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🇬🇷 Greece Leads Europe’s STR Momentum into 2026

While much of Europe’s short-term rental market is normalising, Greece is showing resilience — and selective growth.

📈 Greece recorded double-digit increases in guest nights in 2025, outperforming the EU average.

🏡 Active listings reached roughly 160,000 properties, with strong forward bookings reported for summer 2026.

🌍 Demand remains anchored in Athens and Thessaloniki, while coastal and secondary destinations continue gaining traction.

The bigger story? Growth is becoming more disciplined and quality-driven, not speculative. Supply expansion is moderating, but demand remains solid — a…

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