Latest / Alan Weiss's The Uncomfortable Truth®

Overdone
When you have a great talent on stage, do we really need dancers, other singers, flashing lights, and magic tricks? What does Starbucks gain giving us all those choices in its own strange language? Have you ever noticed how visitors from Europe are astonished at the size and number of our restaurant dinner courses? Have you ever tried to quickly find something in a car’s owner’s manual? Can you read all the menu options at Dunkin’ Donuts drive through window before the person in the car behind you becomes homicidal because they haven’t had their coffee? Do you love being “pitched” to buy…
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