Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goes beyond remembering and evolves to deciding and acting?
Agility, in a category that's been declared dead more than once, isn't chasing whatever the market renames itself this quarter. It's being able to change what your product does without losing the thing your company is actually good at.
Today we're going to talk about what it takes to evolve a category from the inside. Specifically:
- Why fifteen years of data…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.