Latest / The Elite Nurse Practitioner Show / Episode 231 - Building a Business That Lasts

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Episode 231 - Building a Business That Lasts · The Elite Nurse Practitioner Show

• 0:02
  Greetings. This is just an elite nurse practitioner. Welcome to the Elite Nurse Practitioner Show podcast dedicated to nurse practitioner entrepreneurism and achieving financial freedom, where I talk directly with nurse practitioners who need help. Listen up. Our market is saturated. Jobs can be scarce. We are underpaid. We are undervalued. We are taking advantage of by the sharks within the health care system. And frankly, screw that. Sick of it? It's time for a change. And listen, I'm here to help make that happen. We are powerful. We can forge a path, and we are in control of our career and ultimately our financial and personal well-being.
• 0:40
  You do not need to submit to health care administrators and your doctor overlords. You do not have to take the measly salary. You do not have to work 50 to 60 hours a week. There is a different way, and I'm here to show you that path. This podcast is raw, unfiltered.
• 0:58
  I have not talked with the nurse practitioners on this podcast prior to the call. Outside of an email exchange to schedule the episode. What you're about to listen to is a consultation session between a nurse practitioner and myself. It is real. It is unscripted, it is unplanned, and I have no idea what we're going to talk about. Anything and everything can happen during our conversation. The nurse practitioners in these episodes are struggling with an issue in their professional or financial life, and they have reached out to me for help. My goal is to help the nurse practitioner with actionable advice that will enhance and improve their professional, business and financial life. My other goals to hopefully help my nurse practitioner sisters and brothers build a more productive, powerful and free life. So I hope the content and information within these podcasts episodes does just that. Right on to the episode. Hey everyone! Today we'll be talking to Abby, who is a family nurse practitioner. She was originally on episode 170, so you can go back and listen to that if you want some background information. Uh, currently she is picking up some 1099 work as an RN, but she recently started a women's health practice where she provides women health services or hormone replacement therapy. She launched her practice about two weeks ago and is needing help with market saturation considerations, marketing in general, pricing and integrating high tech services into her practice. Hey, how are you? I'm good. Justin, how are you doing? I'm good. Good to see you again. Uh, 170. Yeah. So, um, so bring us up to speed. So what? What happened from episode 170? Now, that was like a year and a half ago or something like that. Kind of, you know, what's what's basically occurred in the last year and a half. Yeah. So in April 2025, the last time we met. So at that point I was pretty new into school, I think I had just finished my first semester, so, so obviously finished school. And simultaneously it was kind of doing the back end, um, work to be ready to launch my practice right out of school. Um, so got that done. I graduated in this past May, and then I had to finish up some research. And then I officially sat for board September of this year past, and then opened up the doors to my own practice two weeks ago. Okay. So you graduated September? Yeah, graduated in May. And then we the way our cohort worked, I had to do some other research project. So finished that up and then sat for board September and then September issue. Yeah. Okay. Gotcha. Okay. Sorry, I was confused. Yeah. Okay. So. Okay. So so you've been licensed for like a month. Yeah. All right. Yeah. And you're just going to dive right into owning your own practice. Good for you. I think that's a good idea. I think more I think I think more nurse practitioners should be doing that, to be honest with you. So yeah, I mean, you make it or you don't.
• 3:57
  Yeah. I mean, with the training that I got. Right. It's like it was all kind of self done. And it's not like I learned anything that I needed to know in school, um, for what I'm doing, so I, I mean, it was it's definitely not the path for everybody, but so far, I'm glad that I did it. It's what I want to do. So. Yeah. Yeah. Well, man, nurse practitioner school is bullshit. So.
• 4:26
  Yeah, it was just is. It's bullshit. Uh, you you get what you put into it. I mean, you cannot expect those people to teach you what you need to know by any stretch of the imagination. So, like you, when I was in NP school, you know, I did what I had to do to pass tests or whatever. And outside of that, I was reading like, you know, residency level books for emergency medicine and urgent care like that. You know what I mean? Like, I was actually, like, trying to learn stuff, right? And, um. Yeah. So, you know, I came at. I was actually prepared. I was actually, you know, I felt pretty confident about it. So. So I'm assuming in your case, you've been kind of learning more of this alternative stuff so you could go ahead and and dive right into it. Yeah. I mean, don't get me wrong, I did my own teaching and I learned a lot in my clinical rotations during NP school, and I'm very comfortable practicing medicine.
• 5:27
  But you're right, like, I did a million other alternative trainings and courses and educated myself simultaneously because I knew that that was the knowledge I wanted to have to build this. Um, so. Yeah. Yeah. Oh, good for you. That's. Yeah. Yeah, that's what it's why it's called continuing education. You learn stuff and then you just do it, right? I mean, that's how doctors, NPS, PA, chiropractors like that's how you continue to do new things like, you know.
• 5:59
  So, um, so yeah. Okay. So what kind of practice did you start? So it's women's hormone health and metabolic health. Um, so a lot of hormone therapy replacement and the metabolic health. A little bit of background. So my first degree in career was in exercise physiology.
• 6:20
  Um, so really kind of streamlining that into the practice. We do a lot of like GLP ones, but I tie that in with the metabolic health, and that's kind of my differentiator. Like I, I do programs for people. Um, and like to make sure that they're using them appropriately and like not just muscle wasting and really kind of tailor it towards like a longevity health standpoint and preventative care. Um, obviously hormone therapy replacement too. So perimenopause. Menopause. PCOS, thyroid disorders, those types of things. Um, and then additional testing. We do a little bit of functional medicine. So you know, if somebody needs like a gut panel or those types of things. Um, I do that too. Yeah. Okay, cool.
• 7:14
  Yeah. Um, and you're only treating women. Yeah. Right now. Yeah. Yeah. Okay. I mean, I'd say you can just stick with that niche, and, you know, I mean, that's what differentiates you from a practice that sees both men and women or or men's health practice. Right. So, yeah, with the market becoming saturated with a lot of this stuff, you have to differentiate yourself any way you possibly can to make yourself different. Right. So my first piece of advice for you to be just stick with that. I don't see a point in diversifying outside of that unless unless the market's telling you otherwise. Are you in a highly populated area or what? So the town that I have. So I'm. I'm hybrid. I have a like a a clinic space in. Person in, uh, it's a town of about 20,000 people. Um, and there's no one around me doing just women's like, there's, I would say probably 3 or 4 hormone house or, like, longevity centers. I'm in Maine. Um, so in the state. But really nobody just specializing in women and nobody in my town. So like the probably the you could probably get to one about like 20 or 30 minutes from me. Um, but none in this specific town I'm in. So in the town that you're in, basically there's like 3 or 4 other wellness practices. Yeah.
