When Hiring Marketers Choose Athletes Over Experts

Sales Pipeline Radio · Dec 7, 2018 · 23m

I asked Patrick Morrissey, "What are some of the keys you find to building really high performance marketing teams that can deliver results?"

He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time."

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"One is as a general rule when you're…