Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#404: Conversational Marketing and the Customer Experience with Justin Keller, Drift
Today we’re going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value.
To help me discuss this topic, I’d like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries.
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The skinny
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