• 8:51
  Yeah. Basically. Right. I mean, I wouldn't call. I wouldn't call them a longevity center. I mean, unless that's what they actually are, but like. No. Like, there's some that actually call themselves that. Yeah. Interesting. Okay. Yeah. Yeah. So, you know, wellness kind of type clinics or whatever.
• 9:07
  So. Yeah. Okay. That's interesting. So. Yeah. I mean there's some competition of like sorry, but there's like a lot of med spas. So like, not like very cookie cutter protocol stuff. You know what I mean? Nothing. That's really kind of focused on what I'm focused on.
• 9:26
  Right. No one's really doing anything unique there. Yes. Yeah. Right. Right. Okay. Yeah. I'm kind of curious about from that longevity thing. I'm curious if they're actually doing longevity or if they just call themselves. And here's some Botox. You know, they do a lot of peptides. Um, it's pretty much like just a ton of labs and peptides and I mean hormone therapy too. But like and stem cell they do stem cell stuff but nothing super cutting edge right. Yeah I wouldn't. That's not real longevity. Yeah. Yeah I mean some parts of that are you know what I mean. But that's not really. Yeah. So it sounds like you're going to be doing a little bit more longevity kind of focused stuff. You're also going to be doing kind of the hormone replacement therapy, the metabolic dysfunction. Like really kind of tackling people's real underlying kind of issues. And you want to focus more on preventative care too. Yeah. Yeah.
• 10:24
  Okay. Um, so yeah, 20,000 people in your area. No one's doing women's health specifically. Um, so you are competing against for other clinics that are offering similar services. So, um, you know, that's going to probably be a little bit of an issue at first. Uh, yeah. You know, people are going to be, you know, why do I go there where I can go over here? There's only 20,000 people here. There's four clinics. Five if they count you or whatever. Um. Is there? I'm assuming there's some population to around you that would be coming to this area too. So it's not just 20,000 people. Yeah. I mean, it's the whole state too, like I do telehealth. So it's kind of getting that out there. Um, like for example, I actually partnered with a, a CrossFit facility up two hours north in Maine. So I'm getting some patients from them right now. Um, so yeah, I think that it's definitely a need. It's just a matter of like getting myself out there and also like stressing, like the philosophy behind the business to, you know, not just like why someone would choose to work with us rather than XYZ. Right, right. Okay, good. Okay. So you opened two weeks ago. Yeah, that's a good one. Five patients, so it's okay. I mean, it's better than none right now. Um, I mean, five is pretty good for being open for two weeks. Okay. Yeah, yeah. And, um, I think there's going to be more. Like I said, I have two partnerships already. I'm doing some event this Saturday. Um, so, so far, so good. I mean, I know it's going to probably be a slow growth, but I I'm prepared for that. Well, I mean, five patients for the first two weeks is actually a pretty impressive number. I mean, if you keep up the pace, you'll have ten the first month, which is pretty good. I mean, most of these kind of cash based practices, you're lucky if you have 1 or 2 patients. You know what I mean when you just first launch. Now that's I mean, it really depends on your area and what you're doing for marketing and things like that. But generally speaking, with a lot of people I've talked to on this podcast, people have consulted with my personal experience. Um, you know, a couple patients. Your first month is completely normal, right? So, uh. Yeah. So I think you're doing okay. So you got a couple partnerships, you got a CrossFit gym or whatever. It's sending you patients. I think you got hit that hard, and you're. You're already in the exercise space. Looks like you're in shape. You probably have some connections, all that kind of stuff. So, like, yeah, why not really pursue the hell out of that? That's what I would do.
• 13:13
  Like, yeah, we're actually like part or trying to kind of make, uh, like a high ticket program somehow to like with the facility. We can get into that in a second. But like, I think that could be an avenue that would be successful, maybe. Yeah.
• 13:33
  I mean, I think so too. Um, so. All right, there's a few things that you want to talk about. So, I mean, I got a basic understanding of what you're doing now, So you wanted to talk about a few different things. You want to talk about the high ticket stuff first? Yeah, sure. Yeah. We can talk about like, pricing and what, you know, your intake or your input is about that.
• 13:57
  Okay. So with high. So with a high ticket service line. Right. Um, this is actually right at the top of my mind right now because this is what I'm building right now. So. Yeah. So, so I fully understand kind of what, what the process is. So for a little background for you. Um, so I'm actually starting, uh, I'm starting a standalone practice myself right now, uh, where I'm going to be focused on executive health and longevity. Okay. Um, and so, uh, so I'm getting ready to launch that practice, probably here in the next month, but I'm also launching a, a, uh, a large kind of like a franchise, sort of a thing for practices that want to kind of utilize that model and integrate it into their practice. So like, um, so I'm doing that as well. Uh, established protocols and pricing and blah, blah, blah, blah, blah. All that kind of stuff. So, so it's kind of interesting that we're talking about this right now because I'm this is literally what I'm doing right now. So, um, so with that said, and I've been doing it already with my men's health equity, but I want to open up more of a standalone, standalone practice specifically for this. Yeah. So so from a high ticket standpoint, what are you thinking about? Like what are you thinking? What what what's this package that you're thinking about creating? So that's kind of what I wanted to talk about. So what's your take on like NPS entering the coaching world in terms of like the online space? Because you know, how obviously you have like brick and mortar and you have your telehealth and you do your clinical care here. Is there like. Do you know what I'm trying to ask? Like in terms of building an online presence and offering those services as educational. Across state lines, you know, trying to scale and build so you have multiple streams of revenue while you build, you know, like your practice here, but also offering, you know, like your education and your expertise to people, like, all over the world.
• 16:06
  Yeah. Yeah. I mean, I'm familiar with that model. I've held a few people kind of start similar things. Yeah, yeah. So that model works very well. I do know of people who've done that. I actually know a couple of nurse practitioners who've done that, and they're doing like $100,000 a month in more like just kind of coaching membership stuff, like not even using not even using their license, basically. Right, right. So if you can figure out a way not to really use your license, then the rules and regulations surrounding your license are there invalid? They don't matter. Right. Right. It's it's it's freeing. It really is. You kind of just do whatever you want. Um, now, there are some issues behind with that, right? I mean, there's there's there's there's pros and cons. So pro is is you don't you're not tied to those rules, those regulations, those liabilities. You're not tied to it. There's no standard you have to meet as long as you don't cross those lines. Right. Um, and so it's very, very freeing from that standpoint. The other pro is, is that it can be nationwide. It can be world wide. Like you don't have the restrictions of a license. And you know, these imaginary lines that identify states and all this bullshit. You know what I mean? You know, and so, uh, so those are really the two big pros.
• 17:30
  The con, though, is that it can devalue the actual service, the product, whatever it is that you're trying to deliver. Because really, anyone can do it.
