Alex Pratt with Good Boy Vodka
CEO of Good Boy Vodka Alex Pratt on “Only The Strong Survive”
Alex Pratt's first foray into the workforce started in the family business. He was the third generation of Pratts involved in Pratt Industries, a manufacturer of trailers for both heavy-duty and lighter utility applications. Eventually, the family business was sold to a private equity group, and Alex stayed on to run the sales department. However, the company culture had changed under new ownership, and Alex didn’t necessarily enjoy working for other people.
Looking for a change and more freedom, Alex started Good Boy Vodka as a…
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