The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

The Manager's Playbook · Mar 31, 2026 · 2h 35m

In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset required to win in the music business.

Best known for helping build 2 Chainz and for his evolution from music executive to public speaker and entrepreneur, Charlie breaks down why he believes success often requires a level of intentional “delusion,” the kind of belief that allows artists, managers, and executives to move before the proof is there. We talk about what it really means to chase purpose…