• 17:43
  You know what I mean? And so it's somewhat devalues it. The value associated with the service that's tied to your license is that it's tied to your license. Not everyone could do it. It's it's unique. It's seen as a little bit more valuable. Right. So that's kind of the con of it. So you have to set it up in a way to where you truly are. Establish your establishing yourself as more of an authority figure in that space. And you have to not only, you know, basically say you are, but you have to prove it. Right. Yeah. And the only way to do that is, like you said, establishing an online presence is establishing yourself as the authority figure. By developing trust, by establishing the authority, by showcasing your competency, all of those sorts of things, right? So that's the way you do it. And that takes time. You can't just magically just create a YouTube channel expecting people to sign up with you after a month. It doesn't work that way. Right? Right, right. Like it takes a year. Two years. It takes a while. Right. Yeah. So, um, so that's that's something that you have to just make sure you, when you, when you decide to pursue this kind of model, you have to basically just tell yourself, I got to be patient. I gotta be consistent, and I gotta be persistent, and I always have to show up. Okay. So by that, you just you have to tell yourself, I might not get a client for six months, and I need to be okay with that. Right, right. But I'm still going to show up. I'm still going to the YouTube video. I'm still going to do that podcast. I'm still going to do my Instagram reel, my TikTok, whatever. Right. Yeah. And you just do that will fall on deaf ears. You might get a like. Here or there. Zero like zero views sometimes you know, and you got to just say whatever. I know this is a game of consistency and just showing up and just delivering it consistently and not skipping a week. If you do that, it typically does pay off. Most people just simply do not have the willpower to do that.
• 19:59
  They just don't. Which is why there's not very many authority figures, influencers and stuff out there, you know what I mean? It's why there isn't very many of them. That's why I think it's like eight out of ten podcasts fail. It's because they just stop creating them after three months. Yeah. You you got to keep doing it like, you know, really successful podcasts that are out there right now. If you look at the top 20 podcasts that are out there right now, and it's some examples would be like diary of a CEO in modern wisdom and some of these things that I listen to personally. Yeah. Um, you know, they're like a top 20 podcast in the world. And even they say on their podcast, the first year was like fucking nothing. What? No one was saying, you know, no one was listening. No one was showing up. No one was commenting. But I just kept doing it. And then eventually, eventually, something hits and bam, that's what happened. So with that model, you got to be okay with that? I'm assuming you are. Yeah. Well, I just ask because, you know, like since I've opened, I've kind of built an online presence and I've been doing like a video a day or something like that for like, education to kind of grow that too. Um, so it was just like kind of triggering my mind to be like, well, is that an avenue I could take? Because, you know, building that is. It's it's hard to talk to your direct state population. You know what I mean? Like the chances of someone seeing that. Um, so. So, yeah, I was just thinking about it, and, you know, if you can make more money, lower liability. It sounds like it might be worth exploring. Yeah. Right. Um, okay. So. Yeah. So you. So you got to be okay with that, that component of it. And then what happens is after 6 to 12 months, even two years, sometimes you've you build some authority. A couple videos go kind of viral in nature. You know, this video has 100,000 views. Why you know, I mean and you figure out why it did, but then you get followers and then sort of building up from there. It's just getting that initial momentum is extremely difficult. So if you go into it with that mindset, it can work. And then you're offerings are simple. It's a coaching membership, sort of a thing where you do not provide medical advice, blah, blah, blah. You can send that kind of stuff and you provide coaching. You tell them, you give them recommendations, suggestions, etc. try to try to make it a little bit more evergreen in nature where you have like a membership or something. So.
• 22:50
  So my advice to you is that if you want to do that, go ahead and do it. Basically create the same kind of do the same thing that you're doing right now in Maine. I mean, you said you're doing it. You're kind of getting a little bit of a following and stuff like that. So there's proof there that what you're producing is generating some interest. And I scale that nationwide, make it a little bit broader. Instead of just saying, you know, I'm Abby, I could prescribe meds to you instead. I'm Abby, I can help you, you know, get over your PCOS or metabolic dysfunction or whatever, and you just send it out there and see what happens. Now, the good news is it doesn't take very much of your time. You just gotta be consistent with it. You know what I mean?
• 23:33
  You spend an hour a week on it. You build a website, you build the social pages, you start dropping the videos or whatever it may be, and you just kind of wait and see what happens. And you keep scaling your practice. Yeah. So yeah, I mean, developing whatever high ticket offers and those sorts of things that you want within that you have to just determine what does that look like? What am I offering? How much time do I want to spend on it. And you know, what am I?
• 23:58
  What am I giving them? Basically, because you can't give them. You can't order labs, you can't order diagnostics, you can't diagnose them. You can't order stuff from a compounding farm. You can't do any of that. So you justify the price. Right. Right. Yeah.
• 24:14
  And that was another question I had. So like here in Maine where I have my practice, I have a few people that I'm doing kind of like six month programs for.
• 24:28
  Um, so like I do I have like other so I have my EMR. Right. And then I have other platforms that they use. And I do like their whole like structured training programs and I do their nutrition. And it's kind of like this whole like cohesive program. So they get, you know, the medical care, but they also get like the other components that sometimes get fragmented when you see, like what will actually turn, move the needle with success with HRT or like with a GOP, you know what I mean? Um, so I kind of wanted your take on that. If you have experience with doing like programs like that in person in clinics too. Yeah, yeah for sure. Yeah, yeah, yeah, that's kind of what I'm doing, right? Create these packages. You create these, um, these high ticket kind of monthly concierge sort of packages. Right? Yeah. So to justify a cost on something. You got to provide a significant amount of value in a significant amount of really support. Yeah. If people are paying you, you know,$5,000, whatever it may be. And so they, you know, not only do they expect to receive the toy in the crackerjack box, you know, i.e. a GOP one or hormones or a peptide or whatever it may be. You know, they expect that, but they also are going to expect for you to be available for that support that they want, right? That that's what they're paying you for. So, um, so I think that, uh, as long as you can provide the support and then for, you know, provide a product, your margin on that should be at least 50%. Okay. Yeah. Yeah. So that's how I've structured like, you know, these packages and stuff. And I'm developing, um, is that the margins?
• 26:24
  Approximately between 50% and 70%. So that's what you really that's what you should be striving for. So you got to factor in the costs of whatever you're going to offer supplements, meds, peptides, etc. and then you also go to factor in to how much time am I putting into this? Right, right. Like right now, what are you worth on an hourly basis? Really? Honestly. I mean, you're just getting started. How old are you? I'm 29. You're 29 years old. I have to tell you right now, when I was 29 years old, I wasn't worth shit. So just. I'm just joking. Um. You know, it's worth 50 bucks an hour is what I was worth at 29, you know? Yeah, I'm 42 now. I'm worth $1,000 an hour as far as I'm concerned. So. Yeah. So you. So you have to factor a little bit of your time to. But, you know, you tell yourself this is your business. No one's telling you what you're worth. Right.
