Episode 97: Salesforce’s Tiffani Bova on Sales in a Time of Crisis

Changing Channels · Apr 24, 2020 · 29m

Over the past several years, vendors and solution providers have come under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings. The COVID-19 crisis is compelling vendors and solution providers to rethink sales in the short and long term. The pandemic will change the way businesses and consumers buy, their…