Latest / The Automotive Leaders Podcast
Is USMCA at Risk? Colin Bird Breaks Down What Happens Next
The USMCA review is fast approaching, uncertainty is building across the automotive industry, and leaders are asking a critical question: Is the agreement that binds North America together at risk?
Colin Bird, the Consul General of Canada in Detroit, United States, brings clarity. This is not a collapse or a dramatic reset. It is a built-in review designed to test whether the agreement still works in a world that has fundamentally changed. The environment that shaped USMCA no longer exists. Supply chains are strained, global competition is intensifying, and China has accelerated ahead in the…
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