#27 Staying Nimble by Always Listening

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Jul 30, 2019 · 6m

Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to listen to our customers so we can understand what they are saying, and why they believe they are right. This process of listening and reacting has been made both easier and infinitely more complicated by the rise of social media, review sites, social media “influencers”, and company websites that solicit feedback. To be nimble and react to what your current and prospective customers say, what your competitors do, and what your critics write, you…