Latest / Becker’s Healthcare Podcast / Steve Smith on Transforming Patient Access Through Automation at Inova
Transcript
- 0:01This is where health care leadership comes together.
- 0:04Becker's sixteenth annual meeting brings more than 3,500
- 0:07hospital and health system executives and nearly 800
- 0:10speakers to Chicago
- 0:12April.
- 0:14This year's event includes keynote conversations with Dallas
- 0:17Cowboys legend Troy Aikman and former president George
- 0:20w Bush. For the agenda and event details,
- 0:22visit beckershospitalreview.com
- 0:25and click on the events tab in the
- 0:26upper right. We're looking forward to hosting you
- 0:29in Chicago.
- 0:31This is Laura Dirda with the Becker's Healthcare
- 0:34podcast. I'm thrilled today to be joined by
- 0:36Steve Smith, assistant vice president of enterprise contact
- 0:39center and access at Inova Health System. Steve,
- 0:41it's a pleasure to have you on the
- 0:43podcast today. Thanks for having me.
- 0:46Now I'm excited for our conversation. I know
- 0:47we'll be spotlighting some of the cool things
- 0:49you're doing at Inova as well as getting
- 0:51your perspective on the future. But before we
- 0:53dive in, can you tell me a little
- 0:54bit more about yourself and Inova Health System?
- 0:57Well, sure. Absolutely. As you mentioned, I'm Steve
- 0:59Smith, assistant vice president of enterprise contact center
- 1:02and access added on Inova Health here in
- 1:05Fairfax, Virginia, right outside of Washington, DC.
- 1:07We are a five hospital
- 1:09magnet accredited
- 1:11system,
- 1:12with over 3,000,000 patients served every year.
- 1:15Last year, we were
- 1:17acknowledged as the 2025,
- 1:21Prest Gainey Hospital of the Year in large
- 1:23part to our relationship with our patients and
- 1:25under the leadership of doctor Steven Jones.
- 1:28That's fascinating to hear and, you know, truly
- 1:30a a great honor. Now when you think
- 1:31about the last year or so, what was
- 1:33the most important initiative that you led? What
- 1:35did you do, and what were the results?
- 1:38Sure. In the last year, we have changed
- 1:41to a cloud based phone system that's powered
- 1:43by a digital assistant.
- 1:45We really needed to take our technology,
- 1:49up again
- 1:50and really provide our patients,
- 1:52seamless access to our system
- 1:55and provide self-service when applicable.
- 1:57You know, with the digital assistant,
- 2:00the digital assistant integrates
- 2:02and interacts with the patient to route them
- 2:04to their preferred,
- 2:05destination to kinda get away from
- 2:08multiple transfers and gets them to their preferred
- 2:10destination.
- 2:11In instances where we can provide self-service to
- 2:14the patient, whether it's scheduling, rescheduling,
- 2:17medication refills,
- 2:18things of that nature. We try to provide
- 2:20that integration
- 2:21so they don't necessarily need to speak,
- 2:23to a live,
- 2:25operator. However, if they wanna speak to an
- 2:27agent, they're certainly available. You know, what the
- 2:30goal is to self contain,
- 2:33those interactions where we're not entirely dependent on
- 2:36waiting in a call queue or speak to
- 2:38a live person. And within the last year,
- 2:41we've been able to,
- 2:43capture about 25% of the interactions
- 2:45with the digital assistant have been self contained,
- 2:47meaning that they've been resolved within the digital
- 2:50assistant space, and they haven't had to go
- 2:52into a call queue or speak to a
- 2:54live person. So that's really exciting.
- 2:57That's great to hear. And, you know,
- 2:59a a fascinating way to tackle, I know
- 3:01what it is, some big challenges in health
- 3:03care in terms of making sure you have
- 3:04access and scheduling
- 3:06and patients are able to get where they
- 3:08need to go. And so a a great
- 3:09use of technology, and it looks like great
- 3:11results. Now looking ahead, what are some of
- 3:14the big priorities and headwinds that you're focused
- 3:15on for 2026?
- 3:18I would say we're not to the end
- 3:20of the journey yet in terms of our
- 3:22access with our,
- 3:24with our automation.
- 3:26We still need to
- 3:28continue
- 3:29to build,
- 3:30automation with our phone system, provide more self-service
- 3:33across all our specialties.
- 3:35Right now, we have,
- 3:37scheduling self-service for primary care, which has gone
- 3:40really, really well. We're in the process of
- 3:42building that that out for our women's,
- 3:44service line, but we need to build that
- 3:46out for all our specialties. So we need
- 3:48to continue
- 3:49to build that infrastructure
- 3:50to,
- 3:51provide her patients more seamless access,
- 3:54to our system and to be able to
- 3:55do it, you know, even at off hours
- 3:57when they call the digital assistant, they're able
- 3:59to interact with the digital assistant and in
- 4:01many instances,
- 4:02resolve their concerns. In terms of headwinds, I
- 4:05would say
- 4:06continue to provide our team members,
- 4:09more tools to do their job better. From
- 4:11my perspective as a call center leader, provide
- 4:14them more support in a scheduling process,
- 4:18whether,
- 4:19it's a more
- 4:20integrated
- 4:21knowledge based system that has an AI,
- 4:24feature where, for example, within the course of
- 4:27the conversation,
- 4:29we can provide screen pops
- 4:31to our agents to provide them talking points
- 4:33and or
- 4:35data,
- 4:36to provide patients just a more seamless experience
- 4:39and then make the,
- 4:40allow our team members to just function at
- 4:43a higher level.
- 4:45Got it. That is really cool to hear.
