Latest / Omni Talk Retail / Will Lululemon’s NFL Partnership Hurt Its Brand In The Long-run? | Fast Five Shorts
Transcript
- 0:00Lululemon
- 0:00is
- 0:00partnering
- 0:01with
- 0:01the
- 0:01NFL
- 0:01to
- 0:01release
- 0:02apparel
- 0:02for
- 0:03all
- 0:0332
- 0:03of
- 0:04its
- 0:04teams.
- 0:04According
- 0:05to
- 0:05CNBC,
- 0:05this
- 0:06marks
- 0:06the
- 0:06first
- 0:06time
- 0:06the
- 0:07retailer
- 0:07has
- 0:07offered
- 0:08officially
- 0:08licensed
- 0:09products
- 0:09for
- 0:10the
- 0:10NFL
- 0:10or
- 0:11any
- 0:11of
- 0:11its
- 0:11franchises.
- 0:12The
- 0:12collection,
- 0:13set
- 0:13to
- 0:13launch
- 0:14Tuesday,
- 0:14will
- 0:14include
- 0:15both
- 0:15men's
- 0:15and
- 0:15women's
- 0:16apparel
- 0:16and
- 0:17accessories
- 0:17with
- 0:17NFL
- 0:18team
- 0:18symbols.
- 0:19Some
- 0:19of
- 0:19Lululemon's
- 0:20most
- 0:21notable
- 0:21products,
- 0:21including
- 0:22its
- 0:22steady
- 0:23state
- 0:23men's
- 0:24franchise
- 0:24and
- 0:25women's
- 0:25styles
- 0:26such
- 0:26as
- 0:26the
- 0:26define
- 0:27scuba
- 0:27and
- 0:27align
- 0:28and
- 0:28you
- 0:28might
- 0:28have
- 0:28to
- 0:29tell
- 0:29me
- 0:29what
- 0:29the
- 0:29hell
- 0:29those
- 0:29even
- 0:30are,
- 0:30are
- 0:30all
- 0:31part
- 0:31of
- 0:31the
- 0:31collection.
- 0:32And
- 0:33I'm
- 0:33curious,
- 0:33do
- 0:33you
- 0:33think
- 0:34Lululemon's
- 0:35partnership
- 0:35with
- 0:35the
- 0:35NFL
- 0:36ads
- 0:36or
- 0:36detracts
- 0:37from
- 0:37its
- 0:38brand
- 0:38cachet?
- 0:40I,
- 0:40I
- 0:40don't
- 0:41think
- 0:41it,
- 0:41I
- 0:41don't
- 0:42think
- 0:42it
- 0:42detracts
- 0:43from
- 0:43it.
- 0:43I
- 0:43actually
- 0:44don't
- 0:44hate
- 0:45this
- 0:45idea.
- 0:45I
- 0:45think
- 0:46as
- 0:46long
- 0:46as
- 0:46they
- 0:46keep
- 0:47it
- 0:47online,
- 0:49I
- 0:49think
- 0:49if
- 0:49we
- 0:50start
- 0:50to
- 0:50see
- 0:50more
- 0:51penetration
- 0:51in
- 0:52stores,
- 0:52I
- 0:52think
- 0:52that's
- 0:53going
- 0:53to
- 0:53actually
- 0:53be
- 0:54an
- 0:54issue.
- 0:54Oh
- 0:55God,
- 0:55I
- 0:55didn't
- 0:55even
- 0:55think
- 0:56about
- 0:56that.
- 0:57They've,
- 0:57they've
- 0:58already
- 0:58done
- 0:59this
- 0:59like
- 0:59they,
- 1:00they
- 1:01done
- 1:01this
- 1:01for
- 1:02custom
- 1:03apparel
- 1:03for
- 1:03gyms
- 1:04and
- 1:04corporations.
- 1:05Like
- 1:05they
- 1:05have
- 1:05that
- 1:06arm
- 1:06of
- 1:06the
- 1:06business.
- 1:07So
- 1:07I
- 1:08think
- 1:08yes.
- 1:08Is
- 1:09this
- 1:09a
- 1:09potential
- 1:09growth
- 1:10opportunity
- 1:10in
- 1:10a
- 1:11very
- 1:11lucrative
- 1:11area
- 1:12team
- 1:12where
- 1:13100%.