• 27:21
  When you're employed, someone tells you what you're worth. right? You're worth $75 an hour.
• 27:26
  That's what you're worth. That's it. It fucked that. So you're a business owner. You tell.
• 27:33
  You establish what you are worth. So when you factor in that stuff. Tell yourself you know.
• 27:40
  Ask yourself, what am I worth? What do I want to be worth now? You're 29 years old. You're still pretty young, right? You don't have a significant amount of experience quite yet in this field, right? You know, I mean, not quite yet. Five years from now, you you definitely 100% will. Right. So, so kind of factor in, you know, how much am I worth right now? What do I want to be worth? I think a reasonable number for you is $100 an hour. I think that's pretty reasonable to tell yourself what I'm worth right now. And as you get busier, as you begin making more money, as you when you start establishing your the value of your time, when your time starts to begin, you know, becoming worth more than that's when you start factoring in the cost of your time. So when I first got started with my businesses and stuff, I truly didn't value my time as much as I probably should have. And I charged rock bottom prices for almost everything, you know. Now I don't. Because now I do realize how much I actually am worth, how much value I do bring to the table. And so for you, that's going to be something you'll figure out over the next 3 to 5 years as you get easier, as your time becomes more and more scarce. That's when you start justifying increasing your prices substantially.
• 29:06
  Right. So for right now, from a pricing aspect of it. Number one, what are your expenses? What are your costs on what you're giving them? Figure out what that is number one. Okay. Yeah. How much does this peptide cost. How much does this hormone cost. How much does this bottle appetite cost? whatever it is. Okay. What are the what are my costs for that? Okay. Yeah. Figure out the cost is for that.
• 29:28
  Factor. That is the price. Right. Basically, at that point when you factor, when you figure out what your cost is, double it and add that to the price you're going to charge for your high ticket service. Okay. Basically double it. So you're out. So you're hitting a 50% margin right from the get go.
• 29:44
  Right. Then you're factoring what's my time investment into each one of my clients. Estimated you're not going to know until you really get really get rolling. You know what I mean? But how much time am I willing to dedicate to each one of these individuals? So let's just say, hypothetically, you're developing a program, six month program where you get people exercise programing, nutritional advice, diets customized based off of their metabolic profile. Maybe their insulin is 7 or 8 a little bit, you know, like it's kind of like, you know, moderately elevated sort of a thing. You got some mild Hyperinsulinemia kind of stuff going on. Maybe you're at Bobby's a little elevated and blah blah, blah, blah, blah, whatever it may be. You got some metabolic dysfunction. I'm gonna put you on a, I don't know, a ketogenic diet or something like that. You give them, you know, specialized programing for that, then I'm gonna include some micro dose GLP one to improve your insulin sensitivity, blah, blah, blah, blah, blah, whatever. If you develop that program form, so then you figure out your cost or this this one's going to cost this, it's going to cost that. Whatever. Double it your time. This person is oh you know, I'm probably going to be spending two hours a week with this individual, right. So you tie that into your membership structure, your package, you can reach out to me. We'll do we'll do one one hour call a week or two or whatever. They can text me unlimited if you want to. If you're a high ticket client or whatever, factoring kind of what your time is in there, say, let's say if you're saying for simple math here, let's say you're doing five hours Of one, one on one kind of support with this individual a month, a $100 an hour, that's 500 bucks. Say the cost of meds over here cost you$250 right now. Your cost when you factor in your time and the cost of the meds and stuff, the cost of the goods is 750 bucks. That's what your cost is right now. What do you do in that, in that, in that? You know, once you figure out the base number, simply tell yourself, I want a 50% margin. You double it. So 750 is 1500 bucks. That's what it is for a month. You multiply that by six. You know what I mean. That's$1,000 basically. Right. Something like that. Yeah. Okay. So that's kind of basically kind of just how you do it. Does that like does that make sense. Kind of objectifying quantify how to like how to actually do it. Yeah. No that's really helpful. It does make sense just because I'm like, it's chaotic in my brain right now because I have some people where I am doing that, and I just feel like I can already see me putting in way too much work for not enough, you know, like because there's nobody out there doing this kind of care, you know what I mean? But also, you know, coming, like you said, this is I'm not five years in the game. So I also don't want to over price myself and be like weeding people out that, you know, could be working with me at a different level. You know what I mean? Yeah, correct.
• 32:56
  Don't let your ego, you know, fool, you don't let it manipulate you in thinking that you're worth more than you are. I'm not saying that you're worthless. That's not what I'm saying at all. I know that's not what I'm saying at all, right? Yeah. It's not. You obviously are.
• 33:13
  You're a bright girl like you. Obviously. You know, you all. You do provide value, but you are just getting started. So don't let your ego get in the way. What you should do is to just realistically tell yours. Like just give yourself a realistic expectation here. I need clients right now. I need to start generating revenue right now. How do I do that? And you do that by under promising and over delivering. That's how you do that. Right. Okay. Like I'm going to do this for you. You're going to have this and that. You're going to have this med. You're going to have this support level. You have this diet low, low, whatever.
• 33:57
  Right. Yeah. But when they get in, that's where you overdeliver and you have a fucking customer for life, right? Then you have some money coming in. Now your time is becoming more scarce.
• 34:10
  That's when you increase your prices. You can grow and follow those people into what they started paying at the beginning. Or you can just slowly increase prices from there. Okay, little 10% bumps here or there, kind of a thing. All right. Yeah. But your goal in the next two years is to simply prove that your model is actually profitable. Prove the concept right? Yeah. Prove it to yourself. Prove it to the world. Generate revenue to where the business is paying for itself. And plus, you are at least being compensated partially for your time for the first, you know, year or two.
• 34:46
  And then by year three, that's when you start really should be making, you know, some pretty significant healthy profits. That's a realistic, healthy way to look at this. Yeah, that makes sense. So do you have any other questions about the high ticket like. No. No, I think that answered it. I think it's just, you know, getting those receipts and seeing that you can do that and Then kind of roll out. Yeah. Right. Right. That's just how you got to do it. And unfortunately two compounding pharmacies and those sorts of things aren't going to be giving you very a good deal right now because you just don't have the volume to justify it. So yeah, your costs are going to be just a little bit higher than someone who has an established practice with volume or whatever it may be. Right. So, um, so yeah, so just kind of keep that in mind too. So your margins will improve as you get bigger, because now you have negotiating power. You have leverage now to lower your costs. So just keep that in mind too. Yeah.
• 35:53
  Okay. Yeah. So um, okay, so we cover pricing. We kind of cover the high ticket stuff. Yeah. Um, let's talk about marketing. Then we'll kind of end out with talking about kind of some saturation stuff and what you should be thinking about there. So. Yeah. So with marketing. So you already got that relationship with CrossFit I'd say doubled down, tripled down on that if you can. Okay, I have that. And then this weekend I am doing another event with another gym, so that will be good. Um. What else? It's kind of all I'm doing right now. Okay, so listen, you already you're in the exercise space, right? Yeah. I'm assuming you have somewhat of a network locally for this stuff. Yeah. So. Yep. Okay.
