What Comes After the “It” Product? | Hart Hagerty

Superwomen with Rebecca Minkoff · Mar 19, 2026 · 39m

She sold nearly 200,000 earrings. Then she had to figure out what came next.

In this episode of SUPERWOMEN, I had a great conversation with Hart Hagerty, founder of shophart.com. She had an “it” product early on, then realized that just wasn’t enough to build a lasting brand. Here’s how she reinvented her business while staying true to her personal vision.

We dive deep into the “messy middle” of building a business that every entrepreneur understands: Losing your creative instincts, leading while exhausted, feeling pressured to stay visible, and so much more. If you know the struggle, you’ll…