I think we're going to get a lot more
• 23:01
  Speaker 2: of these as time goes on. I'm sure you're going
• 23:04
  Speaker 2: to probably see a few at least during the Super
• 23:08
  Speaker 2: Bowl that's when a lot of big ones come out.
• 23:10
  Speaker 2: But this is just the beginning.
• 23:12
  Speaker 3: Well, the takeaway for today, when we're looking kind of
• 23:15
  Speaker 3: at these ads, I go back to going back to basics,
• 23:18
  Speaker 3: a little bit, something simple but often forgotten or missing
• 23:24
  Speaker 3: in commercials. The three things, not even just commercials. I'll
• 23:27
  Speaker 3: say this covers general advertising and marketing, the three things
• 23:32
  Speaker 3: you always want to get across in your marketing and advertising.
• 23:36
  Speaker 3: If you can't who you are, what your product is,
• 23:39
  Speaker 3: what you do or how it works, and why you
• 23:42
  Speaker 3: do it different or better, you know what the benefits are.
• 23:46
  Speaker 3: Those three things pretty simple. But if you can check
• 23:49
  Speaker 3: those boxes, you set your brand up for success. Doesn't
• 23:53
  Speaker 3: necessarily mean your execution will hit a whole run, but
• 23:57
  Speaker 3: at least you'll get on base.
• 23:59
  Speaker 2: That's nice. Sometimes we lose sight, I think of those basics,
• 24:03
  Speaker 2: you know what I mean, Maybe we overcomplicate it, you know.
• 24:06
  Speaker 3: Yeah, And this is you know something when you're watching
• 24:09
  Speaker 3: like the super Bowl or something. We've talked about this before,
• 24:12
  Speaker 3: where you watch the ad and you go, I left
• 24:14
  Speaker 3: that ad and I didn't even know what that was for. Yeah,
• 24:18
  Speaker 3: and it's like such a key basic idea there, but
• 24:22
  Speaker 3: somebody was like so focused on putting something clever together
• 24:26
  Speaker 3: that they kind of left out this like key principle.
• 24:28
  Speaker 3: I should at least leave there knowing what the thing is.
• 24:31
  Speaker 3: I just watched an ad for thirty or sixty seconds.
• 24:34
  Speaker 2: For was Yeah, use the time wisely. Everybody's got limited resources.
• 24:39
  Speaker 2: Everybody's got limited time. Good takeaway, Shad, good takeaway.
• 24:43
  Speaker 3: Thanks.
• 24:44
  Speaker 2: Well, we hope you enjoyed this episode. You can get
• 24:46
  Speaker 2: all of the ads that were on today's episode on
• 24:50
  Speaker 2: Speaking Human dot com. But that's it. You can find
• 24:53
  Speaker 2: current and past episodes of Speaking Human on Speaking Human
• 24:57
  Speaker 2: dot com.
• 24:58
  Speaker 3: I feel like you just did your outro twice.
• 25:00
  Speaker 2: I did.
• 25:01
  Speaker 3: We'll be back in two weeks with another episode of
• 25:04
  Speaker 3: Speaking Human. Catch you then Humans
• 25:10
  Speaker 1: Speaking Human