• 36:42
  Uh, were you a personal trainer before? Yeah. I mean, I have my CPT, and I have, I mean, I had my bachelor's in exercise science, so I did, uh, time in cardio rehab, I did training, I've done a bunch of different things, so. Okay. So leverage and Max, what you got number one. Yeah. That's with any anyone listening to this right now. Okay. When you start a business, leverage and max out what you have right in front of you. First off, you're fool not to say I've learned that lesson myself a couple times, and now I truly realize I understand what that actually means. What that actually means is use your network. Use any popularity you have. Use any authority. Use, you know, relationships and colleagues and these things that you've built the network with. Maximize that and just leverage it to the max. And then you start like it's the low hanging fruit. Yeah. Take that low hanging fruit first and then move up the tree. Right. So my suggestion for you to keep things lean is to utterly and absolutely just destroy what you have in front of you. First off, completely consume it all. Pick every single fruit that's on those first branches that you can before you start doing other stuff. Okay, okay. Do that first. That probably in itself will probably be enough for you to build a decent patient volume. And then word of mouth begins and then it just snowballs from there. You ain't got to do anything else. Okay. Yeah. Okay. Yeah. So that'd be my my personal suggestion to you. Um, other marketing things, obviously you do the other low hanging fruit stuff too, you know, optimizing your Google business listing on your website and like, you know, that stuff where you that helps you get warm leads, right? Like, do those things. I mean, that's just no brainers. You know, it's easy for people to call you. It's easy people for people to message you. It's just you have a, you know, you have some lead extraction workflows in your business. If someone calls you, you are calling them back within one hour max. You know what I mean? Someone messages you through your website or message you through Facebook or whatever you were responding within within one hour max. Like these are your procedures. You follow them to the tee.
• 39:13
  Okay? Yeah. Do that kind of stuff. That's just that's again, that's a low hanging fruit sort of thing, right? Yeah. I mean I'm ready to do that, right. Like I this is my sole focus.
• 39:25
  So it's kind of like okay, what can I do to move the needle. Because I have, I have all this time right now, um, I've been getting Google reviews, so that's been helping. I've been getting calls.
• 39:37
  So people are like finding me, which is huge. Um, yeah. So my suggestion to you, yeah, is I wouldn't do anything else. I wouldn't pay for ads. I wouldn't do anything like that. I mean, since you're going to be somewhat local, you know, maybe a billboard or something like that could be ideal. You know, the elite MP conference that we had a couple weeks ago, there were some people that were there who said that a billboard for 3 to 6 months just absolutely crushed it for them. Okay, so there is still a lot of value in traditional marketing still too. Okay, I, I'm honestly kind of leaning towards there actually might be more value in traditional marketing as more and more people just become utterly reliant on digital. Yeah. Um, so, so maybe looking to some things like that, where are some local marketing opportunities for you? Do you need a Google keyword search ad or something? No, you do not. You don't. Okay. You don't need that. Okay okay I if I was you, I wouldn't even advertise online at all. Right now I just I wouldn't. Okay. Um, just be patient. Yeah.
• 40:51
  It's a it's a very low return on your investment. It just it just is. You know, I, I don't think it's necessary. I think you you stick to the local stuff that really high impact kind of thing where you put this in front of people's faces at a local kind of level and then reach out to your network, start developing those relationships, develop, you know, referrals, um, loyalty programs. Like that's what I would focus on if I was you right now, I wouldn't do anything else. Okay. Yeah. Because you have the time right now. You just said it. So use that time. It's a gift right now because you're not going to have that time potentially a year from now. You're just not going to. Right. Yeah. So leverage the shift that take advantage of it.
• 41:44
  Okay. Any other questions from a marketing standpoint? Um, no, I don't think so. I guess it's just hard because like, I want this to grow so fast. But I think patience is is the name of the game with these practices. So I'm always just thinking of ways I can grow it, but just kind of has to happen organically too. That's that's exactly what it is. Go into it with that expectation and just tell yourself, like, that's what gets more entrepreneurs in trouble than anything else is that yeah, try to rush it, okay.
• 42:22
  It's just like investing more times than not, it is better to just leave your portfolio alone. Yeah, you know what I mean? Like, if you're investing in the stock market, you got a brokerage account or whatever, and you're trying to play some stocks or whatever, and it's sometimes it's better to just just just stop and just walk away from it for 2 or 3 months and just don't do anything at all. Okay. Yeah. It's the exact same thing with a business. Sometimes it is best to just not over, just over market and to just work your ass off not seeing anything like it's best to just let the organic, natural flow of things. Just do its thing. It's better to just do that sometimes, obviously. Don't just sit there and do nothing. You know what I mean? But you do those low hanging fruit sort of things first and maximize that. And usually that's all you got to do as long as you're patient with it. Because Abby, if you get if you get 30 or 40 patients in that door that are paying you, that amount will start to get. Yeah. Okay. So yeah, that's why you get out there and, you know, go knock on doors and talk to people. Yeah. Yeah, absolutely. My, um, my costs aren't too bad either, so I don't like my overhead, which is it's pretty. I'm pretty lean right now, so I don't need a whole lot to even break even right now, which is good. What's your read like right now? I'm just curious. I let's see for everything.
• 44:06
  1500? Yeah. It's nothing. Yeah. So, like, I'm already almost there. Like covering everything. Um, yeah. Yeah. It's nothing. Yeah. That's right. The beautiful thing about businesses like this is that it's nothing, you know? Like, do you realize how expensive it is to start a restaurant? Right? You know what? Right. Yeah. And the most I put into it was basically, like, my own personal thing. Like, I had to get, like, malpractice. My licensing. Like, nothing, really. That was super expensive to start the actual business. It's just things I needed.
• 44:53
  Yeah. What, uh, what's your rent? 700. Nice. It was just a little two room kind of thing or what? Yeah. It's small. It's inside like another. It's kind of like a it's like a group of other healthcare people. Um, but we each have like our own kind of section, so it's kind of good. I get like foot traffic in there, which is nice. Um, so it's good for now. I mean, I think I'm going to get a bigger space eventually, but, um. Yeah, that's not bad. It's.
