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How Substack Turned Email Newsletters Into a Media Revolution
In this episode, Lucas and Luna dive into the story of Substack, the platform that turned email newsletters into a viable media business. They trace its origins from a simple insight—writers want independence—to a company that now processes over $100 million annually in subscription payments. The conversation examines how Substack solved the discovery problem for individual writers, built a creator-friendly business model with a 10 percent take rate, and sparked a broader movement that forced larger media companies to rethink their own strategies. Along the way, they discuss the role of…
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