Andrew Helms, CEO, USA at SumUp | Episode 461
Forget the hype - small merchants need tools that actually work when a line forms and a card won’t tap. Andrew Helms, CEO USA at SumUp digs into a merchant-first approach that puts transparency, service, and growth at the center of payments. Andrew shares his unconventional path from Middle Eastern studies and consulting in Dubai to entrepreneurship, scaling Home Chef through acquisition, and ultimately leading SumUp’s U.S. team from Boulder Colorado. That global lens shapes a practical strategy: localize for U.S. realities like tax complexity and tipping, keep pricing honest, and answer the…
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