- 1:14I
- 1:14think
- 1:15that
- 1:15makes
- 1:15a
- 1:16lot
- 1:16of
- 1:16sense.
- 1:17I
- 1:17also
- 1:17think
- 1:17that,
- 1:18you
- 1:18know,
- 1:18the,
- 1:18the
- 1:19categories
- 1:19that
- 1:19they're
- 1:20talking
- 1:20about
- 1:20here
- 1:20align
- 1:22the
- 1:22men's
- 1:22study.
- 1:23Like
- 1:23these
- 1:23are
- 1:24very
- 1:24commonly
- 1:25purchased
- 1:26products
- 1:26across
- 1:27their
- 1:27portfol.
- 1:28So
- 1:29people
- 1:29know
- 1:29how
- 1:29these
- 1:30products
- 1:30fit
- 1:30on
- 1:31them.
- 1:31They,
- 1:31they're,
- 1:32they're
- 1:32some
- 1:32of
- 1:32their
- 1:32best
- 1:33selling
- 1:33products.
- 1:33And
- 1:34so
- 1:34I
- 1:34think
- 1:34to,
- 1:35you
- 1:35know,
- 1:35as
- 1:36a
- 1:36woman
- 1:36buying
- 1:37any
- 1:37kind
- 1:37of
- 1:37fan
- 1:38gear
- 1:38like
- 1:38this
- 1:38has
- 1:39always
- 1:39been
- 1:39problematic.
- 1:40Yes,
- 1:40they,
- 1:40you
- 1:41know,
- 1:41they're
- 1:41making
- 1:41like
- 1:41a
- 1:42woman's
- 1:42cut
- 1:42jersey
- 1:43or
- 1:43something
- 1:43like
- 1:43that.
- 1:44But
- 1:44it's,
- 1:45it's
- 1:45very
- 1:45limiting
- 1:46in
- 1:46the
- 1:46types
- 1:46of
- 1:46materials
- 1:47that
- 1:47you
- 1:47can
- 1:47use
- 1:47and
- 1:48really
- 1:48how
- 1:48the
- 1:48fit
- 1:48is.
- 1:49So
- 1:49as
- 1:49somebody
- 1:49who
- 1:50knows
- 1:50that
- 1:51I
- 1:51really
- 1:51like
- 1:52the
- 1:52fit
- 1:52of
- 1:52the
- 1:53align
- 1:53leggings
- 1:54or
- 1:55tank
- 1:55tops
- 1:55or
- 1:55whatever
- 1:56it
- 1:56might
- 1:56be,
- 1:57I
- 1:57like
- 1:58that.
- 1:58I
- 1:58know
- 1:58with
- 1:59a
- 1:59good
- 1:59degree
- 1:59of
- 2:00certainty
- 2:00that
- 2:00when
- 2:00I
- 2:00order
- 2:01this
- 2:01for
- 2:01my
- 2:02team,
- 2:02you
- 2:02know,
- 2:02this
- 2:03align
- 2:03top
- 2:03with
- 2:04my
- 2:04team
- 2:04logo
- 2:05on
- 2:05it,
- 2:05that
- 2:05it's
- 2:05going
- 2:06to
- 2:06fit
- 2:06and
- 2:06I'm
- 2:06going
- 2:06to
- 2:07like
- 2:07the
- 2:07way
- 2:07it
- 2:07feels
- 2:08and
- 2:08the
- 2:08materials.
- 2:08And
- 2:08the
- 2:09same
- 2:09goes
- 2:09for
- 2:09men's
- 2:10I
- 2:10would
- 2:10assume
- 2:10too,
- 2:12you
- 2:12know,
- 2:12given,
- 2:13given
- 2:13their,
- 2:13their
- 2:13popularity
- 2:14with
- 2:14that
- 2:14particular
- 2:15line.
