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Legal Lightbulbs: Is law firm market differentiation a unicorn?
Welcome to another episode of Legal Lightbulbs: the show that sees hosts Jerome Doraisamy and Bowd chief executive Fionn Bowd discuss and debate the questions to which lawyers have always wanted answers (but have perhaps not felt comfortable asking).
In this episode, Jerome asks Fionn about the concept of market differentiation and whether – in a modern legal marketplace – differentiation even exists. The pair talk about the lack of trust that graduates have when it comes to law firm marketing, and they dive into the history of how law firms historically differentiated themselves and what it…
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