100 Sales to 10,000: Can Your Supply Chain Keep Up?
A single TikTok video in Poland can take a beauty product from 100 sales a day to 10,000. No forecast can see that coming, so the supply chain has to be built to respond. Rad Jha (Flaconi), who oversees supply chain for more than 50,000 products from over 1,000 brands across 12-plus European markets, joins Lavina Suthenthiran on this week’s Global Lens to discuss how beauty retailers can handle viral demand, and what that takes market by market. INSIDE THE EPISODE: Build for response, not prediction Small luxuries like beauty keep selling when budgets tighten, and social media makes demand…
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