- 2:15But
- 2:16what
- 2:16I'm
- 2:16actually
- 2:17surprised
- 2:17that
- 2:18they
- 2:18to
- 2:18see
- 2:19here
- 2:19is
- 2:19that
- 2:19they
- 2:20didn't
- 2:20go
- 2:20for
- 2:20the
- 2:20college
- 2:21teams
- 2:21first
- 2:22Like,
- 2:22NFL
- 2:23is
- 2:23fine,
- 2:23but
- 2:23I
- 2:24think
- 2:24given
- 2:24the,
- 2:26the
- 2:26demographics
- 2:27that
- 2:27are
- 2:27interested
- 2:28and
- 2:28that
- 2:28are
- 2:28purchasing
- 2:29and
- 2:29are
- 2:29like
- 2:30at
- 2:30the
- 2:30top
- 2:30of
- 2:30Lululemon's
- 2:32customer
- 2:32funnel
- 2:33right
- 2:33now,
- 2:33I
- 2:34think
- 2:34that
- 2:34doing
- 2:34this
- 2:35for
- 2:35more
- 2:36college
- 2:36athletics
- 2:37would
- 2:37bet
- 2:38would
- 2:38have
- 2:38been
- 2:38better
- 2:39than
- 2:39starting
- 2:39right
- 2:40away
- 2:40with
- 2:40NFL
- 2:40teams.
- 2:41But
- 2:41you've
- 2:41already
- 2:42hinted
- 2:42you're
- 2:42not
- 2:42a
- 2:43fan,
- 2:43so
- 2:43what,
- 2:44what
- 2:44should
- 2:44we
- 2:44all
- 2:44know
- 2:45about
- 2:45this,
- 2:45this
- 2:46Lululemon
- 2:46move?
- 2:48No,
- 2:48I'm
- 2:48not,
- 2:48I'm
- 2:48not,
- 2:49not
- 2:49a
- 2:49fan
- 2:49of
- 2:49this
- 2:49at
- 2:49all.
- 2:50Yeah,
- 2:50the
- 2:50coaching
- 2:50is
- 2:50interesting.
- 2:51I
- 2:51mean,
- 2:51the
- 2:51college
- 2:51thing
- 2:51is
- 2:51just
- 2:52way
- 2:52more
- 2:52complicated,
- 2:53you
- 2:53know,
- 2:53versus
- 2:5332
- 2:54cities
- 2:54versus
- 2:54all
- 2:55those
- 2:55other
- 2:55cities.
- 2:55But
- 2:56that's
- 2:56the,
- 2:56you
- 2:56know,
- 2:57having
- 2:57had
- 2:57some
- 2:57exposure
- 2:58to
- 2:58the
- 2:58fan
- 2:58business
- 2:58at
- 2:59Target.
- 3:00Yeah,
- 3:00I
- 3:01don't,
- 3:01I
- 3:01don't,
- 3:01I
- 3:01don't,
- 3:01I
- 3:01don't
- 3:02like
- 3:02this
- 3:02move
- 3:02at
- 3:02all.
- 3:02And
- 3:02I
- 3:03never
- 3:03even
- 3:03thought
- 3:03about
- 3:03the
- 3:03fact
- 3:04that
- 3:04I
- 3:04could
- 3:04walk
- 3:04into
- 3:04the
- 3:04Lululemon
- 3:06down
- 3:06the
- 3:06street
- 3:06from
- 3:06me
- 3:07and
- 3:07see
- 3:07Minnesota
- 3:07Vikings
- 3:08gear
- 3:08in
- 3:08it,
- 3:08which
- 3:09just,
- 3:09just,
- 3:10oh,
- 3:10makes
- 3:10me
- 3:10want
- 3:11to
- 3:11ralph.
- 3:11Like,
- 3:11I
- 3:11just
- 3:12don't
- 3:12like
- 3:12that
- 3:12idea
- 3:13at
- 3:13all.
- 3:13And
- 3:14then,
- 3:14you
- 3:14know
- 3:14what?
- 3:14I,
- 3:14I
- 3:15happened,
- 3:15I
- 3:15happened
- 3:15to
- 3:15catch
- 3:16the
- 3:16Joe
- 3:16Montana
- 3:17and
- 3:17his
- 3:20Facebook
- 3:20feed
- 3:20this
- 3:21morning
- 3:21as
- 3:21I
- 3:21got
- 3:21up
- 3:22and
- 3:22I
- 3:22was
- 3:22like,
- 3:23I
- 3:23can't
- 3:23even
- 3:24tell
- 3:24that's
- 3:24Lululemon
- 3:25stuff.
