57 - The Hidden Cost of Building Blind in Product Development
Most product teams don’t fail because they build poorly — they fail because they build without knowing what will actually sell.
In this episode, Pete Polyakov breaks down the hidden cost of building blind — where manufacturers spend tens or hundreds of thousands per product without real demand signals. The result isn’t just wasted capital — it’s a system where failure is baked into the business model.
Pete Polyakov, founder of Mods Nation, didn’t set out to transform automotive manufacturing — he was trying to solve his own expensive mistake.
After wasting significant money on aftermarket…
The skinny
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