• 45:25
  I mean, you know. Yeah. You don't need more than that for the first year. Yeah. I'm sending people to get labs done too, so I don't, I don't really see. I literally just have the space in case people want to meet with me in person and then, you know, for follow ups or whatever, just to have, like a home base. But most of what I can do, I can do online. So you got your Google Business listing associated with it too, right? Oh yeah. Yeah. Right. Right. Yeah. So that's the value of having a physical location. You know, trying to get is listing without actually having a real location is difficult. And if you are using some bullshit virtual address for your Google business listing, if they find out and the algorithm probably eventually will, it will fucking mean they'll they'll they'll shut the the listing down. And then what? Then what do you do? Right. So yeah, it's best to have just kind of a small thing. So this new, this new high ticket concierge executive health longevity practice that I'm getting ready to start. Yeah, I just I just signed the lease for it. It is a literally it's like a 15 by 15 sign, like 15 by 15 room perfect in a shared therapy kind of office place or whatever. Yeah. Like none of that. No one's really there on Fridays, so on. So I'll see patients on Fridays. There's a reception area and all that kind of stuff. So it'll it'll look like it's mine. And that's $600 a month. I put a sticker on the window or whatever. Like, it's all I need. 600 bucks a month. Nothing.
• 47:01
  Awesome. Yeah. Yeah. So, um. So anyways, though. Yeah, I think that that's a, uh.
• 47:08
  Yeah. Good for you. Keep it low. You don't need anything more than that. Yeah. Um, anything else you wanna talk about from a business standpoint? Um, I don't think so. I think those are like, the burning questions. Um, I did want to ask in terms of, like. So obviously I saved up for this, right? Like, this was something that I had planned in my brain for two plus years.
• 47:31
  And I was able to, you know, set aside a good chunk of change away to kind of take part in this endeavor. But what it's in a high like that's the reserves are in like a high yield savings right now. But like, is there anything else I should be doing that you would recommend with that money right now? I mean, I have it there just as kind of like a safety net in case I need it. And this is a total flop and I don't have any revenue for the first few months. But like. Other than that, I mean, I have it. I just kind of want to maximize it while I build this, if that makes sense. Yeah, I would use it. I mean, just I mean, how much is it first? 100. 100,000?
• 48:21
  Yeah. How the hell did a 29 year old have a $100,000?
• 48:30
  Traveling and doing a lot of work. Yeah. Okay, well, good for you. I mean, that's fantastic. Good for you. Okay, so you got 100,000 bucks. Give or take?
• 48:43
  Um, yeah. High yield savings account. How much? Uh, what's the interest on that? I get about$300 a month, so it's whatever. That math is still, like 3.2% or something like that. Um, yeah. I mean, it's not that bad for having it very liquid. You know, keep it there.
• 49:03
  Not that. Well, know what I would do if I was you? So you don't.
• 49:10
  Okay. Well, personal finance wise. What? Yeah. Do you need to use any of that money to pay, you know, your your your personal bills? So what I've been doing, and, I mean, it's getting harder and harder to do this, but what I've done all throughout school and all throughout building this is I kept that 1099 hour job. So I have that and I can pick up shifts whenever. Right. So I do that to make enough to cover everything for my own personal life. And then like, I haven't had to touch it. So that's what I've been doing. And like, I've been living very lean to do that while I'm building this, but it seems to have been working. Um, but I have that there in case, you know, I do start to get busy, right? And, like, I have to I won't be able to pick up shifts or whatever. So it's there in case I need it to pay bills. You know what I mean?
• 50:08
  Yeah. And chances are, you probably won't have to. You probably. Yeah. I mean, I hope. Yeah. I mean, realistically, you probably won't have to. Right. I mean, yeah, you can pick up two shifts a week and probably pay your bills completely. Entirely. Right. Yes. Yeah. So you're better off just doing that because you don't need to be at your practice five days a week right now. It's completely unnecessary. Okay. Yeah. Um, so if I were you, I would just get, like, if I was you, I'd put that 100,000 bucks. I would maybe put. I'd maybe keep 10 or 20 in that savings account. Okay. That's just for quick cash if I need it. Sort of a thing. Then you take about 80 to 90 of that. Open up a brokerage account somewhere. Okay. Fidelity, Vanguard, Charles Schwab, whatever.
• 50:57
  Just open up a brokerage account, transfer the 80 or 90,000 bucks into it. All right? You're 29 years old, so. I would honestly, I would invest it in the market versus putting it into like a cash kind of equivalent investment because chances are you don't need it and you won't need it. That chances are because you're making money, meaning your expenses are very low, like you have another 10 or 20,000 bucks in the bank kind of hanging out there in case you actually do need some cash.
• 51:35
  So why not actually begin investing for growth, right? I would do if I was you. Okay. Do you have any specifics that you would recommend like this. This? Yeah. This doesn't have to be complicated okay. Yeah. Like I would put, I would probably I would split it in half and I'd put 50% in Vo and then I put the other 50% in QQ.
• 52:03
  Mhm. Those two funds I would just leave it back. Vo is a S&P 500 index fund QQ. Q is a net is a Nasdaq index fund. Okay.
• 52:16
  Split it up. Put it in those two funds and just let it grow. All right.
• 52:23
  So true story in my IRA. All right. Mhm. Um in my IRA, I basically this was a year, maybe a year ago, a year and a half ago.
• 52:38
  Uh, I literally sold everything I had in my IRA and I put it all in qq, QM and v0. Okay. So a year and a half ago. Sounds like, you know what? I'm not going to need to touch this money for another 25 years? So whatever. I don't care, right?
• 52:57
  Whatever happens, whatever happens, it's all. It's going to go up. Yeah, right. It's just. It just will.
• 53:04
  It will. It will go up. Okay. In a year and a half, that number has.
• 53:11
  That account is up 40%. Wow. Which would not have happened if I'd put it in bonds or something.
• 53:18
  Right. That's pretty young. Yeah. You were young. You will not have to touch any of your investment money for another 15, 20 years. It depends on when you want to retire. If you want to retire at 45, 50, 55 or whatever, you just put that number in your head and just say, I, I do not need this money for another 20 years. So I am going to just put the money in there and I'm not going to look at it because some days it'll be down 2 or 3%, and Sundays it'll be up 2 or 3%. That's what happens as it goes up. Yeah, let's put it in there and you don't worry about it. Don't check that. Check it every three months. That's it. Okay. Okay. Check every three months when you make another deposit into it or whatever. And you just slowly grow your portfolio.
• 54:07
  I guarantee you that if this practice starts doing well. Yeah. And you say I'm going to live below my means, I'm not going to go crazy. I'm not going to spend a bunch of money on bullshit I don't need. I'm going to make it a goal of mine to invest 50% of what I make into that brokerage account, into the Nasdaq, in the S&P 500. Once you start getting into some, you know, bigger numbers, you start diversifying a little bit more. Okay. You just let me email me whatever. I'm happy to. I just kind of give you some advice on that. But like that you start diversifying a little more when you need about 500,000, you had about 500,000. Start diversifying you just a little bit. Okay. You just say, I'm gonna put 50% of my income into that? I guarantee you, by the time you're 40 years old, you will be a millionaire. Liquid. Not in your house.