- 3:25It
- 3:25just
- 3:25looks
- 3:25like
- 3:26garden
- 3:26variety,
- 3:27like
- 3:27NFL
- 3:28apparel.
- 3:28And
- 3:28I
- 3:29was
- 3:29like,
- 3:29why
- 3:29do
- 3:30I
- 3:30care
- 3:30that
- 3:30Joe
- 3:30Montana,
- 3:31his
- 3:31wife
- 3:31and
- 3:31his
- 3:32two
- 3:32kids
- 3:32are
- 3:32in
- 3:33Lululemon
- 3:34gear?
- 3:34Like,
- 3:34I
- 3:34just,
- 3:34I
- 3:35don't
- 3:35get
- 3:35that.
- 3:35But
- 3:35so
- 3:36anyway,
- 3:36that
- 3:36aside,
- 3:37I
- 3:37just
- 3:38think
- 3:38it
- 3:38cheapens
- 3:38the
- 3:38brand.
- 3:39I
- 3:39mean,
- 3:39the,
- 3:39you
- 3:40put
- 3:40the
- 3:40NFL
- 3:40logo
- 3:40on,
- 3:41on
- 3:41everything.
- 3:42And
- 3:42down
- 3:42the
- 3:43road,
- 3:43like,
- 3:43yeah,
- 3:43sure,
- 3:44the
- 3:44short
- 3:44term
- 3:44revenue
- 3:45gain,
- 3:45it
- 3:45might
- 3:45be
- 3:45nice,
- 3:45but
- 3:45the
- 3:46NFL
- 3:46is
- 3:46going
- 3:46to
- 3:46force
- 3:46you
- 3:47to
- 3:47compete
- 3:47at
- 3:47some
- 3:47point
- 3:48with
- 3:48the
- 3:48business
- 3:49of
- 3:49some
- 3:49other
- 3:49athleisure
- 3:50company
- 3:51down
- 3:51the
- 3:51road.
- 3:51And
- 3:52so
- 3:52they're
- 3:52either
- 3:52going
- 3:52to
- 3:53take
- 3:53the
- 3:53business
- 3:53from
- 3:53you
- 3:54or
- 3:54squeeze
- 3:54you
- 3:54in
- 3:55terms
- 3:55of
- 3:55what
- 3:55you're
- 3:55expecting
- 3:56here
- 3:56in
- 3:56the
- 3:56future.
- 3:57So
- 3:57I
- 3:57think
- 3:57it's
- 3:58a
- 3:58really
- 3:58short
- 3:58term
- 3:58move.
- 3:59I
- 3:59think
- 3:59it's,
- 3:59I
- 4:00think
- 4:00it's
- 4:00short
- 4:00term
- 4:01designed
- 4:02to
- 4:02juice
- 4:02the
- 4:03revenue.
- 4:03And
- 4:03I
- 4:03think
- 4:03it's
- 4:04further
- 4:04indication
- 4:05to
- 4:05me
- 4:05that
- 4:05Lululemon
- 4:06has
- 4:06kind
- 4:07of
- 4:07have
- 4:07an
- 4:07identity
- 4:07crisis
- 4:08right
- 4:08now
- 4:08in
- 4:08terms
- 4:08of
- 4:09what
- 4:09it
- 4:09wants
- 4:09to
- 4:09be.
- 4:09And
- 4:10I
- 4:10think
- 4:10once
- 4:10you
- 4:10grab
- 4:11that
- 4:11cachet
- 4:11position,
- 4:12you
- 4:12got
- 4:12to
- 4:12do
- 4:12everything
- 4:12you
- 4:13can
- 4:13to
- 4:13maintain
- 4:13it.
- 4:14And
- 4:14I
- 4:14think
- 4:14an
- 4:15NFL
- 4:15broad
- 4:16based
- 4:17partnership
- 4:18just
- 4:18doesn't
- 4:18make
- 4:18sense
- 4:19to
- 4:19me.
- 4:20Yeah,
- 4:20I
- 4:20don't
- 4:21know.
