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How Airtable Won Spreadsheet Users by Making It Visual
Lucas and Luna explore how Airtable turned a crowded spreadsheet market into a billion-dollar business. They trace the founding story from CEO Howie Liu's frustration with traditional databases to the product's breakout moment at Y Combinator in 2013. The episode dives into Airtable's secret sauce: giving users a familiar grid interface but adding relational database power underneath, all without writing SQL. Lucas breaks down the key product decisions — rich field types, linked records, the block marketplace — that turned casual spreadsheet users into power users. Luna asks…
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