Episode 20 - Starting A Coaching Business in 2026
Paul and Joey free-ball a full playbook for building a coaching business in 2026. They get into why you have to be good at something before you sell anything, giving away your best work for free, and the 6 years Paul spent learning to coach one bodybuilder who got his pro card a week after leaving him. Then it's niching down to the person you were 5 years ago, why soft skills now beat expertise, the hybrid pricing model that actually scales, and why paying for mentorship and getting in the room beats consuming content forever. If you're a coach trying to figure out where to start or what to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.