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How Gusto Built “Gus” – Their AI Assistant Serving 400K+ Small Businesses: Lessons from the Trenches
Gusto co-founders Josh Reeves (CEO) and Eddie Kim (CTO) came to SaaStr AI Summit to share their journey building “Gus,” an AI assistant now used by hundreds of thousands of small businesses.
Rather than chasing AI trends, they focused on solving real compliance pain points for small business owners navigating complex regulatory requirements across 50+ different state and local jurisdictions.
Their approach involved two key tracks: conversational interfaces that make software more intuitive, and automation that eliminates time-consuming tasks entirely. The result is an AI system that generates…
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