• 54:56
  Not in home equity. Not that kind of bullshit. Net worth that. That number doesn't mean anything. Who cares what kind of equity you have in your house? Who gives a shit? Will you sell your. It doesn't mean anything until you sell it. Like Satan cares, right? Talking about $1 million liquid. Yeah. By the time you're four years old. Probably sooner, to be honest with you. Okay. Sounds good to me. Yeah. Why not go to work? Yeah. Oh, yeah. I was 37. 38. Took me. It took me a little while. Right. Yeah. Yeah. Yeah. So. Okay. So, um, market saturation. Let's talk about that just real quick. So what are your concerns? Yeah. I mean, I guess, I mean, there's competition like we talked about. There's not it's not saturated as such. Like some of the people that I've listened to on the podcast where they have, you know, ten, 20 places that are offering it. But, um, we've kind of skimmed on it already, but just how to kind of differentiate, right. Like I. Um.
• 56:07
  Yeah. Just why people would come to my practice versus someone else. Um, or, you know, ways to kind of combat the whole saturation. Yeah. It's only gonna get worse. Right. Unfortunately, it's only going to get worse. Right. Um, I think that and p schools continue to just pump them out.
• 56:36
  Yeah. Um, uh, in the last five years, we've gone from something like 300,000 NPS in the country to, like, 500,000, in a span of like five years. It's fucking insane, right? And it's only going to compound more. Yeah.
• 56:56
  So, you know, this is why I called it elite NP. I want MPs who want to be the elite.
• 57:02
  10%. Right? Yeah. Let the other 90%, you know, roll around in the dirt and for the fucking scraps. Let those people do that. That's not us. Right, right. Like that's not us. Yeah.
• 57:16
  Yeah. So anyways, so you. Yes, you have to differentiate yourself somewhat because there's going to be more of these types of practices opening up. Yeah. So you have to do. You got to do 2 or 3 things. So number one is you have to differentiate yourself. Correct. We already talked about that. You're doing women's health. You only do women's health right. Yep. You've become various very specialized. This is what I treat. I don't do anything else. This is what I do, I don't do. I do nothing else. I only treat women. That's it. That's all your marketing. That's your positioning. That's it. Someone lands on your website. Word male is not even on it. You know what I mean? Just like women. Thick, just female women. That's my market. If a man calls. No, I cannot treat you. Sorry. Yeah, so that's one way to differentiate it. Right. Okay. Number two is to provide a service that's unique, that's differentiated. Right. HRT in weight loss is not differentiated. It is not niche. It's not special at all. It's just not right. It used to be 4 or 5 years ago. Was actually was kind of special. It's not now. Huh. So the stuff that you're doing sounds like it's a little bit of a mix of kind of some more standard stuff, and then also some very highly specialized stuff. So that's good. Yeah. That that differentiates you. Okay. And then number three is you need to stay ahead of trends. Okay. Yeah.
• 58:58
  What's happening now. And this is what happens every single time with everything when it comes to like human economics. This is what happens every time. This is what's happened throughout history. Okay. Human. Human nature is extremely predictable, right? History repeats itself. This is always what happens. Something starts to gain popularity that people who are willing to take a risk and a chance gain in on it, right at the very beginning of it. Yeah.
• 59:27
  And, you know, they're the ones who are thinking outside the box and all that kind of stuff. And they ride the initial wave, and they're the ones who establish themselves, who build that nice nest egg, all that kind of stuff. And then as it goes up. Okay. Once it goes. So this is basically an S-curve.
• 59:45
  It's what it's called. So an S is an S shape, right. If you're watching the video. I'm gonna I'm gonna I'm gonna I'm gonna trace an s, right. So the very beginning of the s is where the curve slowly starts going up. But the, you know, with the S, that initial curve is just early awareness and early adoption with insert blank. Any service, any investment, any idea, any whatever okay. That's where you want to be with stuff is right there.
• 1:00:15
  Now as it starts going up that's okay. That initial curve up, this is where it starts gaining popularity and lots of traction okay. That's when people are, you know, people who are a little bit more aware, a little bit more. Uh, will it take a little bit of a risk? But like the people who originally were down here at the bottom of the s, those are people who really took the risk, right? These people are like, okay, I see a trend. I'm gonna fucking ride this up. So they ride it up and then the top of the ass. That's where FOMO happens. And that's where.
• 1:00:48
  That's where the race of the bottom begins. And that's where people lose a lot of money here getting started. That's just where it just becomes so popular. It becomes part of everyday language.
• 1:01:00
  Peptides. You talked about peptides 3 or 4 years ago. No one had any fucking clue what you were talking about. Now everyone knows what a peptide is, right? Peptides are at the top of the s right now. They just are basically. So you don't want to be up there at the top of the s. You don't want to be the FOMO fear of missing out. Oh, I gotta get started right now. I gotta do this right now. You know, I just I have to do it right now. Bitcoin's $130,000 a fucking coin. If I don't buy it now, I'm gonna miss out. And then you get wiped out, right? Right. Happens every single time. So you need to figure out what is this at the bottom of the s, right. I've been trying. I'm like, what's outside the box here, because I'm willing I'm willing to take those risks. I'm just trying to, like, spin my wheels on. What? Yeah, that would entail, I guess. What's that? Correct. And this is the thing. It is a roll of the dice because it is at the very bottom. It does not mean the s will complete. It doesn't mean that at all. It can literally just stay flat at the bottom and just turn it into a little bit of a sloping hill, or just stay a straight line or even to fucking go downhill, right? So that's where the risk comes in. But that's where the big risk, the big reward though, right? Yeah. So what are those things. And I don't know what all of those are. We will find out in the next 3 to 5 years. You know, this is why you got to stay up to date on things. This is why you got to listen to lots of podcasts. That's why you got to read books and read articles and watch videos. And you have to try to identify those opportunities and trends.
• 1:02:32
  And me personally, what I think, I think personally, is that I truly do think that executive health longevity kind of space. I honestly think it's still at the bottom of that's and it's start slope up. And so that's that's my conviction. I could be wrong. Yeah. Could be right. I tend to have a pretty good track record of being right though.
• 1:02:57
  So. So I bet. Right. Yeah. So that's what I think. And that's why I'm doing. That's why I'm watching my own. That's why I'm kind of launching that franchise model. I want, like I want to bring providers in on this and truly and build a network, build the largest network in the country of like clinics that are focused on that. That's what I want to do.
