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Episode 253 - Winning Dry January with Jon Schott
In this wide-ranging conversation with bartender and drinks consultant Jon Schott of Riffraff Drink Co., some of the topics we discuss include:
The state of the non-alcoholic drinks space, and why language and placement are tricky and need to be dialed in for every unique bar or restaurant menu.
Jon's personal journey into sobriety, including a brief detour selling home security systems, and his return to working behind the bar.
This also leads us to think about some of the softer nuances of making drinks of all sorts: how hospitality is an ingredient, how to make people feel good before…
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