- 4:21I
- 4:21think
- 4:21it's
- 4:21a
- 4:21good,
- 4:22it's.
- 4:22I
- 4:22think
- 4:22it's,
- 4:23it's
- 4:23worth
- 4:23the
- 4:23test
- 4:23for
- 4:24sure.
- 4:25And
- 4:25hopefully
- 4:25Lululemon's
- 4:26team
- 4:27is.
- 4:27Is
- 4:27in
- 4:28a
- 4:28position
- 4:28to
- 4:28move
- 4:28quickly.
- 4:29Should
- 4:29this
- 4:30not
- 4:30pan
- 4:30out
- 4:31the
- 4:31way
- 4:31that
- 4:31they.
- 4:32They
- 4:32think
- 4:32it
- 4:32will.
- 4:33But.
- 4:34But
- 4:34I
- 4:34don't
- 4:34know.
- 4:35I
- 4:35like
- 4:35the
- 4:35option.
- 4:35I
- 4:36think
- 4:36I
- 4:36would
- 4:36push
- 4:36it
- 4:36forward
- 4:37and
- 4:38let's
- 4:38check
- 4:38back
- 4:39in
- 4:39in
- 4:39a
- 4:39few
- 4:39months
- 4:39and
- 4:40see,
- 4:40like,
- 4:41what
- 4:41happened
- 4:41and
- 4:42how
- 4:42they
- 4:42do
- 4:42in
- 4:42fourth
- 4:43quarter,
- 4:43especially
- 4:43around
- 4:44gifting
- 4:44season.
- 4:45Because
- 4:45that's
- 4:45another
- 4:45thing
- 4:46too.
- 4:46Like,
- 4:46I
- 4:47think
- 4:47maybe,
- 4:47maybe
- 4:48the
- 4:48holiday
- 4:48season,
- 4:49this
- 4:49is
- 4:49like
- 4:49an
- 4:49extra
- 4:50fun
- 4:51thing
- 4:51to.
- 4:51To
- 4:51gift
- 4:52somebody.
- 4:52But.
- 4:53But
- 4:53will
- 4:53it
- 4:53last?
- 4:53So
- 4:54Viking
- 4:54yoga
- 4:54pants
- 4:55on
- 4:55this
- 4:55show.
- 4:55And
- 4:55that's
- 4:56what
- 4:56you're
- 4:56saying.
- 4:56Viking
- 4:56yoga
- 4:57pants
- 4:57on
- 4:57this
- 4:57show.
- 4:58Not
- 4:59a
- 4:59garland
- 4:59has
- 4:59been
- 4:59thrown.
- 5:00I'm
- 5:00not
- 5:01buying
- 5:01anything.
- 5:01NFL.
- 5:02NFL.
- 5:03Okay.
- 5:03I
- 5:03know,
- 5:04but
- 5:04I'm
- 5:04just.
- 5:04That's
- 5:05why
- 5:05I'm
- 5:05saying,
- 5:05like,
- 5:06I
- 5:06would
- 5:06not.
- 5:07I
- 5:07don't.
- 5:07You
- 5:08might
- 5:08try
- 5:08it.
- 5:09No,
- 5:10I'm
- 5:10saying,
- 5:10like,
- 5:11I
- 5:11would
- 5:11try
- 5:11it
- 5:11for
- 5:11other.
- 5:12Like,
- 5:12I
- 5:12can
- 5:12see
- 5:13why
- 5:13somebody
- 5:13would
- 5:13try
- 5:13this
- 5:13in
- 5:14the
- 5:14sports
- 5:14categories
- 5:15if
- 5:15they
- 5:15waited.
- 5:15Timberwolves
- 5:16if
- 5:16they
- 5:16did
- 5:17NBA.
- 5:17If
- 5:17there
- 5:18was
- 5:18Timberwolves
- 5:18gear
- 5:19100,
- 5:19I'd
- 5:19be
- 5:19all
- 5:20over
- 5:20it.
- 5:20Okay,
- 5:20mark
- 5:20it
- 5:21down.
- 5:21Mark
- 5:21it
- 5:21down.
- 5:21All
- 5:22right,
- 5:22cool.
- 5:22All
- 5:22right.