• 1:03:22
  You know what I mean? You integrate into your established practice or start a fresh one from scratch or whatever you want to do. And so that's that's what my objective is right now is to do that. Right. So that's my conviction right now. What that is could be a variety of things. It could be regenerative medicine. I think a lot of regenerative medicine stuff is going to be it's going to ride. That's up. And a lot of it's not going to do it right. I think generative medicine is probably a big space with that. Um, and uh, I mean, right now in the medical space, I think that, uh, from a cash space perspective, I just, I don't I think it's kind of the two things right now that are, are interesting. You know, I mean, I know I've been trying to think, you know, what is a specific pain point that could be solved here versus all the, you know, vague hormone clinics, like, like you said, everybody's doing those things. So right now. So do it. It's still profitable. You still make money doing it. Yeah, I still do it. Why not? You know what I mean? It's still there. It's just it's just it's a lot harder to break into it. And it's a lot harder to scale than what it was 3 or 5, you know, 3 or 5 years ago.
• 1:04:36
  Right. So the stuff that's at the bottom of that's that's the stuff that can scale very quickly, you know what I mean? So that's what, you know, that's what I think anyways. You know, sign up to us. Sign up to my email list if you want to. Well, you know. Yeah. Keep me in mind when you launch your franchises. Yeah. Yeah. I mean, it's only gonna be 900 bucks. It's not like I'm charging $50,000 for this, man. Yeah, just go to if you want. Just go to. It's a it's a Vanguard start. Com just go to vanguard.com. Pop your email list. Pop your email in there. Hoping to launch in December as our goals. So, um, but yeah 900 bucks to get in. Like, it's I'm not charging. I'm a $40,000 franchise.
• 1:05:18
  Nonsense. All that. That's fair. Yeah, yeah. Okay. Um, so anyways, though. But, yeah, this is a good conversation. Do you have any other questions? Yeah. No. That's it. I think, you know, we hit everything I wanted to talk about. So very helpful. Always. Yeah. Okay. So, uh, like in the episode, was you asking me a question? You have. Uh, I know you asked me a personal question, you know, a year and a half ago, but do you have another personal question? Curiosity. Um. Let's see.
• 1:05:46
  Kind of two. What's one of the biggest risks that you've taken in business that you've seen pay off?
• 1:05:52
  Very specific. And what's the best advice you've ever gotten?
• 1:05:59
  Um, best advice I ever gotten. It's the simplest advice in the world, but it's so true. Eh. So this was a mentor of mine. This guy.
• 1:06:15
  This guy basically grew weed. He grew cannabis. He had a he had a cannabis greenhouse. Now he was selling it, you know, medically and stuff. He was doing it the right way.
• 1:06:25
  But you gotta have some real balls to do that. You just do like. So it's just this old hippie kind of guy like he was, but he was like this hippie guy who, like, would vote for Trump and has guns. Like, she's kind of one of those guys, you know what I mean? Perfect picture of it. Yeah, you could just picture long hair, but like, you know, some tats and stuff too. Like, the guy would be in a chopper and, you know, in Vietnam kind of a thing. Yeah. Uh, super cool guy, though I liked him. He was kind of a business mentor of mine there for, you know, for a while when I was first getting started and he told me this, and I've repeated this multiple times on the podcast, too, before, and this really stuck out with me. He said, hey, a cheaply started business is a business that is cheaply shut down, and that is so true. And that was ingrained into my head the moment he said that. And from then on out, I have basically I have followed that model. If it is not cheap to start, I don't do it. I don't do it. I just don't that $100,000 investment or something? Nah. I'm good. Yeah, I can start for less than 10,000 bucks. I'm not doing it. Just not going to, you know, because if you take a $250,000 small business loan out starting a business and it doesn't do well, you have to shut it down. So you shut down. That's an expensive mistake. Yeah. Just write that off, like. Right. Because your business closed down, they still expect you to pay the monthly payment on that loan. You know what I mean? So. Right. Um, so that's probably one of the best piece of advice I ever got. The biggest, like, the biggest risk I ever took.
• 1:08:11
  The, I would say the biggest risk I ever took that actually, like, kept me up at night, sort of like actually reduce like physical anxiety symptoms in me, you know what I mean? Like that. I took it lots of risks in my life. I mean, every fucking time I start a business or do something, I'm taking a risk, you know? But like the the big risk for me that kept me up at night, that probably aged me a little bit, was divorcing my first wife, forcing her because her anxiety and her stress was preventing me from growing into the man I wanted to be, and I had to make a very hard decision, basically, just like, listen, I don't think this is going to work because we are on completely different pages here, and your anxiety and your stress and just your bullshit is preventing me from doing what I want to do to get to this next level in my life. Yeah. And so one of the big, probably the biggest factor in that divorce was that, I mean, there was obviously other stuff too. I mean, I'm a complete asshole. You know what? I'm like. I'm not a complete dickhead. Like. But that was. That was one of the biggest. That was. That was one of. That was probably the biggest, you know, one of the biggest factors into that. And I got divorced, and now my income basically was decreased by 50%, essentially. Right. Because I was making the same amount as I was. And so to see that and to experience that as someone who's 33 years old or however old I was, you know, I think, I think I was 33, I think, um, and then realizing at that point that I was 100% on my own, you know what I mean? I had no mommy or daddy to help me.
• 1:10:11
  Grandpa wasn't coming to write me a check like I was 100% on my own. And that realization scared the shit out of me. And for 3 to 6 months, like my anxiety was through the roof I would wake up in panic. I would, you know, worst case scenario kind of stuff was going through my mind. And, uh, but that is what I had to do. And that basically drove me to do what I did was because I was so fearful and so anxious. I was like, yeah, sure, I'm making 150, $200,000 over here at this urgent care. Sure. I really got nothing to worry about at the end of the day. Really? At the end. You know, really realistically. But I was like. But what if something happened? What if I got fired? What if this did happen? You know, all that kind of stuff. And I was like, I need as many revenue streams as I possibly can. So that anxiety and that fear is what motivated and drove me to start, like for businesses a span of a year and a half. Yeah. So that's. Yeah. Well, I mean, you can't take everybody with you when you grow, right? That's the part of growth, right? Yeah. People grow with you or they don't, you Right. They support you. They don't. If they don't. You gotta ask yourself a real hard question. Like, is this. Is this the right person for me? Is this the right relationship? It's like friendship. Is this. Is this truly the right thing? Like, you can't. You can't deny what you want.
• 1:11:42
  You know. Yeah. Oh, yeah. All right. Cool. All right, let's get a conversation. Keep you updated, okay?
• 1:11:49
  Yeah I will. Thank you so much. Okay, bye. Thank you for listening to the show. Quick legal disclaimer the content of this podcast is meant for informational and entertainment purposes only, and should not be used as legal, financial, medical, regulatory, or practice. Specific advice for information pertaining to your specific legal, financial, medical, or practice specific needs.
• 1:12:06
  Please be sure to consult with your lawyer, CPA, medical director, and or your state's practice laws and the most up to date clinical guidelines. As always, do your due diligence when it comes to any information found online and podcast. The content in this podcast is copyrighted by Galaxy Medical Southwest 2023 and cannot be duplicated, rebroadcast, or reproduced without our written permission.