- 4:47And I think especially when you're looking at,
- 4:49you know, how can you uplift it and
- 4:51support continued growth and development and,
- 4:54the the scheduling process. I I know it's
- 4:56a journey, especially. So,
- 4:58when you are thinking through this change management
- 5:01process, what do you think has helped it
- 5:02be
- 5:04more efficient or effective or getting people on
- 5:06board to make sure that,
- 5:08they're integrating the technology
- 5:10within their workflows,
- 5:12appropriately?
- 5:13That's a great question. So
- 5:16change management
- 5:17is slow and omnipresent.
- 5:20We are not there yet,
- 5:21in terms
- 5:23of where we'd like to be,
- 5:24but providing
- 5:26positive results and data on the changes we've
- 5:29made and the growth that we've
- 5:32made so far, I think is crucial to
- 5:34kind of verify
- 5:35the trust. But everyone
- 5:37doesn't always see change as positive.
- 5:40It's
- 5:41been
- 5:42a journey, but we are we'd like to
- 5:44continue to standardize
- 5:46our scheduling process, provide
- 5:48self scheduling and automation when
- 5:51applicable,
- 5:52and then also,
- 5:54provide
- 5:55more growth opportunities and development opportunities for our
- 5:57agent. And we're doing that with a workforce
- 6:00management platform where we're able to provide our
- 6:02agents,
- 6:03feedback in real time, be able to pull
- 6:05calls
- 6:06based on sentiment or what's said or not
- 6:08said. It kinda really drill down on things
- 6:11potentially that are missed for development and coaching
- 6:13opportunities.
- 6:15Got it. That's helpful to understand. Thank you
- 6:17for, digging a bit deeper there. Now what
- 6:18do you think the hardest thing you'll have
- 6:20to do in the coming year will be?
- 6:22You know, I think it's just to remain
- 6:24patient. This is a journey.
- 6:27It's definitely a marathon, not a sprint. And
- 6:29when we first kind of undertook this initiative,
- 6:33I thought
- 6:34just from
- 6:36my background and doing this before, it would
- 6:39go
- 6:40a little faster. And as we've kind of
- 6:42built this out,
- 6:43you're reliant on third party vendors,
- 6:45other,
- 6:46working cross functionally.
- 6:48And it's just it's not it's
- 6:51I've had to reprioritize
- 6:53my thinking and it's really a it's a
- 6:55journey. And we're gonna get there, but just
- 6:57not as quite
- 6:59as fast as I would like. And so
- 7:00always kind of trying to provide that feedback
- 7:04to others to kind of like we're making
- 7:05progress, we're making incremental steps, but we just
- 7:08can't flip the switch and say, okay, all
- 7:09the automation is built. Everything is seamless.
- 7:12Go. This really takes a lot of time
- 7:14when it's looking at data, making changes across
- 7:17the way. And we do have some great
- 7:19vendor partners, and we've learned a lot in
- 7:21the process. But it's really kind of just
- 7:24remaining patient
- 7:25and not and not get ahead of ourselves.
- 7:28That makes a lot of sense. You know?
- 7:29And it is really critical to have that
- 7:32type of foresight, and knowing, you know, hey.
- 7:33We're pushing forward change, but also
- 7:36understanding, you know, areas where you need to,
- 7:38be very mindful and,
- 7:40make sure you're you're being patient, as you
- 7:42said.
- 7:43I'm curious. Before we wrap up here, what
- 7:45do you see as being some of the
- 7:46best opportunities for organizational growth?
- 7:49You know, from an organizational standpoint, we're gonna
- 7:52we're continuing to build our IT infrastructure
- 7:55to,
- 7:56provide,
- 7:58our patients,
- 8:00access to our system and to have more
- 8:01seamless experience to provide our team members that
- 8:04work on-site and remotely
- 8:07more access and better,
- 8:09efficacy
- 8:10in terms of their job. What I'm,
- 8:13really focusing on is to, like I said
- 8:16before, is to really provide our team members,
- 8:20better tools,
- 8:22AI,
- 8:23automation
- 8:24to do their job more seamlessly and to
- 8:26redo and to reduce the burden on the
- 8:29workforce.
- 8:29And if we're able to streamline our processes,
- 8:32if we're able to
- 8:35validate our patients more seamlessly,
- 8:38so we for example, we've rolled in a
- 8:41customer relationship chip management platform or what we
- 8:44refer to as CRM. It's through,
- 8:46our EMR,
- 8:48Epic, and, it's called Cheers. And it's really
- 8:51to provide a really overview of the patient
- 8:54journey and provides our agents
- 8:56really the understanding of the the interactions that
- 8:59the patients have with the system, maybe things
- 9:01that they're calling for based on what they
- 9:03previously called for. We document all that information.
- 9:06And this to really capture the patient journey,
- 9:08not not only to know them better, but
- 9:10to get into the
- 9:12resolution of a call more quickly and just
- 9:15make that a more seamless experience.
- 9:17I love that. Steve, thank you so much
- 9:19for joining us on the podcast today. This
- 9:21has been a really fascinating conversation. I have
- 9:23learned a lot, and, certainly, it's been great
- 9:25to to connect with you, today. And I
- 9:28I know I'll be looking forward to seeing
- 9:29you as well at our annual meeting as
- 9:31a speaker,
- 9:32on one of our panels. And so I'm
- 9:34sure we'll dig deeper into some of the
- 9:35things we talked about today as well as,
- 9:37you know, other,
- 9:39areas that are are really gonna be critical
- 9:41for success going forward. So thank you for
- 9:42your time, Steve, and I look forward to
- 9:44seeing you soon.
- 9:45Absolutely. I enjoyed our time and, definitely look
- 9:47forward to seeing you in Chicago in the
- 9:48spring.